Beurer
- Company typePrivate
- Founded1919
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Beurer firmographics
Firmographics- Name
- Beurer
- Legal name
- Beurer
- Website
- https://beurer.pk
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Ownership category
- akta.pro rank
Beurer industry classification
Industry- Product category
- Consumer Health Devices
- NAICS
- Other Health and Personal Care Retailers (45619), Health and Personal Care Retailers (4561)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
- akta.pro secondary industry
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)
Keywords
Beurer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Consumer Health and Wellness Devices: Beurer generates revenue through the sale of health and wellness hardware products including the BR60 Insect Bite Healer and TENS therapy devices. Revenue is derived from one-time product purchases via e-commerce and marketplace channels targeting individual consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BR60 Insect Bite Healer single SKU |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Beurer product offering
Product offeringCore offering
Beurer manufactures and sells consumer health and wellness hardware devices, including the BR60 Insect Bite Healer (a portable concentrated heat device at 122°F for drug-free bug bite itch relief) and TENS therapy devices for drug-free pain management. The company sells a portfolio of more than 500 health and wellness products directly to individual consumers through its own e-commerce storefront and global Amazon marketplace.
Product overview
Beurer is a German health and wellness company founded in 1919 that offers a portfolio of consumer health devices. The company produces drug-free relief products including the BR60 Insect Bite Healer, a heat-based device for treating bug bite itching, and TENS therapy devices for pain management. These products represent Beurer's focus on drug-free, non-invasive health solutions targeting consumers seeking alternatives to medication for common ailments like itching and pain.
Differentiator
Problem solved
Functional benefit
Products and services
- Beurer BR60 Insect Bite Healer A $22.99 portable consumer device that uses concentrated heat at 122°F to stop bug bite itching within 3-6 seconds without creams or medication. Clinically proven with studies showing 81% itch reduction within 5-10 minutes across more than 12,000 insect bites. Available to individual consumers via Amazon and shop-beurer.com.
- Beurer TENS Therapy Devices Transcutaneous Electrical Nerve Stimulation (TENS) therapy devices offering drug-free pain management alternatives for individual consumers. Positioned to address growing U.S. consumer interest in pain relief devices as alternatives to oral or topical medications.
Quantifiable outcome
- Reduces itch by 81% within 5-10 minutes across more than 12,000 insect bites
Companies that use Beurer
Customer profileSegments1 record
Ideal customer profiles1 record
Beurer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Beurer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Charité Universitätsmedizin BerlincoreCharité Universitätsmedizin Berlin conducted clinical research validating the efficacy of the BR60 Insect Bite Healer. The study was published in Acta Dermato-Venereologica, providing peer-reviewed clinical evidence of 81% itch reduction across 12,000+ insect bites. This partnership establishes scientific credibility for Beurer's drug-free itch relief technology.
- Fraunhofer InstitutecoreFraunhofer Institute collaborated with Charité Universitätsmedizin Berlin on the clinical study validating the BR60 Insect Bite Healer. The research partnership with this renowned German applied research institution provides scientific rigor and third-party validation of Beurer's concentrated heat technology for itch relief.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Beurer competitors and assessment
Company assessmentDirect peers
- iReliev: Specialist TENS/EMS device brand targeting consumers seeking drug-free pain management. Direct product overlap with Beurer's TENS therapy line and similar Amazon-first distribution strategy.
- AccuRelief: Consumer TENS and EMS pain relief device brand sold primarily through Amazon and Walmart. Closely comparable to Beurer on product category, channel mix, and price-conscious consumer positioning.
- Therabody (Theragun): Premium percussive therapy and recovery hardware brand. Comparable to Beurer through its positioning of non-pharmaceutical, device-based pain and recovery solutions sold direct-to-consumer and through Amazon.
Broad incumbents
- Withings: French consumer health device company offering connected health and wellness hardware (scales, BP monitors, sleep devices). Comparable to Beurer in targeting drug-free, at-home health monitoring across a multi-product portfolio of wellness devices.
- Conair: Diversified personal care and wellness brand whose mass-market consumer device portfolio intersects with Beurer's on TENS-style pain and personal wellness hardware sold through retail and e-commerce.
- Omron Healthcare: Global leader in consumer medical devices including TENS units and blood pressure monitors. Directly comparable to Beurer on TENS therapy hardware and the broader non-pharmaceutical pain and vitals management categories.
- Carex Health Brands: U.S. medical and wellness device distributor/manufacturer offering TENS units, pain relief products, and at-home health hardware. Overlaps with Beurer in TENS pain management and related drug-free consumer health categories.
- HoMedics: U.S.-based consumer wellness and massage device manufacturer selling drug-free pain relief and relaxation hardware via mass-market retail and Amazon — directly overlapping with Beurer's TENS and pain-management portfolio.
Emerging players
- HigherDOSE: Emerging wellness hardware brand positioning products around recovery and non-invasive therapy. Comparable to Beurer as a newer entrant in the drug-free, consumer wellness-device category with a strong DTC and Amazon presence.
- Livia: DTC-focused TENS device targeting drug-free menstrual pain relief. Comparable as a consumer TENS hardware brand building around the same non-pharmaceutical, female-skewed use-case narrative Beurer promotes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Beurer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beurer leadership team
Management profileNumber of profiles
Beurer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Beurer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beurer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beurer
What does Beurer do?
Beurer manufactures and sells consumer health and wellness hardware devices, including the BR60 Insect Bite Healer (a portable concentrated heat device at 122°F for drug-free bug bite itch relief) and TENS therapy devices for drug-free pain management. The company sells a portfolio of more than 500 health and wellness products directly to individual consumers through its own e-commerce storefront and global Amazon marketplace.
Is Beurer a public or private company?
Beurer is a private company. It is classified as unknown and is currently operating.
When was Beurer founded?
Beurer was founded in 1919.
How does Beurer make money?
One revenue line is on record: consumer Health and Wellness Devices.
Who are Beurer's main competitors?
Direct peers on record are iReliev, AccuRelief and Therabody (Theragun). Broad incumbents are Withings, Conair, Omron Healthcare, Carex Health Brands and HoMedics. Emerging players are HigherDOSE and Livia.
Does Beurer have an API?
No public API is recorded for Beurer.
What industry is Beurer in?
Beurer's product category is Consumer Health Devices. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices), with a secondary code of CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping). Its NAICS code is 45619 and its SIC code is 3841.