Pulso

Equipment Rental Management Softwarepulsorent.com

Pulso is a Barcelona-based SaaS company providing equipment rental management software for small and medium-sized rental businesses across 16 verticals, including bikes, boats, jet skis, motorbikes, ski, and construction equipment, delivered via a product-led self-serve subscription model.

Company typePrivate
Founded2021
HeadquartersBarcelona, Spain
Headcount1–10
GTM typeB2B
OfferingSoftware

What Pulso does

Pulso is a Barcelona-based SaaS company operated by the Spanish private limited company Pacific Board S.L., founded in 2021 to provide equipment rental management software for small and medium-sized rental businesses. The platform manages the full rental booking cycle, including reservations, equipment inventory, contract and invoice generation with digital signatures, and online bookings integrated into the rental business's own website, alongside payment processing via Stripe and Redsys. Pulso serves 16 rental verticals with dedicated product modules and landing pages covering bikes, boats, jet skis, motorbikes, surf, kitesurf, ski, cameras, music equipment, electric scooters, construction machinery, clothing, kayaks, campervans, and event equipment.

The product is a cloud-based application hosted on DigitalOcean in Frankfurt, with integrations to Stripe, Redsys, GoCardless, Twilio SendGrid, Zoho Billing, Cal.com, Tally, BetterStack, Google Analytics, and Microsoft Clarity. A public API enables customers to embed Pulso booking flows into their own websites. The platform is localized in English, Spanish, and French and supports multi-language end-user booking experiences.

Pulso operates a product-led growth go-to-market with a 14-day free trial, no credit card requirement, free onboarding, and self-serve sign-up via the website, supplemented by scheduled demos through Cal.com. Monetization is recurring subscription SaaS billed monthly or annually with quote-based pricing and tiered feature unlock. Marketing relies on a 110+ article content hub, category-targeted SEO, Google Ads, and Meta Pixel retargeting. The company is privately held, founder-led by CEO Ignasi Castillo, with no external venture funding or M&A activity disclosed in the available data.

Pulso firmographics

Firmographics

Name: Pulso
Legal name: Pacific Board S.L.
Website: https://pulsorent.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: Pulso is a Barcelona-based SaaS company providing equipment rental management software for small and medium-sized rental businesses across 16 verticals, including bikes, boats, jet skis, motorbikes, ski, and construction equipment, delivered via a product-led self-serve subscription model.
Ownership category
akta.pro rank

Pulso industry classification

Industry

Product category: Equipment Rental Management Software
NAICS: Recreational Goods Rental (532284), All Other Consumer Goods Rental (532289)
SIC: Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)
akta.pro primary industry: Cruise Reservation & Booking Engines (THALADAF)
akta.pro secondary industries: Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

Keywords

Equipment rental software
Rental management SaaS
Booking management system
Inventory tracking software
Rental contract automation

Where Pulso is headquartered

Location

Headquarters

HQ city: Barcelona
HQ country: Spain
HQ region: Europe

Offices2 records

Markets served

Pulso business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Subscription SaaS: Recurring subscription fees for access to the Pulso platform, billed monthly or annually depending on the Service Plan. Pricing is exclusive of VAT. Additional Features and implementation work may be subject to one-off fees.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	14-day free trial
Subscription	Monthly	Paid subscription plans

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Pulso product offering

Product offering

Core offering

Pulso is a cloud-based equipment rental management software platform that helps small and medium-sized rental businesses manage the full booking cycle from reservation through contract and invoice to return. The platform centralizes booking management, equipment inventory tracking, automated contract and invoice generation with digital signatures, and online bookings integration that lets customers reserve directly from the rental business's own website. It serves 16 rental verticals including bikes, boats, jet skis, motorbikes, surf, kitesurf, ski, cameras, music equipment, electric scooters, construction machinery, clothing, kayaks, campervans, and event equipment.

Product overview

Pulso is a unified equipment rental management software platform designed for small and medium-sized rental businesses. The core platform consists of four integrated modules: Booking Management (dashboard and calendar-based reservation tracking), Inventory Management (stock and equipment tracking), Contract Automation (contract and invoice generation with digital signature support), and Online Bookings (website integration for customer self-service). The platform is offered across 14 industry-specific variants including bike, boat, jet ski, motorbike, surf, kitesurf, ski, camera, music equipment, electric scooter, construction machinery, clothing, kayak, and campervan rental software. The platform integrates with Stripe and Redsys for payment processing, Zoho Billing for invoicing, Twilio SendGrid for transactional emails, Cal.com for demo scheduling, Tally for contact forms, and Meta Pixel for advertising analytics.

Differentiator

Problem solved

Functional benefit

Products and services

Pulso Platform

Quantifiable outcome

Significantly reduced management time by replacing paper-based processes with automated inventory and booking management
+2 more outcomes

Companies that use Pulso

Customer profile

Named customers5 records

Segments8 records

Ideal customer profiles1 record

Pulso technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Pulso partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

DigitalOcean, LLCcoreTechnology or IntegrationCloud hosting provider for Pulso's platform database and application infrastructure. Hosted in Frankfurt, Germany (EU data center). EEA hosting with Standard Contractual Clauses for any support access originating outside the EEA.
Stripe, Inc.coreTechnology or IntegrationCredit card payment processing for end-client bookings. Handles payment transactions securely with PCI compliance. Data transferred to US with SCCs/EU-US Data Privacy Framework safeguards.
Redsys Servicios de Procesamiento, S.L.coreTechnology or IntegrationCard payment processing for end-client bookings with Spanish acquiring. Provides localized payment options for Spanish market. Data stays within EEA.
Twilio Inc. (SendGrid)coreTechnology or IntegrationTransactional email delivery to end clients including booking confirmations, notifications, and reminders. Sends customer-facing communications from rental businesses to their clients.

Scale indicators2 records

Recent moves6 records

Pulso competitors and assessment

Company assessment

Direct peers

Current RMS: Cloud rental management system for AV, event, production, and equipment rental companies offering quoting, inventory, and workflow automation. Overlaps with Pulso's event equipment and broader rental workflows.
HireHop: Equipment rental software with booking, inventory, contracts, and dispatch features for hire/rental companies. Targets a similar SMB customer profile with comparable feature set.
EZRentOut: Equipment rental management software for SMBs with booking, inventory, and contract features across general equipment, tool, and sports rentals. Direct competitor in the equipment rental SaaS niche.
Rentman: Rental management software for AV, event, and equipment rental businesses — bookings, inventory, crew scheduling, and invoicing. Comparable in product scope and SMB focus, with deeper event/AV vertical specialization.
Quivers: Rental management software purpose-built for sporting goods and outdoor recreation rentals — skis, bikes, surfboards — with booking, inventory, and POS. Direct overlap with Pulso's recreational equipment verticals.
Booqable: Cloud-based rental software for SMBs covering booking, inventory, contracts, and online checkout for equipment, bike, and event rentals. Closest direct competitor to Pulso in targeting rental SMBs with PLG onboarding.

Broad incumbents

Point of Rental Software: Established rental management software suite serving general equipment, tool, and party/event rental businesses of varying sizes. A larger incumbent with broader enterprise functionality than Pulso.
Alert Rental Software: Long-standing rental management software for equipment rental businesses, offering ERP-style functionality for hire companies. A broader incumbent operating across the same customer base as Pulso.

Emerging players

ResRent: Reservation and rental management software for small to mid-sized rental operators with booking, quoting, and inventory features. Comparable in scope and SMB orientation.

Regional players

Lone Star Reservation System: Reservation and rental management software focused on car, truck, and equipment rental operators, primarily in North America. Adjacent product offering with geographic specialization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Pulso financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pulso leadership team

Management profile

Number of profiles

Profiles1 record

Pulso funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pulso M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulso

What does Pulso do?

Is Pulso a public or private company?

Pulso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pulso founded?

Pulso was founded in 2021. It employs 1 to 10 people.

Where is Pulso based?

Pulso is headquartered in Barcelona, Spain, in the Europe region.

How does Pulso make money?

One revenue line is on record: subscription SaaS.

Who are Pulso's main competitors?

Direct peers on record are Current RMS, HireHop, EZRentOut, Rentman, Quivers and Booqable. Broad incumbents are Point of Rental Software and Alert Rental Software. ResRent is listed as an emerging player. Lone Star Reservation System is listed as a regional player.

Does Pulso have an API?

Yes. Pulso offers an API that enables customers to access and use the platform programmatically. The API supports collection, storage, organization, structuring, retrieval, consultation, use, transmission, access control, backup, restoration, and deletion of rental booking data. Customers can integrate the Pulso API with their own systems including websites (via CMS or other website providers) for purposes such as managing equipment rental bookings, processing payments, generating documents and communications, and providing technical support.

What industry is Pulso in?

Pulso's product category is Equipment Rental Management Software. Its primary akta.pro industry code is THALADAF, Cruise Reservation & Booking Engines, with a secondary code of HSACAFAL, Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits). Its NAICS code is 532284 and its SIC code is 7350.