What Tp-werbeagentur does

tp werbeagentur is an owner-operated (inhabergeführt) branding, design, and digital agency founded in 2005 by Thomas Piske (Dipl.-Des.) and headquartered in Freiburg, Germany, with a secondary office in Eckernförde. The firm operates as a sole proprietorship serving small and medium-sized enterprises (KMUs), startups, hidden champions, and select global players across Germany and Europe, with a primary customer segment of SMEs seeking brand development, positioning, corporate identity, and integrated digital presence. Its service portfolio spans strategic brand development (brand strategy workshops, positioning, naming, claims, brand story, marketing strategy), corporate design (logos, design systems, image language, brand manuals), digital design (UX/UI, web design and development, motion design), print design, online marketing (SEO, SEA, social media, email), employer branding, and e-commerce solutions built on WooCommerce, Shopify, Shopware, and OXID eSales with CMS foundations in WordPress, Joomla, and Typo3. A specialized sub-brand, tp hotelmarketing, addresses the hospitality vertical.

The agency monetizes through a mix of project-based professional services (brand strategy workshops, design engagements, web builds, e-commerce implementations) and recurring retainer arrangements (SEO/SEA, social media management with standardized Light and Pro tiers, email marketing via CleverReach). Go-to-market is owner-led and consultancy-style, with new clients acquired through direct outreach, the website contact form, referrals from long-term relationships, and leads generated via official Google Partner and CleverReach partner channels. The agency cites a track record of more than 100 brand projects since 2005 and an in-house team of approximately 9 members covering brand consulting, art direction, design, marketing, project management, and web development, supplemented by partner studios for sound design and a specialist Shopware/OXID e-commerce agency for complex ERP-integrated builds.

The firm is privately held with no disclosed funding, no parent company, no subsidiaries, and no patents. Its market positioning is anchored by sustained industry recognition, including German Design Award Winner (2021) and Special (2021, 2023), German Brand Award Winner (2020), seven consecutive Deutscher Agenturpreis wins from 2019 through 2025, plus 2025 additions of the German Marketing Award and ICMA Bronze Award, which the agency uses as a credibility and lead-generation signal in the German SME market.

Name

Tp-werbeagentur

Legal name

tp werbeagentur

Website

https://tp-werbeagentur.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

tp werbeagentur is an owner-operated German branding, design, and digital agency founded in 2005, serving SMEs, startups, and select global players with brand strategy, corporate and digital design, web development, and online marketing across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy & Consulting: Revenue generated through brand strategy workshops, brand audits, positioning exercises, and brand consultancy engagements. Typically project-based or retainer arrangements for ongoing brand management.
2. Design & Creative Services: Corporate design, logo design, print design, and digital design services billed as project fees or retainer agreements. Includes UX/UI design, web design, and motion design.
3. Digital Marketing Services: SEO, SEA (Google Ads), social media marketing, and email marketing services. May be structured as monthly retainer agreements or project-based engagements.
4. E-Commerce & Web Development: Custom web development, online shop implementation, and CMS integration projects. Billed as project engagements with additional ongoing maintenance retainer.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

tp werbeagentur is an owner-operated branding, design, and digital agency that delivers strategic brand development, corporate design, digital and print design, and online marketing services to German SMEs, startups, and select global players. Service engagements span brand strategy workshops, logo and corporate identity systems, UX/UI and web design, web development on WordPress/Joomla/Typo3, e-commerce implementations on WooCommerce/Shopware/OXID/Shopify, and digital marketing across SEO, SEA, social media, and email. The integrated offering combines strategic brand consulting, creative design, and technical implementation under one roof.

Product overview

Tp-werbeagentur is a brand, design, and digital agency based in Freiburg and Eckernförde, Germany, operating since 2005. The company offers an integrated service portfolio centered around strategic brand development and design, combining brand strategy, corporate design, digital design, print design, and online marketing into cohesive brand experiences. Their core offerings include Brand Development (Markenentwicklung) as the foundational strategic service, supported by Corporate Design and Digital Design modules. The service portfolio spans brand strategy workshops, logo design, design systems, UX/UI design, web design and development, online shops (e-commerce), email marketing (via CleverReach), Google Ads/SEA, social media marketing, and SEO. They also offer specialized services including employer branding, motion design, sound design, and corporate language development. The agency works with WooCommerce, Shopware, OXID eSales, and Shopify for e-commerce projects, and uses WordPress, Joomla, and Typo3 for CMS-based websites. A specialized sub-brand, tp hotelmarketing, serves the hospitality industry.

Differentiator

Problem solved

Functional benefit

Brands

• tp hotelmarketing: Hotelmarketing division of tp werbeagentur specializing in hospitality and hotel marketing services.

Products and services

• Brand Development (Markenentwicklung) Strategic brand development including brand analysis, positioning, brand identity creation, market and competitive analysis, SWOT, persona development, customer journey mapping, and brand workshops for SMEs, startups, and global brands.
• Corporate Design Functional design systems including logo design, brand assets, corporate identity guidelines, and Brand Manual creation that translate brand strategy into consistent visual experiences across all media and channels.
• Digital Design Digital solutions combining strategy, design, and technology including UX/UI design, web design, web development, and interface design for websites and web applications across multiple touchpoints and channels.
• Print Design Print and cross-media design services including stationery, flyers, posters, brochures, magazines, annual reports, packaging, and trade show booth design with finishing techniques.
• Online Marketing Comprehensive digital marketing services covering SEO, SEA (Google Ads), social media marketing, and email marketing coordinated under a unified brand strategy for client visibility and customer acquisition.
• Employer Branding Employer brand development including Employer Value Proposition (EVP) creation, strategic positioning, and creative implementation to help clients attract and retain talent in competitive labor markets.
• tp hotelmarketing Specialized hotel marketing business division focused exclusively on hospitality and hotel marketing services for hotels and tourism-sector clients.

Quantifiable outcome

• More than 100 brand projects successfully completed since 2005
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CleverReachcoreTechnology or IntegrationOfficial CleverReach agency partner for email marketing services. The agency provides CleverReach setup, template design, integration, automation, and training services to clients. CleverReach is an email marketing platform used by tp werbeagentur for their own newsletters and client campaigns.
• GooglecoreTechnology or IntegrationCertified Google Partner agency, enabling the agency to manage Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max) for clients. The partnership status demonstrates expertise in search engine advertising and provides access to Google resources and support.
• IU Internationale HochschuleminorStrategic or Co-development PartnerPartnership with IU Internationale Hochschule (dual study university), providing opportunities for dual study placements within the agency.
• E-Commerce Partner (local)coreImplementation/ SI/ Consulting PartnerLongstanding partnership with a local e-commerce agency specializing in Shopware and OXID eSales for larger online shop projects requiring ERP integration or complex e-commerce setups. Located near tp werbeagentur's Freiburg office, enabling efficient collaboration.
• Sound Studio PartnersminorStrategic or Co-development PartnerTwo sound studio partners for sound design, jingles, radio spots, and voice-over services for brand audio and video projects. More than a dozen joint projects have been completed with these partners.
• Media Service Agentur für Außenwerbung GmbHminorStrategic or Co-development PartnerPartnership for outdoor advertising (OOH) campaigns including local, regional, national, and international placements. Used for analog and digital out-of-home media campaigns alongside brand and marketing strategies.
• tp hotelmarketingminorChannel Partner/ Reseller/ DistributorA specialized business unit/division of tp werbeagentur focused exclusively on hospitality and hotel marketing services (tp-hotelmarketing.de), acting as an internal channel partner for hotel sector clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• kempertrautmann: Hamburg-based independent creative agency specializing in brand strategy, corporate design, and integrated communications. Comparable to tp werbeagentur in focus on brand strategy-led integrated design for premium clients, though at larger scale and with broader portfolio.
• Serviceplan Group: Germany's largest independent owner-operated agency group, headquartered in Munich, offering integrated brand, digital, and marketing communications services. Comparable to tp werbeagentur as a German full-service owner-operated agency model, but at vastly larger scale and with broader service portfolio.
• Scholz & Friends: Established German creative agency group with offices in Hamburg, Berlin, and other cities, offering brand strategy, advertising, and digital services. Comparable to tp werbeagentur as a German full-service branding agency, though at substantially larger scale and with broader international presence.
• Jung von Matt: Major German creative agency with offices across Germany and Europe, known for brand strategy, advertising, and digital design. Comparable to tp werbeagentur in the German creative agency landscape, but operates at significantly larger scale with global brand clients.

Direct peers

• Stilbrand Agency: Boutique German brand and design agency focused on brand development, corporate design, and digital communications for SMEs. Direct peer to tp werbeagentur in the German SME branding boutique segment, with comparable service offerings and client focus.
• Strichpunkt Design: Stuttgart-based independent brand and design agency offering brand strategy, corporate design, and digital communications. Direct peer to tp werbeagentur as a German independent branding and design boutique, with comparable service portfolio and mid-market focus.
• dotnetpro / dnp (design und programmierung): German agency combining brand design, web development, and online marketing for SMEs and mid-market clients. Direct peer to tp werbeagentur in the integrated brand + digital + marketing SME agency space, with similar service scope.
• brandcollec¬tive: German boutique branding agency specializing in brand strategy, brand design, and digital experiences for SMEs and mid-market clients. Direct peer to tp werbeagentur in the German SME branding boutique segment, with similar integrated approach to brand and digital services.
• Kolster & Co. Agentur für Kommunikation: Owner-operated German creative agency offering brand strategy, corporate design, and digital marketing services to SME clients. Direct peer to tp werbeagentur in the German boutique branding agency segment, with similar service scope and target market.

Regional players

• Elbcomponents (or comparable German boutique agency): German boutique digital agency focused on web design, branding, and online marketing for SMEs. Comparable to tp werbeagentur as a German boutique agency offering integrated brand and digital services, with a Hamburg-based regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/tp-werbeagentur
• Facebookfacebook.com/tpwerbeagentur
• LinkedInde.linkedin.com/company/tp-werbeagentur
• Instagraminstagram.com/tp_werbeagentur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tp-werbeagentur