What Harvard does

Harvard Communications is a London-based B2B technology marketing and PR agency founded in 2011, operating as a wholly-owned subsidiary of VCCP and rebranded to VCCP ROAR in 2025. It serves global technology brands across telecoms, networking, enterprise software, consumer electronics, automotive, and energy verticals, with a named client roster that includes Vodafone, Cisco, iRobot, Workplace from Meta, Dun & Bradstreet, Mimecast, NavVis, BMW, and OPPO.

The agency's core offering is an integrated marketing and PR service spanning strategy and planning, creative, social media, content, PR, and experiential campaigns across owned, earned, and paid media. It is augmented by three specialised modules: an Account-Based Marketing (ABM) practice supported by partners such as Madison Logic, 6Sense, Demandbase, HubSpot, Salesforce, LinkedIn, and D&B Rev.Up ABX; an in-house content marketing capability producing thought leadership, video, podcasts (including the Heard@Harvard series), and SEO; and H:LAB, a dedicated design and branding sub-brand. Proprietary assets include Brand Diagnostics and the Unseen CIO persona research.

Revenue is generated entirely through professional services engagements priced on a quote basis, with no disclosed pricing or SaaS component. The GTM motion is sales-led and consultative, targeting enterprise and mid-market technology buyers through direct engagement and ABM programmes, with a stated headcount of 100+ specialists. Recognition includes PRovoke EMEA Technology Consultancy of the Year (won three times in five years), Holmes Report Global Technology Agency of the Year, PR Week Mid-Size Agency of the Year, and a fifth consecutive year in the B2B Marketing UK Top-20 league table (ranked 17th in 2023). The firm reports 12 consecutive years of growth and a client Net Promoter Score of 9.0.

Name

Harvard

Legal name

Harvard Communications

Website

https://harvard.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Harvard Communications is a London-based B2B technology marketing and PR agency serving global tech brands with integrated marketing, ABM, content, and PR services; rebranded as VCCP ROAR in 2025 under parent VCCP.

Ownership category

akta.pro rank

Product category

Marketing and PR Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• B2b marketing services
• Technology pr agency
• Account based marketing
• Integrated marketing campaigns
• Content marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and PR Services: Harvard generates revenue through providing integrated marketing, PR, branding, content, social media, and campaign services to technology brands. Services span owned, earned and paid media with full-service agency offerings.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Harvard is a London-based B2B technology marketing and PR agency that delivers integrated marketing, communications, branding, content, social media, and account-based marketing services for global technology brands. Its offering combines best-in-class strategy, creative, and PR-grade storytelling across owned, earned, and paid media to help technology clients launch products, disrupt markets, and shift reputations. The agency operates under parent company VCCP and, as of 2025, also trades as VCCP ROAR.

Product overview

Harvard is a London-based, award-winning B2B technology marketing and PR agency operating under parent company VCCP. The agency offers an integrated portfolio of services that combine strategy, creative, content, social media, ABM, and PR across owned, earned, and paid media. Its core offering is anchored by an integrated marketing and PR service (covering strategy and planning, creative, social media, and PR), supported by dedicated content marketing (thought leadership, blogs, video, podcasts, SEO), account-based marketing (ABM), and a specialised design and branding sub-brand called H:LAB. H:LAB encompasses brand exploration, visual identity, brand experiences, motion design, and digital/UX design. Additional proprietary offerings include a Brand Diagnostics tool and the Unseen CIO persona research product.

Differentiator

Problem solved

Functional benefit

Brands

• H:LAB: Design and branding experts for tech brands, combining science and art behind creative and brand strategy. Offers brand exploration, design, visual identity, content and experience development.

Products and services

• Integrated Marketing & PR Services Full-suite integrated marketing and PR agency offering spanning strategy, creative marketing, social media, content, ABM, PR, and experiential campaigns across owned, earned, and paid media for global technology brands.
• Strategy & Planning Market and trend research, competitive analysis, audience insights, brand messaging, narrative, naming, and product architecture for technology clients.
• Creative Marketing Services Brand design, visual identity creation, tone-of-voice definition, and content and experience development delivered by creative, design, and production specialists.
• Social Media Services Social media strategy, community management, and social-led campaign delivery across platforms including LinkedIn, targeting B2B technology audiences.
• Account-Based Marketing (ABM) Strategic ABM programmes supporting 1:1 and 1:Few engagement models, including messaging, creative development, go-to-market strategy, sales enablement, and ABM measurement, leveraging platforms such as Madison Logic, HubSpot, Salesforce, LinkedIn, Demandbase, and 6Sense.
• Content Marketing Services Editorial and content services including thought leadership, blog programmes, interactive content, film and animation, podcast and audio content, and web copy and SEO, delivered by an in-house editorial team of journalists, copywriters, strategists, and creatives.
• H:LAB (Design & Branding) Dedicated design and branding sub-brand combining strategy and creative to help technology brands define their identity, including brand exploration, platform development, brand experiences, visual identity, motion design, sonic design, and apps and websites.
• Unseen CIO Persona Research Proprietary B2B persona research exploring the distinct leadership styles, content preferences, and technology-purchasing influences of Chief Information Officers, developed in partnership with Vitreous World.
• Podcast & Audio Content Production Podcast and audio content production for technology brands, including the agency's own Heard@Harvard podcast series.
• DE&I (Diversity, Equity & Inclusion) Consulting Diversity, equity, and inclusion programme design, reporting, and consultancy, including annual DE&I reports and the Championing Change leadership programme for female talent.

Quantifiable outcome

• 36 broadcast and national pieces of coverage for Dun & Bradstreet coronavirus report
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VCCPcoreOthersVCCP is the parent company of Harvard. Harvard is now VCCP ROAR, part of the VCCP group of companies. Harvard Communications is registered in England & Wales. Company No. 01635226

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Finn Partners: Large global PR and integrated marketing firm with a strong technology practice. Comparable to Harvard on tech-vertical PR but with materially greater scale and broader geographic footprint.
• WE Communications: Large global communications agency with a dedicated B2B technology practice. Operates as a broader incumbent that competes for the same enterprise tech mandates but across a wider service portfolio and geography.
• Edelman: Global top-tier communications firm with deep B2B and technology capabilities. Competes with Harvard for enterprise tech PR and integrated communications work but as part of a much larger, multi-discipline global network.
• Ogilvy PR: Global network agency with significant B2B and technology communications capability. Competes for enterprise tech integrated marketing and PR briefs but with broader consumer and digital scope.

Direct peers

• CCgroup: UK-based B2B technology PR and marketing agency specialising in enterprise tech clients. Directly comparable in geography, B2B tech focus and integrated PR/content offering.
• Hotwire: Global technology-focused PR and communications agency serving enterprise tech clients with integrated earned media and content programmes. Directly comparable to Harvard's B2B tech PR positioning and global tech brand client base.
• Clarity PR: Global technology PR agency delivering integrated communications for enterprise tech brands. Closely aligned with Harvard on tech-vertical specialisation and global enterprise client roster.
• TopLine Communications: B2B technology marketing and PR agency serving enterprise tech vendors. Comparable in offering mix (PR + content + ABM), UK base and mid-market enterprise focus.
• Bottle PR: UK-based B2B tech PR and content agency working with SaaS, fintech and enterprise software clients. Comparable scale, vertical focus and integrated PR/content/ABM offering.
• Berkeley Communications: B2B technology PR and content agency headquartered in the UK with international reach. Overlaps with Harvard on B2B tech PR, ABM-adjacent content and enterprise client work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/harvardcomms
• LinkedInlinkedin.com/company/harvardtechagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvard