TABC On The Fly
TABC On The Fly is an Austin, Texas-based, TABC-approved online certification provider for alcohol servers and sellers in Texas, operating as a branch of 360training School. It sells a self-paced, $10.99 online course with a free employer roster and bulk pre-paid code system serving Texas hospitality workers and small businesses.
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TABC On The Fly does
TABC On The Fly is an official Texas Alcoholic Beverage Commission (TABC)-approved online certification provider for sellers and servers of alcoholic beverages in Texas, operating since 2013 as a branch of 360training School (which also includes Learn2Serve). The company's core product is a self-paced, 100% online TABC certification course (program numbers 454-508 and 454-780) covering Texas alcohol laws, ID checking, intoxication recognition, and refusal of service. The course carries a $8.99 platform fee plus a $2.00 mandatory TABC fee ($10.99 total) and produces a certificate valid for two years. Bundled offerings include a TABC + Texas Food Handlers Card package for adjacent food-safety compliance.
The platform is a web-based learning management system with mobile compatibility, supporting a self-serve, no-timer delivery model and instant certificate generation upon exam completion. On-site classes have been discontinued in favor of the online channel. A free employer account/roster system allows Texas hospitality businesses (restaurants, bars, liquor stores, convenience stores, hotels) to manage employee certifications, receive automatic email alerts one month before certificate expiration, and purchase pre-paid enrollment codes in bulk — creating a B2B2C distribution layer on top of the direct-to-consumer enrollment funnel. The company is headquartered in Austin, TX, employs 1-10 people, and serves the Texas market only.
The business model is a transactional, two-year recurring compliance purchase: every server, bartender, or clerk selling alcohol in Texas must re-certify biennially, producing a structurally recurring revenue stream with no disclosed subscription or enterprise contract layer. Go-to-market is product-led, with content marketing (blog, Facebook, LinkedIn, SEO) and customer testimonials as primary acquisition channels, and an organic search presence targeting "TABC certification," "Texas alcohol certification," and related queries. No external funding, no disclosed revenue, and no public-market listing have been reported.
TABC On The Fly firmographics
Firmographics- Name
- TABC On The Fly
- Legal name
- 360training
- Website
- https://tabconthefly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TABC On The Fly is an Austin, Texas-based, TABC-approved online certification provider for alcohol servers and sellers in Texas, operating as a branch of 360training School. It sells a self-paced, $10.99 online course with a free employer roster and bulk pre-paid code system serving Texas hospitality workers and small businesses.
- Ownership category
- akta.pro rank
TABC On The Fly industry classification
Industry- Product category
- Alcohol Service Certification
- NAICS
- Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH)
Keywords
Where TABC On The Fly is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TABC On The Fly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Individual TABC Certification: One-time payment for individual TABC certification course. Price is $8.99 plus mandatory $2.00 TABC fee, totaling $10.99. Certificate valid for two years.
- Employer Pre-Paid Codes: Employers can purchase prepaid codes in any quantity to pay for employee certifications. Enables bulk procurement for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual TABC Certification - $10.99 total |
| Unit Pricing | Pay-as-you-go | Employer Bulk Pre-Paid Codes |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
TABC On The Fly product offering
Product offeringCore offering
TABC On The Fly is an official Texas Alcoholic Beverage Commission (TABC)-approved provider of online seller-server alcohol certification (program numbers 454-508 and 454-780). The company delivers a self-paced, no-timer online training course covering Texas alcohol laws, ID checking, and responsible service, with instant printable certification valid for two years. It also offers a free employer roster management system with bulk pre-paid enrollment codes for businesses certifying multiple employees.
Product overview
TABC On The Fly is an online certification platform that offers a single primary product: its online TABC (Texas Alcoholic Beverage Commission) certification course. The course is approved by the Texas Alcoholic Beverage Commission (program numbers 454-508 and 454-780) and is designed for sellers and servers of alcoholic beverages in Texas. The platform operates on a self-paced, no-timer model and is delivered entirely online. The core certification can be bundled with an optional Food Handler's Card add-on. The company also provides a free employer account/roster management system for businesses to track employee certifications and purchase prepaid enrollment codes. On-site TABC certification classes are no longer offered.
Differentiator
Problem solved
Functional benefit
Brands
- 360training School: Parent organization of TABC On The Fly, includes Learn2Serve, an official internet-based school for alcohol certification
Products and services
- Online TABC Certification Course A self-paced, 100% online certification course approved by the Texas Alcoholic Beverage Commission (program numbers 454-508 and 454-780) for sellers and servers of alcoholic beverages in Texas. The course uses real-world scenarios and teaches responsible alcohol service, ID checking, and Texas alcohol laws. Mobile-compatible with no timer; certificate valid for two years and available instantly upon passing.
- TABC + Food Handlers Card Bundle A bundled offering combining TABC certification with a Texas Food Handler's Card, allowing users to obtain both certifications through the company.
- Employer Account and Roster Management System A free online roster system for employers to manage employee TABC certifications, receive expiration alerts via email one month before certificates expire, and purchase prepaid codes in any quantity for employees.
Quantifiable outcome
- Course meets all TABC requirements regarding content and length
- +1 more outcomes
Companies that use TABC On The Fly
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
TABC On The Fly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TABC On The Fly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 360trainingcoreTABC On The Fly is a branch of 360training School, which includes Learn2Serve. 360training provides the institutional backing, regulatory relationships, and platform infrastructure for TABC On The Fly's certification programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
TABC On The Fly competitors and assessment
Company assessmentDirect peers
- ServSafe Alcohol (National Restaurant Association): ServSafe Alcohol, offered by the National Restaurant Association, is a widely adopted alcohol-service training program accepted in Texas and across the U.S. Directly comparable as it sells an online, employer-procured alcohol-server certification that competes for the same hospitality accounts.
- Learn2Serve: Learn2Serve is a sister brand under the same 360training School parent and offers online alcohol seller-server certification courses across multiple states. Directly comparable because it sells the same category of regulatory online certification to the same hospitality workforce, with overlapping employer-bulk purchasing mechanics.
- Texas Alcohol Management (TAM) Card: TAM Card offers alcohol-seller training accepted across Texas and other states for hospitality workers and alcohol retailers. Directly comparable as an online alternative to TABC certification that competes for the same Texas seller-server customer base.
- TIPS (Training for Intervention ProcedureS): TIPS is a leading national provider of alcohol server and seller training, including programs that are widely accepted in Texas hospitality venues. Directly comparable as it sells state-specific and national alcohol-service certification courses online to the same employer and individual server customer base.
Broad incumbents
- 360training: 360training is the parent organization of TABC On The Fly and operates a broad online regulatory and compliance training marketplace spanning food safety, alcohol service, workplace safety, and real estate licensing. Comparable as the umbrella platform that hosts TABC On The Fly and competes for the same employer compliance-training budgets at a portfolio level.
- National Safety Council (Alcohol Training): The National Safety Council offers workplace safety and compliance training that can include alcohol-service and responsible-vendor components used by hospitality employers. Comparable as a broad compliance-training incumbent that occasionally competes for the same employer compliance-training wallets as TABC On The Fly.
Emerging players
- StateFoodSafety: StateFoodSafety provides online food-safety and alcohol-service training courses accepted by state regulators and widely used by restaurant employers. Comparable as an online certification provider that sells alcohol-server courses to the same hospitality workforce and offers employer group purchasing.
- eFoodHandlers: eFoodHandlers offers online food-handler and responsible-service training (including alcohol) accepted in many U.S. states, including Texas-adjacent programs. Comparable as an online training marketplace that bundles food-handler and alcohol-service courses for the same hospitality employer segment.
- Responsible Hospitality Institute: Responsible Hospitality Institute (RHI) is a non-profit that offers alcohol-service and responsible-vendor training used in multiple U.S. jurisdictions. Comparable as an alternative online certification provider that competes for employer-driven bulk training and individual certification purchases in hospitality.
Regional players
- American Bartenders Association: The American Bartenders Association offers bartender training and certification, including alcohol-service components that overlap with seller-server training. Comparable as a training provider targeting the same bartender workforce, though historically more classroom-based than fully online.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TABC On The Fly social profiles
Digital presenceTABC On The Fly compliance and trust
Trust signalCompliance1 record
TABC On The Fly financial estimates
Financial estimateRevenue estimate
Valuation estimate
TABC On The Fly leadership team
Management profileNumber of profiles
TABC On The Fly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TABC On The Fly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TABC On The Fly
What does TABC On The Fly do?
TABC On The Fly is an official Texas Alcoholic Beverage Commission (TABC)-approved provider of online seller-server alcohol certification (program numbers 454-508 and 454-780). The company delivers a self-paced, no-timer online training course covering Texas alcohol laws, ID checking, and responsible service, with instant printable certification valid for two years. It also offers a free employer roster management system with bulk pre-paid enrollment codes for businesses certifying multiple employees.
Is TABC On The Fly a public or private company?
TABC On The Fly is a private company. It is classified as corporate owned and is currently operating.
When was TABC On The Fly founded?
TABC On The Fly was founded in 2013. It employs 1 to 10 people.
Where is TABC On The Fly based?
TABC On The Fly is headquartered in Dallas, United States, in the North America region.
How does TABC On The Fly make money?
Two revenue lines are on record. Individual TABC Certification is the primary driver. The others are employer Pre-Paid Codes.
Who are TABC On The Fly's main competitors?
Direct peers on record are ServSafe Alcohol (National Restaurant Association), Learn2Serve, Texas Alcohol Management (TAM) Card and TIPS (Training for Intervention ProcedureS). Broad incumbents are 360training and National Safety Council (Alcohol Training). Emerging players are StateFoodSafety, eFoodHandlers and Responsible Hospitality Institute. American Bartenders Association is listed as a regional player.
Does TABC On The Fly have an API?
No public API is recorded for TABC On The Fly.
What industry is TABC On The Fly in?
TABC On The Fly's product category is Alcohol Service Certification. Its primary akta.pro industry code is EDAOAKAH, Bar & Beverage (Bartending/Mixology/Coffee/Tea). Its NAICS code is 611420 and its SIC code is 8200.