Feel Fresh Nutrition

What Feel Fresh Nutrition does

Feel Fresh Nutrition is a New Zealand-based, privately-held clinical nutrition practice operating as a fully digital serviced team from Grey Lynn, Auckland. The company delivers online nutrition consultations to individual consumers and couples via Skype, Zoom, and Google Meet, with self-serve booking through Acuity Scheduling. Its service catalogue spans one-time initial consultations ($195 individual / $319 couples for 60-90 minute sessions) and follow-ups ($95/$145), a laddered multi-session package suite from the $280 Kick Starter Mini Package to the $1,499 6-Month Package, and bespoke 3-12+ month corporate workplace wellbeing programmes including seminars and cooking demonstrations.

The team comprises five or more registered nutritionists led by Director Emma Wylie (11 years of clinical experience, formerly Nutrition Manager at My Food Bag) and includes specialists across women's health, fertility, autoimmune conditions, metabolic syndrome, gut health, sports nutrition, and behaviour change. The company's go-to-market combines a direct-to-consumer website with SEO content, media appearances across NZ television, print, and podcasts, and a B2B corporate direct-sales motion. Distribution is online-first and global in reach, with clients served throughout New Zealand and into Europe.

Revenue mechanics rest on two primary streams: a long-tail D2C consultation and package business with individual price points ranging from NZ$95 to NZ$1,499, and a B2B corporate wellness stream anchored by episodic enterprise engagements with named clients including Westpac NZ, Bunnings, BBDO, and Oji Fibre Solutions. A Southern Cross Health Insurance partnership subsidises member access through a discounted co-branded nutrition package, adding a third acquisition channel. The company is privately held with no disclosed funding, parent entity, or external investors identified in the source material.

Name

Feel Fresh Nutrition

Legal name

Feel Fresh Nutrition

Website

https://feelfreshnutrition.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Feel Fresh Nutrition is a New Zealand-based online clinical nutrition practice that delivers one-on-one and couple consultations, multi-session packages, and corporate workplace wellness programs via video call to consumers and enterprises across New Zealand and internationally.

Ownership category

akta.pro rank

Product category

Nutrition Consulting Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Lifestyle & Habit Change Coaching (HSADAGAB)

Keywords

• Online nutrition consulting
• Workplace wellness programs
• Individual diet coaching
• Corporate health seminars
• Registered nutritionist services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual and Couple Consultations: One-time fee consultations for individual and couples nutrition coaching. Initial consultations are 60 minutes for individuals ($195) or 90 minutes for couples ($319). Follow-up consultations are 30 minutes for individuals ($95) or 45 minutes for couples ($145).
2. Nutrition Packages: Multi-session packages offering better value and driving commitment to health goals. Includes Kick Starter Mini Package ($280 individual), 6-Week Package ($455), 3-Month Package ($905), and 6-Month Package ($1,499). Designed to create ongoing client relationships with follow-up consultations every 2 weeks.
3. Corporate Wellness Programs: Bespoke workplace wellness programs for businesses including seminars, cooking demonstrations, meal plans, and educational content. Programs range from 3-12+ months. Served major corporate clients including Westpac, Bunnings, and BBDO.
4. Health Insurance Subsidized Consultations: Registered Nutritionist consultations that may be partially or fully covered by health insurance plans, particularly Southern Cross Health Insurance. Southern Cross Members receive $40 off first 60-minute consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Feel Fresh Nutrition is a New Zealand-based practice of qualified, registered nutritionists that delivers online nutrition consultations to individuals and couples via video call or phone. The practice offers multi-session coaching packages designed for ongoing support and long-term habit change, alongside bespoke corporate workplace wellness programs for New Zealand businesses. All services are delivered digitally by a fully remote team based in Grey Lynn, Auckland, serving clients across New Zealand and internationally.

Product overview

Feel Fresh Nutrition operates as a service-based nutrition consulting practice rather than a software platform. Their core offering consists of individual and couple nutrition consultations conducted online, supplemented by tiered package programs (Kick Starter Mini, 6 Week, 3 Month, and 6 Month) that provide ongoing support and follow-up sessions. The company also offers corporate and workplace wellness services, including nutrition seminars and bespoke long-term workplace wellbeing programs. A specialized Southern Cross Members Nutrition Package provides discounted access for health insurance members. All services are delivered online by qualified, registered nutritionists based in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Nutrition Consultation One-on-one online nutrition consultations with a qualified, registered nutritionist. Includes a 60-minute initial assessment and 30-minute follow-up sessions, addressing weight management, gut health, energy, specialty diets, and chronic conditions.
• Couple Nutrition Consultation Joint online nutrition consultations for couples or partners. Runs 90 minutes for the initial session and 45 minutes for follow-ups, allowing partners to pursue health goals together.
• Kick Starter Mini Package Entry-level multi-session package including one 60-minute initial consultation and one 30-minute follow-up consultation. Designed for clients starting their nutrition journey with professional guidance.
• 6-Week Package Six-week nutrition package with one initial consultation and three 30-minute follow-up consultations, recommended for clients with more complex health needs.
• 3-Month Package Extended three-month nutrition program including one initial consultation, eight follow-up consultations, and weekly food diary assessments for ongoing accountability.
• 6-Month Package Comprehensive six-month nutrition transformation package with one initial consultation, twelve follow-up sessions, and fortnightly food diary assessments designed for long-term habit change.
• Southern Cross Members Nutrition Package Discounted package exclusively for Southern Cross Health Insurance members, including a 60-minute initial consultation, 30-minute follow-up, and 15-minute follow-up at $250 (originally $345). Southern Cross Members also receive $40 off their first 60-minute consultation.
• Corporate Workplace Wellness Seminars Educational nutrition seminars for businesses covering topics such as Optimising Health, Practical Nutrition, Food for Mood, and Supporting Menopause in the Workplace. Each 60-minute seminar includes Q&A and supporting staff resources.
• Bespoke Long-Term Workplace Wellbeing Programs Tailored corporate wellness programs ranging from 3 to 12+ months, including educational seminars, cooking demonstrations, meal plans, tailored resource content, and internal staff communications.

Quantifiable outcome

• Lost 6.5kg and gained 2kg of muscle through nutrition education and meal plans
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Nourish: US virtual nutrition platform connecting users to registered dietitians for personalized, insurance-covered care — comparable virtual, insurance-enabled model with a technology-enabled platform that adds digital tools to clinician sessions.
• Zoe: Personalized nutrition platform combining at-home testing with digital coaching — emerging science-led entrant in personalized nutrition that targets the same educated, health-motivated consumer Feel Fresh serves.

Direct peers

• Culina Health: US digital nutrition practice offering one-on-one virtual sessions with registered dietitians, including insurance-covered visits — comparable virtual, clinician-led model and similar weight-management / chronic-condition use cases.
• Be Nourished: New Zealand-based nutrition coaching practice offering individual consults and corporate wellness programs — directly comparable service model, customer segments (NZ consumer and corporate), and delivery format to Feel Fresh.
• Fay Nutrition: US-based online registered dietitian practice delivering one-on-one virtual nutrition counseling with insurance coverage — same DTC, fully-digital, registered-clinician service model that Feel Fresh operates, but at larger US scale.
• My Food Bag: New Zealand meal-kit and nutrition-focused food brand; Feel Fresh's director Emma Wylie was previously Nutrition Manager at My Food Bag. It targets the same NZ consumer seeking nutrition-led food choices and overlaps in the corporate wellness space, making it the closest operational comparable.

Broad incumbents

• Noom: Global digital weight-management and behavior-change platform with a subscription model — competes for the same health-conscious consumer dollar but with a tech/product-led (rather than clinician-led) delivery model.
• WW (Weight Watchers): Global incumbent in weight management and nutrition coaching with both digital and community channels — overlapping weight-management and corporate-wellness value proposition, but operating at vastly greater scale and breadth.

Regional players

• Diet Kitchen: New Zealand-based healthy meal delivery service focused on calorie- and macro-controlled meals for weight management — adjacent offering targeting the same NZ consumer seeking nutrition-led outcomes.

Others

• MyFitnessPal: Mass-market nutrition and calorie tracking app — adjacent enabling tool for the same health-conscious consumer, but operates as a self-serve product rather than clinician-led coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/feel-fresh-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Fresh Nutrition