Yellow Jersey
Yellow Jersey is a UK-based specialist insurance provider, founded in 2014 as a trading style of The Plan Group Ltd, offering bicycle insurance (Essentials, Performance and Ultimate tiers), cycle travel insurance, sports travel insurance and UK private health insurance to cyclists, triathletes, multi-bike households and adventure-sports consumers, distributed direct-to-consumer via its website and phone channel.
- Company typePrivate
- Founded2014
- HeadquartersRedhill, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yellow Jersey does
Yellow Jersey is a UK-based specialist insurance provider founded in 2014 and operated as a trading style of The Plan Group Ltd, an established family-run insurance brokerage. The company focuses on cycling-specific insurance products, with a core portfolio of three bicycle insurance tiers — Essentials, Performance, and Ultimate — covering theft, accidental damage, vandalism, public liability and personal accident for individual bikes valued up to £15,000 and combined household policies up to £50,000 across up to 15 bicycles. Underwriting risk for new bicycle policies sits with AWP P&C SA, administered by AWP Assistance UK Ltd trading as Allianz Assistance, while travel claims are handled by Claims Settlement Agencies and monthly premium finance is provided by Premium Credit Limited.
The product set extends beyond bicycle insurance into Cycle Travel Insurance (launched 2016) for cyclists and triathletes travelling abroad, and Sports Travel Insurance (launched 2022) covering 500+ non-cycling adventure sports, plus a more recent UK Private Health Insurance offering. Distribution is direct-to-consumer through insurance.yellowjersey.co.uk with phone support, plus a B2B division (business.yellowjersey.co.uk) serving cycling events, bicycle shops, mobile mechanics and an affiliate programme. The company is headquartered in Redhill, Surrey, employs approximately 10–20 staff, and is FCA-authorised (no. 307249).
Yellow Jersey monetises through recurring annual and short-term insurance premiums across its D2C tiers, supported by a community-led go-to-market that combines content marketing via The Draft blog, active social channels including a Strava club, referral and affiliate programmes, and official partnerships with the British Triathlon Federation, Cycling Time Trials, London Cycling Campaign and Ford RideLondon. The business is bootstrapped with no external institutional funding and has no proprietary technology products beyond a web-based quote, policy administration and claims portal.
Yellow Jersey firmographics
Firmographics- Name
- Yellow Jersey
- Legal name
- The Plan Group Ltd
- Website
- https://yellowjersey.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yellow Jersey is a UK-based specialist insurance provider, founded in 2014 as a trading style of The Plan Group Ltd, offering bicycle insurance (Essentials, Performance and Ultimate tiers), cycle travel insurance, sports travel insurance and UK private health insurance to cyclists, triathletes, multi-bike households and adventure-sports consumers, distributed direct-to-consumer via its website and phone channel.
- Ownership category
- akta.pro rank
Yellow Jersey industry classification
Industry- Product category
- Specialty Bicycle Insurance
- NAICS
- Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)
- SIC
- Insurance Carriers, Nec (6399), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
- akta.pro secondary industry
- Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)
Keywords
Where Yellow Jersey is headquartered
LocationHeadquarters
- HQ city
- Redhill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yellow Jersey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Bicycle Insurance (Annual): Annual bicycle insurance policies with three tiers (Essentials, Performance, Ultimate) covering theft, accidental damage, vandalism, and liability. Pricing based on declared bike value using a tapered rate structure. Includes 60% multi-bike discount for additional bikes and e-bike discount.
- Bicycle Insurance (Short-term): Short-term bicycle insurance for 5, 10, 17, or 31 days, available for specific events or travel periods.
- Cycle Travel Insurance: Travel insurance specifically designed for cyclists covering medical expenses, repatriation, trip cancellation, and cycling-specific risks. Available as annual multi-trip or single-trip policies. Activity packs (A, B, C) extend coverage for different cycling disciplines.
- Sports Travel Insurance: Travel insurance covering over 500 sports and activities for non-cycling sports. Includes emergency medical expenses, repatriation, cancellation, and sports equipment coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials - Entry level for leisure cyclists covering theft, vandalism, and accidental damage in the UK only |
| Subscription | Annual | Performance - For enthusiast cyclists covering UK and Europe up to 30 days |
| Subscription | Annual | Ultimate - Full cover for competitive cyclists racing worldwide including crash damage and racing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Yellow Jersey product offering
Product offeringCore offering
Yellow Jersey is a UK specialist insurance provider selling bicycle insurance, cycle travel insurance, and sports travel insurance directly to cyclists and sports enthusiasts. The core bicycle insurance comes in three tiers (Essentials, Performance, Ultimate) covering theft, accidental damage, vandalism, public liability, and personal accident, with policies underwritten by AWP P&C SA (Allianz Assistance). Complementary offerings include cycle-specific travel insurance, multi-sport travel insurance covering 500+ activities, and UK private health insurance.
Product overview
Yellow Jersey is a specialist insurance provider offering a portfolio of cycling and sports insurance products. The core offering consists of three Bicycle Insurance tiers (Essentials, Performance, and Ultimate) providing escalating coverage from basic theft/damage protection for leisure riders to comprehensive worldwide racing cover for competitive cyclists. Complementary products include Cycle Travel Insurance with Activity Packs for cycling-specific holiday and event coverage, and Sports Travel Insurance covering 500+ non-cycling activities. The company also offers UK Private Health Insurance and provides DNA+ security marking as a value-added feature. All bicycle policies are backed by an in-house claims team and include multi-bike discounts (60% for additional bikes), renewal discounts (25%), and e-bike pricing advantages.
Differentiator
Problem solved
Functional benefit
Brands
- Essentials: Entry-level bicycle insurance package covering theft, vandalism, and accidental damage for leisure cyclists and daily commuters.
- Performance
- Ultimate
- Cycle Travel Insurance
- Sports Travel Insurance
Products and services
- Essentials Bicycle Insurance Entry-level bicycle insurance for leisure cyclists and daily commuters covering theft, vandalism, and accidental damage in the UK only, with single bike limits up to £15,000 and maximum policy value of £50,000. Includes £2 million public liability cover, DNA+ security marking kit, multi-bike and renewal discounts; no racing or overseas cover.
- Performance Bicycle Insurance Mid-tier bicycle insurance for enthusiast cyclists covering theft, accidental damage, and vandalism, with European cover up to 30 days, theft-from-vehicle protection, in-transit cover, sportives and charity events, and public liability extended to any bike (named policyholder only). Single bike limit £15,000; £500 physio/dental cover; £15,000 permanent injury.
- Ultimate Bicycle Insurance Premium bicycle insurance for competitive cyclists providing worldwide cover up to 120 days per trip, racing cover (crits, triathlons, MTB, cyclo-cross), crash damage, triathlon transition area cover, bike box cover up to £1,000, £500 emergency bike hire, and competition fee cancellation up to £500. Public liability £2 million on any bike worldwide (named policyholder only).
- Short-term Bicycle Insurance Short-term bicycle insurance available for 5, 10, 17, or 31 days, designed to cover bikes during specific events or travel periods. Complements the annual policies for cyclists needing temporary cover overseas or during a single event.
- Cycle Travel Insurance Specialist travel insurance for cyclists and triathletes when cycling is the purpose of the trip, covering medical expenses including heli-rescue, repatriation, and trip cancellation. Available as annual multi-trip or single-trip policies, with Activity Packs A, B, and C extending cover to different cycling disciplines and risk levels. Claims handled by Claims Settlement Agencies (CSAL).
- Sports Travel Insurance
Quantifiable outcome
- 60% discount on additional bikes insured on same policy
- +4 more outcomes
Companies that use Yellow Jersey
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Yellow Jersey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yellow Jersey partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- British Triathlon FederationcoreOfficial partner of British Triathlon Federation. Yellow Jersey provides specialist bicycle insurance products trusted by the national governing body for triathlon in Great Britain.
- Cycling Time Trials (CTT)coreTrusted partner of Cycling Time Trials, the governing body for time trialling in the UK. CTT members receive specialist cycle insurance coverage.
- London Cycling CampaignminorPartnership with London Cycling Campaign to provide insurance options for their member community.
- Ford RideLondonminorOfficial partner of the Ford RideLondon cycling event series.
- AWP P&C SA / Allianz AssistancecoreUnderwriter for bicycle insurance policies with start dates from 1 January 2020. Administered in the UK by AWP Assistance UK Ltd trading as Allianz Assistance.
- Tradewise Insurance ServicescorePrevious underwriter for bicycle insurance policies with start dates up to 31 December 2019.
- Claims Settlement Agencies (CSAL)coreHandles cycle travel insurance claims. Provides expert medical advice and operates a 24-hour claims line all year round.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yellow Jersey competitors and assessment
Company assessmentDirect peers
- Bikmo: Bikmo is a UK-based specialist cycle insurance provider offering bicycle cover for theft, damage, and personal accident to commuters, enthusiasts, and competitive cyclists. It is the most directly comparable peer to Yellow Jersey, operating in the same niche with a similar product architecture and target customer.
- PedalSure: PedalSure is a UK specialist bicycle insurance brand providing cover for road, mountain, and e-bikes, including racing and travel extensions. It directly competes with Yellow Jersey in the enthusiast and competitive cyclist segment with overlapping product tiers and price points.
- Laka: Laka is a UK-based collective cycling insurance provider that pools premiums across its membership and refunds surplus at year-end. It targets the same UK cycling community as Yellow Jersey but differentiates via a mutual-style claims model rather than fixed-price tiers.
- Velosure: Velosure is a UK-based specialist bicycle insurer providing cover for road, mountain, time-trial, and e-bikes, including racing and European travel extensions. It is a direct peer to Yellow Jersey within the UK enthusiast and competitive cyclist segment.
- Sports Cover Direct: Sports Cover Direct is a UK specialist sports and activity insurance provider covering individual athletes, teams, and events across multiple disciplines. It overlaps with Yellow Jersey's Sports Travel Insurance offering and competes for the same UK sports enthusiast wallet.
- CycleGuard: CycleGuard is a UK bicycle insurance specialist offering theft, accidental damage, and personal accident cover to leisure and competitive cyclists. It is a direct head-to-head competitor in the UK cycle insurance market with comparable coverage features.
- Sundays Insurance: Sundays Insurance is a UK specialist cycle insurance provider covering bicycles for theft, damage, and racing. It competes directly with Yellow Jersey for the same UK cyclist customer base with similar product positioning and price tiers.
Broad incumbents
- World Nomads: World Nomads is an established global travel insurance provider specialising in adventure and sports coverage for backpackers and athletes. It overlaps with Yellow Jersey's Cycle and Sports Travel Insurance products but operates at much broader geographic and activity scale.
- Admiral: Admiral is a major UK personal lines insurer offering home, motor, and travel cover through brands like Admiral, Diamond, and Bell. It competes indirectly with Yellow Jersey in personal property and travel insurance but lacks the specialist cycling focus.
Others
- Allianz Travel: Allianz Travel is the consumer-facing travel insurance arm of Allianz Partners, which also underwrites Yellow Jersey's bicycle book via AWP P&C SA. It is comparable as both an upstream counterparty and a downstream competitor in travel insurance distribution.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yellow Jersey social profiles
Digital presenceYellow Jersey compliance and trust
Trust signalCompliance2 records
Yellow Jersey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Jersey leadership team
Management profileNumber of profiles
Profiles9 records
Yellow Jersey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Jersey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Jersey
What does Yellow Jersey do?
Yellow Jersey is a UK specialist insurance provider selling bicycle insurance, cycle travel insurance, and sports travel insurance directly to cyclists and sports enthusiasts. The core bicycle insurance comes in three tiers (Essentials, Performance, Ultimate) covering theft, accidental damage, vandalism, public liability, and personal accident, with policies underwritten by AWP P&C SA (Allianz Assistance). Complementary offerings include cycle-specific travel insurance, multi-sport travel insurance covering 500+ activities, and UK private health insurance.
Is Yellow Jersey a public or private company?
Yellow Jersey is a private company. It is classified as family owned and is currently operating.
When was Yellow Jersey founded?
Yellow Jersey was founded in 2014. It employs 11 to 50 people.
Where is Yellow Jersey based?
Yellow Jersey is headquartered in Redhill, United Kingdom, in the Europe region.
How does Yellow Jersey make money?
Four revenue lines are on record. Bicycle Insurance (Annual) is the primary driver. The others are bicycle Insurance (Short-term), cycle Travel Insurance and sports Travel Insurance.
Who are Yellow Jersey's main competitors?
Direct peers on record are Bikmo, PedalSure, Laka, Velosure, Sports Cover Direct, CycleGuard and Sundays Insurance. Broad incumbents are World Nomads and Admiral. Allianz Travel is listed as an others.
Does Yellow Jersey have an API?
No public API is recorded for Yellow Jersey.
What industry is Yellow Jersey in?
Yellow Jersey's product category is Specialty Bicycle Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAJAJAD, Personal Accident Insurance (Injury, Disability & Income Benefit). Its NAICS code is 524 and its SIC code is 6399.