What Witte Solingen does

Witte Solingen (legal entity: K.-R. Witte GmbH & Co. KG) is a German scissors and shears manufacturer founded circa 1970 and headquartered in Solingen, Germany, operating under the "Made in Solingen" quality seal. The company operates as the WITTE-GRUPPE, a corporate umbrella over multiple acquired heritage brands including Daniel Peres, Fritz Koeller, Dirlams, Peiniger, and Kretzer Scheren, each retaining a distinct sub-brand identity. Its core product is professional and consumer scissors spanning hairdressing, pet grooming, household, office, craft, industrial, and specialty applications, with named sub-brands such as RoseLine, YoungLine, ONLine, Click 'n Cut, EX-1, Lerche, Magna, Schnippy, and Kismet addressing differentiated price points and uses. Production is anchored in Solingen and combines traditional craftsmanship with modern manufacturing steps including forging, hardening, and precision grinding; notable technical features include the EX-1 cutting geometry with eccentric screw placement delivering a ~7% longer cutting edge, hand-forged nickel-plated Lerche scissors, and the Click 'n Cut razor system. The company employs over 30 highly trained specialists at its Solingen location.

The business model is a multi-channel B2B/B2C distribution apparatus. Revenue is generated through direct contact-based sales via the company website, partner-operated online shops (Solingen24, Messervertrieb Rottner, Kretzer Scherenfinder), and recurring B2B trade show participation at Interzoo (Nuremberg), SuperZoo (Las Vegas), Interpets (Tokyo), and Pets Arabia. Pricing is not publicly disclosed and no revenue figures are available. The customer base spans professional hairdressers and pet groomers on the B2B side and consumer/household users on the B2C side, with no named enterprise customer concentration disclosed. The company is family-owned under the GmbH & Co. KG structure, with managing directors Kurt-Reiner Witte and Claudia Fleck-Witte and key executive Torsten Kretzer. No funding rounds, patents, or AI/ML capabilities are disclosed.

Name

Witte Solingen

Legal name

K.-R. Witte GmbH & Co. KG

Website

https://k-r-witte.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Witte Solingen is a German manufacturer of professional and consumer scissors and shears, operating multiple heritage brands under the "Made in Solingen" quality seal, serving hairdressers, pet groomers, and household consumers via direct, partner, and trade-show channels.

Ownership category

akta.pro rank

Product category

Cutlery and Shears Manufacturing

NAICS

Cutlery and Handtool Manufacturing (3322)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

Keywords

• Professional hair scissors
• Pet grooming shears
• Solingen cutlery
• Household office scissors
• Handcrafted cutting tools

Headquarters

HQ city

Solingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Scissors and Shears Sales: The primary revenue stream comes from manufacturing and selling professional scissors and shears across multiple brands (Witte, Peiniger, Fritz Koeller, Dirlams Fischerwerk, Daniel Peres) for hairdressing, pet grooming, industrial, and household use. Products include office scissors, hairdressing shears, pet grooming scissors, paper scissors, craft scissors, and specialized tools.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Witte Solingen manufactures and sells professional scissors and shears under multiple sub-brands (Witte, Peiniger, Fritz Koeller, Dirlams Fischerwerk, Daniel Peres), producing professional hairdressing shears, pet grooming scissors, household and office scissors, craft scissors, razors and razor knives, and specialty tools such as embroidery and letter openers. All products carry the 'Made in Solingen' quality seal and are produced using traditional craftsmanship combined with modern forging, hardening, and precision grinding techniques.

Product overview

Witte Solingen is a German manufacturer of professional scissors and shears with a diversified product portfolio organized under multiple sub-brands. The core offerings include Witte Hair Scissors (professional hairdressing shears featuring RoseLine, YoungLine, ONLine, Click 'n Cut, EX-1, and RED ROSELINE sub-brands) and Witte Pet Grooming Scissors (professional pet grooming tools including RoseLine pet series and Neon Shock colored models). Additional brands include Peiniger products (FLIG universal scissors, Lerche specialty scissors, Magna budget-quality scissors, Schnippy craft scissors), Dirlams Fischerwerk (Pro Cut, Silver Cut, Golden Cut hair scissors), Fritz Koeller (Kismet razors), and Daniel Peres (embroidery, tailor, and sewing scissors). The company also produces accessories including tick tweezers, scissor cases, tweezers, and letter openers. All products carry the 'Made in Solingen' quality seal and are produced using traditional craftsmanship combined with modern manufacturing technologies.

Differentiator

Problem solved

Functional benefit

Brands

• RoseLine: Premium hair and pet grooming scissors line with professional quality features including satin finish, adjustable screw systems, and finger rings.
• ONLine
• YoungLine
• Click 'n Cut
• Magna
• Lerche
• FLIG
• Schnippy
• Dirlams Fischerwerk (Fisher)
• Kismet
• Barrilito
• Red Roseline

Products and services

• Witte Professional Hair Scissors and Shears Professional hair scissors and shears for hairdressers and stylists across multiple sub-brand tiers (premium RoseLine, entry YoungLine, accessible ONLine, Click 'n Cut razor system).
• Witte Professional Pet Grooming Scissors Professional pet grooming scissors and shears for animal care professionals, with thinning, curved, straight, and specialty blade configurations plus ergonomic designs.
• Magna Household and Office Scissors Budget-friendly quality scissors with real adjustable screw, rust-free steel blades, and shatterproof ABS plastic handles, available in office, craft, paper, and universal configurations.
• Lerche Specialty Scissors Premium specialty scissors for graphics and drafting applications that are individually hand-forged in dies, carefully hardened, and nickel-plated for professional surface finish and precise cutting to the tip.
• Schnippy Craft Scissors Round-tipped craft scissors for children and hobby use, with rust-free steel blades and plastic handles available in red, blue, or yellow, including a left-handed version.
• FLIG Universal Scissors Professional universal scissors with rust-free steel and glass-fiber reinforced plastic handles, available in 17 cm and 23 cm sizes with custom branding options for corporate advertising and promotional use.
• Dirlams Fischerwerk Professional Hair Scissors Professional hair scissors in Pro Cut, Pro Cut Turbo, Silver Cut, and Golden Cut variants, designed for hairdressers in sizes from 4.5" to 6.5".
• Kismet Razors and Razor Knives Razors and razor knives for barbers and stylists, including the Kismet device for hair cutting, thinning, and shaving with 6 replacement blades.
• Daniel Peres Sewing and Embroidery Scissors High-quality embroidery scissors, tailor shears, and sewing scissors made from high-alloy rust-free stainless steel, with ergonomic handles and dishwasher-safe glass-fiber reinforced polyamide grips.
• Magna Letter Openers High-quality letter openers with stable stainless steel blade and plastic handles, available with or without soft-grip coating.
• Sunset by RoseLine Pet Grooming Scissors Professional pet grooming scissors collection in copper-toned satin finish, available in 7" and 8" sizes, combining RoseLine quality with a distinctive sunset-style aesthetic for professional groomers.

Quantifiable outcome

• Products sold with 'Made in Solingen' quality guarantee backed by over 45 years of manufacturing heritage

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InterzoocoreGTM or Marketing Partner · 8 May 2018International pet industry trade show held in Nuremberg where Witte showcases its pet grooming scissors products. Also participated in SuperZoo Las Vegas, Interpets Tokyo, and Pets Arabia.
• Solingen24minorChannel Partner/ Reseller/ DistributorOnline shop partner that resells Witte products including RoseLine, YoungLine, and other brand scissors. Located at solingen24.com.
• Messervertrieb RottnerminorChannel Partner/ Reseller/ DistributorSpecialist knife and scissors distributor operating an online shop that carries Witte professional hairdressing scissors.
• Kretzer ScherenfinderminorChannel Partner/ Reseller/ DistributorSpecialized scissor finder tool operated by Kretzer Scheren GmbH that helps customers find suitable Witte scissors products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fiskars Group: Large global consumer products company whose scissor portfolio (Fiskars, Idena) directly competes with Witte's Magna, Schnippy, and household lines in retail and office channels.
• Andis Company: US-based manufacturer of professional hair clippers, trimmers, and grooming shears. Comparable in addressing professional hairdresser and pet groomer needs, though Andis is broader and significantly larger than Witte.
• Wahl Clipper Corporation: Global incumbent in professional hair clippers, trimmers, and pet grooming tools. Addresses the same end-user segments as Witte (stylists, barbers, groomers) but with a much wider product portfolio and brand reach.

Direct peers

• Kai Corporation: Japanese manufacturer of premium hairdressing, pet grooming, and craft scissors. Directly comparable to Witte on precision blade quality and serves the same professional stylist and groomer segments globally.
• Joewell (Tokushu Hinoki): Japanese professional hair scissor maker. Targets the same premium hairdresser segment as Witte's core line and competes on edge retention, ergonomic design, and distributor relationships worldwide.
• Hikari Scissors: Japanese scissors manufacturer with strong presence in professional hair and pet grooming segments. Directly comparable to Witte on product construction and channel strategy, especially in international distributor markets.
• Tondeo Solingen: Direct Solingen-based competitor producing professional hairdressing shears and razors under multiple sub-brands. Operates in the same channel mix of specialty distributors and trade shows, competing head-to-head for the same hairdresser and stylist customers as Witte's core lines.
• Jaguar Solingen (Mayer'sche): Iconic Solingen scissors brand (now under Zwilling) offering hairdressing, thinning, and styling shears. Competes with Witte on the 'Made in Solingen' quality narrative and professional stylist distribution across Europe.
• Yasaka Seiki: Japanese producer of professional hairdressing and barber shears. Competes for the same high-end professional stylists who value precision-forged scissors, similar to Witte's RoseLine and Lerche premium tiers.

Regional players

• Roseline (PetEdge): Well-known North American pet grooming scissor brand. While there is also a RoseLine sub-brand inside Witte, this peer is relevant as a regional competitor in the same professional pet grooming segment that Witte services via Interzoo and SuperZoo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Witte Solingen