What Madison Entertainment does

Madison Entertainment is a private talent buying and live entertainment booking agency founded in 1994 by Roger LeBlanc. The company acts as an intermediary between event organizers and performing artists, providing talent buying, event production, consulting, and marketing services. It serves corporate clients, music festival organizers, private event planners, cruise operators, and entertainment venues globally, with documented reach spanning North America, the Caribbean, and Europe. The firm operates from offices in Oceanside, California and Nashville, Tennessee — the latter being a major hub for the music industry.

The company's core offering is full-service talent buying, where it matches clients with appropriate artists, negotiates fees, and avoids bidding wars among regional venues. Its revenue model is professional services, earning fees on bookings rather than taking a fixed SaaS or marketplace cut. The go-to-market is primarily consultative and sales-led, with prospective clients filling out an inquiry form or reaching out by email, after which the company responds within 48 hours. Madison also relies on reputation and industry relationships cultivated over 30 years to generate new business. The firm has no disclosed technology platform, no app, no proprietary software, and no AI/ML capabilities — its competitive advantage is rooted in human relationships, industry know-how, and accumulated pricing data rather than technology.

The team consists of three named individuals, all of whom are talent buyers or in operations, suggesting a small but specialized boutique agency. The firm has strategic partnerships with ShipRocked (a multi-day rock cruise), The Coach House (a music venue), Mammoth Blues Brews Fest (a blues festival), and Where Music Meets The Soul (an event series). No revenue figures, funding history, or ownership details beyond the founder are disclosed. The company is privately held and founder-owned with no evidence of institutional backing.

Name

Madison Entertainment

Legal name

Madison Entertainment

Website

https://madisonentertainment.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison Entertainment is a private talent buying agency that books and produces live entertainment for corporate events, music festivals, cruises, and private clients worldwide, operating from offices in Oceanside, CA and Nashville, TN.

Ownership category

akta.pro rank

Product category

Live Entertainment Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Talent Agency & Representation Services (HSACAHAK), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live entertainment booking
• Talent buying services
• Artist booking agency
• Event production services
• Music festival booking

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Booking Services: Madison Entertainment earns revenue by acting as a talent buyer/booking agency for live entertainment events. They charge fees for artist booking services, consulting, event production, and marketing services. The company matches clients with suitable artists and handles negotiations on their behalf.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Madison Entertainment is a live entertainment booking agency that sources, negotiates, and books artists on behalf of clients for events such as music festivals, corporate events, music cruises, and private parties. Its core service is talent buying, supplemented by event production, consulting, and marketing services. The company leverages over 30 years of industry relationships and pricing knowledge to match clients with suitable performers and handle negotiations.

Product overview

Madison Entertainment is a live entertainment booking agency offering a full-service experience centered around talent buying for live music events and festivals. The core offering consists of Talent Buying services (artist booking and negotiation), complemented by Event Production Services for on-site execution. These primary services are supplemented with Consulting Services (advisory and deal-making support) and Marketing Services. The company specializes in artist booking for diverse event types including cruise ship experiences, multi-day festivals, corporate events, and private parties, with operations spanning locations from San Diego to the Cayman Islands to Dublin.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Buying

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ShipRockedcoreStrategic or Co-development PartnerShipRocked is a multi-day rock music cruise experience. Madison Entertainment partners with ShipRocked to book and produce live entertainment for the cruise event, matching artists with the cruise's rock music audience.
• The Coach HousecoreStrategic or Co-development PartnerThe Coach House is a music venue. Madison Entertainment works with The Coach House to book live entertainment performances at the venue, providing talent buying services.
• Mammoth Blues Brews FestcoreStrategic or Co-development PartnerMammoth Blues Brews Fest is a multi-day blues music festival. Madison Entertainment partners with the festival to source and book blues performers for the event.
• Where Music Meets The SoulcoreStrategic or Co-development PartnerWhere Music Meets The Soul is an entertainment event series. Madison Entertainment collaborates with this partner to book appropriate artists for their music events.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Danny Zelisko Presents: Danny Zelisko Presents is a veteran independent concert promoter and talent buyer operating across the U.S. Southwest. It is a direct peer to Madison as a boutique promoter/buyer using personal reputation and long-standing relationships to book and produce live events, particularly in a similar geographic and stylistic niche.
• Fleming Artists: Fleming Artists is a talent buying and consulting firm that books entertainment for festivals, corporate events, and performing arts centers. It is directly comparable to Madison as a boutique buyer-side agency offering full-service booking, consulting, and event production support to event organizers.
• Evening Star Productions: Evening Star Productions is an independent concert promotion and talent buying firm specializing in jazz, blues, and roots music events. It is a relevant direct peer to Madison given shared buyer-side boutique talent buying for festivals, venues, and event series, with overlapping genre focus (e.g., Mammoth Blues Brews Fest is a Madison partner).
• Monterey International: Monterey International is a well-established talent buying agency that books artists for festivals, fairs, and events across the U.S. It is the most direct functional peer to Madison Entertainment — both are boutique talent buying operations serving event organizers with artist booking, leveraging decades of relationships and pricing knowledge on the buyer (rather than agent) side.

Broad incumbents

• United Talent Agency (UTA): UTA is a major global talent agency representing artists across music, film, TV, and digital media. It is comparable to Madison as an incumbent in the same talent relationship ecosystem, though with full agent-side representation rather than buyer-side specialization.
• APA (Agency for the Performing Arts): APA is a mid-sized full-service talent agency representing artists in music, comedy, and other performing arts. It is a relevant incumbent peer given overlap in music talent representation, though it is agent-side whereas Madison is buyer-side.
• Creative Artists Agency (CAA): CAA is a leading global entertainment and sports agency representing artists across music, film, and television. Like WME, CAA is an incumbent competing broadly in the same artist and live event relationship space as Madison, but with full-service agent capabilities and significantly greater scale.
• WME (William Morris Endeavor): WME is one of the world's largest talent agencies representing artists, athletes, and entertainers. While primarily agent-side, WME also participates in live event buying and touring and represents an incumbent that competes for the same artist and event relationship ecosystem Madison operates in, but at vastly greater scale and with full-service representation capabilities.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating concerts, festivals, and venue management. It is a broad incumbent that competes with Madison for talent bookings and festival partnerships, though Madison operates at the boutique buyer level while Live Nation owns the full promoter/venue stack.
• AEG Presents: AEG Presents is a major concert promoter and live entertainment operator affiliated with Anschutz Entertainment Group. It competes broadly with Madison for festival and event talent bookings, but at promoter scale rather than as a boutique talent buyer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Entertainment