Producción Aparte

What Producción Aparte does

Producción Aparte is a Bogotá-based, privately held audiovisual production agency founded in 2011 that delivers end-to-end video production services — pre-production, production, and post-production — for brands, advertising/media agencies, NGOs, and musicians worldwide. Its core product set spans television commercials, digital hero videos, content day shoots, corporate/institutional videos, training course videos, digital signage, event coverage, documentary and NGO production, testimonial videos, 2D animation and motion graphics, professional photography, music videos, and a recently productized AI-assisted video production line, supplemented by a studio rental add-on. The company operates a project-based professional services model with quote-based pricing and a stated 2-week delivery window, monetizing primarily through one-off production engagements rather than recurring subscriptions. Its go-to-market combines direct enterprise sales (Contact / Schedule a Call CTAs targeting brands and corporations globally) with a channel strategy that leverages strategic partnerships with advertising, media, and communications agencies across Latin America, Europe, and Asia, positioning Producción Aparte as the local Colombian production arm for international agency clients. Customer logos span Huawei, Samsung, Falabella, Alquería, Pedigree, Promigas, Hush Puppies, Skandia, Credicorp, Intersystems, Verri Media UK, Hylink-OLP, Ontop, and music artists including Juanes, Nach, Morat, Bimbi Phillips, and Oh'Laville, with NGO work for Visión Amazonía and Fundación LEGO. Marketing relies on content marketing via an extensive blog, an active multi-platform social presence (TikTok, Instagram, YouTube, LinkedIn, Behance, Vimeo), SEO targeting Colombian audiovisual keywords, and testimonial-driven portfolio pages. The company has no disclosed funding rounds, no public ownership structure, and no M&A activity on record.

Name

Producción Aparte

Legal name

Producción Aparte

Website

https://produccionaparte.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Producción Aparte is a Bogotá-based, privately held audiovisual production agency delivering end-to-end video services for global brands, advertising agencies, NGOs, and musicians, with a recent productized AI video line and an international agency-partner distribution model.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Audiovisual production services
• Video production agency
• Corporate video production
• Commercial video production
• Music video production

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TV and Digital Commercials: Production of television commercials, digital hero videos, and content day video content for brands and advertisers
2. Corporate Video Production: Institutional videos, training courses, digital signage content, and event coverage for corporate clients
3. Documentary and NGO Production: Documentary production for NGOs and social impact organizations, testimonial videos
4. Animated Video Production: Motion graphics and 2D animated video production services
5. Professional Photography: Professional photography services for products and artists
6. Music Video Production: Videoclip and music video production for artists and musicians

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Producción Aparte is a full-service audiovisual production agency based in Bogotá, Colombia, offering end-to-end video production spanning pre-production, production, and post-production. The company produces television commercials, digital hero videos, corporate and institutional videos, training content, digital signage, event coverage, documentaries for NGOs, animated videos, music videos, professional photography, and AI-assisted video content for brands, advertising/media agencies, and artists worldwide.

Product overview

Producción Aparte is a full-service audiovisual production agency offering a comprehensive portfolio of video production services. The company provides end-to-end solutions spanning pre-production, production, and post-production across multiple verticals including advertising (TV commercials, brand films, content days), corporate (institutional videos, training courses, digital signage, event coverage), documentary and NGO work, and specialized formats (animated videos, professional photography, and AI-powered video production). The core offering centers on video marketing services for brands, agencies, and artists globally, with particular expertise in social media ads, product videos, music videos, and documentary content. The company operates from Bogotá, Colombia, serving international clients with local production teams.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Commercial Production (Comerciales de TV)
• Digital Hero Video (Video Hero)
• Content Day Premium
• Corporate / Institutional Video
• Training Course Video Production (Cursos)
• Digital Signage Video
• Event Coverage (Cubrimientos)
• Documentary / NGO Video Production
• Testimonial Video Production
• Animated Video Production (Vídeos Animados)
• Professional Photography
• AI-Powered Video Production (Vídeos IA)
• Music Video / Videoclip Production
• Audiovisual Studio Rental (Estudio)

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Advertising, Media & Communications Agencies (Global Network)coreChannel Partner/ Reseller/ DistributorStrategic partnership network with advertising, media, and communications agencies across Latin America, Europe, and Asia. Agencies utilize Producción Aparte's local production capabilities to serve their remote or international clients, expanding the company's reach globally while providing agencies with reliable production execution.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hogarth Worldwide: Global production network owned by WPP, providing content production at scale across advertising and corporate clients. Directly comparable as a behind-the-scenes production partner for advertising agencies and brand clients, though operating at much larger scale as part of WPP.
• Prodigious: Publicis Groupe's global production network producing advertising, branded content, and corporate video at scale. Comparable as a production-services arm operating inside a major advertising holding group, executing work for global brand clients.

Direct peers

• The Mill: Premium global production studio producing commercials, branded content, and visual effects for major brands. Comparable as a full-service creative production agency serving advertising agencies and global brands, with similar service scope (pre/production/post).
• Landia: Latin American production company headquartered in Argentina with offices across the region, producing TV commercials, branded content, and digital video for global brands. Closely comparable as a regional production specialist serving international agencies and global advertisers.
• Buck: Creative production studio producing commercials, branded content, animation, and design for advertising agencies and global brands. Comparable as a full-service creative production peer with strong motion graphics and brand film capabilities.
• Tool of North America: Boutique commercial production company producing TV commercials and branded content for advertising agencies and brands. Comparable as a mid-sized commercial production specialist with similar agency-channel go-to-market motion.
• Radical Media: Global production company producing commercials, branded content, documentaries, and music videos for major brands, agencies, and artists. Comparable across multiple of Producción Aparte's segments including music videos, documentary, and brand commercial production.
• Stink Studios: Creative production and technology studio producing commercials, branded content, and interactive work for agencies and global brands. Comparable as a modern creative production peer serving similar advertising and brand clients.
• Psyop: Creative production studio specializing in commercials, branded content, and integrated experiences for agencies and brands. Comparable as a premium creative production peer with similar commercial/branded video offering and agency-driven GTM.

Regional players

• Primo Content: Latin American content production company producing commercials and branded video primarily for the regional market. Comparable as a LatAm-based video production peer serving similar regional brands and agencies, though with stronger domestic-market orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@produccionaparte
• YouTubeyoutube.com/channel/UCLTMySNtCKwqYUDa2F7gA7w
• Facebookfacebook.com/produccionaparte
• LinkedInlinkedin.com/company/producci-naparte
• Instagraminstagram.com/produccionaparte
• TikToktiktok.com/@produccionaparte

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producción Aparte