TODD
TODD (Toddchrono) is a French distributor of spare parts and workshop services for commercial vehicles — trucks, VUL, trailers, and buses — operating a 50,000+ SKU e-commerce platform and 33 physical agencies across France, serving fleet operators, repair workshops, and independent drivers.
- Company typePrivate
- Founded1975
- HeadquartersGiberville, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What TODD does
TODD (operating under the trade name Toddchrono) is a French specialist distributor of spare parts and provider of maintenance and repair services for commercial vehicles, including heavy goods vehicles (poids-lourds), light utility vehicles (VUL), trailers, semi-trailers, and buses. Founded in 1975 and headquartered in Normandy, the company serves professional transport companies, fleet operators, independent repair workshops, and small business/independent operators across France. TODD's primary commercial offering is the Toddchrono e-commerce platform (toddchrono.com), which catalogs over 50,000 product references across 20+ categories including braking, engine, suspension, lighting, bodywork, electrical, hydraulics, exhaust, and trailer accessories, with real-time stock visibility and 24-hour delivery for orders under 30kg.
The company's technology stack centers on a multi-brand parts catalog searchable by vehicle make (Ford, DAF, Iveco, Mercedes, Renault, MAN, Scania, Volvo), part category, or supplier reference, backed by a logistics platform of more than 11,000 m². TODD operates a hybrid physical-digital distribution model: 33 agencies across France (21 of which include maintenance and repair workshops) provide counter sales, expert technical advice, and on-site services including electronic diagnostics, brake testing, chassis straightening, bodywork, and tachograph calibration. NAPA TRUCK-branded parts are offered as a sub-brand. TODD is identified as part of Alliance Automotive Group, a major European automotive aftermarket group.
The business model combines transactional e-commerce and counter parts sales (one-time purchases of spare parts) with workshop service revenue (professional services billed per repair/diagnostic). Pricing is not publicly disclosed; customers obtain quotes via cart or by contacting local agencies. The company distributes major OEM-aligned parts from suppliers including Knorr-Bremse, Haldex, Wabco, Krone, Kögel, Lamberet, Chereau, Fruehauf, and SAF, and employs 450+ staff across the network.
TODD firmographics
Firmographics- Name
- TODD
- Legal name
- Toddchrono
- Website
- https://toddchrono.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TODD (Toddchrono) is a French distributor of spare parts and workshop services for commercial vehicles — trucks, VUL, trailers, and buses — operating a 50,000+ SKU e-commerce platform and 33 physical agencies across France, serving fleet operators, repair workshops, and independent drivers.
- Ownership category
- akta.pro rank
TODD industry classification
Industry- Product category
- Commercial Vehicle Aftermarket Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Automotive Parts & Accessories Online Retailers (CRAFADAK), General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)
Keywords
Where TODD is headquartered
LocationHeadquarters
- HQ city
- Giberville
- HQ country
- France
- HQ region
- Europe
Offices33 records
Markets served
TODD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Spare Parts E-commerce Sales: Revenue generated from direct online sales of spare parts for heavy goods vehicles (camions/pl), light commercial vehicles (VUL), trailers, and buses. Products are sold directly to end customers through the toddchrono.com e-commerce platform with prices and stock visible in real time.
- Workshop and Maintenance Services: Todd Group operates 21 maintenance and repair workshops across its 33 agency network, providing diagnostic, repair, and maintenance services for commercial vehicles. Services include electronic diagnostics, braking station, chassis straightening, oil changes, suspension, clutch, technical inspection preparation, tailgate maintenance, and industrial bodywork.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
TODD product offering
Product offeringCore offering
TODD sells more than 50,000 spare part references for heavy goods vehicles (poids-lourds), light commercial vehicles (VUL), trailers, and buses through the Toddchrono e-commerce platform, searchable by vehicle brand, category, or supplier reference, with real-time stock and pricing visibility. Through a network of 33 physical agencies across France — 21 of which operate maintenance and repair workshops — the company also provides diagnostic, repair, brake testing, chassis straightening, bodywork, and industrial vehicle maintenance services.
Product overview
TODD operates Toddchrono, a unified e-commerce platform specializing in spare parts for heavy goods vehicles (poids-lourds) and light utility vehicles (VUL). The platform offers more than 50,000 product references across 20+ product categories including braking systems, engine parts, suspension, electrical systems, lighting, bodywork, trailers, and hydraulics. The portfolio includes NAPA TRUCK branded parts as a sub-brand. Beyond the e-commerce platform, TODD provides workshop services through a network of 33 physical agencies across France, 21 of which include maintenance and repair workshops offering services such as electronic diagnostics, braking stations, and bodywork repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Vehicle Spare Parts Catalog More than 50,000 spare part references for heavy goods vehicles (poids-lourds), light commercial vehicles (VUL), trailers, and buses, sold through the toddchrono.com e-commerce platform and the 33-agency branch network. Parts cover batteries, braking, engine, suspension, lighting, bodywork, exhaust, electrical, compressed air, hydraulics, liftgates, hitches, and maintenance consumables across brands including Ford, DAF, Iveco, Mercedes, Renault, MAN, Scania, and Volvo.
- Workshop Maintenance and Repair Services
Quantifiable outcome
- 40,000+ spare parts available across the network
- +3 more outcomes
Companies that use TODD
Customer profileSegments3 records
Ideal customer profiles3 records
TODD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TODD partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Alliance Automotive GroupcoreTodd Group is a subsidiary/part of Alliance Automotive Group, a major European automotive aftermarket group. Toddchrono operates as the e-commerce arm of the Todd Group, which is owned by Alliance Automotive Group (referenced via allianceautomotive.fr link in the website footer).
- KögelminorKögel is a trailer manufacturer listed as a partner. Todd Group serves as a parts distributor and service provider for Kögel trailers, supplying spare parts and workshop services.
- KroneminorKrone is a trailer and semi-trailer manufacturer. Listed as a partner of TODD for parts and service support.
- FruehaufminorFruehauf is a trailer manufacturer. TODD provides parts and workshop services for Fruehauf trailers.
- LegrasminorLegras is a trailer and tanker manufacturer. Listed as a TODD partner for parts and service.
- FeldbinderminorFeldbinder is a specialist in tank trailers and railway vehicles. Partner for parts supply and service.
- LamberetminorLamberet is a refrigerated vehicle and trailer manufacturer. Listed as a TODD partner.
- FlieglminorFliegl is a trailer and commercial vehicle manufacturer. Listed as a TODD partner.
- TrouilletminorTrouillet is a trailer and bodywork manufacturer. Listed as a TODD partner.
- ChereauminorChereau is a refrigerated vehicle and bodywork manufacturer. Listed as a TODD partner.
- SAFminorSAF is a trailer axle and suspension manufacturer. Listed as a TODD partner for parts and service.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
TODD competitors and assessment
Company assessmentBroad incumbents
- Würth France: French arm of the global Würth Group, distributing automotive and industrial consumables, fasteners, tools, and workshop supplies through a dense French branch network and direct sales force. Comparable in branch density and professional customer focus.
- Alliance Automotive Group: Parent holding of TODD and a major European automotive aftermarket distribution group. Operates multiple parts distribution brands across geographies, making it both the parent and the broadest comparable incumbent in the European aftermarket.
- Bosch Automotive Aftermarket: Global automotive parts and workshop equipment manufacturer/distributor with multi-brand portfolio including diagnostics and replacement parts. Comparable as a broad incumbent supplying heavy commercial vehicle categories with both parts and service solutions.
- LKQ Corporation: US-headquartered global distributor of automotive parts including commercial vehicle segments, operating across North America and Europe. Provides a benchmark for scaled multi-channel aftermarket distribution with both physical and digital channels.
- Autodoc: Large European online auto parts retailer with extensive catalog and logistics footprint. While primarily focused on passenger cars, it represents the broader e-commerce benchmark for parts retail digitalization that Toddchrono is executing in the heavy-truck segment.
Direct peers
- Oscaro: French online auto parts retailer serving consumers and small workshops with multi-brand catalogs. Comparable as a French-market e-commerce parts specialist, although focused on passenger vehicles rather than heavy commercial.
- Parts Holding Europe: European multi-brand automotive parts distributor with subsidiaries including Group Auto and Doyen Auto. Operates physical branch networks and serves workshops, directly comparable to Todd's agency-plus-workshop structure.
- Kramp: Dutch-based parts distributor specialized in agricultural and commercial vehicle components with a large e-commerce catalog and pan-European logistics network. Most direct functional comparable to Toddchrono's e-commerce plus catalog model in heavy-duty segments.
- Truck1.eu: European online marketplace for commercial vehicles, trucks, and parts. Directly comparable digital channel for heavy-truck parts transactions, although more marketplace-oriented than inventory-led like Toddchrono.
Regional players
- NAPA Auto Parts (Genuine Parts Company): US-based heavy-duty and passenger vehicle parts distribution network owned by Genuine Parts Company. Operates the NAPA TRUCK sub-brand that Toddchrono also distributes. Comparable in heavy-duty parts catalog and brand architecture, though geographically focused on North America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TODD social profiles
Digital presenceTODD financial estimates
Financial estimateRevenue estimate
Valuation estimate
TODD leadership team
Management profileNumber of profiles
TODD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TODD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TODD
What does TODD do?
TODD sells more than 50,000 spare part references for heavy goods vehicles (poids-lourds), light commercial vehicles (VUL), trailers, and buses through the Toddchrono e-commerce platform, searchable by vehicle brand, category, or supplier reference, with real-time stock and pricing visibility. Through a network of 33 physical agencies across France — 21 of which operate maintenance and repair workshops — the company also provides diagnostic, repair, brake testing, chassis straightening, bodywork, and industrial vehicle maintenance services.
Is TODD a public or private company?
TODD is a private company. It is classified as corporate owned and is currently operating.
When was TODD founded?
TODD was founded in 1975. It employs 101 to 250 people.
Where is TODD based?
TODD is headquartered in Giberville, France, in the Europe region.
How does TODD make money?
Two revenue lines are on record. Spare Parts E-commerce Sales are the primary driver. The others are workshop and Maintenance Services.
Who are TODD's main competitors?
Broad incumbents on record are Würth France, Alliance Automotive Group, Bosch Automotive Aftermarket, LKQ Corporation and Autodoc. Direct peers are Oscaro, Parts Holding Europe, Kramp and Truck1.eu. NAPA Auto Parts (Genuine Parts Company) is listed as a regional player.
Does TODD have an API?
No public API is recorded for TODD.
What industry is TODD in?
TODD's product category is Commercial Vehicle Aftermarket Parts. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133 and its SIC code is 5013.