Wan 2.2

What Wan 2.2 does

Wan 2.2 is a privately held, direct-to-consumer AI video generation platform operating at wan2-2.app. The product delivers text-to-video and image-to-video generation through a unified web interface, outputting 720P HD video at 24fps in 5-10 second clips as MP4 files, and supports multiple aspect ratios (16:9, 9:16, 1:1). Underlying the product is a Mixture-of-Experts architecture with 27 billion total parameters (14 billion active per step), a dual-expert system separating high-noise composition from low-noise detail refinement, a custom Wan2.2-VAE achieving 64x total compression, and a TI2V-5B model optimized for consumer-GPU inference. The platform exposes professional cinematography controls covering shot types, camera movements, lighting, and aesthetic styles, and supports visual styles ranging from photorealistic to 2D anime, claymation, watercolor, and pixel art.

The business model is freemium SaaS plus credit packs. New users receive 10 free credits on registration; paid tiers are Lite ($29.90/month or $20.93/month annual, 1,500 credits), Plus ($49.90/month or $34.93/month annual, 4,000 credits), and Pro ($99.90/month or $69.93/month annual, 10,000 credits), with annual billing offering a 30% discount. One-time credit packs start at $29.90 for 1,000 credits with a one-year validity. Distribution is entirely self-serve through the proprietary website, with authentication via Google and Apple (biometric) sign-in and payment processing delegated to third-party processors. The stated customer base comprises individual content creators (YouTubers, social media creators, independent filmmakers, digital artists) and professional video creators needing commercial-rights output for advertising and marketing.

No institutional investors, funding rounds, parent-company affiliations, management team, headcount, named enterprise customers, geographic operating list, certifications, or patents are disclosed in available source materials. The company also publishes an interactive Prompt Guide sub-product with Basic (Subject + Scene + Motion) and Advanced formulas to support user education and activation. Support is handled via a single email channel ([email protected]), and the website's copyright extends to 2026.

Name

Wan 2.2

Legal name

wan2-2.app

Website

https://wan2-2.app

Company type

Private

Operating status

Operating

Short description

Wan 2.2 is a privately held, direct-to-consumer AI video generation platform that offers text-to-video and image-to-video creation built on a 27B-parameter MoE model, sold via freemium subscriptions to individual content creators and professional video producers.

Ownership category

akta.pro rank

Product category

AI Video Generation

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• AI video generation
• Text to video
• Image to video
• Generative video AI
• Video AI platform

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Subscription Plans: Monthly recurring subscriptions with tiered credit allowances. Lite ($29.90/mo or $20.93/mo billed annually), Plus ($49.90/mo or $34.93/mo billed annually), Pro ($99.90/mo or $69.93/mo billed annually). Credits refresh monthly, annual plans save 30%.
2. One-Time Credit Purchases: Pay-as-you-go credit packs starting at $29.90 for 1,000 credits. Credits valid for 1 year. Additional credits can be purchased on top of current subscription plans.
3. Freemium/Trial: Free plan provides 10 credits upon registration, allowing users to try the service before committing to paid plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Wan 2.2 provides a browser-based AI video generation service that converts text prompts and reference images into 720P HD video clips at 24fps. The platform is built on a dual-expert MoE architecture with 27B parameters and a proprietary Wan2.2-VAE compression module, exposing a self-serve interface where users spend credits to generate clips while controlling lighting, color, and composition.

Product overview

Wan 2.2 AI Video Generator is a unified AI video generation platform centered on its core text-to-video and image-to-video capabilities. The platform is powered by a dual-expert MoE (Mixture-of-Experts) architecture with 27B parameters that delivers cinema-grade quality at 720P resolution. The ecosystem includes the main video generation product accessible via subscription (Lite, Plus, Pro tiers) and credit-based pay-as-you-go plans, plus an interactive Prompt Guide tool that helps users master effective prompt writing using structured formulas and categorized control snippets. Both products work together to enable professional-quality video creation from text descriptions or static images.

Differentiator

Problem solved

Functional benefit

Products and services

• Wan 2.2 AI Video Generator Browser-based, self-serve AI video generation service that converts text prompts or reference images into 720P HD video at 24fps, with cinematic control over lighting, color, and composition; for individual creators and short-form video professionals.
• Wan 2.2 AI Prompt Guide Detailed prompt-writing reference for the Wan 2.2 AI video generator, helping users structure prompts covering subject, motion, style, camera/composition, and keyframing for better text-to-video and image-to-video results.
• Wan 2.2 App Web application at wan2-2.app that provides the user interface, account management, and credit-based access to the Wan 2.2 AI video generation pipeline.

Quantifiable outcome

• 720P@24fps video generation in under 9 minutes on consumer GPU (RTX 4090)
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• InVideo AI: InVideo AI provides AI-assisted video creation and editing for content creators, social media, and marketing teams. Overlaps with Wan 2.2's target segment (individual creators, marketers) on video creation workflows, though InVideo leans more toward templated editing while Wan 2.2 focuses on generative cinematic video.
• Synthesia: Synthesia is an enterprise-focused AI video generation platform centered on avatar-led content for corporate training, marketing, and communications. Overlaps on the professional/commercial video creation segment but is differentiated by avatar specialization rather than Wan 2.2's cinematic creative focus.
• HeyGen: HeyGen focuses on AI-generated avatar and spokesperson videos for enterprise marketing and communications. Partial overlap with Wan 2.2's professional video creator use case, particularly commercial/advertising content creation, but specialized in talking-head avatars rather than cinematic video.

Direct peers

• Hailuo AI: Hailuo AI (MiniMax) is a Chinese-origin AI video generator offering text-to-video and image-to-video generation focused on cinematic, emotionally expressive output. Direct competitor on product category, target creators, and PLG distribution model.
• Kling AI: Kling AI (Kuaishou) is a high-quality AI video generation platform with text-to-video and image-to-video capabilities, competing on motion realism and resolution. Comparable target customer (creators, professionals) and overlapping feature roadmap including cinematic control parameters.
• Luma AI: Luma AI's Dream Machine is an AI text-to-video and image-to-video generator focused on cinematic quality and motion realism for creators. Directly competes on the same use cases (T2V/I2V from text prompts with cinematic controls) and similar subscription pricing tiers.
• Pika: Pika offers an AI video generation platform (Pika 2.0) with text-to-video, image-to-video, and editing capabilities targeted at creators and marketers. Closely comparable on product surface, target segment (individual creators), and freemium-to-paid pricing model.
• Runway: Runway is a leading AI video generation platform offering text-to-video, image-to-video, and advanced editing tools (Gen-3 Alpha) for creators and professionals. Direct competitor in the AI cinema/video creation category with overlapping target customers (creators, filmmakers, agencies) and similar PLG subscription model.

Broad incumbents

• Stability AI: Stability AI develops Stable Video Diffusion and related open-weight generative video models. Operates broadly across generative AI but offers overlapping video generation capabilities and competes for the same technical and creator mindshare.
• OpenAI Sora: OpenAI's Sora is a flagship text-to-video model integrated into ChatGPT and the OpenAI product ecosystem. Although broader in scope (foundation model lab with diverse AI offerings), Sora directly competes for the same creator and professional use cases with significant brand and capital advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wan 2.2