PeachDish
PeachDish is an Atlanta-based farm-to-table mealkit subscription service founded in 2013 that ships curated, portioned recipes and ingredients direct to consumer households in the United States.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What PeachDish does
PeachDish is a private, for-profit, farm-to-table mealkit delivery service headquartered in Atlanta, Georgia. Founded in 2013, the company curates recipes and ships portioned ingredients to household subscribers, with a stated positioning around direct sourcing from named farms and Southern/U.S. culinary influence. The business operates on a direct-to-consumer subscription model: customers order weekly or per-delivery mealkits which are shipped via cold-chain logistics, with the firm neither operating a fleet of physical retail stores nor publishing pricing tiers or menu cadence in the available input. The company employs 51-100 people and reports an operations director (Rob Wheeler) in its disclosed leadership; there is no evidence of additional executive depth, a board, or institutional backers in the supplied data.
The underlying product is a curated mealkit — recipes plus pre-portioned ingredients — rather than a software platform, and no proprietary technology stack, AI/ML systems, public API, integrations, mobile apps (despite a website URL of PeachDish.com), patents, or certifications were disclosed in the input material. The firmographic and operating profile indicate a small, vertically focused consumer brand rather than a tech-enabled marketplace: no subsidiaries, no parent company, no M&A history, no funding rounds, and no regulatory actions are recorded. The single verifiable technical surface is the consumer-facing website, with confirmatory metadata indicating no public developer API.
The revenue model is implicit direct-to-consumer subscription and per-order e-commerce sales; however, the input explicitly records revenue as "Not available" with no pricing details, customer counts, or ARR/GMV figures disclosed. No enterprise or B2B channel is referenced, and there is no signal of wholesale, retail, or marketplace activity. Customer acquisition channels, marketing mix, partnership ecosystem, and go-to-market motion are all unpopulated in the source data, leaving the commercial mechanics — beyond the DTC subscription framing — unsubstantiated.
PeachDish firmographics
Firmographics- Name
- PeachDish
- Website
- https://PeachDish.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 51–100 employees
- Short description
- PeachDish is an Atlanta-based farm-to-table mealkit subscription service founded in 2013 that ships curated, portioned recipes and ingredients direct to consumer households in the United States.
- Ownership category
- akta.pro rank
PeachDish industry classification
Industry- Product category
- Meal Kit Delivery
- NAICS
- Special Food Services (7223)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Meal Kits & Recipe Box Delivery (CRAFAFAD)
- akta.pro secondary industry
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
Keywords
Where PeachDish is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
PeachDish business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
PeachDish product offering
Product offeringCore offering
PeachDish is a farm-to-table meal kit delivery service that ships weekly boxes of pre-portioned fresh ingredients along with chef-designed recipes directly to consumers' homes. Customers order through the PeachDish.com website and receive complete meal kits with the produce, proteins, and recipe instructions needed to cook the featured dishes.
Differentiator
Problem solved
Functional benefit
Products and services
- PeachDish Weekly Meal Kit Subscription Recurring subscription offering in which customers receive weekly boxes of pre-portioned fresh farm-sourced ingredients plus chef-designed recipes for home cooking; shipped nationwide from PeachDish's Atlanta base to individual consumers.
Companies that use PeachDish
Customer profileIdeal customer profiles1 record
PeachDish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PeachDish partnerships and signals
Strategic signalExpansion highlights1 record
PeachDish competitors and assessment
Company assessmentDirect peers
- Factor: A prepared, heat-and-eat meal subscription brand (backed by HelloFresh) competing directly for consumers who want convenient, fresh, weekly meal solutions without grocery shopping. Comparable to PeachDish in that both target time-constrained consumers seeking a curated weekly meal experience.
- Daily Harvest: A D2C subscription food brand offering curated, chef-designed, ingredient-forward meals and snacks shipped directly to consumers. While more produce-centric than PeachDish, Daily Harvest shares the 'chef-designed, ship-to-home, fresh-ingredient' positioning and comparable target demographic.
- Blue Apron: A direct-to-consumer meal-kit subscription service with a comparable weekly-recipe-plus-ingredients model and broadly overlapping U.S. customer base. Blue Apron represents the most comparable benchmark for unit economics, subscriber growth, and churn dynamics in the meal-kit category.
- Sun Basket: A meal-kit and prepared-meal subscription service with similar D2C logistics and a focus on healthy, fresh ingredients. Comparable because it targets the same weekly-meal-subscription buyer and competes for share of subscription dollars spent on convenient home cooking.
- Home Chef: A meal-kit and heat-and-eat brand now owned by Kroger, offering similar weekly meal kits with pre-portioned ingredients. Home Chef illustrates how a comparable offering can scale via a large grocery retailer's customer base and supply chain, which is a competitive threat and a potential partnership pathway for PeachDish.
Broad incumbents
- Instacart: A leading grocery-delivery marketplace enabling consumers to buy fresh ingredients and meal solutions on demand. Comparable because it competes with PeachDish for the use case of 'getting fresh food at home without going to the store,' and represents the broader online-grocery substitution risk for meal kits.
- HelloFresh: The largest meal-kit subscription company globally and PeachDish's most direct competitor; comparable because it sells weekly recipe boxes with pre-portioned ingredients to U.S. consumers. HelloFresh dwarfs PeachDish on scale, brand awareness, and fulfillment footprint, defining the category standard against which PeachDish must differentiate.
- FreshDirect: An online grocer specializing in fresh food delivery, including meal solutions and prepared items. Comparable because it overlaps with PeachDish's fresh-ingredient, ship-to-home value proposition and represents the broader fresh-food online delivery competitive set.
Emerging players
- CookUnity: A chef-prepared meal subscription service that ships ready-to-eat meals nationwide and competes for the same 'weekly at-home dining' wallet share as PeachDish. Comparable in delivery logistics and subscription mechanics even though the format (ready-to-eat vs. cook-it-yourself) differs.
- Purple Carrot: A plant-based meal-kit subscription service offering weekly recipe boxes with pre-portioned ingredients to U.S. consumers. Comparable to PeachDish in the meal-kit mechanics and D2C subscription model, though narrower in dietary positioning (plant-based only).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PeachDish social profiles
Digital presencePeachDish financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeachDish leadership team
Management profileNumber of profiles
Profiles1 record
PeachDish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeachDish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeachDish
What does PeachDish do?
PeachDish is a farm-to-table meal kit delivery service that ships weekly boxes of pre-portioned fresh ingredients along with chef-designed recipes directly to consumers' homes. Customers order through the PeachDish.com website and receive complete meal kits with the produce, proteins, and recipe instructions needed to cook the featured dishes.
When was PeachDish founded?
PeachDish was founded in 2013. It employs 51 to 100 people.
Where is PeachDish based?
PeachDish is headquartered in Atlanta, United States, in the North America region.
Who are PeachDish's main competitors?
Direct peers on record are Factor, Daily Harvest, Blue Apron, Sun Basket and Home Chef. Broad incumbents are Instacart, HelloFresh and FreshDirect. Emerging players are CookUnity and Purple Carrot.
Does PeachDish have an API?
No public API is recorded for PeachDish.
What industry is PeachDish in?
PeachDish's product category is Meal Kit Delivery. Its primary akta.pro industry code is CRAFAFAD, Meal Kits & Recipe Box Delivery, with a secondary code of AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged). Its NAICS code is 7223 and its SIC code is 2090.