What Elate Communications does

Elate Communications is a London-based boutique B2B public relations agency founded in 2013. The firm delivers integrated communications services to technology and B2B brands, with particular depth in supporting US-headquartered technology companies seeking to enter or expand across UK and European markets. Its operating model combines a small in-house London core team with a distributed network of senior regional associates covering DACH, Benelux, France, and the US, enabling pan-European campaign delivery without the cost structure of full in-country offices.

The agency's offering is organized around three service pillars: Public Relations (positioning and messaging workshops, industry analyst relations, media relations, pan-European PR campaigns), Digital and Social (digital marketing, content planning and production, social media management), and broader Marketing (influencer programmes, branding and design, conference and trade show support, awards and speaker platforms). Elate applies an Insight-Plan-Execute-Measure methodology, aligning communications programmes to client business goals rather than vanity metrics, and serves eight documented verticals including enterprise technology, FinTech, CleanTech, consumer technology, eCommerce/retail, mobile/telecoms, and MarTech.

Revenue is generated through professional services fees on a project and retainer basis, with pricing custom to scope and not publicly disclosed. The firm is privately held by Managing Director Simon Glazer with no external institutional investors, funding rounds, or parent entities identified. Documented client work includes H2O.ai, Yugabyte, Cat Phones, PGi, Tendril, Kony, xMatters, and ECR Retail Systems, with case studies evidencing coverage in outlets such as CNN, The Sunday Times, Le Figaro, Handelsblatt, and Computerwoche.

Name

Elate Communications

Legal name

Elate Communications Ltd

Website

https://elatecommunications.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Elate Communications is a London-based boutique PR agency that provides integrated public relations, digital/social, and marketing services to technology and B2B brands, particularly US tech firms expanding across the UK and Europe, operating via a small core team and a distributed network of regional associates.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR and Communications Services: Elate Communications generates revenue through providing integrated PR, digital and social, and marketing services to technology and B2B brands. As a consultancy, they likely operate on project-based and/or retainer fee models. Services include public relations, positioning and messaging, industry analyst relations, media relations, pan-European PR campaigns, digital marketing, content planning and production, social media services, influencer marketing, branding and design, conference and trade show support, and awards and speaker platform services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Elate Communications is a London-based B2B PR and communications agency that delivers integrated Public Relations, Digital and Social, and Marketing services to technology and B2B brands. The agency specialises in pan-European PR campaigns, positioning and messaging, industry analyst relations, media relations, digital marketing, content planning and production, social media management, influencer marketing, branding and design, and conference and trade show support for scale-up and enterprise technology clients.

Product overview

Elate Communications is a London-based PR agency established in 2013 that provides an integrated range of services for technology and B2B brands. Their core offerings consist of three interconnected service pillars: Public Relations (positioning & messaging, industry analyst relations, media relations, pan-European PR), Digital and Social (digital marketing, content planning & production, social media management), and Marketing (influencer marketing, branding & design, conference/trade show support, awards and speaker platforms). These services work together as an integrated communications offering designed to support clients' business goals through earned, owned, and paid media strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations PR services including positioning and messaging workshops, industry analyst relations, media relations, and pan-European PR campaigns designed to support clients' business goals. Intended for B2B technology brands seeking strategic communications counsel.
• Digital and Social Digital marketing, content planning and production, and social media services focused on building brand advocacy with tangible KPIs that demonstrate business impact rather than vanity metrics. Designed for technology brands seeking integrated digital communications support.
• Marketing Broader PR and marketing support including influencer marketing programmes, branding and design, conference and trade show support, and awards and speaker platform services. Intended for B2B technology clients seeking integrated marketing communications.

Quantifiable outcome

• Elate helped Tendril establish effective UK and European press office with coverage across Utility Week, Engerati, Energetica International, International Renewable Energy, Renewable Energy World, IDG Connect, and Computer Business Review.
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nelson Bostock Group: London-based technology and B2B PR agency (part of Creston, now Dentsu). Directly comparable to Elate as a UK tech PR specialist; Elate's MD Simon Glazer previously led this firm, indicating a shared approach to enterprise tech communications.
• Diffusion PR: International technology and B2B PR agency with offices in London, New York, and San Francisco. Comparable to Elate as a tech PR boutique focused on helping technology brands build awareness and thought leadership across the US and Europe.
• Brands2Life: London-headquartered B2B and technology PR agency with offices in New York and San Francisco. Comparable to Elate as a tech-focused PR boutique serving enterprise and scale-up technology clients across the UK, Europe, and the US.
• Firefly Communications: London-based technology and B2B PR agency with a comparable boutique, tech-focused positioning. Directly comparable because Elate's MD Simon Glazer is a former Firefly executive and several Elate associates also trace their careers through Firefly, indicating a shared DNA in UK tech PR.
• Archetype: Global technology-focused PR and integrated communications agency (formerly Lewis Global). Comparable to Elate as a tech-specialist communications firm, operating at a larger scale and with deeper full-time regional teams in the UK, Europe, and the US.
• Harvard (UK) PR: London-based PR and communications agency with a strong technology and B2B practice. Comparable to Elate as a UK-headquartered boutique serving enterprise technology clients with integrated PR and digital services.
• Babel PR: UK-based technology, B2B, and corporate communications agency. Comparable to Elate as a tech-specialist PR boutique serving enterprise and scale-up clients, with similar service pillars across PR, content, and digital.
• Hotwire: Global technology and B2B communications agency with significant UK and European presence. Comparable to Elate in its technology PR focus and enterprise client base, though operating at a larger scale with full-time regional teams rather than an associate model.

Broad incumbents

• FleishmanHillard: Global public relations and communications agency with a substantial technology practice and UK presence. Comparable to Elate as a competitor for enterprise technology clients, though operating at much larger scale with full-time regional teams rather than an associate model.
• Ogilvy PR: Global public relations network within WPP with deep technology, B2B, and digital practices. Comparable to Elate as a competitor for enterprise technology clients (Elate associate Martin O'Brien is a former Ogilvy PR professional), though operating at network scale with integrated global teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elatecomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elate Communications