RetirementHomes

What RetirementHomes does

RetirementHomes.com is an online directory service for senior living options, owned and operated by Grove Orchard Media Inc., a private Ontario, Canada corporation headquartered at 639 Dupont St, Suite 312, Toronto. Founded in 1999, the platform provides a comprehensive, searchable database of senior housing options across the full continuum of care, including retirement homes, assisted living, memory care, independent living, nursing care, skilled nursing, Alzheimer's care, and dementia care. The directory is organized for geographic browsing by country, state/province, and city, and covers 40+ countries globally.

The underlying technology is a web-based directory platform with search functionality, type-of-care filtering, contact inquiry features, and an editorial "Tips & Advice" hub spanning 50+ topic categories (caregiving, financial planning, health and wellness, insurance, legal issues, etc.). There is no native mobile app, no public API, and no disclosed AI/ML capabilities; the platform relies on organic search engine traffic and Search Engine Marketing as its primary acquisition channel.

The business model is B2B advertising sales: RetirementHomes.com sells advertising packages to senior living operators and professionals who want to maximize their online exposure. The company operates a sales-led go-to-market with proactive outbound outreach to operators and a toll-free B2B line (888-544-9124). Revenue is generated entirely through advertising sales rather than consumer fees or transactional commissions. End users (seniors and families seeking care) access the directory for free. The customer base spans thousands of operators across North America and internationally, with named clients including Willowcreek Management Company and Clearwater Retirement Community. The company employs 11-50 people and operates without external venture capital, private equity, or parent-company investment.

Name

RetirementHomes

Legal name

Grove Orchard Media Inc.

Website

https://retirementhomes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RetirementHomes.com is a Toronto-based online directory, founded in 1999, that lists senior living options across 40+ countries. It generates revenue by selling advertising packages to senior living operators, leveraging Search Engine Marketing to drive traffic from seniors and families searching for care.

Ownership category

akta.pro rank

Product category

Senior Living Directory

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living directory
• Senior housing listings
• Assisted living search
• Retirement community directory
• Senior care marketplace

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising packages for senior living operators: The company sells targeted advertising packages to senior living operators and professionals. Their core GTM message is built around maximizing online exposure for advertising clients by leveraging search engine marketing. The advertising model is supported by a large affiliate/partner network listed in their privacy policy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RetirementHomes.com operates a free online directory that aggregates detailed listings of senior living options—including retirement homes, assisted living, memory care, independent living, skilled nursing, and other care types—browsable by country, state, and city. The company monetizes the platform by selling advertising packages to senior living operators and professionals, leveraging search engine marketing to drive qualified traffic to operator listings.

Product overview

RetirementHomes.com is a single-platform online directory service that provides a comprehensive listing of senior living options. The core product is the RetirementHomes.com Directory, which allows users to search and browse retirement communities, assisted living facilities, memory care, and other senior housing options across multiple countries. The platform features location-based browsing, type-of-care filtering, and contact inquiry functionality for prospective residents and families.

Differentiator

Problem solved

Functional benefit

Products and services

• RetirementHomes.com Online Senior Living Directory Web-based directory providing detailed listing information on senior housing options including retirement homes, assisted living, memory care, independent living, skilled nursing, Alzheimer's care, dementia care, and other senior living categories. Covers 40+ countries and is browsable by country, state/province, and city. Used by seniors, families, and caregivers to find and compare senior living communities.
• Browse by Country / Senior Living Search Search and filtering functionality that allows users to browse senior living communities by country, state/province, and city, with type-of-care filtering across assisted living, memory care, independent living, skilled nursing, and other care types. Used by prospective residents and families to narrow down senior housing options by location and care need.
• Tips & Advice Editorial Resource Hub Online editorial content hub with articles and resources covering caregiving, Alzheimer's care, financial planning, health & wellness, travel, senior housing, insurance, legal issues, and 50+ other topic categories. Used by seniors, families, and caregivers for decision support and used by the company to drive organic search traffic.
• Advertising Packages for Senior Living Operators B2B advertising product that gives senior living operators featured listings and enhanced exposure on the RetirementHomes.com directory. The package is anchored on the company's Search Engine Marketing expertise, with the goal of maximizing online exposure and lead generation for the operator. Sold via outbound sales and a toll-free phone line (888-544-9124).

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Brookdale Senior Living is the largest operator of senior living communities in the United States. While it is an operator rather than a directory, it is a frequent advertiser on platforms like RetirementHomes.com and represents the kind of scaled incumbent whose marketing spend anchors the directory category.

Direct peers

• SeniorAdvice.com: SeniorAdvice.com is a senior living directory and resource site covering assisted living, independent living, memory care, and in-home care. It is a comparable direct competitor in the search-and-listing monetisation model targeting seniors and families.
• Seniorly: Seniorly is an online senior living directory and advisory platform focused on helping families find assisted living, memory care, and independent living communities. It is a venture-backed direct peer competing in the same product category with similar search-driven discovery.
• Caring.com: Caring.com is a leading senior care resource and directory covering assisted living, memory care, in-home care, and senior living communities, monetised through advertising and referral fees. It competes head-to-head with RetirementHomes.com for both consumer search traffic and senior living operator advertising budgets.
• SeniorLiving.org: SeniorLiving.org is an online senior living resource and directory that provides listings and editorial content across care types. It competes directly with RetirementHomes.com for organic search traffic and operator advertising revenue in the same niche.
• AgingCare.com: AgingCare.com is an online community and resource site for caregivers of elderly adults, with senior care directory elements. It is comparable to RetirementHomes.com as an information and advertising platform serving seniors, families, and care seekers.
• Where You Live Matters (Care Availability): Where You Live Matters is a senior care directory operated by Care Availability, providing listings of senior living, hospice, and home health providers. It competes in the same directory category as RetirementHomes.com with a similar SEO-led model.
• A Place for Mom: A Place for Mom is the largest and most heavily funded senior living referral network in North America, connecting families with assisted living, memory care, and other senior living options. It is the closest direct competitor to RetirementHomes.com in the senior living directory category.
• AssistedLiving.com: AssistedLiving.com is a senior living directory and information site focused on assisted living and related care. It overlaps directly with RetirementHomes.com on assisted living search traffic and operator advertising relationships.

Others

• Welltower: Welltower is a major healthcare and senior housing REIT that owns and operates senior living properties through operators. It is an ecosystem participant whose portfolio operators purchase advertising on directories like RetirementHomes.com, and it is comparable as a senior housing market signal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/news4retirement
• Facebookfacebook.com/retirementhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetirementHomes