Senior Advice
Senior Advice operates SeniorAdvice.com, a free US-based senior housing referral platform connecting families to senior living providers across twelve care categories. Revenue is generated from provider advertising and referral fees, anchored by the proprietary SeniorScore™ ranking and a 20+ expert contributor network driving an SEO-led content model.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Senior Advice does
Senior Advice operates SeniorAdvice.com, a US-based senior housing referral platform that connects families seeking care for aging loved ones with senior living providers. The platform offers a searchable directory across twelve care categories — assisted living, memory care, home care, nursing homes, skilled nursing, independent living, retirement homes, adult daycare, hospice, respite care, residential care homes, and senior apartments — supplemented by a proprietary SeniorScore™ ranking system, expert-authored articles, and a network of more than twenty contributing professionals including physicians, elder law attorneys, certified financial planners, registered dietitians, and caregiving specialists.
The platform monetizes exclusively on the B2B side. Families use the service at no cost; senior living communities and care providers pay for advertising placements and referral fees when families are connected to them. Distribution is primarily organic, driven by SEO-optimized city-specific landing pages across major US markets (Miami, Phoenix, Houston, Los Angeles, Seattle, Tampa, Portland, and others), an expert-reviewed content library (Senior Articles, Senior Living Blog, News Room), and earned media features in CNBC, Forbes, AARP, Huffington Post, and MarketWatch. A personal consultation channel — trained advisors providing phone and online guidance, including arranged provider tours — supports mid-funnel conversion.
The company is privately held and domiciled in the United States, with a related SilverAssist brand appearing on shared About, Contact, Privacy, and Terms pages, suggesting either a parent, affiliate, or successor-entity relationship. The business is BBB-accredited. No funding history, headcount, revenue figures, leadership bios, M&A activity, or partnership disclosures are available in the source data, limiting visibility into ownership, scale, and growth trajectory.
Senior Advice firmographics
Firmographics- Name
- Senior Advice
- Legal name
- Senior Advice
- Website
- https://senioradvice.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Senior Advice operates SeniorAdvice.com, a free US-based senior housing referral platform connecting families to senior living providers across twelve care categories. Revenue is generated from provider advertising and referral fees, anchored by the proprietary SeniorScore™ ranking and a 20+ expert contributor network driving an SEO-led content model.
- Ownership category
- akta.pro rank
Senior Advice industry classification
Industry- Product category
- Senior Care Referral Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
Keywords
Where Senior Advice is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Senior Advice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Provider Advertising & Lead Generation: Senior living communities and care providers pay for advertising placements and lead referrals on the platform. Families receive free guidance and connections to providers at no cost.
- Referral Fees: The company earns referral fees when families are connected to senior living providers through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free for families; paid by providers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Senior Advice product offering
Product offeringCore offering
Senior Advice operates SeniorAdvice.com, a free senior housing referral service that helps families find and compare assisted living, nursing homes, memory care, home care, hospice, and other senior care options across the United States. The platform combines a searchable directory, a proprietary SeniorScore™ ranking tool, and personalized guidance from a network of more than 20 vetted experts (physicians, elder law attorneys, certified financial planners, and caregiving specialists). Revenue is earned from senior living providers who pay for advertising placements and referral leads on the platform.
Product overview
Senior Advice operates as a single unified senior housing referral platform offering a comprehensive directory of senior living options paired with expert guidance services. The core platform (SeniorAdvice.com) provides access to reviews and ratings for assisted living, nursing homes, and other senior care facilities, supplemented by the proprietary SeniorScore™ tool for community evaluation. Additional offerings include a Senior Living Blog, educational articles, and a network of verified experts (including physicians, attorneys, financial planners, and care specialists) who contribute and review content to ensure accuracy. The platform functions primarily as a directory and referral service rather than a modular software platform with separate commercial products.
Differentiator
Problem solved
Functional benefit
Brands
- SilverAssist: A related domain (silverassist.com) used for About Us, Contact, Privacy Policy, and related pages, suggesting it may be a parent brand or associated business name.
Quantifiable outcome
- Free service for families seeking guidance
Companies that use Senior Advice
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Senior Advice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Senior Advice partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights3 records
Senior Advice competitors and assessment
Company assessmentOthers
- Eldercare Locator: US Administration on Aging public service that connects older adults and families to local aging services. Not a commercial peer but competes for the same family search queries and is often surfaced alongside private referral sites.
- SilverAssist: Listed as a related/associated brand in SeniorAdvice's data (silverassist.com hosts About Us and related pages). Included as a corporate-affiliated entity based on the provided data.
Broad incumbents
- WellSky: Healthcare technology provider serving senior living, home health, and post-acute providers. Adjacent as an enabling technology layer for senior care operators who advertise on SeniorAdvice.
- Care.com: Large online marketplace for senior, child, and pet care services. While broader in scope, Care.com overlaps with SeniorAdvice's home care and senior care referral categories and represents scaled incumbent competition.
Direct peers
- A Place for Mom: The largest senior living referral service in the US, connecting families with assisted living, memory care, and other senior housing options. Direct competitor to SeniorAdvice with a substantially larger provider network and recognized brand, monetizing via referral fees from communities.
- Caring.com: Senior care directory and referral platform covering assisted living, in-home care, memory care, and hospice. Operates with a similar free-for-families / provider-paid model, producing senior care articles, checklists, and local directories that directly overlap SeniorAdvice's offering.
- AgingCare.com: Online community and resource site for caregivers of elderly adults, featuring care provider directories and expert articles. Comparable in its content-led, caregiver-focused approach to senior care information and referrals.
- SeniorLiving.org: Senior living information and referral site offering city-level directories, reviews, and buying guides for assisted living and memory care. Comparable to SeniorAdvice in its SEO-driven, content-led approach to senior housing referrals.
- AssistedLiving.com: Assisted living-focused directory and referral service. Comparable in its narrow specialization on assisted living placements and free-for-families model.
- Family Assets: Senior care referral platform that helps families find assisted living and memory care, with a state-by-state directory. Direct competitor in the same family-referral niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Advice social profiles
Digital presenceSenior Advice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Advice leadership team
Management profileNumber of profiles
Profiles2 records
Senior Advice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Advice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Advice
What does Senior Advice do?
Senior Advice operates SeniorAdvice.com, a free senior housing referral service that helps families find and compare assisted living, nursing homes, memory care, home care, hospice, and other senior care options across the United States. The platform combines a searchable directory, a proprietary SeniorScore™ ranking tool, and personalized guidance from a network of more than 20 vetted experts (physicians, elder law attorneys, certified financial planners, and caregiving specialists). Revenue is earned from senior living providers who pay for advertising placements and referral leads on the platform.
Is Senior Advice a public or private company?
Senior Advice is a private company. It is classified as unknown and is currently operating.
When was Senior Advice founded?
Senior Advice was founded in 2015. It employs 1 to 10 people.
Where is Senior Advice based?
Senior Advice is headquartered in Austin, United States, in the North America region.
How does Senior Advice make money?
Two revenue lines are on record. Provider Advertising & Lead Generation is the primary driver. The others are referral Fees.
Who are Senior Advice's main competitors?
Others on record are Eldercare Locator and SilverAssist. Broad incumbents are WellSky and Care.com. Direct peers are A Place for Mom, Caring.com, AgingCare.com, SeniorLiving.org, AssistedLiving.com and Family Assets.
Does Senior Advice have an API?
No public API is recorded for Senior Advice.
What industry is Senior Advice in?
Senior Advice's product category is Senior Care Referral Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 624120 and its SIC code is 6531.