The Good Growth Company

What The Good Growth Company does

The Good Growth Company is a Toronto-based training and consulting firm founded in 2023 by Daniel Francavilla, operating from the Centre for Social Innovation and serving nonprofit organizations, social purpose businesses, and local government entities across Canada. The company delivers live training sessions (in-person and online), custom training plans, and project-based consulting across four practice areas: Marketing and Communications, People and Culture, Fundraising and Growth, and Organizational Development. It supplements these services with a self-serve Training Library Membership priced at $99 per year, a content licensing program for organizations, a free 10 Things webinar series co-hosted with the Centre for Social Innovation, a journal for thought leadership, and an annual Together for Impact Summit in Toronto that serves as both a community event and a customer acquisition channel.

The company's revenue model combines professional services fees (custom-scoped consulting and training engagements quoted per project), subscription recurring revenue (annual individual memberships at $99/year, with promotional pricing at $49/year), and licensing royalties (organizations licensing recorded training content). Its go-to-market is consultative and partner-led, anchored by founder thought leadership, the annual summit, a curated network of media and technology sponsors (including Cyberimpact as Lead Sponsor of the summit), and ecosystem partnerships with organizations such as the Centre for Social Innovation, Venture for Canada, and Founder Institute. Pricing is deliberately accessible to budget-constrained nonprofits, with discount options available on request.

Underlying technology is intentionally lightweight: a Squarespace-hosted marketing site, a training library of recorded sessions, standard webinar tooling for live events, and use of third-party AI tools (for content drafting, donor data analysis, and grant research) to support both internal operations and the firm's AI for Impact training curriculum. There is no proprietary software platform, API, or disclosed software engineering function; the company's intellectual property is concentrated in its curated content library, consultant roster, and brand reputation, including a FoundersBeta Top Canadian Companies to Watch 2025 recognition.

Name

The Good Growth Company

Legal name

The Good Growth Company Inc.

Website

https://thegoodgrowth.company

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Growth Company is a Toronto-based training and consulting firm that helps nonprofit organizations, social-purpose businesses, and government agencies upskill teams and scale mission-driven impact through live training, custom consulting, and a subscription training library.

Ownership category

akta.pro rank

Product category

Nonprofit Training and Consulting Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Nonprofit training services
• Social impact consulting
• Fundraising training programs
• Professional development workshops
• Organizational development services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Services: Live training sessions and custom training plans delivered both in-person and online. Topics span Marketing & Communications, People & Culture, Fundraising & Growth, and Organizational Development. Projects are scoped collaboratively and quoted accordingly.
2. Consulting Services: Strategic consulting projects providing service execution for specific organizational needs. Services include Fundraising Planning, Showcasing Impact, Strategic Partnerships, Social Enterprise, Marketing Plans, Content & Social Strategy, Brand Strategy, Positioning & Messaging, Personal Branding, Creative Direction, and Rebrand & Rollout.
3. Training Library Membership: Annual individual membership providing access to recorded training sessions from the 10 Things series. Available at $99/year with promotional pricing at $49/year for Giving Tuesday. Includes expert tips and recorded audience questions.
4. Content Licensing: Organizations can license the content in the Training Library to provide access to recordings for their own membership, program participants, or students.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Good Growth Company provides training and consulting services to nonprofit organizations, governments, and social purpose businesses across topics including marketing, communications, fundraising, AI for impact, and organizational development. Services are delivered through project-based consulting engagements, live in-person and online training workshops, a subscription-based Training Library of recorded content, an annual summit, and a free 10 Things Series.

Product overview

The Good Growth Company is a service-based upskilling company offering a portfolio of interconnected offerings for nonprofits and purpose-driven businesses. The core offerings consist of Consulting Services (project-based strategic support in brand, marketing, and fundraising) and Training & Workshops (live sessions on topics like AI for Impact, personal branding, and organizational development). Key product lines include the Together for Impact Summit (annual in-person event), Training Library Membership (recorded sessions subscription), and the free 10 Things Series (live Q&A sessions). The Journal serves as a thought leadership resource. All offerings are designed to help social impact organizations strengthen teams, grow capacity, and increase impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Project-based consulting engagements for nonprofit organizations, governments, and social purpose businesses, delivered by subject-matter experts matched to client needs.
• Training & Workshops Live in-person and online training workshops covering nonprofit marketing, communications, fundraising, AI for impact, and organizational development. Sessions can be selected from a catalogue, customized to specific needs, or designed as a custom training plan.
• Together for Impact Summit Annual summit event convening nonprofit, government, and social purpose business communities around impact-focused programming.
• Training Library Membership Subscription-based access to the Training Library of recorded professional development content, available as an individual membership ($99/year regular, $49/year discounted) and licensed to partner organizations.
• 10 Things Series Free 10 Things series offered as a community-building and lead-generation offering for nonprofit, government, and social purpose business audiences.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• CyberimpactcoreGTM or Marketing Partner · 5 November 2026Cyberimpact is the Lead Sponsor of the Together for Impact Summit. They offer email marketing solutions for nonprofits and social organizations. Representatives Nihal Mandanna and Geoffrey Blanc are featured speakers at the summit presenting on 'Smarter Email for Community Engagement: Building Trust, Participation, and Support.'
• Centre for Social InnovationcoreStrategic or Co-development PartnerThe company operates from the Centre for Social Innovation and co-hosts the 10 Things Nonprofits series with them. The Centre is Canada's largest social innovation community and serves as the venue for the Together for Impact Summit.
• TakingITGlobalminorGTM or Marketing PartnerTakingITGlobal is listed as a partner organization, supporting the social impact ecosystem and appearing as a sponsor of the Together for Impact Summit.
• DonorboxminorGTM or Marketing PartnerDonorbox is a sponsor of the Together for Impact Summit, offering donation management and fundraising platform solutions for nonprofits.
• Thriving Non-ProfitsminorGTM or Marketing PartnerThriving Non-Profits is a sponsor of the Together for Impact Summit, with founder Pierre Wijdenes presenting on 'Revenue Diversification: The Path to Financial Sustainability.'
• Future of GoodminorGTM or Marketing PartnerFuture of Good is a media partner of the Together for Impact Summit. Executive Director Anouk Bertner delivers the opening keynote on 'Courage, Care & Collaboration: What Changemaker Wellbeing Means for Sector Impact.'
• CharityVillageminorGTM or Marketing PartnerCharityVillage is a media partner of the Together for Impact Summit, supporting coverage and awareness of the event for the nonprofit community.
• Ontario Nonprofit NetworkminorGTM or Marketing PartnerOntario Nonprofit Network is a sponsor and consultation provider at the Together for Impact Summit, with Benjamin Miller participating as a consultant offering one-on-one sessions.
• HilbornminorGTM or Marketing PartnerHilborn is a media partner of the Together for Impact Summit, providing media coverage and industry expertise for nonprofit professionals.
• EnvironicsminorGTM or Marketing PartnerEnvironics is a sponsor of the Together for Impact Summit, bringing research and analytics expertise to the social impact sector.
• Venture for CanadaminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the broader startup and entrepreneurship ecosystem they engage with.
• League of InnovatorsminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the broader entrepreneurship and innovation ecosystem they engage with.
• Founder InstituteminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the startup ecosystem they engage with.
• achēvminorOthersListed as a partner organization on The Good Growth Company's website, serving the newcomer and employment services community.
• Up SideminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the social impact ecosystem.
• Business in the StreetsminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the entrepreneurship support ecosystem.
• Sprout IdeasminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the innovation and social impact ecosystem.
• Food for GoodminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the social impact and food security ecosystem.
• Shine OnminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the social impact ecosystem.
• Connect for GoodminorOthersListed as a partner organization on The Good Growth Company's website, representing part of the social impact and community building ecosystem.
• Nonprofit HiveminorOthersListed as a partner organization on The Good Growth Company's website. Tasha Van Vlack from Nonprofit Hive is a featured speaker at the Together for Impact Summit, hosting the panel 'The Collaboration Imperative.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hilborn: Canadian publisher and event organizer focused on the nonprofit and charitable sector, providing news, conferences, and professional development. Direct comparable in Canadian nonprofit training and media, and is a media partner of The Good Growth Company's Summit.
• CharityVillage: Canadian online community and resource hub for the nonprofit sector offering jobs, training, webinars, and editorial content. Directly comparable as a Canadian nonprofit upskilling and content platform, and is also a media partner of The Good Growth Company's Summit.
• Future of Good: Canadian digital media and events company covering the social impact sector, with summits, journalism, and leadership programming for nonprofit and purpose-driven professionals. Comparable as a Canadian social-impact training and community platform and is a media partner of The Good Growth Company's Summit.
• La Piana Consulting: US consulting firm that partners with nonprofits on strategy, fundraising, and organizational development. Closely matches The Good Growth Company's project-based consulting services for nonprofits across fundraising, marketing, and impact strategy.
• Nonprofit Hub: US-based media and training organization providing resources, courses, and an annual conference for nonprofit leaders. Comparable in mission and product set — nonprofit-focused training, content library, and events — though geographically focused on the US.

Broad incumbents

• Bloomerang: US-based donor management and fundraising software company that also produces educational content, webinars, and a podcast for nonprofit fundraisers. Comparable in fundraising training and education but anchored in a SaaS product rather than services.
• BoardSource: Established US nonprofit organization providing leadership, governance, and board development training and resources for the charitable sector. Overlaps with The Good Growth Company's leadership and organizational development offerings, but is larger, US-focused, and governance-specialized.
• TechSoup: Global nonprofit that provides technology training, software donations, and digital capacity-building for charities. Overlaps with The Good Growth Company's technology and AI training for nonprofits but operates at a much larger, global scale and through donated product.
• Network for Good: US software and training company offering fundraising software plus learning resources and donor-management education for nonprofits. Comparable in fundraising training and consulting, but built around a SaaS product suite rather than bespoke services.
• Candid: US nonprofit research and training organization (formed from Foundation Center and GuideStar) providing grant research, nonprofit training, and learning resources. Overlaps with The Good Growth Company's capacity-building training and grant research support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Growth Company