Name

Reserve (powered by CLEAR)

Legal name

Secure Identity, LLC

Website

https://clearme.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Identity Verification Services

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Services, Nec (8900)

akta.pro primary industry

Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)

akta.pro secondary industries

Digital Identity, Biometrics & eGate Enablement (THALAPAE), Identity Orchestration & Policy (Zero Trust Access, Conditional Access) (HDADAAAL), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD), Identity Verification (IDV) & Document Verification (FSAMALAE)

Keywords

• Biometric identity verification
• Airport security lanes
• Digital identity platform
• Enterprise identity solutions
• Membership subscription services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. CLEAR+ Annual Membership: Annual subscription membership providing access to 150+ CLEAR Lanes at airports, faster security processing, CLEAR Perks ($500+ in partner benefits), and ability to add up to three family members to the account.
2. CLEAR Mobile Lane Access: Per-transaction fees for access to app-based CLEAR Lanes at select airports. Non-members can purchase access by placing an order on the site and receiving a QR code valid for the selected date of travel.
3. TSA PreCheck Enrollment: CLEAR provides TSA PreCheck enrollment services, allowing travelers to enroll or renew without appointments through CLEAR locations.
4. Enterprise Identity Solutions: Business solutions enabling enterprises to integrate CLEAR identity verification for security and friction reduction. Revenue from enterprise licensing and integration partnerships with companies like LinkedIn, Uber, and Avis.
5. CLEAR Concierge: Premium add-on service offering VIP travel experience with dedicated ambassador support, booked through the CLEAR platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

CLEAR operates a biometric identity verification platform anchored by CLEAR+, an annual membership that grants access to 150+ dedicated CLEAR Lanes at airports using iris, facial, and fingerprint verification at EnVe biometric pods and eGates. The platform extends to CLEAR1, an enterprise identity verification solution, the CLEAR Concierge VIP travel service, CLEAR Mobile app-based lanes, TSA PreCheck enrollment, and identity verification integrations embedded in partner platforms such as LinkedIn, Uber, and Avis.

Product overview

CLEAR is an identity company that operates a unified platform of biometric identity verification services spanning consumer and enterprise use cases. The core product is CLEAR+, an annual paid membership providing access to 150+ dedicated airport CLEAR Lanes for expedited security verification using biometric pods (EnVe). The platform is extended by complementary modules: the CLEAR App (central mobile hub for trip planning and QR access), CLEAR ID (free digital ID), CLEAR Mobile (app-based lane at select airports), CLEAR Concierge (premium VIP ambassador service), TSA PreCheck enrollment (provided by CLEAR), and CLEAR Perks ($500+ in partner benefits). CLEAR1 is the enterprise identity platform — separate from the consumer-facing products — enabling businesses to integrate CLEAR's identity verification infrastructure into their own environments. The company also operates at 9 sports stadiums nationwide with QR-based stadium entry, and provides identity verification integrations with LinkedIn, Uber, and Avis. The platform uses biometric data (facial, iris, fingerprint) verified via iProov liveness analysis for fraud-resistant identity authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• CLEAR+ CLEAR+ is the core annual paid membership providing access to 150+ dedicated CLEAR Lanes at airports, enabling members to verify identity via biometric pods (EnVe) and speed through security. Membership includes CLEAR Perks benefits worth $500+ in partner value and the option to add up to three family members.
• CLEAR Concierge CLEAR Concierge is a premium add-on service that provides a dedicated CLEAR Ambassador guiding members through the airport and offering a direct path through the CLEAR+ Lane for a VIP travel experience. Booked via the concierge.clearme.com platform.
• CLEAR App The CLEAR App is a mobile application (iOS and Android) serving as the central hub for members: it enables home-to-gate trip planning, CLEAR Concierge booking, CLEAR ID access, and access to CLEAR Mobile QR codes. Available on Apple App Store and Google Play.
• CLEAR ID CLEAR ID is a free digital identity offering available to members via the CLEAR App that allows members to be recognized as travel-ready and serves as a free digital identity credential distinct from the paid CLEAR+ membership.
• CLEAR Mobile CLEAR Mobile is a virtual queuing service using an app-based CLEAR Lane at select airports. CLEAR+ members access via a QR code in the CLEAR Mobile App; non-members purchase access online and receive a date-specific QR code by email valid for the selected travel date.
• TSA PreCheck Enrollment (Provided by CLEAR) CLEAR provides TSA PreCheck enrollment and renewal directly through its platform, allowing members to complete the enrollment process without needing a separate appointment via tsaprecheckbyclear.tsa.dhs.gov.
• CLEAR Perks CLEAR Perks is a member benefits program included with CLEAR+ membership that unlocks $500+ in value from partner services, including expedited passport services, easier luggage shipment, and discounts across travel planning, airport essentials, luggage, experiences, and wellness categories.
• CLEAR1 CLEAR1 is an enterprise identity platform that enables businesses to maximize security and minimize friction by integrating CLEAR's identity infrastructure. It includes Console (a credential management platform) and powers identity verification integrations with third-party platforms serving airports and enterprises.

Quantifiable outcome

• Process through security in under 5 seconds
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LinkedIncoreTechnology or IntegrationCLEAR provides identity verification services for LinkedIn to help users build trust with their connections. LinkedIn users can verify their identity with CLEAR, enabling professional network members to confirm they are who they claim to be.
• UbercoreTechnology or IntegrationCLEAR enables Uber riders to verify their identity with CLEAR to receive a Verified Badge, providing drivers confidence that riders are who they say they are. This enhances trust and safety in the rideshare ecosystem.
• AviscoreTechnology or IntegrationCLEAR allows Avis customers to skip the rental car counter and go straight to their vehicle by verifying their identity at select Avis locations, creating a frictionless car rental experience.
• Delta Air LinescoreGTM or Marketing PartnerDelta Air Lines is a featured partner offering CLEAR membership benefits to Delta customers. The partnership provides cross-promotion and integrated loyalty benefits between the two brands.
• United AirlinescoreGTM or Marketing PartnerUnited Airlines is a featured partner offering CLEAR membership benefits to United customers. The partnership provides cross-promotion and integrated loyalty benefits between the two brands.
• Atmos RewardsminorGTM or Marketing PartnerAtmos Rewards (Alaska Hawaiian Airlines) partnership providing CLEAR membership benefits to Atmos loyalty program members.
• MedicareminorGTM or Marketing PartnerCLEAR provides access to Medicare benefits information, expanding the value proposition of CLEAR membership to include health-related benefits.
• iProovcoreTechnology or IntegrationiProov provides liveness analysis technology for CLEAR's identity verification processes, ensuring that users are physically present and not using spoof or replay attacks during verification.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure services for CLEAR's technology platform, hosting the identity verification system and data operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jumio: Identity verification and biometric authentication platform used by enterprises for KYC and onboarding. Closely comparable to CLEAR1 enterprise business on the identity verification product layer.
• Onfido: AI-based digital identity verification platform with document and biometric verification for enterprise customers. Comparable to CLEAR1's enterprise identity verification capability.
• HID Global: Provides secure identity solutions including biometric authentication and physical access control at airports, stadiums, and enterprises. Comparable to CLEAR's physical biometric verification deployments.
• Veriff: Identity verification platform combining document verification, biometrics, and liveness checks for enterprise and consumer use cases. Direct competitor in the IDV layer of CLEAR1.
• Persona: Identity infrastructure provider offering identity verification, biometric, and KYC solutions to enterprises. Comparable in the enterprise identity verification segment that CLEAR1 targets.
• IDEMIA: Global leader in biometric identity solutions and government-issued credentials, including automated eGates at airports. Directly comparable to CLEAR in physical biometric verification at airports and enterprise identity verification.
• NEC Corporation (NEC Biometric Solutions): Provides biometric authentication (facial recognition, fingerprint, iris) deployed at airports and for large-scale identity programs globally. Directly comparable technology stack and customer use cases to CLEAR.

Broad incumbents

• Okta: Leading identity and access management platform with SSO, MFA, and identity verification capabilities. Competes with CLEAR1 in the enterprise identity layer, with a much larger W2C/W2B footprint.
• Thales: Large digital identity and security provider with biometric, border management, and digital ID solutions including airport eGates. Operates in the same vertical with broader enterprise and government reach than CLEAR.

Emerging players

• iProov: Liveness and biometric verification technology used by CLEAR and other enterprises for spoof-resistant identity verification. Adjacent enabler of CLEAR's biometric verification stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clear-by-alclear-llc
• Xx.com/CLEAR
• Facebookfacebook.com/Clearme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reserve (powered by CLEAR)