Yellow Hive
Yellow Hive is a Netherlands-headquartered multi-brand financial services advisory platform operating a buy-and-build strategy in insurance brokerage, MGA underwriting, and pension/HR advisory. Founded in 2011 and backed by IK Partners, it serves private individuals, SMEs, employers, and a network of 1,250+ staff across 30+ offices in the Netherlands and Germany.
- Company typePrivate
- Founded2011
- HeadquartersPoortugaal, Netherlands
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Yellow Hive does
Yellow Hive is a Netherlands-headquartered multi-brand financial services advisory platform founded in 2011 that operates a buy-and-build strategy across insurance brokerage, mortgage and pension advisory, and human resources services. The company's three core brands are You Sure (insurance and mortgage advisory for private individuals and businesses), Felixx® werk & inkomen (pension advisory, employee insurance, payroll administration, and HR outsourcing for employers), and Yinco (an authorized Managing General Agent working with more than 500 insurance advisors to bind cover on behalf of Dutch and international insurers). Supporting technology includes the You Sure KlantenPortal for 24/7 customer document access, the SUREnet knowledge and comparison platform for commercial insurance advisors, and the EMS Claimsengine® claims automation tool. With more than 30 office locations, over 1,250 employees, and a portfolio of 170+ acquired specialist brokerages across the Netherlands and Germany, Yellow Hive was ranked #4 in the AM Top 100 2025 with €196 million in FY2024 revenue.
The company generates revenue through three primary streams: insurance brokerage commissions on premiums placed through You Sure and acquired brands; underwriting and premium income earned by Yinco as a delegated MGA; and advisory and consulting fees from Felixx for pension, HR, payroll, and absence management services. Pricing is quote-based and tailored to individual customer needs, with no public pricing schedule disclosed. Customer segments span private individuals, entrepreneurs and SMEs, employers, and a B2B2B layer of independent insurance intermediaries that distribute Yellow Hive's products through the SUREbusiness network (730+ connected advisors). Distribution is sales-led and built on personal advisor relationships, supplemented by brand-specific websites (yousure.nl, felixxwerkt.nl, yinco.nl), PR and earned media, LinkedIn, and participation in industry events such as the AM Top 100 rankings.
The company is privately held and backed by European private equity firm IK Partners, which made its initial investment in 2020 and a follow-on refinancing in April 2024 alongside AlpInvest, TPG GP Solutions, and Pantheon. In October 2024, Yellow Hive acquired German broker FVB from HDI Deutschland AG as its first international move and launched Yellow Hive Germany GmbH as a German holding company in July 2025 under CEO Tom Rohrbach and COO Ralf Blum. International expansion continues into Spain and Belgium, with stated ambitions to replicate the Netherlands buy-and-build model across Western Europe.
Yellow Hive firmographics
Firmographics- Name
- Yellow Hive
- Legal name
- Yellow Hive
- Website
- https://yellowhive.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yellow Hive is a Netherlands-headquartered multi-brand financial services advisory platform operating a buy-and-build strategy in insurance brokerage, MGA underwriting, and pension/HR advisory. Founded in 2011 and backed by IK Partners, it serves private individuals, SMEs, employers, and a network of 1,250+ staff across 30+ offices in the Netherlands and Germany.
- Ownership category
- akta.pro rank
Yellow Hive industry classification
Industry- Product category
- Insurance Brokerage and Financial Advisory
- SIC
- Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Small Business BOP (Main Street) (FSAJAFAA)
- akta.pro secondary industry
- Real Estate / Lessors Risk BOP (FSAJAFAI)
Keywords
Where Yellow Hive is headquartered
LocationHeadquarters
- HQ city
- Poortugaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Yellow Hive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Yellow Hive generates revenue through insurance brokerage commissions by placing insurance policies for customers through You Sure and other advisory brands. Revenue is driven by premiums placed and ongoing commission arrangements with insurance providers.
- Underwriting (MGA) Revenue: Yinco operates as a Managing General Agent (MGA) earning underwriting commissions and premium income by binding insurance on behalf of insurers. Works with over 500 insurance advisors in Netherlands.
- Advisory and Consulting Fees: Revenue from pension advisory, mortgage advisory, HR services, and payroll administration through Felixx werk & inkomen brand
- Acquisition Integration Synergies: Revenue growth from integrating acquired companies and creating synergies between brands, digitalization, and optimized commission negotiations
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Yellow Hive product offering
Product offeringCore offering
Yellow Hive is a multi-brand financial services platform offering insurance brokerage, mortgage advisory, pension consulting, and HR services in the Netherlands and Germany. Through its core brands (You Sure for personal and commercial insurance, Felixx for pensions and HR, and Yinco as a managing general agent), plus numerous acquired specialist brands, the company serves private individuals, entrepreneurs, SMEs, employers, and independent insurance advisors. Revenue is generated primarily through brokerage commissions on insurance placements and fees for advisory, pension, and HR services.
Product overview
Yellow Hive operates as a multi-brand financial services advisory platform consisting of three core brands (You Sure for insurance and mortgages, Felixx® werk & inkomen for pensions and HR services, and Yinco as an authorized insurance company/MGA) supported by a Shared Service Center providing centralized ICT, compliance, finance, and integration services. The portfolio includes numerous acquired specialist brands including Financieel Fit (mortgage advisory), SUREbusiness (commercial insurance platform with SUREnet), DSV Verzekeringen (exchange-traded commercial insurance), FVB (German insurance broker), and No Risk (events insurance), among others totaling over 30 specialist brands across the Netherlands and Germany. The company offers technology products including the You Sure KlantenPortal for customer self-service and EMS Claimsengine® for automated claims processing.
Differentiator
Problem solved
Functional benefit
Products and services
- You Sure Insurance and mortgage advisory brand providing independent advice to private individuals and businesses on personal insurance, commercial insurance, mortgages, and financial planning. Offers personal approach, reliable advice, speed, and innovation with 24/7 customer portal access.
- Felixx werk & inkomen Specialist in pensions, personnel insurance, occupational health services, payroll administration, and HR solutions for employers. Provides digital total solutions for complete outsourcing of employer responsibilities.
- Yinco Authorized insurance company (volmachtbedrijf) acting as Managing General Agent for Dutch and international insurers. Provides underwriting capacity and claims handling, collaborating with over 500 insurance advisors.
- SUREbusiness / SUREnet Dutch service provider for commercial insurance advisors supporting over 730 affiliated insurance offices. Operates the SUREnet knowledge and comparison platform providing access to products and risks from multiple insurers including acceptance, premium collection, and claims handling.
- FVB Gesellschaft für Finanz- und Versorgungsberatung mbH German insurance broker specializing in brokering personal and commercial lines insurances and financial investment products. Operates under Yellow Hive Germany with over 400 regional staff across Germany providing full national coverage.
- Financieel Fit Independent financial advisory for consumers and businesses covering mortgages, insurance, wealth, and pensions. Operates through nearly 100 offices in the Netherlands with one fixed advisor per customer. Awarded 'Beste Hypotheekketen' for ten consecutive years.
- DSV Verzekeringen Insurance broker specializing in large commercial and complex risks traded on the Dutch Insurance Exchange. Provides coverage for companies with multiple locations, real estate portfolios, municipalities, large VvEs, and complex liability or equipment risks.
- No Risk One of the largest Dutch insurance brokers for film, music, entertainment, and events industry. Insures thousands of events worldwide including large music festivals, sports events, exhibitions, conferences, and concerts.
- EMS Claimsengine Claims automation tool (schaderobot) for private insurance developed with insurers, claims handlers, and claims experts. Can be integrated with all insurance products and assurance software systems.
- Shared Service Center Centralized support services for advisors, account managers, underwriters, and claims handlers across Yellow Hive brands, providing ICT, Integration, Facility, Finance & Control, Marketing & Communication, Compliance & Legal, and HR functions.
Quantifiable outcome
- 74% revenue growth in 2024
- +2 more outcomes
Companies that use Yellow Hive
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Yellow Hive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yellow Hive partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SUREbusinesscoreLeading Dutch service provider for commercial insurance advisors. SUREbusiness operates SUREnet platform with 730 connected advisors. Partnership expands Yellow Hive's network and provides advisors access to Yellow Hive's full product portfolio including commercial niche and income products.
- Assurantiekantoor VermeijminorAcquisition expanding Yellow Hive's maritime insurance fleet. Independent service-oriented office with special attention to maritime sector offering customized solutions for shipping companies, entrepreneurs, and private individuals.
- FVB Gesellschaft für Finanz- und Versorgungsberatung mbHcoreGerman insurance broker acquired from HDI Deutschland AG. FVB specializes in personal and commercial lines insurance and financial investment products with over 400 regional employees across Germany. First milestone in Yellow Hive's German market entry.
- YincocoreManaging General Agent (MGA) and authorized insurance company operating within Yellow Hive. Strategic partner of You Sure providing insurance solutions through network of 500+ insurance advisors.
- HDI Deutschland AGminorFormer parent company of FVB. Sold FVB to Yellow Hive in 2024 but continues operating in German broker market through exclusive distribution.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Yellow Hive competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: US-listed insurance brokerage roll-up that has grown via serial acquisitions of retail and wholesale brokers. Comparable as a long-running roll-up incumbent using M&A to compound revenue and margin.
- Lockton: Largest privately held insurance brokerage globally, offering commercial, employee benefits and risk-management advisory. Comparable as a large, owner-led broker competing for SME and mid-market accounts that Yellow Hive also targets.
- Marsh McLennan: Global insurance broker and risk adviser with deep presence across Europe. Comparable as a broad incumbent in P&C, employee benefits and specialty risk that competes for the same mid-market and large commercial accounts as Yellow Hive.
- Willis Towers Watson (WTW): Global insurance brokerage and advisory firm with substantial European operations. Comparable as a broad incumbent providing commercial brokerage, risk management and human capital/benefits advisory overlapping with Yellow Hive's services.
- Aon: Global insurance and reinsurance broker with significant Dutch and German presence. Comparable as a broad incumbent offering commercial risk, brokerage and advisory services overlapping with Yellow Hive's portfolio.
Regional players
- Jensten Group: UK-based insurance broker roll-up with strong regional SME and commercial focus. Comparable as a regional broker roll-up deploying a buy-and-build strategy similar to Yellow Hive, though operating in the UK rather than Benelux/Germany.
Direct peers
- Ardonagh Group: UK-headquartered, PE-backed insurance broker platform built through acquisition of retail, wholesale and specialty brokers. Closely comparable to Yellow Hive in roll-up strategy, multi-segment distribution (retail/commercial/specialty) and European footprint.
- Acrisure: US-headquartered, PE-backed insurance brokerage roll-up that built a global platform via aggressive M&A. Highly comparable to Yellow Hive in growth-via-acquisition model, multi-brand strategy and PE sponsorship, though at materially larger scale.
- BroadStreet Partners: PE-backed insurance brokerage roll-up platform focused on partnering with majority stakes in North American agencies. Directly comparable to Yellow Hive's buy-and-build approach, partnership model with founders, and multi-carrier brokerage focus.
Others
- HDI Global: German insurer and broker group that sold FVB to Yellow Hive and remains a distribution partner. Comparable as a strategic counterparty operating across German commercial and specialty insurance that Yellow Hive competes with and partners alongside in the German market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yellow Hive social profiles
Digital presenceYellow Hive compliance and trust
Trust signalCompliance6 records
Yellow Hive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Hive leadership team
Management profileNumber of profiles
Profiles15 records
Yellow Hive subsidiaries and ownership
Company hierarchySubsidiaries19 records
Yellow Hive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Hive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Hive
What does Yellow Hive do?
Yellow Hive is a multi-brand financial services platform offering insurance brokerage, mortgage advisory, pension consulting, and HR services in the Netherlands and Germany. Through its core brands (You Sure for personal and commercial insurance, Felixx for pensions and HR, and Yinco as a managing general agent), plus numerous acquired specialist brands, the company serves private individuals, entrepreneurs, SMEs, employers, and independent insurance advisors. Revenue is generated primarily through brokerage commissions on insurance placements and fees for advisory, pension, and HR services.
Is Yellow Hive a public or private company?
Yellow Hive is a private company. It is classified as private equity controlled and is currently operating.
When was Yellow Hive founded?
Yellow Hive was founded in 2011. It employs 501 to 1,000 people.
Where is Yellow Hive based?
Yellow Hive is headquartered in Poortugaal, Netherlands, in the Europe region.
How does Yellow Hive make money?
Four revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are underwriting (MGA) Revenue, advisory and Consulting Fees and acquisition Integration Synergies.
Who are Yellow Hive's main competitors?
Broad incumbents on record are Brown & Brown, Lockton, Marsh McLennan, Willis Towers Watson (WTW) and Aon. Jensten Group is listed as a regional player. Direct peers are Ardonagh Group, Acrisure and BroadStreet Partners. HDI Global is listed as an others.
Does Yellow Hive have an API?
No public API is recorded for Yellow Hive.
What industry is Yellow Hive in?
Yellow Hive's product category is Insurance Brokerage and Financial Advisory. Its primary akta.pro industry code is FSAJAFAA, Small Business BOP (Main Street), with a secondary code of FSAJAFAI, Real Estate / Lessors Risk BOP. Its SIC code is 6399.