The Barber Shop

What The Barber Shop does

The Barber Shop (legally TBS Partners Ltd) is a London-based creative consultancy founded in 2019 by Dino Myers-Lamptey. The firm offers an integrated suite of marketing services — campaign strategy, media planning and buying, research and insight, brand positioning, creative development, workshops and business coaching, destination marketing and media partnerships — delivered under a single roof to clients it describes as 'disruptor brands with ambition' and 'traditional brands in transition.'

Its client base is enterprise-weighted and spans fashion/apparel (Triumph Underwear), social media (TikTok), broadcasting (Sky Media, Global), sports (Fulham Football Club), nonprofit advocacy (Oxfam, ClientEarth, Parkinson's UK), retail/FMCG (Sainsbury's, Karma Drinks), lottery/gov (National Lottery Escapes) and crypto (Cudo Ventures). Revenues are generated through project-based professional-services engagements priced to client scope, sold via a sales-led direct-engagement go-to-market targeting senior marketing stakeholders at enterprise organizations.

The firm's proprietary technical asset is an AI-powered research platform used to create and test multi-variants of creative messaging, currently evidenced in its ClientEarth work. It holds the SME Climate Commitment and the UK Disability Confident employer badge, and maintains minor partnerships with Conscious Ad Network, Legacy Media and Wallpaper. The company is founder-owned, privately held, headquartered at Somerset House in London, and operates with 1-10 employees.

Name

The Barber Shop

Legal name

TBS Partners Ltd

Website

https://wearetbs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Barber Shop is a London-based creative consultancy founded in 2019 that provides integrated campaign strategy, media planning and buying, brand positioning, research and AI-assisted creative testing to enterprise and nonprofit clients in transition or challenger-mode.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting & Creative Services: Professional services revenue from campaign strategy, media planning and buying, brand positioning, research and insight, creative development, and business coaching engagements with enterprise and challenger brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Barber Shop is a London-based creative agency that provides integrated campaign strategy, media planning and buying, brand positioning, research and insight, creative development, and workshop services to disruptor brands and traditional brands in transition. The agency combines strategy, creative, and media execution under one roof, deploying a proprietary AI-powered research platform to create and test multi-variant creative messaging.

Product overview

The Barber Shop is a creative consultancy providing an integrated suite of marketing and communications services, not a software product. The core offerings include Campaign Strategy & Media Planning & Buying, Research & Insight, Strategic Consulting, Creative Development, Creative Workshops & Business Coaching, Brand Positioning, Destination Marketing, and Media Partnerships. These services work together as a unified offering, combining strategic thinking with execution capabilities to help disruptor brands and traditional brands in transition solve their biggest business problems through new models of creativity and collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Strategy & Media Planning & Buying Strategic campaign development combined with media planning and buying services across OOH, digital, and TV channels, designed to drive awareness, admissions, brand positioning, and sales for enterprise, mid-market, nonprofit, and government clients.
• Research & Insight In-depth audience research and consumer insight gathering to inform brand positioning, go-to-market strategies, and creative development decisions for enterprise and challenger-brand clients.
• Strategic Consulting Advisory services that help brands develop compelling positioning, marketing strategies, and extract maximum value from media deals during growth and transition phases.
• Creative Development Creation and development of creative messaging and content, including AI-powered multi-variant testing for optimization of campaign creative.
• Creative Workshops & Business Coaching Interactive workshops and inspiration sessions designed to help client brand strategy teams build internal culture, set goals, and define key focus areas.
• Brand Positioning Development of new global or challenger brand positioning strategies based on consumer research and market analysis, including repositioning work for Parkinson's UK and Triumph Underwear.
• Destination Marketing Hyper-local OOH and digital campaigns designed to position venues and developments as destination locations, applied in large-scale real estate and venue launches.
• Media Partnerships Creation and management of media partnerships and design contests across Europe with industry editorial endorsement, used as a channel for client campaigns.

Quantifiable outcome

• Drove awareness and admissions for National Lottery's free independent cinema initiative
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Conscious Ad NetworkminorGTM or Marketing PartnerPartnership with Conscious Ad Network, aligning with the agency's climate commitments and sustainable advertising practices.
• Legacy MediaminorGTM or Marketing PartnerPartnership with Legacy Media, appearing as a logo on the website footer indicating collaborative working relationship.
• WallpaperminorGTM or Marketing PartnerPartnered with Wallpaper magazine to create a design contest across Europe, endorsed and judged by the editor. Used as a media partnership for client campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising holding company spanning creative (Leo Burnett, Saatchi & Saatchi), media (Starcom) and digital transformation (Publicis Sapient). Competes with TBS for enterprise integrated briefs at the larger end of the market.
• WPP: Global advertising holding company operating Ogilvy, VMLY&R, GroupM and other networks. Represents the broad incumbent alternative to TBS for enterprise clients needing global scale, media buying and integrated martech capabilities.
• AMV BBDO: London-headquartered flagship creative agency within the Omnicom-owned BBDO network. Competes for enterprise brand-strategy and creative briefs targeting UK and global audiences, with the scale advantages TBS lacks.

Emerging players

• Droga5: Independently-founded creative agency (now part of Accenture Song) known for challenger-brand and disruptive creative work for enterprise clients. Comparable to TBS's disruptor-brand focus and creative ambition, operating at a larger scale.

Direct peers

• Mother London: Independent creative agency in London known for disruptive, culture-led campaigns for challenger and heritage brands. Closely comparable to TBS in independent positioning, integrated offering and London HQ, and competes for similar disruptor-brand briefs.
• The&Partnership: Independently-held agency group combining creative, media and technology services with a strong enterprise client base. Comparable to TBS in its integrated model and similar enterprise-client types, though larger in scale.
• Uncommon Creative Studio: Independent London creative studio founded by ex-Mother and BMB leaders, focused on challenger brand campaigns with an integrated strategy/creative model. Closely mirrors TBS's positioning around disruptor brands and integrated silo-free delivery.
• St Luke's: Independently-founded London creative agency with a challenger brand heritage and integrated communications model. Comparable to TBS in independent ownership, disruptor positioning and London base.
• Lucky Generals: Independently-founded London creative agency that built its reputation on challenger-brand work for ambitious founders. Directly comparable to TBS in size, disruptor positioning and integrated creative + media offering.
• Anomaly: Independently-held creative network combining strategy, creative and media under one roof. Matches TBS's silo-busting integrated model and enterprise client mix, and competes for the same brand-strategy and challenger-brand mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thebarbershop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Barber Shop