Redwood Empire Remodelers Association

What Redwood Empire Remodelers Association does

Redwood Empire Remodelers Association (RERA) is a non-profit California Corporation founded in 1991 that operates as a regional professional trade association for the remodeling industry in Sonoma County and the broader Redwood Empire region. The organization serves licensed contractors, specialty trade contractors (electricians, plumbers, HVAC, roofers, painters, tile/stone, flooring), design professionals (interior designers, architects, engineers), and allied suppliers, with a membership exceeding 70 professionals. Members are required to pledge to standards of honesty, integrity, and responsibility, and contractors and installers must submit an annual Certificate of General Liability Insurance as a condition of continued membership.

RERA's core offerings are a printed and online Member Directory, monthly dinner meetings held on the third Tuesday of each month at Iron and Vine Restaurant at Bennett Valley Golf Course in Santa Rosa, an annual Spring Sonoma County Home Show, and a monthly email newsletter. The association is governed by an eleven-member Board of Directors under bylaws revised in 2016, with standing committees covering Membership, Communications, Programs, and Professional Education.

Revenue is generated through annual membership dues set by the Board of Directors, along with sponsorship and event-related revenue from the Home Show and dinner meetings. The go-to-market is community-led, driven by in-person events, regional brand visibility, and a low-friction Google Forms application process. Non-members may attend two dinner meetings before joining. RERA has no technology platform, no proprietary software, and no digital product; its competitive moat is built on regional brand credibility, a vetted membership roster, and the lead-generation value of the directory for member contractors.

Name

Redwood Empire Remodelers Association

Legal name

Redwood Empire Remodelers Association

Website

https://rera.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Redwood Empire Remodelers Association is a non-profit regional trade association founded in 1991 serving over 70 licensed contractors, specialty trades, and design professionals in Sonoma County's remodeling industry through membership dues, monthly meetings, and a vetted member directory.

Ownership category

akta.pro rank

Headquarters

HQ city

Rohnert Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Membership Dues: RERA generates revenue through annual membership dues paid by licensed contractors and remodeling industry professionals. The dues are set by the Board of Directors and can be modified by a two-thirds vote. The association provides continuing education, business knowledge, professional community, mentoring, and client referrals to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Redwood Empire Remodelers Association (RERA) is a non-profit professional trade association that sells annual memberships to licensed contractors, specialty trades, design professionals, and suppliers in the remodeling industry of the Redwood Empire / Sonoma County region. In exchange for annual dues, members receive a printed and online directory listing, monthly educational dinner forums, continuing education, networking, mentoring, client referrals, and exposure via sponsorship opportunities such as the Spring Sonoma County Home Show. Members must pledge to observe high standards of honesty, integrity, and responsibility and submit an annual Certificate of General Liability Insurance.

Product overview

Redwood Empire Remodelers Association (RERA) is a membership-based professional organization for licensed contractors and remodeling industry professionals, not a technology product company. The association offers a unified membership program providing networking opportunities through monthly dinner meetings, educational forums, a member directory for consumer referrals, and annual event sponsorship. The core value proposition is professional credibility through required ethics pledges and liability insurance verification for members.

Differentiator

Problem solved

Functional benefit

Products and services

• RERA Membership Annual membership in the Redwood Empire Remodelers Association for licensed contractors, specialty trades, design professionals, and remodeling-industry professionals in the Redwood Empire / Sonoma County region; includes ethics pledge, annual liability-insurance verification, monthly educational forums, networking, mentoring, client referrals, and exposure via the printed Member Directory and event sponsorship opportunities.
• Spring Sonoma County Home Show

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Emerging players

• Houzz: Major online platform connecting homeowners with design and remodeling professionals, including a directory and pro directory listings. Replicates parts of RERA's referral value proposition through a digital-first model.
• BuildZoom: Online marketplace that matches homeowners with licensed contractors using permit and licensing data. Represents the digital evolution of the vetted-contractor referral that RERA provides offline.

Broad incumbents

• Angi (formerly Angie's List): Large consumer marketplace for home services with contractor directories, reviews, and lead generation. Competes with RERA's member directory for homeowner attention and contractor leads.
• Associated Builders and Contractors (ABC): National trade association representing merit-shop contractors across commercial and residential construction. Comparable non-union trade association model with chapters, training, and member services.
• National Association of Home Builders (NAHB): Large national federation of home builders with state and local affiliates serving the residential construction industry. Provides overlapping member services including education, advocacy, and networking for remodelers and builders.
• National Association of the Remodeling Industry (NARI): National trade association for professional remodelers with affiliated chapters. Operates the same membership-based model as RERA but at national scale, sharing analogous programs in ethics, certification, education, and referrals.

Others

• Business Network International (BNI): Global business referral network organized into local chapters with weekly meetings. Operates a structurally similar community-led, dues-funded networking model to RERA, frequently attracting contractors and trades.

Regional players

• Building Industry Association of the Bay Area: Regional building industry association serving the broader Bay Area with similar membership, education, and advocacy offerings for contractors and remodelers. Comparable geographic-overlap trade association just outside RERA's Sonoma County base.
• BIA of Southern California: Regional building industry association serving Southern California with membership, advocacy, and education for builders and remodelers. Comparable regional peer serving a different California market.
• Master Builders Association of King and Snohomish Counties: Regional construction trade association on the West Coast offering membership, education, and advocacy similar to RERA but serving a different metropolitan geography. Direct functional analog at regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redwoodempireremodelers
• LinkedInlinkedin.com/company/redwood-empire-remodelers-assn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Empire Remodelers Association