TEAM DR JOSEPH

What TEAM DR JOSEPH does

TEAM DR JOSEPH is an Italian premium natural cosmetics company founded in 1986 by Dr. Joseph Franz and headquartered in Bruneck (Brunico), South Tyrol, Italy, operating under the legal entity Vitalis Dr. Joseph GmbH. The company develops and produces certified natural, 100% vegan and cruelty-free skincare, body care, tea, and room fragrance products, combining plant-based active ingredients with biotechnological processes and proprietary application techniques such as biodynamic lifting massage, Gua Sha, dynamic cupping, and ultrasonic facial lifting. Its product portfolio spans face care lines (Rejuvenating, Purifying, Daily, Hydrating, Intense, Well-Aging), body care, professional spa treatments (including the Energizing Herbal Stamp Power Treatment, Advanced Bio Lifting Face Treatment, and Supreme Ultrasonic Facial Lift), and a tea collection packaged in biodegradable corn-starch pyramid filters.

The company operates a dual go-to-market model: direct-to-consumer e-commerce through its own website teamdrjoseph.com (available in German, English, and Italian, with international shipping including free delivery to the USA above €150) and a B2B partner network supplying institutes, hotels, spas, and retail stores, supplemented by an in-house Academy that delivers paid professional training (€49–€479 per course) to certified therapists and beauticians. Pricing for retail skincare ranges from approximately €24.90 to €279.00 per SKU. Distribution is supported by marketing channels including organic social media (Instagram, Facebook, Pinterest), paid search and social, a Trustpilot presence, editorial coverage in major European publications (GRAZIA, ELLE, GQ, Süddeutsche Zeitung, FAZ), and an AI-powered online skin analysis tool that drives personalized product recommendations. The company employs over 50 staff across R&D, production (cosmetic and food), logistics, sales, marketing, and the Academy, and holds B Corp and PETA certifications.

Name

TEAM DR JOSEPH

Legal name

Vitalis Dr. Joseph GmbH

Website

https://teamdrjoseph.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

TEAM DR JOSEPH is an Italian premium natural cosmetics company, founded in 1986, producing certified vegan skincare, body care, teas, and professional spa treatments sold through DTC e-commerce and a B2B partner network of hotels, spas, and institutes.

Ownership category

akta.pro rank

Product category

Certified Natural Skincare & Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Certified natural cosmetics
• Premium skincare brand
• Professional spa treatments
• Vegan body care
• Botanical herbal teas

Headquarters

HQ city

Bruneck

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Sales: Products sold directly to individual consumers through the company's own e-commerce platform (teamdrjoseph.com), with pricing ranging from approximately €24.90 to €279.00 per product. Supports free shipping above €150, loyalty points program, and birthday surprise gifts.
2. B2B Partner Sales: Products and treatments sold to business partners including institutes, hotels, spas, and stores through a partner inquiry and registration process. Partners access a dedicated portal for ordering and receive professional training through the Academy.
3. Academy Training Courses: Revenue from professional training courses offered by the in-house Academy, ranging from €49.00 (Empowering Receptionists) to €479.00 (Signature Treatment Training). Courses cover treatment techniques, product knowledge, and sales skills for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

TEAM DR JOSEPH manufactures and sells certified natural cosmetics and skincare products, combining plant-based active ingredients with biotechnological methods. The company offers a complete range including face care, body care, room fragrances, tools, and herbal teas, sold direct-to-consumer through its own e-commerce platform and to professional partners (hotels, spas, institutes) through a dedicated B2B partner program supported by an in-house Academy for professional training.

Product overview

TEAM DR JOSEPH is a certified natural cosmetics brand founded in 1986 by Dr. Joseph Franz in Bruneck, South Tyrol, Italy, with over 40 years of experience combining plant-based actives with scientific methods. The portfolio spans three core pillars: (1) A comprehensive skincare range organized by product lines — Rejuvenating Line, Purifying Line, Daily line, Hydrating line, Intense line, and Well-Aging line — covering face care (cleansers, toners, peels, masks, serums, eye/lip care, moisturizers, SPF), body care (body oils, body creams, body butters, body serums, body scrubs, deodorants, intimate wash, hand and nail care), and specialty products (Gua Sha tools, refills, travel sizes, gift sets); (2) Professional spa and wellness treatments — including Holistic Face + Body Ritual, Energizing Herbal Stamp Power Treatment, Supreme Ultrasonic Facial Lift, Advanced Bio Lifting Face Treatment, and Cellular Recreation Face Treatment — offered through partner hotels and institutes via the B2B Partner Program, with training provided through the in-house Academy; and (3) A tea collection (Deep Recreation, Dolomiti Digestiv, Evening Rest, Pure Balance, Joyful Delight, Fresh Energy, Wild Berry Bliss, Green Paradise, English Breakfast) featuring pyramid filters made from biodegradable corn starch. The company sells direct-to-consumer through its official website and to partners through the B2B program, and offers AI-powered online skin analysis for personalized product recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Bio Lifting Face Treatment Intensive professional facial treatment featuring biodynamic lifting massage, delivering firming, plumping, and fine-line reduction with plant-based active ingredients. Designed for spa and institute partners and their end clients.
• Cellular Recreation Face Treatment Deep-acting facial treatment with modulated facial massage and natural active skincare for a visibly radiant complexion. Offered to end consumers through certified partner spas and institutes.
• Energizing Herbal Stamp Power Treatment Body massage experience using pure herbal stamps applied with gentle pressure and tapping techniques for exfoliation, improved circulation, and stimulated metabolism. Featured at Rome Cavalieri's Grand Spa Club.
• Supreme Ultrasonic Facial Lift Premium ultrasound lifting treatment using ultrasonic frequencies to deliver natural active ingredients into deeper skin layers for firming and a youthful glow. Sold as a professional treatment offering to spa and institute partners.
• Holistic Face + Body Ritual Luxury combined facial and body treatment using herbal stamps selected for detox, vitality, or regeneration, with facial and body massage for holistic well-being. Delivered via hotel and spa partners.
• Rejuvenating Line Certified natural cosmetics product line focused on rejuvenation and anti-aging, combining plant-based active ingredients with biotechnological processes for plumping and youthful skin. Sold direct-to-consumer and to professional partners.
• Purifying Line Certified natural cosmetics product line for impure and blemish-prone skin, featuring deep cleansing formulations that clarify pores without stripping moisture or natural oils.
• Ultra Hydration Serum Moisturizing power serum delivering intensive hydration and a plump skin feel with plant-based and biotechnological ingredients.
• Hyaluronic Repair Booster Cream Premium age-repair moisturizing cream with antioxidants for a firm and smooth complexion, formulated to plump and reduce the appearance of fine lines.
• Age Repair Miracle Drops Highly concentrated, firming facial oil designed to awaken tired skin with an irresistible glow, combining plant-based active ingredients for visible anti-aging results.
• Inspire Air Spray Room spray with a fine composed fragrance experience that transforms any space into a well-being oasis, featuring a VOC of 89.8%. Launched in 2025.
• Deep Recreation Tea Soothing fruit and herbal tea rich in vitamin C and antioxidants, supporting skin health with the relaxing properties of linden blossoms. Awarded Best Tea - Daytime Relax at Beauty Shortlist Wellbeing Awards 2025.
• TEAM DR JOSEPH Tea Collection Collection of fruit and herbal teas including Dolomiti Digestiv, Evening Rest, Pure Balance, Joyful Delight, Fresh Energy, Wild Berry Bliss, Green Paradise, and English Breakfast, with pyramid filters made from biodegradable corn starch.
• 40 Years of Skin Health Pouch Strictly limited anniversary collection pouch featuring the best of 40 years of skincare expertise, launched as part of the 40th anniversary celebrations.
• Online Skin Analysis AI-powered online skin analysis tool that provides personalized product recommendations based on user skin type, skin needs, and uploaded facial photos. Free customer-facing service on the website.
• TEAM DR JOSEPH Academy Training In-house training academy offering paid professional courses for therapists, beauticians, masseurs, and spa receptionists, covering manual techniques, product knowledge, and sales training. Courses priced from €49 to €479 with a minimum of 6 participants.
• B2B Partner Program Business-to-business partnership program for hotels, institutes, and spas to offer TEAM DR JOSEPH treatments and products, including access to a dedicated partner portal, professional Academy training, and inclusion in the Store Finder.

Quantifiable outcome

• Over 7,700 satisfied customers recorded on product pages
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Rome CavaliericoreStrategic or Co-development Partner · 27 April 2026Rome Cavalieri expanded its luxury wellness portfolio at the Cavalieri Grand Spa Club through a collaboration with TEAM DR JOSEPH, introducing bio-based spa treatments including the Energizing Herbal Stamp Power Treatment. The treatments combine plant-based formulations with advanced therapeutic techniques to improve circulation, ease muscular tension, and support overall balance while maintaining a low ecological footprint. As part of the 'Seed Your Future' initiative, guests receiving TEAM DR JOSEPH treatments also receive curated seed mixes to support pollinators like bees and butterflies.
• Green Future ProjectminorStrategic or Co-development PartnerWith every order, TEAM DR JOSEPH supports climate protection projects in partnership with Green Future Project, offsetting 50 kg CO₂e per order. This partnership supports the company's sustainability commitment and low ecological footprint positioning.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klapp Cosmetics: German professional skincare brand with a dedicated Academy (Klapp College) training beauticians on branded facial treatments and selling to spas and institutes. Comparable on the professional B2B + Academy + proprietary treatment technique model that TEAM DR JOSEPH also operates.
• Weleda: Swiss natural cosmetics and anthroposophic medicine brand with a long heritage (founded 1921). Directly comparable on certified natural, plant-based formulations, holistic treatment philosophy, and presence across natural food retail, drugstores, and professional spa channels in Europe.
• Natura Bissé: Spanish luxury skincare brand sold through high-end spas, hotels, and department stores worldwide, with signature facial protocols and a Barcelona-based R&D operation. Comparable on luxury positioning, hotel/spa channel, proprietary facial treatments, and premium unit pricing.
• Primavera Life: German maker of certified natural aromatherapy, skincare, and organic essential oil blends with deep ties to natural food retail and spa/hotel channels in the DACH region. Comparable on plant-based formulations, aromatherapy-led treatment concepts, and natural cosmetics certification.
• Tata Harper: American luxury natural skincare brand sold DTC and through select spas and luxury retailers, with farm-based production and a focus on non-toxic, high-potency botanical formulations. Comparable on luxury natural positioning, made-on-site production narrative, and clean beauty certifications.
• Eve Lom: British luxury skincare brand founded on signature in-spa facial treatments (the 'Eve Lom signature facial') and sold across luxury retailers and DTC. Comparable on premium positioning, signature facial protocols, and the link between professional treatments and at-home product sales.
• Annemarie Börlind: German premium natural cosmetics manufacturer (founded 1959) selling skincare, body care, and decorative cosmetics with a strong focus on natural ingredients and Made-in-Germany quality. Closely comparable on premium natural positioning, European distribution, and spa/institute channel presence.
• Babor: German premium professional skincare brand built around proprietary treatment protocols sold to spas and institutes worldwide, with an in-house training Academy. Comparable on premium positioning, professional spa channel, Academy-driven therapist certification, and Made-in-Germany quality narrative.
• Dr. Hauschka (WALA): German-based certified natural cosmetics brand combining plant-based formulations with rhythmic, holistic treatment concepts. Most direct comparable: similar age (founded 1935), similar Naturkosmetik positioning, overlapping B2B spa/institute channel and Academy-style therapist training, and shared premium clean beauty price points.

Emerging players

• Augustinus Bader: Premium science-led skincare brand built around cellular repair technology and sold via DTC, luxury retail, and professional channels. Comparable on biotech + natural positioning, premium pricing, and selective luxury hotel spa distribution, though with a more venture-backed and global growth profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/teamdrjoseph/?hl=de
• Facebookfacebook.com/teamdrjoseph
• LinkedInlinkedin.com/company/teamdrjoseph

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEAM DR JOSEPH