What Superloop Innovation does

Superloop Innovation is a Bern-based strategy and innovation consultancy exclusively serving Swiss public administration and non-profit organizations. It was founded around 2009 (the firm references 15 years of sector experience) and operates as a private company co-founded by Dino Beerli and Miriam Gantert, with a small core team of 11–50 people and a curated expert network of facilitators, UX designers, digital specialists, and AI partners. The firm is bilingual and delivers primarily in German, French, and English across Bern, Zürich, and the broader DACH region.

The company's offering is structured around three core services — Strategy (participatory strategy development), Innovation (idea development and testing with target audiences), and Process Coaching / Begleitung (team coaching for agile collaboration) — supported by a proprietary methodology called Easy Innovation, a Design Thinking toolkit (Strategy Canvas, Idea Canvas, brainwriting, 2x2 matrix, Sweet Spot Model, timeboxing, customer journey mapping), and a 1–2 day Design Thinking training program. It also publishes books (Innovationszirkus, Geilzeitarbeit), runs the annual Non Profit Innovation Day, and sells a printed Easy Innovation guide. There is no software product; the core technology is a methodology and content library.

Revenue is generated primarily through bespoke consulting engagements priced on impact rather than hours ("we sell impact, not hours"), supplemented by training workshops and small-unit sales of printed guides. Named clients include Swiss federal agencies (Bundesamt für Cybersicherheit BACS, Bundesamt für Verkehr BAV, Kanton Zürich, SBB), major NGOs (Schweizerisches Rotes Kreuz, Caritas Schweiz, Pro Infirmis, Glückskette), cultural institutions (Stadttheater Winterthur), media (SRG SSR), corporates (Holcim, Die Mobiliar), and academia (ETH Zürich). Customer acquisition is driven by reputation, referrals, content marketing, and the annual event. The company has no disclosed external funding, no parent company, and no subsidiaries.

Name

Superloop Innovation

Legal name

Superloop Innovation

Website

https://superloop.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Superloop Innovation is a Bern-based strategy and innovation consultancy exclusively serving Swiss public administration and non-profit organizations, applying Design Thinking and a proprietary Easy Innovation methodology through a small core team and curated expert network.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Innovation & Design Thinking Programs (EDAMAHAD)

Keywords

• Strategy consulting
• Innovation consulting
• Design thinking
• Nonprofit consulting
• Public sector consulting

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Strategy, innovation, and process facilitation services for public and non-profit organizations. They sell impact, not hours, with transparent pricing and no hidden additional costs.
2. Training Programs: Design Thinking and innovation training workshops, typically 1-3 days in duration, with discounted rates for non-profit organizations.
3. Easy Innovation Guide Sales: Sale of printed Easy Innovation Leitfaden guide at CHF 25 per piece (minimum order 10 pieces) and customized versions based on effort.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Superloop Innovation provides strategy, innovation, and process facilitation consulting services for public and non-profit organizations in Switzerland. The firm helps clients develop participatory strategies, generate and validate ideas using Design Thinking methodology, and coach teams through agile collaboration. Offerings are delivered via direct consulting engagements, training workshops, and sale of printed Easy Innovation guides and books.

Product overview

Superloop Innovation offers a unified consulting services portfolio for public and non-profit organizations centered around three core offerings: Strategy Development (Strategie), Innovation Facilitation (Innovation), and Process Coaching (Begleitung). These core services are supported by a comprehensive toolkit of methodologies and templates including the Design Thinking Method, Strategy-Canvas, Ideen-Canvas, Easy Innovation Process, and Easy Innovation Guide. The company also provides Design Thinking training/education and publishes books such as 'Geilzeitarbeit' and 'Innovationszirkus'. Regular offerings include the Non-Profit Innovation Day event and guidance articles on customer centricity, participation, and workshop facilitation. The portfolio is structured as consulting services rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Innovationszirkus: A book with 30 self-ironic short stories about innovation, startups, and New Work, written by the Superloop team.
• Geilzeitarbeit
• Easy Innovation
• Non Profit Innovation Day
• Design Thinking Weiterbildung

Quantifiable outcome

• Process efficiency: 'With you we achieved in a few days what would normally take us months.'
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Five partnerships are on record, tiered minor.

• diff.minorImplementation/ SI/ Consulting Partnerdiff. Kommunikation AG provides branding and web services for Superloop. Located at Thunstrasse 20, 3005 Bern, Switzerland.
• Stefano MicaliminorImplementation/ SI/ Consulting PartnerStefano Micali provides facilitation services as part of Superloop's expert network.
• Sophie / MarmastudiosminorImplementation/ SI/ Consulting PartnerSophie from Marmastudios provides facilitation services as part of Superloop's expert network.
• Jana / UnternehmensgestaltungminorImplementation/ SI/ Consulting PartnerJana from Unternehmensgestaltung provides facilitation services as part of Superloop's expert network.
• rechnungswerkminorImplementation/ SI/ Consulting Partnerrechnungswerk provides financial/accounting services as part of Superloop's expert network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• frog (Capgemini Invent): Global design and innovation consultancy, now part of Capgemini Invent, serving consumer, enterprise, and public-sector clients. Comparable in design-led innovation methods and workshop/facilitation offerings.

Broad incumbents

• IDEO: Global design and innovation consultancy and originator of Design Thinking. Comparable in core methodology and human-centered approach; differs in scale, geographic reach, and broad commercial client mix.
• Innosight (Huron Consulting): Strategy and innovation consultancy focused on disruptive growth, transformation, and innovation capability building. Comparable in innovation strategy services for established organizations, including public and impact-oriented institutions.
• McKinsey Public Sector Practice: Global consulting firm's public-sector practice advising governments and large NGOs on strategy, transformation, and innovation. Competes for higher-end public-sector mandates with very different scale and breadth.

Emerging players

• Uncharted: Niche strategy and innovation consultancy working with mission-driven and public-interest organizations. Closely comparable in NPO/NGO strategy and innovation focus, though primarily US-based.
• Dark Matter Labs: Mission-driven design and research firm working on civic, public-interest, and societal challenges. Comparable in human-centered methodology and public-interest positioning, though more research/exploratory in orientation.
• FutureGov: UK-based consultancy focused on digital and innovation in public services, working with local and central government. Comparable in mission and public-sector design practice, though primarily UK-focused.

Direct peers

• Zebralog: German consultancy specializing in participation, dialogue, and digital tools for public administration and civic engagement. Directly comparable in public-sector focus, facilitation-led delivery, and DACH geography.
• Brainstore AG: Swiss innovation and strategy consultancy with a similar mix of corporate, public-sector, and NPO clients and a comparable Design Thinking / facilitation toolkit. Directly comparable in geography, service portfolio, and client segment.
• Livework: European service design consultancy applying human-centered and Design Thinking methods to public-sector and institutional clients. Closely comparable in methodology (Design Thinking, customer journey) and target buyer (government, NPO).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superloopch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superloop Innovation