Stone Care International

What Stone Care International does

Stone Care International is a manufacturer and direct-to-consumer retailer of professional-quality stone care products for natural stone surfaces, founded in 1994 and headquartered in Gurnee, Illinois. The company operates as a specialty brand within the PurposeBuilt Brands portfolio, legally held by parent CC Holdings, Inc., alongside nine other consumer cleaning brands including Weiman, Green Gobbler, Biokleen, and Goo Gone. Its product line spans four functional categories — cleaners, sealers, polishes, and stain removers — engineered around pH neutral, stone-specific chemistry (including impregnating penetrating sealers that form molecular links inside stone pores and UV-protective formulations for quartz resins) rather than generic janitorial cleaners, addressing granite, marble, quartz, limestone, slate, and travertine surfaces.

The product catalog is narrow and focused: seven core SKUs priced between $8.99 and $22.99 (Daily Cleaner, Stain Remover, Sealer Spray, Sealer Pour, Polish, Clean/Shine/Protect, and Quartz Clean & Shine), all sold as one-time unit purchases with no subscription, recurring, or usage-based pricing. Distribution is exclusively through the company's own e-commerce website (stonecare.com) with FedEx fulfillment to the 48 contiguous US states; the company does not list on marketplaces, maintain a retail presence, or sell through third-party resellers. Free shipping kicks in at orders over $35, and the storefront is bundled into a shared multi-brand cart with sister PurposeBuilt labels to drive cross-brand wallet capture.

The company serves two primary customer segments: residential homeowners with natural stone countertops, floors, vanities, and shower walls who need to clean, seal, and maintain stone without damaging it, and a secondary segment of professional stone care specialists and restoration companies. Customer acquisition is content-led through an educational blog, YouTube and Facebook channels, an email newsletter, and organic SEO targeting stone care queries, supported by earned media placements in Better Homes & Gardens, Good Housekeeping, Real Simple, and the Today show. Headcount is in the 11-50 range, the company is privately held with no disclosed funding rounds or outside institutional investors, and revenue is not publicly disclosed.

Name

Stone Care International

Legal name

CC Holdings, Inc.

Website

https://stonecare.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Stone Care International, founded in 1994 and based in Gurnee, Illinois, manufactures and sells direct-to-consumer pH neutral cleaners, sealers, polishes, and stain removers for granite, marble, quartz, and other natural stone surfaces, serving residential homeowners and stone care professionals via its own e-commerce site as a brand under PurposeBuilt Brands.

Ownership category

akta.pro rank

Product category

Stone Care Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural Stone Cleaning, Polishing & Restoration (Marble/Granite/Travertine/Limestone) (HSAEAOAA)

akta.pro secondary industries

Countertop & Vanity Stone Care (Cleaning/Polishing/Sealing) (HSAEAOAL), Stone Sealing & Stain Protection (Marble, Granite, Travertine) (HSAGAGAI), Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE)

Keywords

• Stone care products
• Natural stone cleaners
• Granite sealers
• Stone polish products
• Marble surface care

Headquarters

HQ city

Gurnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of cleaning, sealing, polishing, and stain removal products for natural stone surfaces. Products are sold directly to consumers through the company's e-commerce website. No subscription or recurring revenue model is evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stone Care International manufactures and sells pH neutral cleaning, polishing, sealing, and stain-removal products specifically formulated for natural stone surfaces including granite, marble, quartz, limestone, slate, and travertine. The company sells its product line directly to consumers through its own e-commerce website, targeting residential owners of natural stone installations.

Product overview

Stone Care International is a manufacturer of professional-quality stone care products organized as a portfolio of brands under PurposeBuilt Brands. The core Stone Care brand offers a dedicated product line for natural stone surfaces including granite, marble, quartz, limestone, slate and other natural stones. The product line consists of four main categories: Cleaners (Granite, Quartz & Stone Daily Cleaner and Clean, Shine & Protect), Sealers (Granite & Stone Sealer Pour and Spray), Polish (Granite & Stone Polish), and Stain Removal (Ready-to-Use Stain Remover), plus a specialized Quartz Clean & Shine product. These products are designed to work together for complete stone care: cleaning to remove dirt and grease, sealing to protect against stains, polishing to enhance shine and protection, and stain remover for addressing existing stains. The company portfolio also includes other consumer brands covering surface cleaning, pest control, outdoor cleaning, natural cleaning, adhesive removal, odor removal, bathroom care, and metal cleaning.

Differentiator

Problem solved

Functional benefit

Products and services

• Stone Cleaners pH neutral cleaning products formulated for everyday cleaning of natural stone surfaces including granite, marble, quartz, limestone, slate, and travertine, designed for residential homeowners.
• Stone Polish Polishing products designed to restore and maintain the shine and luster of natural stone surfaces, formulated for use on granite, marble, and other natural stone.
• Stone Sealers Penetrating/impregnating sealers designed to protect natural stone surfaces from staining and water damage, suitable for granite, marble, travertine, and other porous stone.
• Stain Removers Specialty stain removal products formulated to lift and remove specific stains from natural stone surfaces without damaging the stone, targeted at residential consumers.

Quantifiable outcome

• Sealing should be done every 6-12 months or as needed to maintain protection
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CLR (Jelmar): CLR is a mass-market specialty cleaning brand covering calcium-lime-rust, bathroom, and surface cleaning. While not stone-exclusive, it competes for the same household cleaning budget and shelf attention as Stone Care in retail channels.
• Method Products: Method is a mainstream naturally-derived cleaning brand with broad surface cleaners marketed for daily household use. Its retail scale, design-led brand, and placement in mass channels compete with Stone Care for consumer cleaning dollars.
• Seventh Generation: Seventh Generation is a large natural cleaning brand with surface-specific products and broad retail distribution. While not stone-focused, its positioning around safe, non-toxic daily cleaners competes with Stone Care for the same health-conscious homeowner.
• Bar Keepers Friend: Bar Keepers Friend is an established specialty cleaner brand with broad surface applications including stone countertops. Its household name recognition and retail penetration make it a substitute competitor for Stone Care's premium-positioned consumables.

Direct peers

• Weiman: Weiman is a sister brand under PurposeBuilt Brands offering surface-specific cleaners (including granite and stone) through DTC, retail, and the shared PurposeBuilt storefront cart. It competes head-to-head with Stone Care and shares its parent, distribution, and marketing infrastructure.
• TriNova: TriNova sells specialty cleaners and polishes, including dedicated stone-care and granite-care products, through DTC e-commerce. It targets the same homeowner segment with similar price-point consumables and competes for natural-stone maintenance dollars.
• Granite Gold: Granite Gold is a closely direct competitor that formulates and sells pH-neutral cleaners, sealers, polishes, and stain removers specifically for natural-stone countertops and surfaces via DTC and retail — almost identical product/market fit to Stone Care International.
• Black Diamond Stoneworks: Black Diamond Stoneworks sells a comparable line of stone-specific cleaners, polishes, sealers, and restoration products for granite, marble, and quartz through online and retail channels, directly overlapping Stone Care's product set and customer base.
• MB Stone Care (StoneTech): MB Stone Care markets the StoneTech professional-grade stone-care line — cleaners, sealers, polishers and stain removers — sold to both trade professionals and homeowners, making it a direct comparable in formulation breadth and go-to-market.

Emerging players

• Better Life: Better Life markets natural, non-toxic household cleaners including a granite and stone daily cleaner. It targets the same eco-conscious homeowner segment as Stone Care's premium pH-neutral line with overlapping use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@StoneCareInternational
• Facebookfacebook.com/Stone-Care-International-Inc-SCI-100063639048050
• LinkedInlinkedin.com/company/commercial-stone-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Care International