AeroGrow International

What AeroGrow International does

AeroGrow International, founded in 2002 and headquartered in Boulder, Colorado, designs and sells countertop hydroponic indoor gardening systems under the AeroGarden brand. Its core product is a soil-free growing appliance that combines a water-based nutrient delivery system with built-in LED grow lights, enabling consumers to cultivate herbs, leafy greens, tomatoes, peppers, and other plants year-round without outdoor space, soil, or prior gardening experience. The product architecture pairs the base hardware unit with a recurring-consumables model, encompassing proprietary seed kits, plant nutrients, replacement grow lights, and accessories that extend the lifetime value of the installed base.

AeroGarden operates as a wholly-owned subsidiary of The Scotts Company LLC following its 2021 merger with Scotts Miracle-Gro's subsidiary SMG Growing Media, Inc. The brand is marketed and distributed through the Scotts Miracle-Gro corporate storefront at scottsmiraclegro.com, supplemented by the parent's broader retail channels. Customer focus is exclusively consumer-oriented: individual home gardeners, apartment dwellers, and gift purchasers (newlyweds, new homeowners, new graduates) seeking no-soil, low-effort indoor cultivation. Marketing emphasizes seasonal content, recipes, and gifting occasions, with product-led positioning around ease of use.

The business model is hardware-led consumer sales, with revenue generated from initial hardware units and ongoing consumables (seed kits, nutrients, accessories, supplemental lighting). Pricing is not publicly disclosed in source material, and the firm no longer reports separate financials as a public entity. The legacy legal entity trades on the OTCQB under the symbol AERO following delisting, and a 2026 proposed class action settlement of $15,978,202.50 remains pending court approval in connection with the 2021 merger.

Name

AeroGrow International

Legal name

The Scotts Company LLC

Website

https://aerogrow.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

101–250 employees

Short description

AeroGrow International, operating as the AeroGarden brand under Scotts Miracle-Gro, designs and sells countertop hydroponic indoor gardening systems, seed kits, grow lights, and accessories to mainstream consumer home gardeners and gift purchasers across North America.

Ownership category

akta.pro rank

Product category

Indoor Hydroponic Gardening Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Indoor gardening systems
• Hydroponic gardening products
• Seed kits
• Grow lights
• Countertop gardens

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Indoor Gardening Hardware Sales: AeroGarden generates revenue primarily through the sale of indoor hydroponic garden systems (hardware), including countertop garden units, along with complementary consumable products such as seed kits, plant nutrients, and grow lights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AeroGrow International, operating as the AeroGarden brand within the Scotts Miracle-Gro portfolio, designs, manufactures and sells countertop hydroponic indoor gardening systems that let consumers grow herbs, vegetables, lettuce, tomatoes, peppers and flowers year-round without soil. The core garden units are sold alongside consumable seed kits, replacement nutrients, LED grow lights and accessories, forming a closed hardware-plus-consumables ecosystem.

Product overview

AeroGrow International, operating as AeroGarden under Scotts Miracle-Gro, offers a portfolio of hydroponic indoor gardening products. The core product line consists of AeroGarden Gardens — countertop indoor hydroponic systems that enable soil-free plant cultivation. The portfolio is complemented by Seed Kits (pre-packaged seeds and nutrients), Grow Lights (specialized LED lighting for plants), and Accessories (supporting equipment and consumables). This modular approach allows customers to start with a base garden system and expand with additional seed kits, lights, and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• AeroGarden: Indoor hydroponic gardening systems and related products including gardens, seed kits, accessories, and grow lights.

Products and services

• AeroGarden Gardens Countertop hydroponic indoor gardening systems that let home consumers grow herbs, vegetables, flowers and other plants year-round without soil, using built-in grow lights and a water-based nutrient system.
• AeroGarden Seed Kits Pre-packaged seed kits containing seeds and nutrients engineered to be planted in AeroGarden hydroponic garden units.
• AeroGarden Grow Lights LED grow lighting systems providing the light spectrum required for indoor plant cultivation in AeroGarden setups.
• AeroGarden Accessories Supporting accessories and consumables for AeroGarden systems, including plant food/nutrients, replacement parts and maintenance supplies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Scotts Miracle-Gro CompanycoreStrategic or Co-development Partner · 1 January 2021Scotts Miracle-Gro Company acquired AeroGrow International, Inc. through a merger with its subsidiary SMG Growing Media, Inc. in 2021. AeroGarden now operates as a core brand within the Scotts Miracle-Gro portfolio of lawn and garden consumer brands. The merger integrated AeroGrow's indoor hydroponic gardening business into Scotts Miracle-Gro's broader consumer product ecosystem.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hydrofarm Holdings Group: Leading manufacturer and distributor of hydroponics equipment and grow lights, primarily serving commercial and prosumer growers. Overlaps with AeroGarden in hydroponic technology and grow lighting categories but at a different scale and customer segment.
• Scotts Miracle-Gro: Parent company of AeroGarden and the dominant U.S. consumer lawn and garden brand portfolio owner. Comparable as the strategic acquirer and distribution channel owner relevant to AeroGarden's market positioning.

Direct peers

• iDOO: Offers countertop hydroponic growing systems at lower price points, often via Amazon. Comparable product category and target market (home growers), competing on price/value rather than brand premium.
• Rise Gardens: Premium indoor hydroponic garden systems, including larger multi-level units for families. Targets similar consumer segment but at higher price points, with comparable recurring consumable model.
• Click & Grow: Direct competitor in smart indoor hydroponic gardens, offering countertop Soil-free growing systems with proprietary seed pods and LED lighting. Closest comparable to AeroGarden in product form factor and target consumer.
• Gardyn: Premium indoor hydroponic gardening system with AI-powered plant monitoring, targeting tech-forward home consumers. Competes directly with AeroGarden in the connected indoor garden category at a higher price point.

Regional players

• Plantui: Smart indoor garden manufacturer based in Finland, offering hydroponic growing systems with seed capsules. Similar product offering to AeroGarden but primarily serves European markets.

Emerging players

• Lettuce Grow: Vertical hydroponic tower garden for both indoor and outdoor use, founded by Zooey Deschanel. Targets similar fresh-food-at-home consumers with a larger footprint and higher price point than AeroGarden.
• Modern Sprout: Offers indoor garden kits, grow frames, and self-watering planters, including hydroponic systems. Targets design-conscious millennial/Gen Z consumers with a smaller-form-factor approach compared to AeroGarden.

Others

• Miracle-Gro (Scotts brand): Scotts Miracle-Gro's flagship consumer gardening brand, covering soil, fertilizer, and traditional outdoor gardening products. Comparable as a sibling brand under the same parent, with cross-sell potential and shared distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AeroGarden
• Facebookfacebook.com/aerogarden
• LinkedInlinkedin.com/company/aerogrow-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AeroGrow International