Aquascape

What Aquascape does

Aquascape Pools LLC is a privately held Oklahoma City-based design-build contractor that designs and constructs custom gunite swimming pools and integrated outdoor living environments for residential homeowners in the Oklahoma City metropolitan area, including Edmond and surrounding central Oklahoma communities. The company's core technical capability is gunite pool construction — a pneumatically applied mixture of cement, sand, and water that enables highly customized pool geometries — supplemented by specialty features including negative edge designs, beach entries, integrated hot tubs, grottoes, waterfalls, streams, deck jets, and koi ponds or water gardens. Integrated outdoor living scope extends the offering to outdoor kitchens, fireplaces, pergolas, patios, landscaping, and outdoor lighting.

Revenue is generated through two complementary streams: project-based custom construction and product retail. Construction projects are quoted individually after consultative showroom meetings, design-center walkthroughs, and on-site visits, with typical project durations of 8 to 16 weeks and no publicly disclosed pricing tiers. The retail channel combines a physical showroom and design center at 2001 East Britton Road, Oklahoma City, with an e-commerce storefront at aquascape.store, selling pool chemicals and maintenance supplies, Maytronics robotic cleaners, premium grill brands (Bull BBQ, Kamado Joe, Louisiana Grills), and Ledgelounger in-pool and on-deck furniture.

The business was founded by Antonio Aparicio, who originated the company building koi ponds with streams and waterfalls before expanding into full pool construction; Aparicio passed away unexpectedly in March 2025 and operations have continued under subsequent leadership. Aquascape holds Pentair Pool Kings certified dealer status, is an authorized Maytronics dealer, and is a member of the Pool & Hot Tub Alliance (PHTA), and received its first Best of Show Award at the 2021 Southwest Pool & Spa Show. Geographic scope is limited to the OKC metro; no broader regional or national expansion is disclosed.

Name

Aquascape

Legal name

Aquascape Pools LLC

Website

https://aquascapeokc.com

Company type

Private

Operating status

Operating

Short description

Aquascape Pools LLC is an Oklahoma City-based design-build contractor that designs and constructs custom gunite swimming pools and integrated outdoor living spaces for residential homeowners in the OKC metropolitan area, complemented by retail pool supplies and premium outdoor products.

Ownership category

akta.pro rank

Product category

Custom Pool Construction & Outdoor Living Design

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Custom pool construction
• Pool remodeling services
• Outdoor living design
• Water feature installation
• Pool retail supplies

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: Design and construction of custom gunite swimming pools for residential properties. Projects include features such as negative edge pools, beach entries, waterfalls, grottoes, and integrated hot tubs. Average custom pool projects take 8-16 weeks to complete.
2. Pool Remodeling Services: Renovation and upgrade services for existing pools including modern finishes, energy-efficient systems, and design transformations.
3. Outdoor Living Design and Construction: Design and build services for outdoor fireplaces, outdoor kitchens, pergolas, patios, arbors, and comprehensive landscaping.
4. Retail Products and Supplies: Sale of pool chemicals, maintenance accessories, Maytronics robotic cleaners, Ledgelounger in-pool and on-deck furniture, and premium grill products including Bull BBQ, Kamado Joe, and Louisiana Grills.
5. Pool Maintenance Products: Water care essentials and poolside accessories available through retail store and online store (aquascape.store).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aquascape designs and builds custom gunite swimming pools, water features, outdoor living environments, and landscaping for residential homeowners in the Oklahoma City metro area. The company also remodels existing pools and operates a retail store and online shop selling pool chemicals, Maytronics robotic cleaners, premium outdoor grills (Bull BBQ, Kamado Joe, Louisiana Grills), and Ledgelounger in-pool and on-deck furniture.

Product overview

Aquascape is a custom pool and outdoor living construction company serving the Oklahoma City metro area. The company offers a unified suite of services centered on custom gunite pool design and construction, supplemented by remodels, outdoor living spaces (fireplaces, kitchens, pergolas), landscaping, water features, and koi ponds/water gardens. The product portfolio also includes a retail operation (both physical showroom and online store) selling pool supplies, chemicals, Maytronics robotic cleaners, and premium outdoor grilling brands (Bull BBQ, Kamado Joe, Louisiana Grills), along with Ledgelounger pool furniture. The construction services feature advanced pool technologies including negative edge designs, beach entries, waterfalls, and spa design.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Pool Design & Construction Design and construction of custom in-ground gunite swimming pools tailored to homeowner tastes, featuring unique designs, water features, and integrated outdoor living elements. Projects average 8-16 weeks to complete.
• Pool Remodeling Renovation and upgrade services for existing residential pools including modern finishes, energy-efficient systems, and aesthetic transformations.
• Outdoor Living Spaces Design and construction of integrated outdoor environments including fireplaces, outdoor kitchens, pergolas, shade structures, and lounging areas for residential properties.
• Landscaping Landscape design services featuring lush plantings, hardscape features, and lighting to enhance outdoor spaces and complement pool installations.
• Water Features & Waterfalls Custom water features including waterfalls, streams, fountains, deck jets, and waterslides integrated into natural rockwork for residential pool aesthetics.
• Koi Ponds & Water Gardens Design and construction of koi ponds with streams and waterfalls, including seasonal maintenance services for residential water gardens.
• Pool Supplies & Chemicals (Retail) Complete selection of pool maintenance necessities including pool chemicals, accessories, and supplies available at the Aquascape retail store and online store at aquascape.store.
• Maytronics Robotic Pool Cleaners (Retail) Authorized retail sale of Maytronics brand robotic pool cleaning systems through Aquascape's retail locations and online store.
• Bull BBQ Outdoor Products (Retail) Premium outdoor grilling products from Bull BBQ sold at Aquascape's expanded retail store, including gas grills, side burners, and accessories.
• Kamado Joe Ceramic Grills (Retail) Premium ceramic kamado-style grills and smoking accessories from Kamado Joe sold through Aquascape's retail locations and online store.
• Louisiana Grills (Retail) Premium pellet grills and outdoor cooking equipment from Louisiana Grills sold through Aquascape's retail locations and online store.
• Ledgelounger In-Pool and On-Deck Furniture (Retail) In-pool and on-deck furniture and games for poolside relaxation and entertainment sold through Aquascape's retail store and online store.

Quantifiable outcome

• Custom pool projects completed in 8-16 weeks on average
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PentaircoreChannel Partner/ Reseller/ DistributorAquascape is associated with Pentair Pool Kings as a certified builder/dealer for Pentair pool products and equipment. Pentair is a leading manufacturer of pool equipment including pumps, filters, heaters, and automation systems.
• Bull BBQ Outdoor ProductscoreChannel Partner/ Reseller/ DistributorPremium grill brand added to expanded Aquascape retail store in 2021. Bull BBQ offers a complete line of outdoor cooking products.
• Kamado Joe Ceramic GrillscoreChannel Partner/ Reseller/ DistributorPremium ceramic kamado-style grill brand featured in expanded Aquascape retail store. Kamado Joe specializes in kamado-style charcoal cookers known for versatility and heat retention.
• Louisiana GrillscoreChannel Partner/ Reseller/ DistributorPremium grill brand added to Aquascape retail product lineup. Louisiana Grills manufactures pellet grills and outdoor cooking equipment.
• MaytronicscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Maytronics robotic pool cleaners. Maytronics is a leading manufacturer of automated pool cleaning robots.
• LedgeloungerminorChannel Partner/ Reseller/ DistributorDealer for Ledgelounger in-pool and on-deck furniture and games, carried in the Aquascape retail store.
• Pool & Hot Tub Alliance (PHTA)minorOthersIndustry trade association membership indicating professional certification and adherence to industry standards for pool and hot tub construction.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Pools and Spas: Custom pool design-build company with showroom, retail supplies, and content marketing across multiple U.S. regions. Directly comparable to Aquascape in custom pool construction, integrated outdoor living, and showroom-plus-online retail model.
• Presidential Pools & Spas: Regional luxury custom pool builder serving the Phoenix metro with design-focused construction, water features, and outdoor living services. Directly comparable to Aquascape's premium design-led positioning in a different regional market.
• Shasta Pools: Large Arizona-based custom pool and outdoor living builder with design centers and retail operations. Similar integrated offering to Aquascape, focused on a single regional market.
• Blue Haven Pools & Spas: Custom pool builder with retail supply stores and remodeling services across multiple U.S. markets. Directly comparable to Aquascape's design-build-plus-retail-showroom model.

Regional players

• Claffey Pools: Texas-based custom pool builder serving the Dallas-Fort Worth metro with design-build construction and outdoor living services. Comparable regional design-build model in a different Southwest geography.
• California Pools & Landscape: Regional custom pool and landscape design-build company serving Southern California. Comparable custom pool construction and integrated landscaping offering, but in a different geographic market.
• Cody Pools: Custom pool builder serving the Texas market with design-build construction and outdoor living offerings. Comparable custom residential pool focus in a different regional market.

Broad incumbents

• Anthony & Sylvan Pools: Long-established residential pool design-build company with regional U.S. operations. Overlaps with Aquascape in custom pool construction for homeowners but operates at significantly larger scale.
• Premier Pools & Spas: One of the largest custom pool builders in the U.S., operating across many metros with design-build services. Comparable to Aquascape in core offering (custom gunite pools, design-led sales) but with materially greater geographic reach.

Others

• Pentair: Leading manufacturer of pool and spa equipment (pumps, filters, heaters, automation) and operator of the Pool Kings certified builder program of which Aquascape is a member. Comparable as a key supplier and ecosystem enabler for Aquascape's installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AquascapePools1
• Facebookfacebook.com/aquascapeokc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquascape