Omnisport Apeldoorn

What Omnisport Apeldoorn does

Omnisport Apeldoorn is a multifunctional sports and events complex in Apeldoorn, Netherlands, operated by Exploitatiemaatschappij Omnisportcentrum Apeldoorn B.V. as a wholly-owned subsidiary of Libéma Exploitatie B.V. (a Dutch leisure conglomerate operating 20+ venues with 800+ employees and 5M+ annual guests). The complex, opened on November 14, 2008, features a 250-meter indoor cycling track (Accoya wood, renewed 2016), an indoor athletics track, a Topsporthal with retractable walls and tribunes, and the Velo Lounge event space (opened September 2025). It holds A-status certification from the Royal Cycling Union (KNWU) and Athletics Union, making it the only Dutch venue authorized to host European and World Championships in track cycling and athletics.

The company generates revenue across five streams: venue and space rental for corporate and sporting events, on-site catering and horeca services, ticket sales for public events (Volleyball Nations League, concerts, family entertainment), event organization and management services delivered through the parent group's Libéma Profcycling division, and packaged products such as the Sportief Vergaderarrangement (meeting plus sport, from €67 per person excluding VAT). Its go-to-market combines a B2B direct sales motion (account managers responding to quote requests from event organizers, corporate clients, and sports federations) with B2C ticket distribution via third-party platforms and industry trade-show presence (EventSummit).

Omnisport serves three primary customer segments: corporate and business event organizers (conferences, congresses, trade fairs, corporate parties, teambuilding), national and international sports federations and event promoters (KNWU, Nevobo, European Athletics, UCI), and public event and entertainment promoters. Secondary segments include professional and amateur sports clubs (e.g., Draisma Dynamo volleyball), schools and educational institutions, and government/non-profit organizations. The facility carries Golden Green Key (renewed 2026) and YOIN Excellent Meeting Places (since 2022) certifications, underscoring its sustainability and quality positioning. Pricing is predominantly quote-based; only the Sportief Vergaderarrangement and select ticketed events have publicly disclosed pricing.

Name

Omnisport Apeldoorn

Legal name

Exploitatiemaatschappij Omnisportcentrum Apeldoorn B.V.

Website

https://omnisport.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnisport Apeldoorn is a Dutch multifunctional sports and events complex, the only Netherlands venue with A-status for European and World Championships in track cycling and athletics. It serves sports federations, corporate event organizers, and public event promoters through venue rental, catering, ticketing, and event management services.

Ownership category

akta.pro rank

Product category

Sports and Events Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Sports event venue
• Multifunctional arena
• Conference center
• Cycling track
• Corporate events

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Venue and Space Rental: Omnisport generates revenue by renting its various spaces (Topsporthal, Wieler- en Atletiekhal, Velo Lounge, Sportfoyer, Business Lounge, Workout Rooms) for sports events, congresses, trade fairs, concerts, company events, and meetings. Pricing varies by space, duration, and event type, with quotes provided on request.
2. Catering and Horeca Services: The venue provides on-site catering for all events, including lunches, dinners, borrels (receptions), coffee breaks, and custom menus prepared by its own catering label. Revenue is generated through per-person catering packages.
3. Ticket Sales for Public Events: Omnisport hosts ticketed public events including volleyball tournaments (Volleyball Nations League), athletics championships, cycling events (NK Baanwielrennen, UCI Junior Track World Championships), and concerts. Revenue comes from ticket sales via third-party ticketing platforms.
4. Event Organization and Management Services: Through its parent company Libéma, Omnisport organizes and manages cycling events (Libéma Profcycling division), including UCI Para Cycling Track World Championships, NK Baanwielrennen, and UCI Junior Track World Championships, generating revenue from event management fees.
5. Sportief Vergaderarrangement (Sportive Meeting Package): A packaged offering combining meeting room rental, healthy catering, and a guided sports activity (bootcamp or circuit training), sold at a per-person rate starting from €67.00 excluding VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Omnisport Apeldoorn is a multifunctional sports and events complex that rents its various halls and event spaces (Topsporthal, Wieler- en Atletiekhal, Velo Lounge, Sportfoyer, Business Lounge, Workout Rooms) to corporate clients, sports federations, and event organizers for conferences, congresses, trade fairs, corporate parties, meetings, teambuilding activities, and sporting events. The venue provides integrated on-site catering services, event management support through its parent company Libéma, and hosts ticketed public sporting events and concerts sold through third-party ticketing platforms. Its signature A-status certification makes it the only Dutch venue authorized to host European and World Championships in track cycling and athletics.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue and Space Rental Rental of Omnisport's various event spaces including the Topsporthal, Wieler- en Atletiekhal, Velo Lounge, Sportfoyer, Business Lounge, and Workout Rooms for sports events, congresses, trade fairs, concerts, corporate events, and meetings. Pricing varies by space, duration, and event type with quotes provided on request.
• Catering and Horeca Services On-site catering for all events including lunches, dinners, borrels (receptions), coffee breaks, and custom menus prepared by Omnisport's own catering label. Revenue is generated through per-person catering packages. Uses PURO fairtrade coffee and products from Eerlijk & Heerlijk as part of sustainable catering commitment.
• Sportief Vergaderarrangement (Sportive Meeting Package) A packaged offering combining meeting room rental, healthy catering, and a guided sports activity (bootcamp or circuit training), sold at a per-person rate starting from €67.00 excluding VAT. Targeted at companies investing in employee vitality.
• Velo Lounge Event Space A new event space opened in September 2025 with panoramic views over the cycling and athletics track, natural daylight, capacity for 500-1,500 guests, and its own catering facility. Adjacent tribune seats up to 3,500 persons.
• Public Sports Events and Concerts (Ticketed Events) Omnisport hosts ticketed public events including volleyball tournaments (Volleyball Nations League), athletics championships, cycling events (NK Baanwielrennen, UCI Junior Track World Championships), and concerts. Revenue comes from ticket sales via third-party ticketing platforms such as shop.ticketing.cm.com.
• Event Organization and Management Services Through its parent company Libéma, Omnisport organizes and manages cycling events via the Libéma Profcycling division, including UCI Para Cycling Track World Championships, NK Baanwielrennen, and UCI Junior Track World Championships, generating revenue from event management fees.
• Conference and Congress Hosting Hosting of conferences, congresses, plenary sessions, trade fairs, exhibitions, product presentations, and seminars in Omnisport's flexible event spaces. Certified with YOIN Excellent Meeting Places quality label since 2022.

Quantifiable outcome

• Volleyball Nations League 2025 attracted nearly 40,000 spectators over two days, with 12,000+ on a single day — the highest single-day attendance ever recorded at Omnisport for a sports event.
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 's Heeren LoocoreStrategic or Co-development Partner · 4 December 2025Omnisport Apeldoorn has established a structural weekly collaboration with care institution 's Heeren Loo, formalized on December 4, 2025. Every Thursday, clients of 's Heeren Loo support Omnisport with facility tasks and contribute to the hospitality of the venue. The partnership provides clients with a place to participate, learn, and feel proud of their contribution to society. Additionally, 's Heeren Loo's Bakkerij Zonnehoeve produces the 'Omnisportje' branded cookie for Omnisport's catering, and another 's Heeren Loo unit produces the cookie's bicycle imprint, creating a fully integrated social-enterprise supply chain.
• ConexpocoreStrategic or Co-development Partner · 1 October 2025Conexpo is the organizing entity for the Biobeurs (Organic Fair) 2026, which will be hosted at Omnisport Apeldoorn on April 15-16, 2026. The Biobeurs 2026 marks the fair's return to Apeldoorn, where it originally began, now at Omnisport's larger facilities. Conexpo collaborates with Bionext and Libéma to deliver the event.
• BionextcoreStrategic or Co-development Partner · 1 October 2025Bionext, the Dutch branch organization for the organic sector, supports the Biobeurs 2026 at Omnisport Apeldoorn alongside Conexpo and Libéma. The organization represents the full organic chain from farmer to retailer and provides the network and content for the Biobeurs.
• Libéma Exploitatie B.V.coreOthersOmnisport Apeldoorn is owned and operated by Exploitatiemaatschappij Omnisportcentrum Apeldoorn B.V., a subsidiary of Libéma Exploitatie B.V. headquartered in Rosmalen, Netherlands. Libéma operates more than 20 leisure, attraction, and event venues across the Netherlands, including EXPO Greater Amsterdam and 1931 Congrescentrum. Libéma provides central management, marketing infrastructure, operational support, and the Libéma Profcycling division that organizes cycling events at Omnisport. The parent company's size (800+ employees, 5 million annual guests) provides Omnisport with significant operational scale and brand credibility.
• WeForestminorStrategic or Co-development PartnerWeForest is an international non-profit organization focused on restoring endangered forest ecosystems in tropical countries. Omnisport partners with WeForest to plant five trees for every event hosted at the venue, contributing to global reforestation efforts as part of its sustainability (MVO) program.
• Bakkerij Zonnehoeve (part of 's Heeren Loo)minorStrategic or Co-development PartnerBakkerij Zonnehoeve, part of care institution 's Heeren Loo, produces the 'Omnisportje' branded healthy oat cookie for Omnisport's catering. People with intellectual disabilities make the cookies, which feature the shape of the Omnisport building and a bicycle imprint (printed by another 's Heeren Loo unit). This partnership integrates social enterprise and sustainable local sourcing into Omnisport's catering operations.
• PURO (Fairtrade Coffee)minorOthersOmnisport serves PURO fairtrade coffee as part of its sustainable catering commitment. PURO is a fairtrade certified coffee brand that ensures fair wages and sustainable farming practices.
• Eerlijk & HeerlijkminorOthersOmnisport sources sustainable food and non-food products from Eerlijk & Heerlijk as part of its commitment to sustainable and ethical catering, complementing its broader MVO (Corporate Social Responsibility) strategy.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Flanders Expo Ghent: Belgian exhibition and congress venue hosting trade fairs and corporate events. Comparable as a MICE venue competing in the broader Benelux event market, though geographically focused on Belgium rather than the Netherlands.
• Sportpaleis Antwerp: Belgian arena for sports, concerts, and entertainment events. Comparable as a multi-purpose indoor sports/entertainment venue but operating in Belgium rather than the Netherlands; useful peer for cross-border arena operations benchmarking.
• Brussels Expo: Belgian exhibition and event complex hosting trade fairs, congresses, and public events. Comparable as a multi-purpose venue for exhibitions and corporate events but primarily serving the Belgian market rather than the Netherlands.

Broad incumbents

• RAI Amsterdam: Large Amsterdam convention center and event venue operator hosting international trade fairs, congresses, and consumer events. Comparable as a broader incumbent in the Dutch events industry competing for similar corporate and federation bookings.
• Ziggo Dome: Large indoor arena in Amsterdam primarily for concerts and entertainment events. Broader incumbent in Dutch arena space; comparable as an event venue operator with similar sports/entertainment hosting profile, though focused on concerts rather than multi-sport.
• MECC Maastricht: Conference and exhibition center in Maastricht hosting trade fairs, congresses, and events. Comparable as a Dutch MICE venue competitor with conference, exhibition, and event hosting services targeting similar corporate and federation clients.
• Ahoy Rotterdam: Major multi-purpose arena and convention center in Rotterdam hosting concerts, sports events, conferences, and exhibitions. Broader incumbent in Dutch event venue space, comparable in offering overlapping capabilities at larger scale and broader portfolio.

Direct peers

• EXPO Greater Amsterdam: Another Libéma-owned exhibition and event venue near Amsterdam. Directly comparable business model (exhibition/trade fair/event hosting) and group-level peer for corporate and public event bookings distributed via organiseren-bij-libema.nl.
• 1931 Congrescentrum 's-Hertogenbosch: Sister venue under Libéma Exploitatie B.V., operating as a congress and event venue in 's-Hertogenbosch. Directly comparable as a group-level peer for corporate events and MICE bookings, sharing the same parent distribution platform and similar mid-large event positioning.
• Topsportcentrum Rotterdam: Multi-sport indoor facility in Rotterdam hosting elite training and competition across multiple sports. Directly comparable as a Dutch top-sport venue with similar function (training + competition + events) and overlapping target customer base of sports federations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnisport-apeldoorn
• Facebookfacebook.com/omnisportapeldoorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnisport Apeldoorn