Vera Venray

What Vera Venray does

Vera Venray B.V. is a Dutch specialty retailer and installer of sun shading and outdoor living products, founded in 1965 and headquartered at a single showroom in Oostrum, Netherlands. The company supplies custom-manufactured terrace coverings (Brustor lamella roofs, folding canopies, screen-equipped overkappingen), ZIP-screen solar and electric exterior screens, PUR-foam-filled roller shutters, knikarm and pergola awnings, the Brustor B910 aluminum carport, Umbrosa designer parasols (under exclusive regional distribution), Griesser exterior blinds, insect screens, and Luxaflex interior window treatments such as Duette, Plissé, Silhouette shades, roller blinds, and wooden blinds. Underlying technology is sourced through long-standing supplier partnerships with Brustor (ZIP screen technology, terrace-roof systems), Somfy (io motors and TaHoma Switch smart-home hub), Luxaflex (PowerView Automation), and Griesser (Lamisol System Box), giving customers integration with Google Home, Amazon Alexa, Apple HomeKit, Philips Hue, Velux, Sonos, and IFTTT. The business model is direct-to-consumer sales: customers visit the appointment-only Oostrum showroom or receive free on-site home consultations, products are custom-made to specification and professionally installed by Vera Venray's own Romazo-certified craftsmen, with a five-year warranty on product and installation. Pricing is quote-based and not publicly disclosed. The customer base is primarily Dutch residential homeowners in the Venray, Noord-Limburg, and parts of Brabant region, with marketing conducted through the company website, blog/news content, Facebook, LinkedIn, Instagram, YouTube, magazine downloads, showroom open days, and published customer case studies. Vera Venray operates as a subsidiary within the Romazo consumer group, having been taken over approximately nine years ago and now operating under Romazo Consumer Terms.

Name

Vera Venray

Legal name

Vera Venray B.V.

Website

https://vera.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Vera Venray is a Dutch specialty retailer and installer of custom sun shading and outdoor living products, including terrace coverings, screens, roller shutters, awnings, carports, parasols, and interior window treatments, serving residential homeowners across Venray, Noord-Limburg, and parts of Brabant through its Oostrum showroom and own-craftsmen installation.

Ownership category

akta.pro rank

Product category

Sun Shading and Outdoor Living Products

NAICS

Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Pergolas, Gazebos & Shade Structures (HSAPALAD), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Sun shading products
• Terrace coverings
• Roller shutters
• Window treatments
• Outdoor living solutions

Headquarters

HQ city

Oostrum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom sun shading products: Sale of custom-made sun shading products including terrace coverings, screens, roller shutters, awnings, carports, insect screens, and window decorations. Products are manufactured to customer specifications and include professional installation services.
2. Smart home control systems: Sale and integration of smart home control systems (Somfy io motors, Tahoma Switch) for operating sun shading products via smartphone apps.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vera Venray designs, supplies, and professionally installs custom-made sun shading and outdoor living products for residential customers, including terrace coverings, ZIP screens, roller shutters, awnings, carports, parasols, exterior blinds, insect screens, and window decorations. The company operates a regional showroom in Oostrum and offers free home consultations, with motorized products integrating into smart home ecosystems via Somfy motors and Tahoma Switch.

Product overview

Vera Venray is a sun shading and outdoor living products company offering a comprehensive portfolio of exterior and interior shading solutions. The core product lineup centers on terrace coverings (Brustor lamellendak/B160XL, B200XL, B250XL, B300, B800, B600S), solar and electric screens (Vera VS Z ZIP system), solar and electric roller shutters (with Somfy io motors), sun awnings (knikarmschermen, B128/B129 pergola shading, classic markiezen, uitvalschermen), carports (Brustor B910), Umbrosa designer parasols, exterior blinds (Griesser Lamisol), insect screens (plissé, fixed, roller), and Luxaflex window decorations (Duette, Plissé, Silhouette, roller blinds, horizontal/vertical blinds). All motorized products integrate with Somfy Tahoma Switch for smart home control and voice assistant compatibility. Products are custom-made with professional installation and minimum 5-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Terrasoverkappingen (Terrace Coverings)

Quantifiable outcome

• Rolluiken can reduce heat loss at night by up to 56%
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• BrustorcoreTechnology or Integration · 1 June 2025Major supplier of terrace coverings (lamella roofs B200, B300, B600), carports (B910), pergola awnings (B128, B129), and outdoor living products. Products feature ZIP screen technology and Somfy motor integration.
• SomfycoreTechnology or IntegrationProvider of io motors and automation systems for roller shutters, screens, awnings, and terrace coverings. TaHoma Switch smart home hub integration enables app-based control and smart home ecosystem connectivity (Google Home, Amazon Alexa).
• LuxaflexcoreTechnology or IntegrationSupplier of window treatments including Duette, Plissé, Silhouette shades, roller blinds, horizontal and wooden blinds, and vertical lamellae. PowerView Automation system for smart home integration.
• GriessercoreTechnology or IntegrationSupplier of Lamisol System Box external blinds with 150 standard colors. Uses Somfy io motors for smart home integration via Tahoma Switch.
• UmbrosacoreChannel Partner/ Reseller/ DistributorExclusive regional distributor for Umbrosa designer parasols (Spectra, Infina, Versa UX, Paraflex UX collections) in Venray, Noord-Limburg, and parts of Brabant. Products feature Belgian craftsmanship with Sunbrella fabric and aluminum frames.
• RomazocoreStrategic or Co-development PartnerParent company and industry association for consumer goods. Romazo members are specially trained professionals. Vera Venray operates under Romazo Consumentenvoorwaarden.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weinor: German premium awning and terrace-covering manufacturer whose products (e.g., PergoTex, Terrazza) directly overlap with Vera Venray's Brustor cassette awnings and pergola-sun-shading range.
• Verano: Benelux manufacturer and retailer of sun shading, roller shutters, awnings, and pergolas. Closest Dutch-language direct competitor to Vera Venray's core product portfolio of screens, shutters, and terrace coverings.
• Markilux: German designer and manufacturer of premium awnings, pergolas, and vertical shading. Comparable premium positioning and product category to Vera's knikarmschermen, pergola-zonwering, and ZIP screens.
• Zonwering.nl: Netherlands-based online sun-shading retailer and installer. Same product mix (awnings, screens, shutters) and target customer (residential homeowners), but with an online configurator-led model that contrasts with Vera's showroom approach.
• Heroal: German manufacturer of aluminum roller shutters, exterior blinds, awnings, and zip-screen systems. Comparable premium-grade exterior shading technology used as Vera's core roller-shutter and exterior-blind offering.
• Solarem: Dutch specialist in solar-powered roller shutters and sun shading, directly competing in the same motorized and solar-screen category that Vera Venray sells under its own brand.
• Renson: Belgian manufacturer and supplier of outdoor living solutions (terrace covers, louvered roofs, screens) and ventilation. Highly comparable product overlap with Vera Venray's Brustor/Griesser-sourced offerings, including premium louvered pergolas and ZIP-style screens.

Others

• Umbrosa: Belgian designer parasol brand whose products (Spectra, Infina, Paraflex UX, Versa UX) Vera Venray distributes exclusively in its region. Included as a supplier/ecosystem relationship rather than direct competitor.

Broad incumbents

• Praxis: Major Dutch DIY and home-improvement retailer offering sun shading, roller shutters, and window decoration at mass-market prices. Indirect competitor for Vera's mid-market screen and shutter SKUs.
• Hornbach: Large Dutch/German DIY home-improvement chain that sells a broad assortment of awnings, screens, and roller shutters. Overlaps with Vera Venray on category but competes on price, scale, and instant availability rather than customization and installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VeraVenray
• LinkedInlinkedin.com/company/vera-venray
• Instagraminstagram.com/veravenray

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vera Venray