SunRose

What SunRose does

SunRose is a privately held, Kyiv-headquartered online florist operating the sunrose.com.ua e-commerce platform with nationwide flower and gift delivery across more than 50 Ukrainian cities and hundreds of smaller towns. Founded in 2008, the company has grown to 101-250 employees and serves primarily individual consumers purchasing bouquets for personal occasions (birthdays, anniversaries, holidays such as 8 March, Valentine's Day, Mother's Day, weddings, and mourning), alongside a secondary corporate gifting segment marketed under a dedicated 'Business bouquets' category.

The product surface is broad for a florist: cut flowers and roses organized by count (5 to 101 stems), color, type (imported 60cm/80cm, French, spray, peony-like, long-lasting), and presentation; curated compositions including florist bouquets, monobouquets, flower hearts, flower words, and patriotic bouquets; arrangements in decorative boxes or baskets with extended 2-3 week freshness claims; and an adjacent gifting catalog spanning cakes (Kyiv Cake, Prague, Truffle), fresh fruit baskets, gourmet gift baskets, indoor plants, soft toys, balloons, sweets, beverages, and greeting cards. Customer intake is multi-channel: the website storefront with city-specific SEO landing pages, plus orders accepted via Telegram bot (@Sunrosebot), WhatsApp, and Viber. Storefront languages include Russian, Ukrainian, and English, with prices displayable in UAH, EUR, GBP, PLN, and USD, suggesting catering to diaspora buyers sending gifts domestically. Ordering is available 24/7 and same-day delivery is offered across major cities via the company's own courier network.

The business model is transactional direct-to-consumer e-commerce: each order is a one-time purchase paid for at point of sale, with publicly listed unit prices ranging from approximately 850 UAH for a 5-rose budget bouquet to 23,700 UAH for premium large arrangements. Revenue is generated entirely through these individual consumer (and occasional corporate) transactions, with no subscription, marketplace listing, or licensing revenue streams disclosed. No funding rounds, M&A activity, parent company, patents, or management team details are present in the available data.

Name

SunRose

Website

https://sunrose.com.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

SunRose is a Kyiv-based online flower and gift delivery company founded in 2008, offering 24/7 ordering and same-day delivery across 50+ Ukrainian cities. It serves primarily individual consumers and select corporate clients via its e-commerce site and Telegram/WhatsApp/Viber channels.

Ownership category

akta.pro rank

Product category

Online Florist / Flower Delivery Services

NAICS

Florists (45931), Florists (459310)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Online flower delivery
• Floral arrangements
• Gift baskets
• Bouquet delivery
• Florist e-commerce

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flower and Gift Product Sales: SunRose generates revenue through direct sales of flowers, bouquets, compositions, and complementary gift products (cakes, fruit baskets, toys, balloons) via its e-commerce website. Customers pay for products and delivery at point of purchase. Revenue is one-time transaction-based from individual consumer orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SunRose operates an online flower and gift delivery e-commerce platform serving customers across Ukraine. It sells bouquets, roses (by count, color, and variety including imported Ecuadorian and French roses), fresh cut flowers, floral compositions (in boxes, baskets, hearts, words), gift combo sets, gourmet and fruit baskets, cakes, indoor plants, and occasion-themed collections. Orders are placed via the website or messaging apps and fulfilled with company-operated courier delivery, including same-day delivery in major cities and 24/7 ordering.

Product overview

SunRose is an online flower delivery service operating as a single unified e-commerce platform with nationwide delivery coverage across Ukraine. The core offering centers on fresh cut flowers and roses available in various counts, colors, and varieties (imported, French, spray, peony-like, long-lasting), complemented by floral compositions including arrangements in boxes, baskets, hearts, and custom words. The product portfolio extends to gift combinations pairing bouquets with complementary items (teddy bears, chocolates, cakes, fruit baskets), standalone gift baskets featuring gourmet items, fresh fruit arrangements, cakes, indoor plants, and occasion-specific collections. The company operates 24/7 with same-day delivery capabilities in Kyiv and delivery to over 50 cities across Ukraine.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Delivery Service Online flower delivery service offering same-day and scheduled delivery of bouquets and floral arrangements across Kyiv and more than 50 cities throughout Ukraine, operating 24/7.
• Roses Wide selection of roses available by count (5 to 101 roses), color (white, yellow, red, pink, cream, blue, multicolored), type (imported 60cm, imported 80cm, French, spray, bush, peony-like), and presentation (in box, long-lasting).
• Fresh Cut Flowers Various fresh cut flowers including alstroemerias, carnations, dahlias, gerberas, gypsophila, gladioli, hydrangeas, callas, lilies, matthiola, orchids, peonies, sunflowers, chrysanthemums, eustoma, and seasonal varieties.
• Flower Compositions Curated floral arrangements including florist bouquets, monobouquets, patriotic bouquets, flower hearts, flower words, toys made from flowers, and compositions with strawberries.
• Flowers in Box Floral arrangements presented in decorative boxes, offering extended freshness of 2-3 weeks compared to traditional bouquets.
• Flower Baskets Floral arrangements presented in baskets with various combinations of flowers and decorative elements.
• Gift Combo Sets Combined gift packages featuring bouquets paired with complementary items such as teddy bears, chocolates (Rafaello), confectionery, drinks, and fruit baskets.
• Gift Baskets Gourmet gift baskets containing various combinations of sweets, coffee, tea, delicacies, wine, beer snacks, fruits, and specialty items in decorative packaging.
• Fruit Baskets Fresh fruit arrangements including exotic fruits, strawberries, and combinations with flowers and sweets.
• Cakes Assorted cakes available for delivery including Kyiv Cake (Roshen), Golden Key, Truffle, Prague, Fruit, Caramel, and Tiramisu varieties.
• Gifts and Accessories Supplementary gift items including vases, soft toys, balloons, greeting cards, candies, drinks, and gift boxes.
• Indoor Plants Potted indoor plants including orchids, ficuses, dracaenas, anthuriums, spathiphyllums, monstera, and other decorative houseplants.
• Occasion Collections Themed flower arrangements and gifts organized by occasion including Mother's Day, birthday, Valentine's Day, March 8, New Year, Easter, wedding, anniversary, and mourning.
• VIP and WOW Bouquets Premium and exclusive bouquet collections featuring luxury arrangements, large quantity rose bouquets, and spectacular compositions.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Bouqs Co. Direct-to-consumer online florist shipping farm-cut bouquets nationally. Shares SunRose's online-only retail model, occasion-based merchandising, and price-tiered bouquet portfolio.
• Florium (Ukraine florist network): Large Ukrainian online florist and rose-grower offering nationwide delivery and rose-heavy assortment. Most direct domestic competitor to SunRose in the Ukrainian specialist flower e-commerce market.

Broad incumbents

• Teleflora: US florist delivery network that connects online orders to local member florists for hand-arranged delivery. Directly comparable to SunRose's online order, local-florist hand-fulfilment model in North America.
• FTD Companies (now part of 1-800-Flowers): Legacy US online flower delivery network aggregating independent florists. Operates a similar store-of-flowers catalog and occasion-based merchandising approach used by SunRose.
• 1-800-Flowers.com: US-based online retailer of flowers, gifts, and gourmet food with nationwide delivery. Closest structural analog to SunRose as a vertically-present online florist and gifting retailer operating at scale, though materially larger and publicly listed.
• Interflora: Global florist delivery network relaying orders to local partner florists across 150+ countries. Comparable to SunRose in the florist-brokerage model for cross-city and last-mile fulfillment at scale.
• Ferns N Petals: India-headquartered global online florist and gift retailer with operations across MENA and Southeast Asia. Comparable to SunRose in omni-channel flower delivery, occasion collections, and complementary gift baskets.

Emerging players

• BloomNation: Online marketplace aggregating independent local florists in the US with same-day delivery. Closest analog to SunRose's marketplace/hybrid model connecting consumers with nearby partner florists.

Regional players

• Aquarelle: France-focused online florist with curated bouquets, gift add-ons, and national delivery. Comparable to SunRose in the e-commerce flower plus complementary gifts model within a single European country.
• Euroflorist: European online flower delivery and gift platform operating across multiple Nordic and European countries. Relevant peer for SunRose's online ordering flow, multi-country optionality, and gift-bundle merchandising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SunroseComUa
• Facebookfacebook.com/sunrose.com.ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunRose