What Connect CREative does

Connect CREative is a full-service marketing and design agency dedicated exclusively to the commercial real estate industry. It operates as a division of Connect Commercial Real Estate, the parent organization that also runs Connect News, Connect Events, Connect Classroom, ApartmentBuildings.com, and Connect Awards. The agency is headquartered at 3900 San Fernando Road, Suite 1002, Glendale, California, and has been active in the CRE sector for 10+ years, serving 100+ clients ranging from large institutional brokerages and REITs to developers, lenders, construction firms, and CRE associations.

The company's offering is organized into four service pillars: Communications & PR (brand discovery, messaging, media relations, reputation management, crisis communications, thought leadership, content marketing, copywriting, social media strategy); Creative Services (brand and logo development, tagline and positioning, advertising across digital/print/large-format, presentation and collateral design, email marketing, social campaign creative); Video & Digital (video production, website design and development, hosting and maintenance, SEO/AEO, PPC, audience development, podcast strategy, webinars, social media management); and Events (virtual and in-person conferences, groundbreakings, product launches, seminars, executive retreats, client appreciation events, white-label experiences). The firm's underlying 'technology' is the team's accumulated domain expertise and content library rather than a proprietary software platform — evidenced by 4,000 videos produced, 2,500 press releases, 1,500 eblasts, 200 webinars, and 5,000 creative assets to date.

Connect CREative operates a project-based professional services model. Engagements are bespoke, initiated through a 'Start a Project' consultative CTA on the website, and priced per scope rather than via published rate cards. The go-to-market motion is direct sales targeting CRE enterprises, supported by the parent's CRE media ecosystem for inbound lead flow. Customer logos include Capital One, CBRE, CIM, Colliers International, Cox Castle & Nicholson, Cushman & Wakefield, Faris Lee, Hunt Real Estate Capital, IRR, KBS, Madison Marquette, NAI Global, Newmark Knight-Frank, Partner Engineering Science, Passco, Prologis, Rockefeller Group, Trammell Crow, TruAmerica, Arcus Harbor, Haven Housing, Red Oak Capital Holdings, Thorofare Capital, Berkadia, and RE/MAX, among others. The company is privately held and has not disclosed any external funding rounds.

Name

Connect CREative

Legal name

Connect CREative

Website

https://connectcreative.media

Company type

Private

Operating status

Operating

Short description

Connect CREative is a Glendale, California-based, full-service marketing and design agency that serves exclusively commercial real estate clients — including brokerages, REITs, developers, lenders, and construction firms — across PR, creative, video/digital, and event service lines, operating as a division of Connect Commercial Real Estate.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Commercial real estate marketing
• Creative agency services
• Public relations services
• Video production services
• Event management services

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Design Services: Professional services revenue generated through project-based engagements providing marketing, PR, creative design, video production, digital services, and event management to commercial real estate clients. Services are custom/tailored to each client project.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Connect CREative is a full-service marketing, PR, and design agency dedicated exclusively to commercial real estate clients. It delivers four integrated service lines — Communications & PR, Creative Services, Video & Digital, and Events — combining brand strategy, media relations, content marketing, creative design, video and digital production, and event management under a single agency relationship. The agency operates as a division of Connect Commercial Real Estate and serves CRE developers, investors, brokers, REITs, lenders, construction firms, and CRE service providers.

Product overview

Connect CREative is a full-service marketing and design agency specializing in commercial real estate. The agency operates as a unified service offering that combines four core service areas: Communications & PR (brand messaging, media relations, content marketing, social media strategy), Creative Services (brand/logo development, advertising, collateral design, email marketing), Video & Digital (video production, website development, SEO, PPC, webinars, podcasts), and Events (conferences, groundbreakings, product launches, executive retreats). These services work together to provide comprehensive marketing solutions for CRE brands, from drone footage and press strategies to weekly eblasts and thought-leadership webinars.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications & PR
• Creative Services
• Video & Digital
• Events

Named customers31 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CBRE: World's largest CRE services firm with in-house creative, PR, and digital marketing teams supporting investment sales, leasing, and advisory. Operates as both a Connect CREative client and a broad competitor with internal capacity across the same service categories.
• Avison Young: Global CRE services firm with in-house marketing and research capabilities serving investors, owners, and occupiers. Comparable as a broad incumbent in the same vertical with overlapping marketing service lines.
• Cushman & Wakefield: Global CRE services firm running internal marketing, research publications, and thought-leadership content. Serves similar enterprise clients and competes for the same outsourced CRE marketing budget through its in-house capabilities.
• Walker & Dunlop: CRE finance, capital markets, and investment sales firm with in-house marketing and investor communications capabilities. A current Connect CREative client that operates internal marketing functions competing for the same budget allocation.
• Colliers International: Global CRE services and investment firm with internal research, marketing, and communications teams producing investor and occupier-facing content. Comparable as a broad incumbent with overlapping client base and similar vertical marketing focus.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with substantial in-house marketing, research, and content production capabilities serving many of the same investor, developer, and occupier clients. Comparable as a broad incumbent whose internal agency competes for the same CRE marketing wallet.
• Newmark: Global CRE services firm offering investment sales, leasing, and advisory, with in-house marketing and PR functions. A Connect CREative client that also represents the broad-incumbent competitive model where much marketing is produced internally.
• NAI Global: Global CRE services network with member firms running in-house and partner-led marketing functions. Comparable as a broad incumbent operating in the same CRE vertical with overlapping marketing and PR needs.

Emerging players

• Buildout: CRE-focused marketing automation and listing platform used by brokers and CRE firms to produce marketing collateral, emails, and websites. Represents a software-led emerging competitor that overlaps with Connect CREative's digital and creative service lines.
• Apto: CRE-focused CRM, deal management, and marketing automation platform serving commercial real estate brokerages. Comparable as an emerging software-enabled player encroaching on the marketing and pipeline production services Connect CREative provides to CRE clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/connectCRE
• YouTubeyoutube.com/channel/UCUpLZ9WOlcLTB1CXJesbxQA
• Facebookfacebook.com/connectcre
• LinkedInlinkedin.com/company/connect-media-cre
• Instagraminstagram.com/connect_cre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect CREative