Relax Far Infrared Saunas

Name

Relax Far Infrared Saunas

Legal name

Relax Far Infrared Saunas

Website

https://relaxsaunas.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Relax Far Infrared Saunas is a Columbus, Ohio-based private company that designs, distributes, and sells portable far infrared saunas built on patented PTC semiconductor technology, serving health-conscious consumers, functional medicine practitioners, athletes, and emergency services.

Ownership category

akta.pro rank

Product category

Personal Wellness Hardware (Infrared Saunas)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

akta.pro secondary industry

Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Portable infrared saunas
• Far infrared therapy
• Wellness hardware
• Detoxification equipment
• FDA cleared sauna

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Far Infrared Sauna Hardware Sales: One-time purchase of portable FIR saunas (Silver Elite $1,700, Black Pro $2,300) and FIR lamps. Direct-to-consumer e-commerce with phone support. Includes 1-year product warranty.
2. Accessories and Consumables: Sale of complementary products including Raylieve FIR-emissive topical crème ($49.95) and stick ($39.95), ACU-MASSEUR Shiatsu massager ($45.95), replacement parts (tents, radiators, chairs, poles), and related books on detox and wellness.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Relax Far Infrared Saunas designs and sells portable far infrared sauna enclosures (Silver Elite, Black Pro, Flex Lie Down) and targeted FIR lamps that use proprietary PTC semiconductor chip technology to emit 98-99% pure far infrared energy in the 4-14 micron therapeutic range. Products are sold direct-to-consumer via the company's own e-commerce website and Amazon, and at 40+ annual health expos. The line is FDA 510(k) cleared (K053376) for thermal therapy and covered by US Patent 8,389,035 B1, with manufacturing carried out in Taiwan.

Product overview

Relax Far Infrared Saunas offers a comprehensive line of physical wellness products centered on proprietary PTC semiconductor technology that emits pure far infrared (FIR) energy in the 4-14 micron therapeutic range. The core portfolio consists of three portable sauna models: the Silver Elite Sauna ($1,700) for personal use, the Black Pro Sauna ($2,300) for professional/high-frequency use, and the Flex Lie Down Sauna for reclined therapy. Supporting the saunas are targeted FIR therapy devices including the Sky Eye Pro Lamp and Desktop Table Lamp, plus the Raylieve topical line (Crème and Stick) that extends FIR therapy beyond sauna sessions. The company also sells complementary wellness products including books on detox and infrared therapy, replacement parts, and massage tools. All products share the same patented semiconductor FIR generator technology, though they vary in form factor, intensity, and target use case.

Differentiator

Problem solved

Functional benefit

Brands

• Raylieve: FIR emissive topical products including Raylieve Crème and Raylieve Stick, designed to extend far infrared benefits beyond sauna sessions.

Products and services

• Silver Elite Sauna Portable far infrared sauna designed for personal or family use at home, featuring dual 750W PTC semiconductor radiators, a silver-lined reflective interior, and a 30-day money-back guarantee with one-year warranty. Intended for health-conscious consumers seeking daily full-body FIR therapy for detoxification, pain relief, circulation, and sleep support.
• Black Pro Sauna Flagship professional-grade portable far infrared sauna engineered for high-frequency use (15-20 sessions/day) with a reinforced thicker tent, faster warm-up, and superior insulation delivering 15% enhanced session intensity versus the Silver Elite. Targeted at professional practitioners, sports performance facilities, and high-frequency personal users.
• Flex Lie Down Sauna Portable far infrared sauna allowing the user to recline during therapy sessions, designed for daily detox and stress relief with a flexible, body-adaptable form factor. Targets users who prefer a supine position during FIR sessions.
• Sky Eye Pro Lamp Targeted far infrared therapy lamp designed for localized pain relief, tissue repair, and inflammation reduction via focused directional FIR application. Marketed for professional or home users needing targeted (rather than full-body) FIR therapy.
• Desktop Table Lamp Compact portable far infrared lamp designed for desk or tabletop use, providing focused FIR therapy for the neck, back, joints, and hands. Uses the same PTC semiconductor FIR generator technology as the full saunas in an entry-level form factor.
• Raylieve Crème Topical FIR-emissive crème (100 mL) using a mineral matrix that reflects far infrared energy back into skin tissue, extending FIR therapy benefits beyond sauna sessions. Priced at $49.95 and sold as a standalone skincare/wellness product.
• Raylieve Stick Topical FIR-emissive precision wax-stick (65 mL) using the same mineral technology as the Raylieve Crème in a stick applicator for targeted application, priced at $39.95.
• ACU-MASSEUR Shiatsu Personal Massager Targeted relief device for muscle pain, tension, and inflammation, particularly in the neck and shoulders, used as a self-care tool by massage therapists and individual consumers. Priced at $45.95.
• Sauna Replacement Parts and Accessories Official replacement parts and accessories for Relax Sauna models, including tents, radiators, chairs, poles, radiator caps, radiator pads, fuses, timer holders, backrests, and carrying bags. Sold as a standalone product line to support the installed base of saunas.

Quantifiable outcome

• 98% pure far infrared energy delivered vs. competitors at lower purity levels
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Coach Jude MassillonnotableGTM or Marketing PartnerElite sports performance coach and key opinion leader who advocates for Relax Saunas for athletic recovery and performance optimization. One of only two Nike-Rated Trainers in the NY metro area, ranked among top 50 trainers in the US by Nike. Responsible for training Olympic champions, NFL players, and professional athletes. Endorses Relax Saunas publicly and includes them in athlete training protocols.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jacuzzi: Established hot tub and spa brand with a broader thermal-therapy product portfolio. Competes in the broader home thermal wellness category and has greater brand recognition and retail scale.
• Hot Spring Spas (Watkins Wellness): Established hot tub and spa brand with broad dealer networks. Adjacent competitor in the home thermal wellness space, with brand recognition and distribution that dwarf Relax Saunas.

Direct peers

• Sun Home Saunas: Direct competitor offering infrared saunas (cabinet-style) for home wellness. Both companies target health-conscious consumers with DTC e-commerce positioning and emphasize infrared therapeutic benefits.
• Therasage: Infrared sauna and FIR therapy product company. Explicitly named as a competitor in Relax Sauna's comparative data, with comparable portable infrared sauna offerings and health/recovery positioning.
• SaunaSpace: Infrared sauna brand offering both portable panels and full cabin saunas. Targets the natural wellness consumer with low-EMF and traditional craftsmanship positioning.
• Clearlight Infrared Saunas: Premium infrared sauna brand selling wooden cabin-style saunas for home and commercial use. Competes in the same wellness and recovery category with built-in EMF-low and full-spectrum infrared claims.
• MiHigh Sauna: Portable infrared sauna blanket brand positioned for athletic recovery, detox, and weight management. Competes directly in the portable FIR product category.
• Dynamic Saunas: Infrared sauna manufacturer offering home cabin saunas at entry-to-mid price points. Competes in the same consumer infrared sauna category with broad DTC and retail distribution.
• HigherDOSE: Wellness brand selling infrared sauna blankets, PEMF mats, and red light therapy products. Targets the same biohacking and at-home wellness consumer with portable infrared products.

Emerging players

• Plunge: Cold plunge and sauna brand serving the recovery and biohacking community. Partial overlap with Relax Saunas around contrast therapy, recovery protocols, and the same wellness/sports consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/relaxfirsauna
• YouTubeyoutube.com/@RelaxSaunas
• Facebookfacebook.com/RelaxSauna
• Instagraminstagram.com/relax_saunas
• LinkedInlinkedin.com/company/relax-sauna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relax Far Infrared Saunas