What Pinkbike.com does

Pinkbike.com is a mountain biking media and community platform founded in 2000 and headquartered in Squamish, Canada, operating as a subsidiary of Outside Inc. The platform delivers daily news, in-depth bike and component reviews (including first rides, field tests, and comparative reviews across trail, enduro, DH, and eMTB categories), World Cup DH/XC/Enduro racing coverage, video content (WynTV trackwalks, tech reviews), and a weekly podcast (50+ episodes) to mountain bike enthusiasts worldwide. Its core technology stack centers on a web-based content management and community platform supporting user-generated photo and video uploads, forums, the BuySell peer-to-peer marketplace, a Fantasy DH League, and the MTB Deals search aggregation tool that scrapes North American retailers.

Revenue is generated through three primary streams: (1) advertising from major bike manufacturers (Trek, Specialized, Canyon, Santa Cruz, Yeti, Norco), component brands (Shimano, RockShox, Fox, SRAM, Maxxis), and accessory brands; (2) affiliate commissions on sales routed to partner retailers including Competitive Cyclist, Jenson USA, REI, and evo; and (3) the Outside+ subscription membership, which provides ad-free access and integrated content across the broader Outside Inc. network via unified accounts and login. Distribution spans the owned pinkbike.com website, the Outside mobile app, Trailforks (sister platform for trail mapping), and device sync with Garmin, Suunto, Wahoo, and Gaia GPS.

Pinkbike serves two primary customer segments: individual mountain biking enthusiasts who consume news, reviews, racing coverage, and community content, and bike-industry professionals (manufacturers, component brands, retailers) who advertise and distribute product content through the platform. The business is supported by event partnerships with Crankworx, BC Bike Race, Northwest Tune-Up, SBT GRVL, and Malverns Classic, and editorial leadership under Brian Park (Director of MTB) with Karl Burkat as CEO of the parent Outside organization.

Name

Pinkbike.com

Legal name

Pinkbike.com

Website

https://pinkbike.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinkbike.com is a mountain biking media and community platform delivering news, reviews, race coverage, podcasts, forums, a peer-to-peer marketplace, and an MTB deals aggregation tool, monetized through advertising, affiliate commissions, and the Outside+ subscription for global mountain bike enthusiasts and industry advertisers.

Ownership category

akta.pro rank

Product category

Mountain Bike Media

NAICS

Tour Operators (56152)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Mountain bike media
• Cycling news
• Bike reviews
• Cycling community
• Bike deals

Headquarters

HQ city

Squamish

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate/Commission Revenue: Pinkbike earns commissions on sales through affiliate links to retailers. The deals page explicitly states 'If you buy through our links, we may earn an affiliate commission at no cost to you.' The platform features products from partners like Competitive Cyclist, Jenson USA, REI, and evo with affiliate tracking.
2. Outside+ Membership Subscription: The platform offers Outside+ membership which integrates with the broader Outside Inc. network of outdoor sports media properties. Creating a Pinkbike account also creates an Outside account for unified access.
3. Advertising Revenue: The platform features extensive brand advertising through its advertiser list including major bike manufacturers (Trek, Specialized, Canyon, Santa Cruz), component brands (Shimano, RockShox, Fox), and tire/accessory brands. The advertiser list spans multiple categories from bikes to components to accessories and resorts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pinkbike.com is a mountain bike media platform offering news, reviews, videos, podcasts, racing coverage, and community features for the cycling community. It operates a peer-to-peer BuySell marketplace for used bikes, an MTB Deals aggregation tool, a Fantasy DH League, and integrates with Trailforks for trail mapping. The platform monetizes through advertising, affiliate commissions with cycling retailers, and an Outside+ subscription membership.

Product overview

Pinkbike.com is a comprehensive mountain bike media platform offering a unified ecosystem of content, community, and commerce features. The core offerings include news coverage (Pinkbike News), original video/audio content (The Pinkbike Podcast), expert testing (Pinkbike Reviews), and World Cup racing coverage (Pinkbike Racing). The platform integrates a user marketplace (BuySell), fantasy racing (Fantasy DH League), community forums, and a trail discovery tool (Trailforks). Pinkbike also offers a deals aggregation search for MTB gear and an Outside+ premium subscription. The ecosystem is powered by the broader Outside network, enabling cross-platform device syncing with Garmin, Suunto, Wahoo, Gaia GPS, and Trailforks.

Differentiator

Problem solved

Functional benefit

Brands

• Trailforks: A trail mapping and database platform for mountain bikers that provides trail locations, conditions, and riding data, integrated with the Pinkbike platform.

Products and services

• The Pinkbike Podcast Weekly podcast covering mountain bike news, tech discussions, rider interviews, and racing analysis. Available on Apple Podcasts, Spotify, Google Podcasts, and Megaphone, targeting mountain biking enthusiasts seeking audio content.
• BuySell Marketplace User-to-user marketplace for buying and selling new and used mountain bikes and components, serving individual mountain bike owners and enthusiasts looking to trade gear.
• Fantasy DH League Fantasy racing game allowing users to build and manage virtual downhill racing teams based on real World Cup DH race results, targeting competitive mountain bike racing fans.
• MTB Deals Search Deal aggregation tool that scrapes major online retailers in North America to compile mountain bike deals on bikes and gear in a single searchable interface, serving gear shoppers and price-conscious buyers.
• Trailforks Integrated trail mapping and directory platform for discovering mountain bike trails worldwide, accessible via Pinkbike navigation and offering location-based trail data services to mountain bikers.
• Outside+ Membership Premium membership program offering ad-free experience, exclusive content, and access to Outside network benefits across cycling and outdoor brands, billed on an annual cadence as a recurring subscription.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and major.

• Outside Inc. (Parent Company)flagshipOthersPinkbike is part of the Outside Inc. network of outdoor sports media properties. Creating a Pinkbike account also creates an Outside account, enabling login across all Outside brand websites. The platform is branded as 'Powered by Outside.'
• TrailforkscoreTechnology or IntegrationTrailforks trail mapping and directory integration with Pinkbike, enabling users to access trail information, location directories, and activity syncing features through the Pinkbike platform.
• Outside App EcosystemcoreTechnology or IntegrationIntegration with Outside app ecosystem allowing users to sync devices (Garmin, Suunto, Wahoo) and connect with Gaia GPS and Trailforks for activity tracking and community sharing features.
• Bike Manufacturers (Advertiser Partners)coreChannel Partner/ Reseller/ DistributorExtensive advertiser partnerships with major bike brands including Trek, Specialized, Canyon, Santa Cruz, Yeti, Norco, Giant, Scott, Kona, Commencal, YT Industries, Polygon, Cube, Pivot, and others for advertising and product coverage.
• Component & Accessory Brands (Advertiser Partners)majorChannel Partner/ Reseller/ DistributorAdvertising partnerships with component brands including Shimano, RockShox, Fox, SRAM, Maxxis, DT Swiss, Race Face, Industry Nine, and accessory brands for helmets, clothing, and gear coverage.
• Bike Retailers (Affiliate Partners)coreChannel Partner/ Reseller/ DistributorAffiliate partnerships with online retailers including Competitive Cyclist, Jenson USA, REI, and evo. Pinkbike aggregates deals from these retailers and earns commission on qualifying purchases through affiliate links.
• Event Promoters & SponsorsmajorGTM or Marketing PartnerPartnerships with event organizers including Crankworx, BC Bike Race, Northwest Tune-Up, SBT GRVL, and Malverns Classic for sponsored content, event coverage, and brand visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Velo: A sister Outside Inc. cycling property covering road and gravel racing with news, reviews, and tech. Comparable media business model and advertiser base, with overlapping Outside+ subscription and ad infrastructure.
• BikeRadar: A sister property under Outside Inc. that covers road, gravel, and mountain biking with reviews, news, and buying guides. Directly comparable content offering and monetization model, though with a broader cycling scope.
• Vital MTB: One of the longest-standing direct competitors to Pinkbike in mountain bike media, with product reviews, forum discussions, trail info, and user-generated video content targeting the same MTB enthusiast audience.
• NSMB (North Shore Mountain Biking): Long-running Canadian mountain bike media site with reviews, features, and editorial coverage deeply rooted in the North Shore riding scene. Direct competitor for premium MTB editorial and brand attention.
• GMBN (Global Mountain Biking Network): The leading video-first mountain bike media brand on YouTube, with how-to, tech, and racing content targeting the same MTB audience. Represents the dominant short-form/video alternative to Pinkbike's text-and-forum model.
• Singletrackworld: UK-based mountain bike media platform with news, reviews, a strong community forum, and podcast — competing directly with Pinkbike for MTB audience attention and brand advertising spend.
• BikePerfect: Multi-discipline cycling review and buying-guide site covering road, gravel, and mountain biking. Comparable commerce-adjacent content model and affiliate-driven monetization.

Regional players

• Flow Mountain Bike: Australia-based mountain bike media covering news, reviews, and trail content with a strong community focus. Comparable editorial format and audience, but primarily serving the Australian/NZ MTB market.
• Mountain Bike Rider (MBR): UK print and digital mountain bike magazine covering reviews, trail guides, and technique. Comparable product reviews and editorial depth, but serving a primarily UK audience with a more traditional magazine heritage.

Emerging players

• The Radavist: Cycling culture and adventure-focused digital magazine with strong photo essays, features, and reviews. Comparable editorial sensibility and niche enthusiast audience, with a smaller footprint and less commerce integration than Pinkbike.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinkbike
• YouTubeyoutube.com/pinkbike
• Facebookfacebook.com/pinkbikecom
• Instagraminstagram.com/pinkbike
• LinkedInlinkedin.com/company/pinkbike-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinkbike.com