Just Futures Advisors

What Just Futures Advisors does

Just Futures Advisors is a California-based public benefit LLC founded in 2022 that delivers investment advisory and retirement services to nonprofit organizations, social movement groups, foundations, and individual workers seeking alignment between capital and social justice outcomes. The firm offers four product lines: workplace retirement plans (401(k)/403(b)), individual retirement accounts, asset management for nonprofit reserves, endowments, and foundations, and impact fund management including the Just Transition Integrated Capital Fund. Its core differentiator is a Movement Trust governance model in which six social justice nonprofits collectively hold 30% non-dilutable equity (scaling to 55% majority ownership), giving the firm privileged distribution into an ecosystem of roughly 200+ allied organizations including Climate Justice Alliance and Right to the City Alliance.

The technology stack is built on third-party partnerships rather than proprietary infrastructure: Vestwell provides recordkeeping, custody, payroll integration, and plan administration for workplace plans, while Betterment powers self-serve Roth and pre-tax IRAs. Investment portfolios apply more than 75 values metrics to screen out extractive-economy participants and tilt toward regenerative-economy issuers, with goal-based, age-based, risk-based, and custom allocation model options. Pricing is publicly transparent, with Plus Plan admin at $160/month plus $7 per participant, Flexible Plan admin at $240/month plus $8 per participant, a nonprofit-preferred 0.30% AUM management fee (versus 0.70% for businesses), and underlying fund fees averaging 0.20-0.24%.

The go-to-market combines enterprise field sales targeting nonprofit organizations for retirement and asset management engagements, a community-led growth motion through Movement Partners and affiliated networks, content-driven demand generation via a Learn Library and webinar series co-produced with Justice Funders, and a direct-to-consumer self-serve channel through Betterment. Revenue is generated primarily from asset-based management fees, plan administration fees paid to Vestwell, and fund fees assessed from participant accounts. Operations are distributed across the United States, including team presence in San Francisco, Philadelphia, Kansas City, and New York, with the firm registered to conduct advisory business in California and other jurisdictions.

Name

Just Futures Advisors

Legal name

Just Futures Advisors, LLC

Website

https://justfutures.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Futures Advisors is a people of color-owned public benefit firm offering 401(k)/403(b) retirement plans, IRAs, asset management, and impact fund services to nonprofits, foundations, and movement workers, with a Movement Trust governance model giving six social justice nonprofits majority equity.

Ownership category

akta.pro rank

Product category

ESG Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industries

SDG / Thematic Sustainable Investment Funds (FSANAJAN), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• ESG investment management
• Nonprofit retirement plans
• Asset management services
• Impact investing advisory
• Fiduciary investment services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Asset-Based Management Fees: Percentage fees charged on assets under management. Covers 3(38) fiduciary responsibilities including portfolio management, regular rebalancing, and investment opportunity sourcing. Paid either by sponsor or participant.
2. Plan Administration Fees: Fees paid to Vestwell for plan administration, recordkeeping, custody, payroll integration, reporting, cloud-based platform, and dedicated service team. These are typically paid directly by the sponsoring organization.
3. Fund Fees: Fees affiliated directly with funds in the portfolio, paid to fund managers, assessed directly from participant invested funds. Average fund fees range from 0.20% to 0.24% annually.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Just Futures Advisors is a people of color-owned public benefit corporation that delivers values-aligned investment management and retirement plan services to nonprofit organizations, social movement groups, foundations, endowments, and individual workers. Core offerings include workplace 401(k)/403(b) retirement plans, individual Roth and pre-tax IRAs, asset management for nonprofits and institutions, and impact fund acceleration, all screened through a social-justice-aligned framework using more than 75 values metrics grounded in the Just Transition framework.

Product overview

Just Futures Advisors is a people of color-owned investment firm offering a comprehensive platform of financial services focused on social justice and regenerative economy investing. The core offerings include: (1) Workplace Retirement Plans (401(k)/403(b)) administered through the Vestwell technology platform with customizable options, automated payroll integrations, and professional investment management; (2) Individual Retirement Accounts (IRAs) including Roth and Pre-Tax options offered through a Betterment partnership; (3) Asset Management for nonprofits, endowments, and foundations with integrated capital portfolios; (4) Impact Fund Management with due diligence, back-office administration, and access to the Just Transition Integrated Capital Fund; and (5) Values-Aligned Investment Portfolios with Goal-Based, Age-Based, Risk-Based, and Custom Allocation models screened for social justice principles. The platform is built on technology partnerships with Vestwell for plan administration and Betterment for individual accounts, enabling automated administration, fiduciary services, and values-driven investment management.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Plans (401(k)/403(b)) Workplace retirement plans for nonprofit and movement organizations offering customizable 401(k) and 403(b) options, flexible plan design, automated payroll integrations, professional investment management, ERISA compliance, and full plan administration through the Vestwell technology platform.
• Individual Retirement Accounts (IRAs) Roth and pre-tax Individual Retirement Accounts for individuals offered through the Betterment platform partnership. Includes target date and risk-based investment models with over 75 values metrics for social justice screening and values-aligned portfolio construction.
• Asset Management Investment management services for nonprofit operating reserves, endowments, foundations, and institutions. Includes capital reserve and endowment management, custom integrated capital portfolios, separately managed accounts including Donor Advised Funds, and Investment Policy Statement design and implementation.
• Impact Fund Management Due diligence services, back-office administration, and client-recommended investments through donor-advised fund structures. Includes Fund Infrastructure Acceleration to help investors and community groups build impact funds that support enterprises accountable to social justice, including the Just Transition Integrated Capital Fund.
• Values-Aligned Investment Portfolios Screened investment options including Goal-Based, Age-Based, Risk-Based, and Custom Allocation portfolio models that screen out active participants in the extractive economy and apply a movement-informed perspective. Includes over 75 values metrics for social justice screening, negative and positive holdings screening, and fund manager screening.

Quantifiable outcome

• Less than 2% of Wall Street asset management is managed by women or people of color, representing a massive market opportunity for diverse-led firms.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Center for Economic DemocracycoreStrategic or Co-development Partner · 1 January 2024Movement Partner in Movement Trust structure. Advances visions and practices for a just and sustainable world after capitalism. Will hold equity stake and board representation in Just Futures.
• Climate Justice AlliancecoreStrategic or Co-development Partner · 1 January 2024Movement Partner and originators of Just Transition framework. Growing member alliance of nearly 100 urban and rural frontline communities and organizations. Will hold equity stake and board representation in Just Futures.
• National Black Food and Justice AlliancecoreStrategic or Co-development Partner · 1 January 2024Movement Partner. Coalition of Black-led organizations developing Black leadership, supporting Black communities, organizing for Black self-determination, and building institutions for Black food sovereignty & liberation. Will hold equity stake and board representation.
• NDN FundcoreStrategic or Co-development Partner · 1 January 2024Movement Partner. Delivers integrated capital solutions and capacity building development services to Tribal Nations, Indigenous changemakers, community developers, and enterprises. Will hold equity stake and board representation.
• Right to the City AlliancecoreStrategic or Co-development Partner · 1 January 2024Movement Partner. National alliance of more than 90 community-based racial, economic, gender & environmental justice organizations growing grassroots power to halt gentrification. Will hold equity stake and board representation.
• The Chisholm Legacy ProjectcoreStrategic or Co-development Partner · 1 January 2024Movement Partner. Serves as vehicle to connect Black communities on frontlines of climate justice with resources to traverse path from vision to transformation. Rooted in Just Transition Framework. Will hold equity stake and board representation.
• VestwellcoreTechnology or IntegrationTechnology partner for plan administration, recordkeeping, custody, payroll integration, reporting, and cloud-based platform. Provides secure platform with encryption, monitoring, anti-virus tools. Handles compliance, administration, and reporting for 401(k)/403(b) plans.
• BettermentcoreTechnology or IntegrationTechnology partner for individual accounts (IRAs and taxable accounts). Platform enables Roth and pre-tax IRAs with automatic rebalancing, target date portfolios, and values-aligned investing. Integration allows Just Futures portfolios for individual investors.
• Justice FundersflagshipStrategic or Co-development PartnerStrategic partner for social justice investing research and education. Co-hosted 3-part webinar series exploring social justice investing field. Collaborated on 'Building a Social Justice Investment Chain' research publication.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ImpactAssets: ImpactAssets is a nonprofit impact investing platform and donor advised fund sponsor offering values-aligned investment options to high-net-worth donors and foundations—competing with Just Futures' asset management and impact fund offerings while operating at significantly larger AUM.
• Arabella Advisors: Arabella Advisors is a major philanthropic and impact advisory firm serving foundations and nonprofits on strategy, grantmaking, and aligned investing—competing for the same nonprofit and foundation clients on integrated capital advisory, though at much larger scale and broader scope.
• Calvert Impact Capital: Calvert Impact Capital is a larger, established nonprofit impact investing firm offering a broad portfolio of community investment products. While overlapping with Just Futures on mission-aligned investing, Calvert operates at much greater scale and breadth rather than specializing in retirement plans.
• Trillium Asset Management: Trillium Asset Management is a long-established ESG and impact investment manager serving institutional and high-net-worth clients with values-screened portfolios—comparable in values-screening methodology but operating as a larger incumbent across a broader range of mandates than Just Futures' nonprofit focus.

Emerging players

• Common Future: Common Future is a network connecting communities with capital and resources, supporting field building for equitable economy—aligning with Just Futures' regenerative economy mission and operating as both a peer funder/supporter and adjacent ecosystem participant in the social-justice capital space.
• Candide Group: Candide Group manages integrated capital vehicles including the Olamina Fund, applying Just Transition-aligned investment strategies—competing for foundation, donor advised fund, and nonprofit endowment dollars with a similar values-driven, social-justice-oriented approach.
• Justice Funders: Justice Funders is a philanthropic advisory network that co-developed Just Transition investing frameworks and partnered with Just Futures on webinars and research. While primarily a funder network rather than asset manager, Justice Funders directly influences the same foundation clients Just Futures targets.

Direct peers

• RSF Social Finance: RSF Social Finance is a nonprofit financial organization providing loans, grants, and investment services rooted in regenerative economy principles—sharing Just Futures' social justice mission and offering integrated capital and values-aligned investing to nonprofits and social enterprises.
• Adasina Social Capital: Adasina Social Capital is an investment advisor applying racial, social, and economic justice lenses to portfolio construction and wealth management—directly competing for values-aligned nonprofit and movement-aligned clients with overlapping product structures and screening methodologies.
• Westfuller: Westfuller is a values-driven investment advisory and wealth management firm focused on social justice-aligned investing, founded by Ian Fuller who also sits on Just Futures' Investment Committee—the two firms share mission, target client base, and product overlap, making Westfuller the closest direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JustFuturesCo
• LinkedInlinkedin.com/company/just-futures

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Futures Advisors