Wallace Cameron Training

What Wallace Cameron Training does

Wallace Cameron Training Ltd is a UK-based health and safety training provider operating as a subsidiary of the Crest Medical Group. Founded in 2008 and headquartered in Motherwell, Scotland, the company delivers regulated first aid, mental health awareness, fire safety, food hygiene, moving and handling, paediatric first aid, safeguarding, and citizen AID courses to schools, gyms, SMEs, blue-chip corporates, parents, and individual learners. The company operates 16+ training venues across Scotland, England, Wales, and Northern Ireland, and holds accreditation from Qualsafe Awards with Ofqual and Scottish Qualifications Authority (SQA) approval, which anchors its qualifications to UK national frameworks for workplace compliance.

The business runs a dual-channel revenue model. External customers book individual seats on scheduled open courses at prices ranging from £103 to £263 per person, while corporate and institutional clients commission in-house group programmes with unit pricing between £395 and £1,313 depending on course type. This combination of transactional seat sales and bespoke contract work supports both volume throughput and higher-margin institutional revenue. The customer mix is diversified across regulated verticals and consumer learners, reducing dependency on any single account.

The operation is supported by staff with over 80 years of combined first aid and health and safety experience. The digital footprint consists of a WordPress website with city-specific SEO landing pages, online booking, and standard phone and email enquiry channels. The company does not disclose any proprietary technology, AI capabilities, or software platform beyond these standard web tools, and its competitive position rests on regulatory accreditation, geographic reach, and instructional credibility rather than technology differentiation.

Name

Wallace Cameron Training

Legal name

Wallace Cameron Training Ltd

Website

https://wallacecamerontraining.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Wallace Cameron Training is a UK-based health and safety training provider delivering accredited first aid, mental health, fire safety, and safeguarding courses across 16+ UK venues to schools, SMEs, corporates, and individual learners.

Ownership category

akta.pro rank

Product category

Workplace Health and Safety Training

NAICS

Educational Services (61), Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAKAOAJ

Emergency Response, First Aid/CPR/AED & Incident Management Training

Business & Public Services/Security & Investigations Services/Training & Certification for Security Personnel

SECONDARYHLAFANAL

EMS Education, Training & Simulation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

SECONDARYEDAOAKAG

Food Safety, Sanitation & HACCP Training

Education/Vocational, Technical & Trade Education/Culinary Arts, Baking & Food Service Training

Keywords

• First aid training
• Health and safety courses
• Mental health training
• Workplace safety training
• Paediatric first aid

Headquarters

HQ city

Wishaw

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. External/Public Course Fees: Individual delegates attend scheduled courses at external venues across the UK. Pricing is per person with discounts for booking multiple delegates on the same course.
2. In-House/On-Site Training: Training delivered at client premises for groups. Flat rates for up to 12 delegates, with options for smaller groups of 2-4 at negotiated pricing. Includes out-of-hours and weekend delivery options.
3. Early Booking Discounts: 10% discount for in-house courses booked 3 months in advance. Additional discounts for multiple delegate bookings: 5% off for 2 delegates, with further incentives for 3+ delegates on external courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wallace Cameron Training delivers UK-wide first aid, health and safety, mental health, fire safety, food hygiene, and paediatric training courses. The company offers both public/external courses at scheduled venues across the UK and on-site/in-house training delivered at client premises, with Qualsafe Awards regulated qualifications approved by Ofqual and SQA providing formal vocational certifications.

Product overview

Wallace Cameron Training offers a comprehensive portfolio of workplace training courses, primarily focused on first aid, health and safety, and mental health. The core offerings include regulated qualifications approved by Qualsafe Awards and Ofqual/SQA. The product range spans emergency first aid courses (1-day emergency, 3-day comprehensive, and 2-day requalification), specialised AED training, mental health first aid at three RQF levels (1, 2, and 3), fire safety, health and safety, food hygiene, and paediatric first aid. Additional services include moving and handling training, safeguarding courses, and specialised youth programmes (Mini First Aiders for ages 7+ and Junior First Aiders for ages 11+). Courses are delivered both on-site at client premises and at external venues across the UK, with flexible scheduling including twilight and night shift options.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Day Emergency First Aid at Work One-day training course for individuals working in low-risk environments, covering basic first aid skills including treatment of wounds, bleeding, shock, choking, and minor injuries. Certification valid for three years. Available as external public course (£103+VAT per person) or in-house group booking (£395+VAT for up to 4 candidates; £515+VAT for 5-12 candidates).
• 3 Day First Aid at Work In-depth three-day course covering all aspects of first aid at work for high-risk environments, teaching participants to recognise and respond to a wide range of medical emergencies. Certification valid for three years. External venue: £263+VAT per person; in-house: £1,313+VAT for up to 12 delegates.
• 2 Day First Aid Requalification Two-day requalification course for individuals with expiring First Aid at Work certificates, covering bandaging, head injuries, fractures, burns, and medical conditions. Certification valid for three years. External: £197+VAT per person; in-house: £875+VAT for up to 12 delegates.
• Automated External Defibrillator (AED) Training Half-day course teaching correct and efficient use of automated external defibrillators (AEDs), covering CPR, safety checks, and AED operation and maintenance. Certificate recommended for annual update. In-house: £420+VAT for up to 12 delegates.
• Awareness of First Aid for Mental Health (RQF Level 1) Four-hour awareness course providing knowledge to recognise suspected mental health conditions and skills to start conversations and signpost individuals to professional help. Suitable for all members of the public. RQF Level 1 regulated qualification.
• First Aid for Mental Health (RQF Level 2) One-day course designed to help employers create a positive mental health culture, providing comprehensive knowledge on common mental health conditions and skills to act when a condition is suspected. Qualifies learners as First Aiders for Mental Health. RQF Level 2 regulated qualification.
• Supervising First Aid for Mental Health (RQF Level 3) Two-day course for supervisory/managerial level personnel covering a wider range of mental health conditions and detailed information on therapy and professional support available during treatment. RQF Level 3 regulated qualification.
• Fire Safety Training Course covering key elements of fire safety, fire extinguisher types, correct usage, and the role of a fire marshal/warden. Includes practical demonstration with outdoor fire extinguisher use.
• Basic Health Safety Course On-site course providing understanding of health and safety requirements in business, covering relevant legislation, regulations, penalties, and steps to meet legal requirements. In-house: £525+VAT.
• Child Care First Aid Course Course covering all aspects of first aid in emergency situations for infants and children, aimed at parents, expectant parents, grandparents, babysitters, and carers of babies and young children. In-house: £495+VAT.
• Food Hygiene Course Level 2 On-site course providing food handlers with knowledge of food hygiene and hazards associated with food preparation and production, covering personal hygiene, temperature control, and pest control. In-house: £441+VAT.
• Half Day Annual Skills Update
• Moving and Handling Course Half-day course providing knowledge and understanding of safe object handling to reduce risk of injury, covering legal regulations, risk assessment, anatomy of the back, and correct lifting techniques. In-house: £441+VAT.
• 2 Day Paediatric First Aid Course Comprehensive course for those working with children and infants, covering emergency situations including CPR, choking, burns, allergic reactions, head injuries, and meningitis. Certificate valid for three years. In-house: £740+VAT for up to 12 delegates.
• Safeguarding Vulnerable Adults Three-hour course for learners who have contact with vulnerable adults, promoting awareness and sensitivity to safeguarding, enabling identification of issues and understanding reporting responsibilities.
• Citizen AID Training Course empowering the general public to respond effectively in terrorist attack situations (shooting, stabbing, bomb explosion), teaching medical support skills prior to emergency services arrival.
• Mini First Aiders (Students aged 7+) Three-hour practical, interactive course for pupils aged 7+, covering basic first aid including emergency actions, recovery position, CPR, and first aid for choking and bleeding. Meets National Curriculum requirements. £495+VAT per class for up to 30 students.
• Junior First Aiders (Students aged 11+) Three-hour course for pupils aged 11+, equipping students with knowledge and confidence to give basic first aid including CPR and lifesaving actions in emergency situations. Meets National Curriculum requirements.

Quantifiable outcome

• Certificates valid for 3 years (standard first aid courses), AED certificates valid for 1 year
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Crest Medical GroupcoreStrategic or Co-development PartnerWallace Cameron Training is part of the Crest Medical Group. The Group includes Crest Medical Limited (Unit 5 Farrell Industrial Estate, Howley Lane, Warrington, WA1 2PB). The company leverages the broader Group's first aid expertise and community outreach initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• MedAid Services: UK provider of first aid, AED, and emergency response training with a focus on event and workplace safety. Comparable in regulated first aid training but with a tighter niche focus on event and high-risk environments.
• Staysafe: UK health & safety and first aid training provider targeting SMEs with a mix of e-learning and on-site delivery. Competes on price and convenience, particularly for smaller employers who may otherwise choose Wallace Cameron.

Direct peers

• Tigerlily Training: UK first aid and mental health training provider delivering external and on-site regulated courses to SMEs and corporates. Directly comparable in scope (first aid, mental health, paediatric) and customer segments to Wallace Cameron.
• British Red Cross: Major UK first aid training provider delivering workplace first aid, paediatric first aid, and mental health courses to businesses and individuals. Competes directly with Wallace Cameron on regulated qualifications and enterprise on-site delivery.
• St John Ambulance: The UK's largest first aid training provider, offering Ofqual-regulated workplace first aid, mental health, and AED courses across the country. Direct competitor to Wallace Cameron in the same product category, customer base, and regulated qualification framework.
• ProTrainings: UK-regulated first aid and health & safety training provider with a strong online/blended learning offering. Competes with Wallace Cameron on regulated courses and pressures in-person pricing through a lower-cost digital delivery model.
• Nuco Training: UK-wide regulated first aid and health & safety training provider offering Ofqual-approved qualifications via both on-site and open courses. Closely comparable to Wallace Cameron in course mix, pricing model, and target audience.
• ITC First: Awarding organisation and training provider offering regulated first aid, outdoor first aid, and workplace safety qualifications. Operates in the same Ofqual/SQA regulated space and competes for both end-customer and trainer-network business.
• First Aid for Life: Specialist UK first aid training provider offering regulated qualifications, paediatric and mental health first aid courses to individuals, schools and businesses. Comparable regulatory position and course portfolio to Wallace Cameron.

Broad incumbents

• Qualsafe Awards: UK awarding organisation that regulates the very qualifications Wallace Cameron delivers. Both a critical partner (provider of regulatory approval) and a broader industry player operating its own training and assessment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wctrainingltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallace Cameron Training