Albumprinter

What Albumprinter does

Albumprinter operates the Albelli brand, a direct-to-consumer e-commerce platform for personalized photo products serving individual consumers across 13 European countries (Netherlands, Belgium, Germany, Austria, Norway, Sweden, UK, France, Ireland, Italy, Denmark, Spain, Portugal). The product portfolio spans photobooks with lay-flat pages, wall decoration across five substrate materials (canvas, aluminum, plexiglass, forex, framed posters), photo prints in multiple sizes, greeting cards for occasions, calendars, and photo gifts (mugs, puzzles, cushions, magnets, photo blocks). Distribution is exclusively owned digital: country-localized websites, iOS and Android mobile apps (nl.albumprinter.smartphone.editor), and a desktop application, with Google Photos integration enabling direct photo upload.

The underlying technology is a proprietary web-based and mobile photo editing platform that lets consumers build personalized photo products through intuitive design tools and 'Slimme Tools' (Smart Tools) that accelerate creation. Products are produced on-demand and shipped directly to consumers; there is no physical retail presence. The business model is unit-based pay-as-you-go e-commerce with promotional discounting (25% off photobooks and 20% off wall decoration for orders above €35; €5 newsletter sign-up incentive), capturing demand across gifting, home decoration, and memory-preservation occasions. Brand traction is evidenced by 70,862 Trustpilot reviews at 4.3/5 stars and FSC sustainability certification for paper and print products.

Name

Albumprinter

Website

https://albumprintersolutions.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Albumprinter operates the Albelli direct-to-consumer e-commerce platform selling personalized photo products — photobooks, wall decor, prints, cards, calendars, and gifts — to individual consumers across 13 European countries via localized websites and mobile apps.

Ownership category

akta.pro rank

Product category

Personalized Photo Products

NAICS

Stationery Product Manufacturing (32223), Office Supplies and Stationery Retailers (45941)

SIC

Services-Photofinishing Laboratories (7384)

akta.pro industry

PRIMARYCRALABAJ

Calendars, Planners & Organization Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

Keywords

• Personalized photo products
• Photo book printing
• Custom wall decor
• Photo printing services
• Photo gift products

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of customized photo products to consumers through e-commerce platform. Products include photobooks, wall decorations (canvas, aluminum, plexiglass, forex), photo prints, greeting cards, calendars, and photo gifts (mugs, puzzles, pillows, magnets, photo blocks). Mix of one-time purchase products with repeat purchase potential for different occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Albumprinter operates the Albelli brand, a direct-to-consumer e-commerce platform that designs, produces, and ships personalized photo products across 13 European countries. The portfolio includes photobooks with lay-flat pages, wall decorations (canvas, aluminum, plexiglas, forex, framed posters), photo prints in multiple sizes, greeting cards for various occasions, calendars (year, desk, birthday, family planners), and photo gifts (mugs, puzzles, cushions, magnets, photo blocks). Customers create products through a web-based editor, a desktop application, or a smartphone editor app with Google Photos integration.

Product overview

Albumprinter (operating as albelli) is a photo personalization platform offering a comprehensive portfolio of photo products. The core offering includes photo books with lay-flat pages, wall decorations (canvas, aluminum, plexiglas, forex, framed posters), photo prints in various sizes, greeting cards for occasions (birthdays, weddings, births, holidays), calendars (year, desk, birthday, family planners), and photo gifts (mugs, puzzles, cushions, magnets, photo blocks). The platform provides both mobile and desktop applications with intuitive design tools and 'Slimme Tools' (Smart Tools) to facilitate easy creation. Users can upload photos from their devices or Google Photos. The company operates across multiple European markets including Netherlands, Belgium, Germany, Austria, Norway, Sweden, UK, France, Ireland, Italy, Denmark, Spain, and Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Fotoboek (Photo Book) Customizable photo books with lay-flat pages, available in various themes including wedding albums, with pricing starting at €9.99. Target users are individual consumers who want to preserve memories or create themed gift albums.
• Wanddecoratie (Wall Decoration) Wall decoration products including photo prints on canvas, aluminum, plexiglas, forex, and framed posters; prices starting at €4.49. Designed for consumers seeking personalized home decoration.
• Foto's afdrukken (Photo Prints) Photo print products in various sizes including 10x10 cm, 10x13 cm, 10x15 cm, 13x13 cm, 13x18 cm, and retro formats; starting at €0.18 per print. For consumers who want everyday photo prints from digital images.
• Kaarten (Cards) Customizable greeting cards including birthday invitations, wedding cards, birth announcements, thank you cards, communion cards, Christmas cards, and New Year cards; starting at €5.49. Targeted at consumers marking special occasions.
• Kalenders (Calendars) Personalized calendars including year calendars, desk calendars, birthday calendars, and family planners; starting at €26.99. For consumers who want customized annual planners or gift calendars.
• Fotocadeaus (Photo Gifts) Photo gift products including printed mugs (€10.99), photo blocks (€17.99), photo puzzles (€25.99), photo cushions (€26.99), and photo magnets (€11.49). Intended for consumers seeking personalized gifts.
• Cadeaubonnen (Gift Vouchers) Gift vouchers available for purchase to give as presents to others, redeemable across the Albelli product catalog.

Quantifiable outcome

• 4.3/5 star rating based on 70,862 reviews on Trustpilot

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bonusprint: European photo printing service (part of the CEWE Group) operating across multiple countries including UK, France, Italy, Spain and Portugal. Direct competitor in the same European geographies with overlapping photobook and gift products.
• Shutterfly: Large US-based personalized photo products platform offering photobooks, prints, cards, calendars and gifts. Same product mix and e-commerce model as Albelli, though primarily serving North American market.
• ifolor AG: Swiss-founded personalized photo products company operating across Switzerland, Germany, Austria and other European markets. Overlaps directly with Albelli on photobooks, calendars, cards and photo gifts with similar e-commerce model.
• FreePrints (Photobox Group): Mobile-first photo printing service offering free photo prints with paid photobooks, gifts and wall decor. Directly targets the same value-conscious European consumer with overlapping product categories.
• Photobox Group: European personalized photo products platform (Photobox, Albelli-sibling era heritage) operating across UK, France, Germany and other markets. Closest direct competitor in product range, business model and European footprint.
• CEWE Stiftung & Co. KGaA: Europe's largest photo printing and photobook company, operating CEWE, WhiteWall and other brands across DACH and broader Europe. Directly competes head-to-head with Albelli in photobooks, wall decor, calendars and photo gifts in overlapping markets.
• Saal Digital: German premium photo printing specialist known for high-quality photobooks, wall decor (aluminum, acrylic, gallery prints) and photo gifts. Directly competes with Albelli in DACH on premium wall decoration and photo book quality.
• Cheerz (Cheerz SAS): French photo printing startup specializing in mobile-first photobooks, prints and personalized photo products. Targets same consumer occasions (weddings, births, holidays) with similar e-commerce/mobile app approach in France and broader Europe.
• Snapfish (owned by CafePress/Hightouch): Global online photo printing service offering photobooks, prints, cards, calendars and gifts at competitive price points. Operates in multiple European countries and competes directly with Albelli's product mix and e-commerce model.

Emerging players

• Posterjack: North American photo printing company specializing in canvas prints and wall decor, with expanding product range. Comparable to Albelli's wall decoration category (canvas, aluminum, plexiglass, forex) though focused primarily on Canadian/US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Albellifotoboeken
• Facebookfacebook.com/AlbelliNL
• Instagraminstagram.com/albelli_nl
• Pinterestpinterest.com/AlbelliNL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albumprinter