Name

Maaspoort Den Bosch

Legal name

Maaspoort Den Bosch

Website

https://maaspoortdenbosch.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Multi-Purpose Event Halls & Community Centers (THAHAAAI), Venue Operations, Management & Facility Services (MPAKAEAN)

Keywords

• Sports event venue
• Corporate event hosting
• Conference facilities
• Multi-purpose arena
• Concert hall rental

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Venue Rental: Primary revenue stream from renting sports halls, meeting rooms, conference spaces, and event venues. Pricing varies by space type, duration, and event type. Payment is required in advance before use, with flexible payment schedules for periodic rentals.
2. Catering Services: All catering is provided exclusively by Maaspoort Horeca BV. Services include lunch, dinner, drinks, buffets, and fully catered party evenings. Revenue is generated through catering arrangements added to venue bookings.
3. Event Organization Services: Full-service event management including concept development, technical production (lighting, sound, projection), space customization, and coordination. Additional services include security, technical support, and event staffing.
4. Ticket Sales Commission: Venue takes a share or arranges ticket sales for public events. Entry fees apply for various events with tickets managed through third-party ticketing platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maaspoort Den Bosch operates a multi-purpose sports and events venue featuring 14 halls, rooms, and meeting spaces across more than 10,000 square meters, accommodating 2 to 3,000 visitors. The venue offers venue rental, event organization, corporate arrangements, and exclusive in-house catering through Maaspoort Horeca BV for sports competitions, corporate events, congresses, concerts, and trade fairs.

Product overview

Maaspoort Den Bosch operates as a multi-functional sports and events venue with 14 halls, rooms, and meeting spaces spread across more than 10,000 m², accommodating 2 to 3,000 visitors. The venue is also the home base of basketball club Heroes Den Bosch. The core product portfolio consists of configurable spaces including the Grote Hal (up to 2,700 seats, 1,548 m²), Kleine Zaal (450 m²), Foyer (850-900 capacity), Middenstip, Heroes Room, various meeting rooms (Talent, Dug-out, Coach, Kampioen, Corner), Lounge VIP area, and locker rooms. Services include sport event organization, trade shows/congresses/seminars, music and entertainment events, corporate sports days, and in-house catering through Maaspoort Horeca.

Differentiator

Problem solved

Functional benefit

Products and services

• Grote Hal (Main Hall) Multifunctional sports, concert, and event hall featuring telescopic tribunes in an Arenaconcept setup with up to 2,700 seating capacity across 1,548 m². Suitable for basketball, indoor hockey, volleyball, tennis, badminton, futsal, concerts, and large-scale corporate events.
• Sport Event Organization Full-service organization of sports competitions and events ranging from handball internationals to Davis Cup and darts tournaments, with comprehensive event management and unique experiences for audiences and athletes.
• Trade Shows, Congresses & Seminars Organization of trade shows, congresses, and seminars with inspiration-focused venues, catering options, and strategic central location for business events.
• Music & Entertainment Events Music and entertainment event hosting with comprehensive audiovisual capabilities including sound and lighting, accommodating everything from large shows to mini-concerts.
• Corporate Sports Days Fully organized corporate sports days covering vitality and teambuilding, with sports activities such as tennis, volleyball, bowling, and team-building exercises, including catering.
• Business Arrangements Customizable business arrangements including original meeting and congress possibilities, sports or informative formats, training or plenary settings, with optional clinics or high-rope activities, fully customizable with catering.
• Catering Services (Maaspoort Horeca) Exclusive in-house catering provided by Maaspoort Horeca BV offering customized catering for all business arrangements, music and sports events, from lunch and dinner to buffets and fully catered party evenings using fresh local and seasonal products.
• Kleine Zaal (Small Hall) Sports hall of 450 m² that can also be configured as a 'black-box' venue for meetings, plenary sessions, theme rooms during concerts, or wardrobe space for large events.
• Foyer Reception and party space with a large bar, modern appearance, and maximum capacity of 850-900 persons, fully customizable in layout and furnishing.

Quantifiable outcome

• Hosted Billie Jean King Cup 2022 Qualifiers with Spain and previously defeated China 3-2
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Gemeente 's-HertogenboschcoreStrategic or Co-development Partner · 7 April 2025Municipality partnership for multi-year hosting of NK Zaalkorfbal at Maaspoort Den Bosch. Strengthens position of Den Bosch as a sports city while contributing to a healthier and more active society.
• Spieren voor SpierencoreStrategic or Co-development PartnerCharitable foundation supporting children with muscle diseases. Annual major cycling event organized in collaboration to raise funds. 'Healthy muscles support sick muscles' philosophy drives the partnership.
• Quiet Den BoschcoreStrategic or Co-development PartnerInitiative connecting households in poverty situations with sponsors and supporters. Annual Quiet Festival organized for community members. 'Together alleviating poverty by strengthening each other' is the guiding principle.
• BrabantSportcoreStrategic or Co-development PartnerRegional sports organization working for a stronger, happier, and inclusive Brabant. Creates the best sports climate in the Netherlands using top sport as catalyst. Major impact on sports, economic, and societal levels.
• Zin in Den BoschcoreGTM or Marketing PartnerCity marketing organization of Den Bosch showcasing what the city offers visitors. Social media channels and website inspire visitors and showcase sporting, cultural, and recreational activities.
• Maaspoort HorecacoreImplementation/ SI/ Consulting PartnerExclusive in-house catering partner providing all catering services within Maaspoort Den Bosch. From lunch, dinner, drinks, buffet to fully catered party evenings. Delivers excellent quality with service-oriented hospitality staff using fresh regional and seasonal products.
• KNKV (Koninklijk Nederlands Korfbalverbond)coreStrategic or Co-development PartnerRoyal Dutch Korfball Association partnership for hosting NK Zaalkorfbal and future korfball events. Multi-year collaboration to strengthen both sporting and societal impact of korfball in the region. Includes social initiatives like korfbalscholenprogramma reaching thousands of children.
• HumanitasminorStrategic or Co-development PartnerSocial partner in the Sociaal WK-Restaurant initiative, contributing to the 'Van Ik naar Wij' movement by enabling people for whom an evening out is not self-evident to participate.
• Ouderen SociëteitminorStrategic or Co-development PartnerPartner in Sociaal WK-Restaurant with elderly volunteers serving as hostesses during events, supporting social connection and inclusion.
• Bossche VakschoolminorStrategic or Co-development PartnerVocational school providing students for hospitality, security, hosting, and event organization training as part of the Sociaal WK-Restaurant initiative.
• AwardNLminorStrategic or Co-development PartnerPartner providing short training programs for youth to become hosts or security staff, integrated into the Sociaal WK-Restaurant and event workforce development.
• BrabantMaatjesminorStrategic or Co-development PartnerSocial partner in the 'Van Ik naar Wij' initiative helping to activate different target groups from the sports event, particularly focusing on loneliness and social connection.
• Participatiehuis Gemeente 's-HertogenboschminorStrategic or Co-development PartnerMunicipal partner supporting Sociaal WK-Restaurant initiative and broader 'Van Ik naar Wij' movement for social participation and community building.
• WeenerXLminorStrategic or Co-development PartnerSocial partner contributing to the Sociaal WK-Restaurant initiative and inclusive event concepts that benefit the broader Den Bosch community.
• Local HotelsminorChannel Partner/ Reseller/ DistributorPartnership with various hotels in the area for providing hotel accommodations during multi-day events for congress attendees and athletes.
• Avans HogeschoolminorStrategic or Co-development PartnerHigher education partnership where a business administration intern collaborated to develop the circular events sustainability toolkit for Maaspoort.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GelreDome Arnhem: Stadium and event venue in Arnhem hosting football, concerts, and large-scale events. Comparable on sports + entertainment multi-purpose positioning but at materially larger scale and with a permanent football tenant (Vitesse).
• RAI Amsterdam: Large international convention center and exhibition complex in Amsterdam. Overlaps with Maaspoort on the corporate events and congress segment but operates at significantly larger scale with a global exhibition focus.
• Ziggo Dome Amsterdam: Large (~17,000 capacity) indoor music and entertainment arena in Amsterdam. Competes with Maaspoort for touring concert bookings but at a much higher capacity tier and with a narrower (entertainment-only) focus.

Regional players

• Antwerp Expo: Belgian multi-purpose event venue hosting trade fairs, consumer events, and corporate functions in Antwerp. Regional comparable operating across the border with similar multi-segment event model but serving a different (Flemish) market.

Direct peers

• Ahoy Rotterdam: Multi-purpose arena and convention complex in Rotterdam hosting sports, concerts, exhibitions, and corporate events. Direct competitor with substantially higher capacity (up to ~15,000+) serving the same Dutch market for federation, entertainment, and corporate bookings.
• MECC Maastricht: Multi-purpose event and congress venue in Maastricht combining conference halls, exhibition space, and event arenas. Direct comparable on multi-segment venue model (sports, corporate, entertainment) in a regional Dutch city.
• Jaarbeurs Utrecht: Large convention and exhibition complex in Utrecht hosting trade shows, corporate events, and entertainment. Comparable on multi-space configurability and corporate/congress go-to-market, though with a stronger exhibition focus.
• Brabanthallen 's-Hertogenbosch: Large multi-purpose event venue located in the same city ('s-Hertogenbosch) hosting concerts, exhibitions, and sports events. Most direct local competitor for corporate, entertainment, and trade-show bookings in Maaspoort's home market.
• Martiniplaza Groningen: Multi-purpose venue in Groningen hosting sports, concerts, theater, and corporate events. Closely comparable on regional multi-purpose positioning and capacity range; similar business mix across sports and entertainment.
• Omnisport Apeldoorn: Indoor sports and events venue in Apeldoorn focused primarily on national and international indoor sports championships. Direct comparable on the sports-venue core offering, including federation relationships and championship hosting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MaaspoortDB
• Facebookfacebook.com/MaaspoortDB
• LinkedInlinkedin.com/company/maaspoortdenbosch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maaspoort Den Bosch