What Crankworx Events does

Crankworx Events Inc. is a privately held, British Columbia-based mountain bike event company that operates the Crankworx World Tour, the world's largest mountain bike festival series, founded in Whistler in 2004. The company runs a multi-stop international circuit combining elite professional competitions across five disciplines — Slopestyle, Downhill, Dual Slalom, Pump Track, and Enduro — with public riding events, youth programming (Kidsworx for ages 7-17, CWNEXT for ages 13-18), adaptive mountain bike events (aMTB), and cultural celebrations including the Deep Summer photo challenge and Dirt Diaries film contest. The 2026 tour spans five stops across New Zealand (Christchurch, Rotorua) and Canada (Whistler, SilverStar, Mont-Sainte-Anne), with affiliate operations referenced in Austria, drawing hundreds of thousands of attendees annually.

The underlying technology consists of a centralized athlete registration and account platform with waiver management, a live results and scoring system using laser timing and split times, and a multi-discipline points-accumulation architecture (King/Queen of Crankworx, Triple Crown of Slopestyle, Downhill Series). The company operates with 51-100 employees across headquarters in Squamish, BC, and operational hubs in Whistler, Christchurch, Rotorua, and Mont-Sainte-Anne.

Crankworx monetizes through four primary revenue streams: athlete registration fees (e.g., $61 CAD for Kidsworx, $120.58 CAD for Air DH Invitational), spectator tickets and VIP passes (with many events free to spectate), festival exhibitor booth rentals (30+ brands including SRAM, Maxxis, GMC, Trek, Giant, GoPro, Norco), and a layered sponsorship structure with title sponsors (Red Bull, Specialized, Bosch, POC, Liv, SRAM) and presenting partners. Distribution is direct through crankworx.com registration and on-site festival venues, supplemented by third-party ticketing (Eventbrite for Liv A-Line). The 2026 introduction of the Slopestyle Super League in partnership with the Freeride Mountain Bike Association (FMBA) marks a structural productization of the franchise into a league-format championship.

Name

Crankworx Events

Legal name

Crankworx Events Inc.

Website

https://crankworx.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Crankworx Events operates the world's largest mountain bike festival series — a multi-stop international circuit combining elite slopestyle, downhill, and enduro competitions with public riding events, youth and adaptive programming, and industry exhibitions across New Zealand and Canada.

Ownership category

akta.pro rank

Product category

Mountain Bike Event Management

NAICS

Other Spectator Sports (711219), Racetracks (711212), Tour Operators (56152)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Mountain bike festivals
• Gravity mountain biking
• Mountain bike competitions
• Downhill racing events
• Mountain bike event management

Headquarters

HQ city

Whistler

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Athlete Registration Fees: Entry fees for competitive events ranging from amateur to elite categories, with event-specific pricing (Kidsworx events $61 CAD, Air DH Invitational $120.58 CAD)
2. Spectator Tickets and VIP Passes: Premium spectator experiences, VIP passes, and specialized event access. Many events are free to spectate with paid premium options.
3. Festival Exhibitor Booths: Expo space rental for brands to connect with hundreds of thousands of festival attendees at on-site booths
4. Sponsorship and Brand Partnerships: Sponsorship of World Tour and individual festivals providing brands public alignment with Crankworx and audience amplification
5. Event-Specific Partnerships: Named event sponsors (Liv A-Line, Specialized Canadian Open DH, Official Whip-Off Championships presented by POC, Bosch eMTB Challenge) with dedicated branding and activation rights

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Crankworx Events operates a multi-stop international mountain bike festival series featuring professional competitions across slopestyle, downhill, dual slalom, pump track, and enduro disciplines. The company runs the flagship Crankworx World Tour across destinations in New Zealand and Canada, alongside the regional Summer Series, youth programming (Kidsworx, CWNEXT), adaptive mountain biking events, and cultural contests including Dirt Diaries (filmmaking) and Deep Summer (photography). Revenue is generated through athlete registration fees, spectator tickets and VIP passes, expo booth rentals, and brand sponsorship packages.

Product overview

Crankworx Events operates a portfolio of mountain bike festival products centered on the Crankworx World Tour, a multi-stop international festival series combining professional competitions across five disciplines (Slopestyle, Downhill, Dual Slalom, Pump Track, Enduro) with public events, youth programming, and mountain bike culture celebrations. The core World Tour product spans five global destinations, supported by the regional Summer Series for emerging markets. Competition products include signature events like Rhapsody Slopestyle, OG CDN OPN DH, Canadian Open DH, Air DH, Whip-Off Championships, Dual Slalom, and Bosch eMTB Challenge. Cultural programs encompass Deep Summer Photo Challenge and Dirt Diaries filmmaking contest. Youth engagement is served through Kidsworx for ages 7-17 and CWNEXT for developmental athletes 13-18. Accessibility is addressed via aMTB adaptive events. Titles and series include King/Queen of Crankworx, Triple Crown of Slopestyle, Slopestyle Super League, and Downhill Series.

Differentiator

Problem solved

Functional benefit

Brands

• Kidsworx: Youth programming for young riders aged 7-17 including Enduro, B-Line DH, AirDH, and other mountain bike competitions.
• CWNEXT
• Crankworx World Tour
• Crankworx Summer Series
• Slopestyle Super League
• Deep Summer
• Dirt Diaries
• Liv A-Line
• Bosch eMTB Challenge
• Adaptive MTB (aMTB)

Products and services

• Crankworx World Tour Multi-stop international mountain bike festival combining professional slopestyle, downhill, dual slalom, pump track, and enduro competitions with public riding events, athlete meet-and-greets, industry exhibitions, and brand activations at iconic mountain bike destinations.
• Crankworx Summer Series Regional mountain bike festival series bringing Crankworx action to new and emerging destinations, providing local athletes and amateurs the opportunity to ride alongside professional athletes.
• Rhapsody Slopestyle Prestigious slopestyle competition held at Whistler's Boneyard, considered the biggest stage in the sport, featuring 18 of the world's best riders competing over two runs for the highest score and drawing 35,000+ spectators on the ground.
• OG CDN OPN DH Original Canadian Open Downhill race staged on the Canadian Open trail, attracting elite downhill experts from around the world in a one-run format.
• Specialized Canadian Open DH UCI-sanctioned C1 and Cycling BC-sanctioned AAA downhill event on the 1199 trail, featuring seeding runs and finals across multiple age categories.
• Canadian Open Enduro Multi-stage enduro race throughout the Whistler Valley and Whistler Mountain Bike Park, with timed downhill sections and untimed transitions.
• Air DH Gravity discipline contested on flow trails like Whistler's famous A-Line, focusing on precision, apex hitting, and momentum preservation.
• Official Whip-Off Championships presented by POC Jam-style invitational event where riders throw their bikes sideways as far as possible for style points, judged on amplitude, degree of whip past 90 degrees, and smooth landing, presented by POC.
• Dual Slalom Head-to-head bracket-format racing where two riders compete side by side down parallel courses, with fastest combined time winning.
• Deep Summer Photo Challenge Annual photography competition where five photographers and one wildcard compete to create a photo slideshow set to music capturing the Whistler experience in three days, with world premiere at Crankworx Whistler.
• Dirt Diaries Filmmaking competition where six creators are invited to produce a 4-6 minute mountain bike film, with the world premiere during Crankworx Whistler, celebrating creativity and mountain bike culture.
• Kidsworx Youth mountain bike programming featuring events for children aged 7-17 including Enduro, B-Line DH, AirDH Invitational, and skills competitions with real courses and races.
• Liv A-Line Women's+ only event allowing participants to enjoy private A-Line laps alongside Liv athletes and ambassadors, with coaching tips at challenging spots, presented by Liv.
• Bosch eMTB Challenge Electric mountain bike race combining eMTB racing with navigation and endurance, featuring 1,200m-1,800m elevation gain across timed stages and untimed transfer segments, presented by Bosch.
• aMTB Flow Race Adaptive mountain bike race on the B-Line flow trail, providing athletes the opportunity to test themselves against the clock in the Whistler Bike Park.
• aMTB First Tracks Opportunity for anyone to discover adaptive mountain bike riding with demos from Whistler Adaptive, certified coaches, and various adaptive bike types available.
• aMTB DH Tech Race Advanced adaptive mountain bike downhill race on the lower trails of the Fitzsimmons Zone, suitable for experienced aMTB riders, introduced in 2024.
• Slopestyle Super League League-based competitive structure featuring Regular Season and Playoffs culminating in SSL Finals at Mont-Sainte-Anne, uniting pinnacle slopestyle events under one global banner in partnership with the Freeride Mountain Bike Association.
• CWNEXT Development program for emerging mountain bike talent in the 13-18 age range, bridging Kidsworx and Crankworx competition with categories run alongside main events, providing a pathway to compete alongside the world's best professionals.

Quantifiable outcome

• 35,000+ spectators at Rhapsody Slopestyle alone with millions more watching broadcasts globally
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Red BullflagshipGTM or Marketing PartnerTitle sponsor of major events including Red Bull Joyride. Red Bull branding prominently featured across Crankworx marketing materials and event coverage.
• SpecializedcoreGTM or Marketing PartnerSpecialized Canadian Open DH title sponsor. Global mountain bike brand with deep integration into Crankworx competition and product demos.
• PinkbikecoreGTM or Marketing PartnerMajor mountain bike media platform and sponsor. Hosts Deep Summer wildcard competition and provides extensive media coverage.
• TrailforkscoreTechnology or IntegrationTrail mapping and trail information partner. Provides course details and trail data for Crankworx events including A-Line and other competition courses.
• Whistler Mountain Bike ParkcoreStrategic or Co-development PartnerPrimary venue partner for Crankworx Whistler. Home to iconic trails including A-Line, Boneyard, and competition courses since 2004.
• LivcoreGTM or Marketing PartnerWomen's cycling brand presenting Liv A-Line event - women+ only experience on A-Line with coaching and community building.
• BoschcoreGTM or Marketing PartnerTitle sponsor of Bosch eMTB Challenge featuring e-bike racing with navigation and endurance challenges in Whistler Bike Park.
• SRAMcoreGTM or Marketing PartnerComponent sponsor with Tech Zone presence, expo booth, and SRAM après partnership for events including Liv A-Line.
• POCcoreGTM or Marketing PartnerTitle sponsor of Official Whip-Off World Championships presented by POC. Safety gear brand with strong freeride MTB association.
• National Bike Dealers Association (NBDA)coreStrategic or Co-development PartnerNBDA Retailer Summit held July 29-30, 2026 alongside Crankworx Whistler. Industry event for bicycle retailers, suppliers, and leaders.
• NBDA Dealers Summit ExhibitorscoreChannel Partner/ Reseller/ DistributorExpo brands include SRAM, Maxxis, GMC, Outdoor Research, Bosch, DHaRCO, POC, Five Ten, Giant, GoPro, Trek, Norco, and 30+ other bike industry brands.
• Whistler AdaptivecoreStrategic or Co-development PartnerAdaptive mountain biking nonprofit providing coaches and equipment demos for aMTB First Tracks and adaptive racing events.
• Bowhead ReachminorOthersAdaptive mountain bike manufacturer featured in aMTB First Tracks demo events.
• Sport-On (Tarallanes Industries)minorOthersAdaptive bike manufacturer providing Explorer, XCR, Jeetrike, and Troublemaker models for aMTB First Tracks demos.
• Whistler ShuttleminorChannel Partner/ Reseller/ DistributorOfficial transportation partner providing shuttle service between Vancouver Airport and Whistler with bike carriage.
• Slopestyle Super League (FMBA)flagshipStrategic or Co-development PartnerPartnership with Freeride Mountain Bike Association (FMBA) for new Slopestyle Super League featuring Gold and Diamond level events across global tour.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Natural Selection Bike: Newer freeride/big-mountain MTB event series bringing together snowboard and mountain bike athletes in a shared format. Emerging competitor in the high-profile freeride event space alongside Crankworx's slopestyle offerings.
• Freeride Mountain Bike Association (FMBA): The governing body for freeride mountain biking and Crankworx's partner on the Slopestyle Super League. Comparable in that it organizes competitive event structures for the same discipline community, though it is more of a partner than a direct commercial competitor.

Others

• Pinkbike: Largest dedicated mountain bike media platform and Crankworx media/sponsorship partner (Deep Summer wildcard host). Not a direct competitor but a key ecosystem participant whose audience reach and editorial coverage materially shape Crankworx's discoverability and sponsor value.
• Whistler Mountain Bike Park: Premier lift-accessed mountain bike park and Crankworx's primary Whistler venue partner since 2004. Not a competitor but a tightly intertwined venue operator — comparable business in scale, seasonality, and audience, with material ecosystem dependency.

Broad incumbents

• X Games: Premier extreme sports competition series including slopestyle mountain bike events (e.g., Real Mountain Bike). Overlaps with Crankworx for elite slopestyle athletes, action sports sponsors, and broadcast distribution, but operates across many sports rather than specializing in MTB.

Direct peers

• UCI Mountain Bike World Cup: The premier UCI-sanctioned international mountain bike racing series covering downhill and cross-country disciplines. Direct peer to Crankworx for elite MTB competition globally, competing for top athletes, broadcast attention, and sponsor investment in the mountain bike event category.
• Red Bull Rampage: Annual invitation-only freeride mountain bike event held in Utah and the most prestigious single event in big-mountain freeride. Directly comparable to Crankworx's slopestyle crown jewel (Red Bull Joyride) for elite slopestyle/freeride athletes and global broadcast audiences.
• Enduro World Series: Multi-stop international enduro mountain bike racing series. Directly competes with Crankworx's Canadian Open Enduro and enduro discipline within the World Tour for athletes, host venues, and enduro-specific sponsors.
• Sea Otter Classic: Multi-discipline cycling festival in Monterey, California combining road, mountain bike, gravel, and e-bike racing with industry expo and product demos. Closely mirrors Crankworx's festival-plus-competition format, serving similar athlete and brand audiences.

Regional players

• iXS European Downhill Cup: Major European downhill MTB race series running multiple rounds across European venues. Comparable to Crankworx's Downhill Series in format and discipline, but serves a primarily European athlete and audience base rather than global stops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CrankworxHQ
• Facebookfacebook.com/crankworx
• Instagraminstagram.com/crankworx
• TikToktiktok.com/@crankworx
• Xx.com/Crankworx
• LinkedInlinkedin.com/company/crankworx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crankworx Events