Grassroots

What Grassroots does

Grassroots Solutions & Services Pvt. Ltd. is a Bangalore-headquartered, privately held IT and ITES services company founded in 2011, operating across seven delivery locations in India (Bangalore, Mysore, Noida, Anantapur), the UK (London), and the US (Fremont) with a stated workforce of 3,000+ professionals. The company delivers three core service lines — BPO and business process outsourcing, IT and application services, and AI-led Business Process Management Solutions (BPMS) — to 50+ enterprise clients including Pearson, Swiggy, Amazon, Godrej, Tata Play, OYO, IRCTC, Paytm, Razorpay, and Indian Oil. Reported service quality metrics include 99.5% SLA compliance and a 99.9% uptime SLA on managed IT infrastructure, supported by ISO 27001 certification covering end-to-end encryption, access controls, and vulnerability assessments.

Grassroots has built two proprietary AI products on top of its services base. Dalfin AI is a no-code application builder that generates complete software systems — including menus, workflows, business intelligence dashboards, and API integrations — from plain-language descriptions in under 60 seconds, with multi-language support and on-premise deployment options. AI Agents is an omnichannel platform that deploys voice and chat agents across phone, WhatsApp, email, and SMS, with claimed outcomes of 90% query resolution, 60% reduction in average handle time, and 5x faster response time. Both products are positioned as platform-licensed offerings (Dalfin AI) and platform subscriptions (AI Agents), supplementing the company's managed services and project-based revenue.

The business model is a hybrid of managed services contracts, professional services, and platform/subscription revenue, with multi-year enterprise agreements and customized pricing (no public price list). Go-to-market combines direct enterprise field sales (BPMS and IT services) with product-led growth overlays on Dalfin AI and AI Agents. The company is founder-led by Co-Founders Vinston Samuel (Managing Director) and Abhay Vaidya (Director), with Non-Executive Director Jacob Kurian and CTO Sukeerthi Manohar. Grassroots also operates a wholly-owned luxury hospitality subsidiary, INIKA Resorts, in Coorg, India. No external funding rounds, institutional investors, or M&A activity are disclosed.

Name

Grassroots

Legal name

Grassroots Solutions & Services Pvt Ltd

Website

https://grssl.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grassroots Solutions & Services is a Bangalore-founded, privately held IT and BPMS services company delivering BPO, application services, and AI-led process automation to 50+ enterprise clients across India, the US, and the UK, augmented by two proprietary AI products — Dalfin AI (no-code app builder) and AI Agents (omnichannel voice/chat platform).

Ownership category

akta.pro rank

Product category

Business Process Management & IT Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Telephone Call Centers (56142), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), General Customer Service (Order/Account/Inquiries) (BPAAABAA)

Keywords

• Business process outsourcing
• AI-powered BPMS
• No-code application builder
• Voice AI agents
• Digital transformation services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO & Business Process Outsourcing Services: End-to-end BPO services including customer support, finance & accounting operations, data entry, document processing, and order management. Revenue generated through service contracts with SLA commitments (99.5% compliance mentioned).
2. IT & Application Services: Application development, modernization, testing, managed application support, and infrastructure management. Delivered as professional services or managed services engagements.
3. BPMS Solutions & Intelligent Process Automation: AI-powered business process management solutions including RPA, AI document processing, workflow orchestration, and predictive analytics. Delivered as managed services or project-based engagements.
4. Dalfin AI Platform Licensing: No-code AI application builder platform offered as licensed product with flexible enterprise plans. Revenue from platform subscriptions and usage-based models for larger deployments.
5. AI Agents Platform: Voice AI agents for BPOs and contact centers offered as a platform solution. Revenue from platform subscriptions with channel-based pricing (calls, WhatsApp, email, SMS).
6. Hospitality Services (INIKA Resort): Luxury nature resort operations including accommodation, dining, experiences, and event hosting. Direct B2C revenue from guests plus corporate bookings for offsites and weddings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Grassroots delivers enterprise IT, AI-led Business Process Management Solutions (BPMS) and Application Business Services to organizations worldwide, including application development and modernization, managed application services, IT infrastructure and service desk management, intelligent automation (RPA, workflow orchestration, AI document processing), BPO and contact center operations, and AI-powered customer engagement. Its proprietary product platforms—Dalfin AI (a no-code application builder that generates complete enterprise software from plain-language descriptions in under 60 seconds) and AI Agents (an omnichannel voice and chat agent platform for BPOs and contact centers)—are sold to enterprise clients alongside the services portfolio. The company also runs INIKA Resorts, a luxury nature resort in Coorg, as a wholly-owned hospitality subsidiary.

Product overview

Grassroots offers two flagship AI-powered products: Dalfin AI is a no-code application builder that enables enterprises to generate custom software from plain-language descriptions without coding. AI Agents is an omnichannel platform providing voice and chat agents that handle customer interactions across calls, WhatsApp, email, and SMS. These products are complemented by professional IT services including Application Business Services, AI-Led BPMS, and Managed Services. The company operates primarily in the BPO and enterprise digital transformation space.

Differentiator

Problem solved

Functional benefit

Brands

• Dalfin AI: AI-powered no-code application builder that transforms ideas into fully functional software in under 60 seconds.
• AI Agents
• INIKA Resorts

Products and services

• Dalfin AI Dalfin AI is an AI-powered no-code application builder that transforms plain-language descriptions into fully functional software in under 60 seconds, generating complete enterprise applications with workflows, business intelligence dashboards, Auto ML capabilities and API integrations for enterprise customers. The platform supports multi-language interfaces, on-premise storage and offline functionality, and is offered via subscription with flexible enterprise plans for organizations that need to speed up software delivery.
• AI Agents AI Agents is an omnichannel voice and chat agent platform for BPOs and contact centers that manages inbound customer interactions across phone calls, WhatsApp, email and SMS with human-like accuracy 24/7. It offers omnichannel support, Natural Language Understanding, real-time analytics, CRM integration, lead qualification and intelligent escalation, and the platform reports 90% query resolution, 60% reduction in AHT, 24/7 coverage and 5x faster response time. It is offered on a platform subscription model with channel-based pricing across calls, WhatsApp, email and SMS.
• BPO & Business Process Outsourcing Services End-to-end BPO services delivered to enterprise clients, including customer support, finance and accounting operations, data entry, document processing and order management, executed against SLA commitments (99.5% compliance). Revenue is generated through managed-services contracts and is targeted at enterprises seeking to outsource high-volume operational processes.
• IT & Application Services IT and application services portfolio covering application development and modernization, testing, managed application support, infrastructure management, AI-assisted application development and system integration for enterprise clients. Engagements are delivered as professional services or managed services, supporting legacy modernization, custom development and smart product engineering initiatives.
• AI-Led BPMS Solutions & Intelligent Process Automation AI-led Business Process Management Solutions that combine RPA, AI-driven document processing, workflow orchestration and predictive process analytics to help organizations streamline complex business processes. Engagements are delivered as managed services or project-based programs for enterprise clients, with reported outcomes of up to 40% operational cost reduction through AI automation.
• Hospitality Services (INIKA Resort) Hospitality services operated through the wholly-owned INIKA luxury nature resort in Coorg, India, targeting couples, families, mindful travelers and corporate groups with luxury accommodation, dining, plantation experiences, romantic getaways, family holidays, corporate offsites and destination weddings. The business generates direct B2C revenue from guest bookings and corporate event rentals.

Quantifiable outcome

• 90% query resolution rate achieved by AI Agents platform
• +5 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature5 records

Partnerships

One partnership is on record.

• Dalfin AIcoreStrategic or Co-development Partner · 21 February 2026Australian AI company Dalfin AI signed an MoU with Indian partner Grassroots to co-develop no-code applications and automation tools. The partnership was facilitated through the India AI Impact Summit as part of a coordinated government-industry delegation led by Assistant Minister Andrew Charlton. This highlights growing commercial momentum in Australia-India technology cooperation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wipro: Large global IT services and BPO incumbent with extensive enterprise relationships and a growing AI/automation practice. Competes with Grassroots for the same enterprise BPMS and IT services wallet but at vastly greater scale and brand recognition.
• Mphasis: India-based IT services firm with strong application services and cloud transformation offerings. Comparable on application development, modernization, and managed services engagements serving enterprise clients.
• Persistent Systems: India-headquartered digital engineering and IT services firm with growing AI and automation capabilities. Comparable on custom application development, modernization, and platform engineering work for global enterprises.

Emerging players

• Kore.ai: Enterprise AI agent platform spanning voice, digital, and contact center automation with deep NLU and a partner-led GTM. Competes with Grassroots' AI Agents for BPO and enterprise contact center deployments.
• Yellow.ai: Enterprise conversational AI platform offering voice and chat agents for customer support, sales, and contact center automation. Most direct product-level competitor to Grassroots' AI Agents offering.

Direct peers

• Hinduja Global Solutions (HGS): Global CX and BPO player with significant India delivery and digital automation capabilities. Directly comparable on omnichannel customer support, contact center operations, and AI transformation services; also a leadership pedigree reference for Grassroots' senior team.
• Firstsource Solutions: India-headquartered BPO and CX services firm with a heavy domestic enterprise book and growing digital/automation practice. Direct competitor for Grassroots' customer support, F&A, and AI-led BPMS engagements in India and the UK.
• Sutherland Global: Global digital transformation and BPO firm with strong India delivery footprint and a focus on AI-augmented CX. Direct overlap with Grassroots' AI Agents proposition and enterprise BPO book.
• Concentrix: Large global customer experience and BPO operator serving enterprise clients across financial services, technology, and consumer verticals. Comparable on voice/non-voice customer engagement and increasingly on AI-enabled contact center modernization.
• Genpact: Global professional services and BPMS firm with a deep BPO and AI-led digital transformation practice serving enterprise clients across industries. Closest direct analogue to Grassroots' integrated IT outsourcing + business process services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassroots