MK2 Audiovisual
MK2 Audiovisual is a global workplace transformation and audiovisual solutions provider delivering integrated collaboration, digital experience, and critical environment systems to enterprises, defense, public sector, and higher education clients across 12 countries.
- Company typePrivate
- Founded1983
- HeadquartersBreda, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What MK2 Audiovisual does
MK2 Audiovisual is a global workplace transformation and audiovisual solutions provider operating across 25 offices in 12 countries with 1,400+ employees and €480M annual turnover. The company designs, integrates, and manages audiovisual, collaboration, and digital experience solutions for global enterprises, corporate clients, defense organizations, public sector institutions, and higher education facilities, with named deployments at City of Hope, CFC Underwriting, BAE Systems, McDonald's, US Treasury, US FDA, Selfridges, and Brookfield Asset Management.
The technology stack spans video conferencing platforms, digital signage, workplace management software, command and control center systems, and XR/immersive experiences, integrated with leading manufacturer ecosystems including Cisco (40+ year partnership), Microsoft, Crestron, BiAmp, Shure, Sennheiser, Barco, Pexip, Sharp NEC, Thinklogical, and Lightware. The company employs 900+ accredited specialists and layers AI-powered managed services for proactive monitoring of meeting rooms and collaboration environments atop 24/7 global support operations. A premium tier (VIP Suite with VIP Assist and VIP Ops) embeds proactive monitoring into every meeting room.
The business model combines three revenue streams: technology integration (hardware and software deployment), professional services (strategy and advisory, design and implementation, global deployment), and recurring managed services (room, voice, and digital signage). Pricing is custom quote-based with multi-year enterprise contracts. Distribution is direct enterprise field sales for large accounts and inside sales for mid-market, with no reseller, marketplace, or e-commerce channels. Customer retention is reported at 94%.
MK2 Audiovisual firmographics
Firmographics- Name
- MK2 Audiovisual
- Legal name
- Kinly
- Website
- https://mk2.nl
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Short description
- MK2 Audiovisual is a global workplace transformation and audiovisual solutions provider delivering integrated collaboration, digital experience, and critical environment systems to enterprises, defense, public sector, and higher education clients across 12 countries.
- Ownership category
- akta.pro rank
MK2 Audiovisual industry classification
Industry- Product category
- Audiovisual Integration and Workplace Collaboration Services
- NAICS
- Computer Systems Design and Related Services (54151), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Hybrid/Virtual Meetings Production & AV Services (THACAFAM)
Keywords
Where MK2 Audiovisual is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MK2 Audiovisual business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Services: Ongoing managed services including room managed services, voice managed services, and digital signage managed services with proactive monitoring and support
- Professional Services: Strategy & advisory, design & implementation, and global deployment services for workplace transformation
- Technology Integration: Integration and deployment of audiovisual hardware and software solutions including collaboration platforms, enterprise voice, digital experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MK2 Audiovisual product offering
Product offeringCore offering
MK2 Audiovisual delivers workplace transformation through audiovisual integration, collaboration solutions, digital experiences, and managed services for global enterprises. The company designs, deploys, and supports AV and collaboration environments across meeting spaces, command and control centers, retail locations, and higher education campuses, combining third-party hardware/software with proprietary AI-powered managed services and global deployment capabilities.
Product overview
Kinly is a workplace transformation and audio-visual solutions provider offering a comprehensive portfolio of integrated services across collaboration, digital experiences, and critical environments. The core offerings include Workplace Collaboration (meeting spaces, high performance spaces, XR/immersive experiences), Collaboration Solutions (UC platforms, enterprise voice, secure/souvereign solutions), Digital Experiences (workplace management, digital signage, retail experiences), Critical Environments (command & control, offshore telemedicine), Software Platforms & Infrastructure, and Events & Broadcast Experiences. These are supported by professional services including Strategy & Advisory, Design & Implementation, Global Deployment, 24/7 Support Services, and Managed Services (Room, Voice, Digital Signage). Premium tier VIP Suite services offer enhanced proactive monitoring and support. The company operates globally with AI-powered managed services, leveraging technology partnerships with major manufacturers to deliver solutions across enterprise, corporate, defense, public sector, and higher education sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Collaboration Globally scalable collaboration solutions designed for consistency across rooms, sites, and regions, including meeting spaces, high performance spaces, and XR and immersive experiences for enterprise and corporate clients.
- Collaboration Solutions Unified communications solutions including collaboration platforms, secure and sovereign solutions, and enterprise voice solutions for organizations seeking seamless communication experiences.
- Digital Experiences Immersive digital solutions including workplace management, digital signage, and retail and customer experience offerings that unite people and technology to drive engagement.
- Critical Environments High-performance collaboration solutions for critical applications across defense, healthcare, and transport sectors, including command and control centers and offshore telemedicine.
- Software Platforms and Infrastructure Software solutions optimized for performance and security that simplify procurement and maximize value for enterprise AV and collaboration deployments.
- Events and Broadcast Experiences Hybrid and physical event delivery with expert strategy, planning, production, and rental services for global enterprise clients.
- Strategy and Advisory Workplace strategy consultancy and advisory services providing expert advice and proactive planning to secure long-term success for workplace transformation initiatives.
- Design and Implementation Solution design and project delivery services delivering future-ready AV environments with consistency and control across enterprise deployments.
- Global Deployment Globally governed AV deployment services built for consistency and scale, supporting multi-region rollouts of collaboration technology for global enterprises.
- Support Services 24/7 global support providing fast and consistent resolutions at scale for AV and collaboration environments worldwide.
- Managed Services On-site and remote managed services including room managed services, voice managed services, and digital signage managed services with AI-powered proactive monitoring and 24/7 support.
- VIP Suite Premium Services Premium tier proactive support and monitoring offering embedded in every meeting room with faster resolutions, more uptime, and seamless collaboration experiences.
Quantifiable outcome
- 94% customer retention rate demonstrating long-term customer satisfaction and business value
- +1 more outcomes
Companies that use MK2 Audiovisual
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
MK2 Audiovisual technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MK2 Audiovisual partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- CiscocorePartnership spanning 40+ years with Cisco as a leading technology partner. Provides customers with access to Cisco collaboration platforms and enterprise voice solutions.
- CrestroncoreLong-standing partnership for workplace collaboration and meeting space solutions. Provides integrated AV control and collaboration technology.
- MicrosoftcoreStrategic partnership for collaboration platforms. Kinly recognized by Microsoft CEO Satya Nadella for innovative uses of Microsoft technology at City of Hope.
- BiAmpcorePartnership for enterprise audio solutions and audio conferencing technology integration.
- ShurecoreAudio technology partnership providing professional audio equipment and conferencing solutions.
- SennheisercoreLong-standing partnership for professional audio and conferencing solutions. Part of customer logo suite indicating deep integration.
- Sharp NECcorePartnership for LED video walls and display solutions. Sharp NEC recognized as smart investment for enterprise environments.
- PexipcorePartnership for secure and sovereign video conferencing solutions enabling enterprise-grade collaboration.
- BarcocorePartnership for visualization and collaboration technology including video walls and wireless presentation solutions.
- ThinklogicalcorePartnership for KVM extension and switching solutions critical for command and control center environments.
- LightwarecorePartnership for AV over IP and signal routing solutions for enterprise collaboration environments.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MK2 Audiovisual competitors and assessment
Company assessmentDirect peers
- AVI-SPL: Largest global AV systems integrator offering collaboration, video conferencing, and managed services to enterprises. Directly comparable to Kinly across product portfolio, customer segments, and global delivery model.
- HB Communications: AV integration and collaboration services provider focused on enterprise and education customers. Directly comparable to Kinly in unified communications deployment and managed services.
- Diversified: US-headquartered AV and collaboration integrator serving enterprise, healthcare, and public sector. Comparable scope of integration, managed services, and critical environment capabilities to Kinly.
- IVCi: Video conferencing and collaboration integrator with managed services for enterprise clients. Overlaps directly with Kinly's collaboration platforms and enterprise voice solutions.
- Yorktel: AV integration and managed services provider acquired by Kinly in 2020. Direct precedent for the type of roll-up strategy that has built Kinly's scale.
Broad incumbents
- Accenture: Global professional services firm bundling digital workplace, collaboration, and AV-adjacent transformation services. Increasingly competes with Kinly at the largest enterprise transformation deals.
- CDW: Large technology solutions reseller and integrator with a substantial collaboration and AV practice. Competes with Kinly at the enterprise and mid-market tiers across hardware and integration services.
- Deloitte Digital: Consulting and digital transformation practice that includes workplace technology and collaboration services. Represents a broad incumbent threat to mid-market and enterprise AV integrators.
Emerging players
- Pexip: Sovereign and secure video conferencing software vendor. A technology partner and adjacent competitor to Kinly's secure/sovereign collaboration solutions offering.
Regional players
- General Dynamics IT: IT services and mission-critical communications provider with strong defense and government footprint. Comparable to Kinly's Critical Environments vertical serving defense and federal customers in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MK2 Audiovisual social profiles
Digital presenceMK2 Audiovisual financial estimates
Financial estimateRevenue estimate
Valuation estimate
MK2 Audiovisual leadership team
Management profileNumber of profiles
MK2 Audiovisual subsidiaries and ownership
Company hierarchySubsidiaries1 record
MK2 Audiovisual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MK2 Audiovisual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MK2 Audiovisual
What does MK2 Audiovisual do?
MK2 Audiovisual delivers workplace transformation through audiovisual integration, collaboration solutions, digital experiences, and managed services for global enterprises. The company designs, deploys, and supports AV and collaboration environments across meeting spaces, command and control centers, retail locations, and higher education campuses, combining third-party hardware/software with proprietary AI-powered managed services and global deployment capabilities.
Is MK2 Audiovisual a public or private company?
MK2 Audiovisual is a private company. It is classified as management employee owned and is currently operating.
When was MK2 Audiovisual founded?
MK2 Audiovisual was founded in 1983.
Where is MK2 Audiovisual based?
MK2 Audiovisual is headquartered in Breda, Netherlands, in the Europe region.
How does MK2 Audiovisual make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are professional Services and technology Integration.
Who are MK2 Audiovisual's main competitors?
Direct peers on record are AVI-SPL, HB Communications, Diversified, IVCi and Yorktel. Broad incumbents are Accenture, CDW and Deloitte Digital. Pexip is listed as an emerging player. General Dynamics IT is listed as a regional player.
Does MK2 Audiovisual have an API?
No public API is recorded for MK2 Audiovisual.
What industry is MK2 Audiovisual in?
MK2 Audiovisual's product category is Audiovisual Integration and Workplace Collaboration Services. Its primary akta.pro industry code is THACAFAM, Hybrid/Virtual Meetings Production & AV Services. Its NAICS code is 54151 and its SIC code is 7812.