CAPT

What CAPT does

The Myers & Briggs Foundation is a Florida-based nonprofit organization that owns and maintains the Myers-Briggs Type Indicator (MBTI), one of the most widely recognized personality assessments in the world. Built on Carl Jung's psychological type theory and developed by Isabel Briggs Myers and Katharine Cook Briggs, the MBTI framework measures four preference pairs — Extraversion-Introversion, Sensing-Intuition, Thinking-Feeling, and Judging-Perceiving — to assign one of 16 personality types. The Foundation operates three progressively deeper instruments (MBTI Step I, Step II, and Step III) that span foundational type identification, facet-level nuance, and lifespan type development. Supporting the instruments are the MILO online research repository (the largest collection of type publications in the world), an annual Journal of Psychological Type Research Digest published since 2016, and a Research Grant Program funding external research.

The Foundation monetizes through two primary streams: licensing fees paid by certified professionals and organizations authorized to administer MBTI instruments, and training/certification fees from professionals pursuing MBTI credentials (including a Master Practitioner tier). The distribution model is exclusively partner-mediated: end customers — individuals, organizations, and educational institutions — cannot purchase the assessment directly and must engage a certified practitioner who delivers an interpretive feedback session that verifies best-fit type. This gated model functions as both a quality control mechanism and a revenue lever. Primary customer segments are organizations and businesses using MBTI for team building, leadership development, and communication; secondary segments include educational institutions, individual career/personal development seekers, families, and certified practitioners themselves. Geographic markets served are listed as North America, but the certified practitioner network is described as global.

Name

CAPT

Legal name

Myers & Briggs Foundation

Website

https://capt.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The Myers & Briggs Foundation owns and maintains the MBTI personality assessment, licensing it exclusively through a global network of certified practitioners and generating revenue from certification programs and research dissemination.

Ownership category

akta.pro rank

Product category

Psychological Assessment Services

NAICS

Research and Development in the Physical, Engineering, and Life Sciences (54171), Testing Laboratories and Services (54138)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industry

Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)

Keywords

• Personality assessment
• Psychological type
• MBTI certification
• Type-based coaching
• Assessment licensing

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. MBTI Assessment Licensing: The Myers-Briggs Type Indicator instruments are licensed to certified professionals and organizations who pay for access to the assessment tools. The assessment is not available for direct consumer purchase without going through a certified practitioner.
2. MBTI Certification Program: Training and certification fees charged to professionals who wish to become certified to administer MBTI instruments. The certification program provides practitioners with the credentials and training needed to use and sell the MBTI assessment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Myers & Briggs Foundation licenses the MBTI (Myers-Briggs Type Indicator) personality assessment system, comprising three instruments (Step I, Step II, Step III) that measure four preference pairs to identify one of 16 personality types. The Foundation distributes the assessment exclusively through a global network of certified professionals who are trained through the MBTI Certification Program. Additionally, the Foundation publishes the Journal of Psychological Type Research Digest and maintains the MILO research repository.

Product overview

The Myers & Briggs Foundation offers a unified suite of personality assessment products centered on the MBTI® (Myers-Briggs Type Indicator) system. The core offering consists of three assessment instruments: MBTI Step I™ for basic type identification, MBTI Step II™ for nuanced facet analysis, and MBTI Step III™ for personalized life application. Supporting the instruments are professional certification programs for practitioners, research initiatives including the annual Journal of Psychological Type® Research Digest (published since 2016), and the MILO online library repository. The Foundation also funds external research through its Research Grant Program.

Differentiator

Problem solved

Functional benefit

Brands

• MBTI (Myers-Briggs Type Indicator): The Myers-Briggs Type Indicator (MBTI) assessment instrument - a self-report questionnaire designed to identify different personality types.

Products and services

• MBTI (Myers-Briggs Type Indicator) Assessment A self-report personality assessment that identifies an individual's four-letter personality type by measuring preferences on four dichotomies (Extraversion-Introversion, Sensing-Intuition, Thinking-Feeling, Judging-Perceiving), resulting in one of 16 possible type codes. Administered exclusively through certified professionals.
• MBTI Step I Instrument The foundational MBTI assessment instrument that identifies an individual's four-letter personality type by measuring basic preferences on the four dichotomies. Licensed to certified professionals for administration.
• MBTI Step II Instrument A more in-depth assessment that expands on Step I by identifying facets within each preference pair for deeper personality insights. Administered by certified professionals.
• MBTI Step III Instrument The most advanced MBTI instrument focused on personal growth and type development over the lifespan, helping individuals understand how their personality type manifests across life, career, and relationships.
• MBTI Certification Program A training and certification program for professionals (psychologists, coaches, HR practitioners, consultants) to become qualified to administer and interpret MBTI instruments, with advanced pathways to Master Practitioner status.
• Journal of Psychological Type Research Digest An annual peer-reviewed research publication covering studies on psychological type, MBTI instruments, and Jungian topics. Published since 2016 to disseminate research findings.
• MILO Online Repository (Isabel Briggs Myers Memorial Library) An online library repository containing over four decades of the Journal of Psychological Type, MBTI research, and Jungian topics. Houses the largest collection of type publications in the world.
• Research Grant Program A grant program that funds external research on MBTI instruments and Jungian assessments, advancing the scientific evidence base for psychological type theory.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• TestGorilla: Pre-employment assessment platform offering personality and cognitive tests alongside job-specific skills assessments. Competes for HR-tech budget with a digital-first assessment suite that bypasses traditional practitioner-led distribution.
• Truity: Direct-to-consumer personality assessment platform (TypeFinder, Big Five, Enneagram, etc.). Competes in the personality-assessment category with a digital, consumer-led model — the inverse of MBTI's certified-practitioner distribution.
• 16Personalities (Neris Analytics Limited): Popular free online personality test inspired by MBTI that has captured massive direct-to-consumer mindshare. Uses a four-letter type framework directly adjacent to MBTI and represents the consumer-tier competitive threat.
• Berke Assessment: Personality and behavioral assessment built on Big Five/HEXACO for hiring and development. Targets HR and coaching buyers with a streamlined, digital-first alternative to traditional practitioner-administered instruments like MBTI.

Broad incumbents

• SHL (a CEB/Gartner company): Major psychometric testing provider for talent assessment, pre-employment selection, and development. Offers personality questionnaires (OPQ32) that compete with MBTI in enterprise selection and development contexts as part of a much broader assessment portfolio.

Direct peers

• Hogan Assessment Systems: Provides personality assessments (Hogan Personality Inventory, HDS, MVPI) widely used for leadership development and executive coaching. Targets the same enterprise HR/L&D buyer as MBTI and competes on similar personality-instrument grounds.
• Predictive Index: SaaS talent optimization platform built around behavioral and cognitive assessments (PI Behavioral, PI Cognitive). Sells to the same enterprise HR and people-analytics buyers with personality/behavior instruments used for hiring and team design.
• CPP, Inc. (The Myers-Briggs Company): The publisher and primary commercial distributor of MBTI instruments (Form M, Form Q) to organizations and practitioners. Operates the same product category as the Foundation under related IP, making it the closest direct counterpart even though it is the publisher rather than the IP owner.
• Wiley (Everything DiSC): Publishes and distributes the Everything DiSC suite of personality assessments used in team building, leadership, and workplace communication — directly overlapping MBTI's primary use cases in team and leadership development.
• Gallup (CliftonStrengths): Offers CliftonStrengths and other workplace assessments that compete with MBTI for corporate L&D, leadership development, and coaching budgets. Targets the same organizational use cases with a strengths-based rather than type-based framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myersandbriggsfoundation
• LinkedInlinkedin.com/company/the-myers-&-briggs-foundation
• Xx.com/captconnect

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAPT