The Team Training Institute
The Team Training Institute (Brilliance Circle LLC) is a founder-led, privately held training and coaching company that sells dental practice management education, coaching subscriptions, executive coaching, workshops, and adjacent dental supplies to dental practice owners, hygienists, office managers, and DSOs.
- Company typePrivate
- Founded2009
- HeadquartersFountain Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Team Training Institute does
The Team Training Institute (legal entity Brilliance Circle LLC) is a privately held, founder-led training and coaching company that sells dental practice management education to practice owners, hygienists, office managers, and increasingly to group practices and DSOs. Founded by practicing dentist Dr. John Meis and practicing registered dental hygienist Wendy Briggs, the company sells its credibility as practicing clinicians rather than as generic business coaches. Its portfolio spans a flagship digital subscription product (Blueprint Virtual Training at $1,997/month), annual on-site coaching programs (Hygiene Diamonds, Blue Diamond, Business Elite), executive coaching tiers (Executive GPS, CEO Mastermind, and the Spark Dental Network for DSOs), a series of workshops and bootcamps (High Impact Dentist Bootcamp, Case Acceptance Workshop, High Impact Team Workshop, Office Manager Bootcamp, Perio Explosion, Front Desk Phone Training), a long-running content engine (Double Your Production Podcast with 150+ episodes, free books, articles, videos), and adjacent dental supplies (Whitening for Life, Essential Smiles). The technical platform is a conventional online training portal with 24/7 course access, weekly group coaching calls, monthly founder huddles, and a private Facebook community for member collaboration.
The business model is primarily subscription and recurring-revenue: the Blueprint virtual program is a 12-month commitment that rolls into month-to-month at $1,997/month with seats for up to 10 team members (additional seats at $99/month), the annual coaching programs are sold on multi-year contracts with dedicated coaches and quarterly retreats, and executive coaching tiers are gated to annual coaching clients. Layered on top are professional-services revenue from multi-day workshops/bootcamps and hardware/consumables revenue from Whitening for Life and Essential Smiles supplies sold into the existing client base. Go-to-market is sales-led and community-led, combining a free strategy session/10-minute intro call funnel with top-of-funnel content (podcast, books, articles), peer referrals within the dental community, and a private Facebook community that drives both new acquisition and post-sale retention. The company operates from offices in Fountain Hills, AZ (legal domicile), Phoenix, AZ, and Sioux City, IA, and serves practices in the United States and Canada.
Operationally the company remains bootstrapped and founder-owned with no external funding rounds, no parent company, no acquisitions, and no public financial disclosures. Customer evidence is broad rather than concentrated: documented case studies from at least nine distinct practices report outcomes ranging from 32% to 100% revenue growth, 27% to 47% profitability gains, and production increases from $600K to $5M, indicating strong reported impact but no validation against independently audited financials. The Spark Dental Network subsidiary is the clearest move into the enterprise/DSO segment and signals an intent to layer higher-priced executive coaching on top of the SMB core.
The Team Training Institute firmographics
Firmographics- Name
- The Team Training Institute
- Legal name
- Brilliance Circle LLC
- Website
- https://theteamtraininginstitute.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Team Training Institute (Brilliance Circle LLC) is a founder-led, privately held training and coaching company that sells dental practice management education, coaching subscriptions, executive coaching, workshops, and adjacent dental supplies to dental practice owners, hygienists, office managers, and DSOs.
- Ownership category
- akta.pro rank
The Team Training Institute industry classification
Industry- Product category
- Dental Practice Management Coaching
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
- akta.pro secondary industry
- Dental Assisting (EDAOAJAJ)
Keywords
Where The Team Training Institute is headquartered
LocationHeadquarters
- HQ city
- Fountain Hills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Team Training Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Blueprint Virtual Training Subscription: The primary revenue stream is a monthly subscription program called Blueprint, priced at $1997/month. The 1-year program provides comprehensive virtual training for dental practice owners and teams, including online courses, group coaching, 1-on-1 sessions, monthly huddles, and access for up to 10 team members. After the initial year, it rolls into month-to-month membership.
- Annual Coaching Programs: On-site training programs including Hygiene Diamonds, Blue Diamond, and Business Elite coaching packages with dedicated coaches, in-office training days, private coaching calls, group calls, quarterly retreats, and community support.
- Accelerator Workshops: Revenue from in-depth specialized training events including High Impact Dentist Bootcamp (2-day), Case Acceptance Workshop, High Impact Team Workshop (2-day), Office Manager Bootcamp (2-day), and specialty half-day workshops.
- Executive Coaching: Premium executive coaching programs including Executive GPS (2-day strategic planning), CEO Mastermind (1-on-1 coaching with Dr. John Meis), and Spark Network for group practices and DSOs.
- Dental Supplies: Sale of dental practice supplies including Whitening for Life and Essential Smiles materials to existing client practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Blueprint Virtual Training - $1997/month |
| Subscription | Multi-year contract | Hygiene Diamonds Coaching - Annual Program |
| Subscription | Multi-year contract | Blue Diamond Coaching - Annual Program |
| Subscription | Multi-year contract | Business Elite - Annual Program |
| Subscription | Monthly | Additional Team Members - $99/month |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
The Team Training Institute product offering
Product offeringCore offering
The Team Training Institute provides dental practice management training and coaching services for dental practice owners and their teams. The core offering is the Blueprint Virtual Training Program ($1,997/month) which delivers online courses, group coaching calls, 1-on-1 sessions, and community access to up to 10 team members. The company also offers annual on-site coaching programs (Hygiene Diamonds, Blue Diamond, Business Elite), executive coaching (Executive GPS, CEO Mastermind, Spark Network), workshops, bootcamps, and dental supplies (Whitening for Life, Essential Smiles).
Product overview
The Team Training Institute offers a portfolio of dental practice management training and coaching programs. The core offerings include Blueprint Virtual (online training), annual coaching programs (Hygiene Diamonds, Blue Diamond, Business Elite), executive coaching (Executive GPS, CEO Mastermind, Spark Network for DSOs), and workshops (High Impact Dentist Bootcamp, Case Acceptance, Perio Explosion). The company also provides free resources including a podcast and books, plus dental supplies (Whitening for Life, Essential Smiles).
Differentiator
Problem solved
Functional benefit
Brands
- Blueprint: 1-year comprehensive virtual training program for dental practice owners and teams featuring courses, group coaching, and 1-on-1 sessions.
- Whitening for Life
- Essential Smiles
- Spark Dental Network
Products and services
- Blueprint Virtual Training Program A comprehensive 1-year virtual training program for dental practice owners and teams featuring laser-focused online courses, group coaching calls, 1-on-1 sessions with experts, monthly huddles with founders, and access for up to 10 team members. Uses 90-day sprint methodology for practice transformation.
- Hygiene Diamonds Training Annual coaching program focused on hygiene-only training with in-office training days, 1 dedicated coach, private coaching calls, group coaching calls, and online training.
- Blue Diamond Training Comprehensive annual coaching program combining hygiene and business training with in-office training days, 2 dedicated coaches, quarterly practice growth retreats, and community support. Recommended tier for full-service training.
- Executive GPS 2-day strategic planning session for developing a 5-10 year strategic plan, organizational chart, in-depth data review and growth plan, and comprehensive problem solving. Reserved for annual coaching clients.
- CEO Mastermind Executive coaching program for practice owners looking to expand, featuring 1-on-1 coaching with Dr. John Meis, quarterly CEO meetings, monthly group coaching calls, and in-depth guidance on expansion and practice acquisition. Reserved for annual coaching clients.
- Spark Network Executive coaching company designed specifically for owners and leaders of group practices and DSOs, led by Dr. John Meis and Heather Driscoll. Features 1-on-1 coaching, quarterly Spark meetings, in-depth operations guidance, and hot seats with hands-on problem solving.
- High Impact Dentist Bootcamp A unique 2-day bootcamp designed for both owner-doctors and associates providing tools and leadership skills to rapidly increase efficiency, effectiveness, and daily practice production.
- Case Acceptance Workshop Immersive workshop designed to increase case acceptance fast with a complete team approach, addressing when patients decline or delay treatment.
- High Impact Team Workshop 2-day hybrid training event for hygienists, assistants, and office managers to learn how to become highly effective in their respective roles, increasing daily production and rising as leaders.
- Perio Explosion Workshop 4-hour virtual training course to train hygiene team on the latest periodontal research and case acceptance strategies. Also available as Advanced Perio Innovations bonus course covering Desiccation Therapy, Guided Biofilm Therapy, Oral DNA Testing, and AI for perio charting.
- Front Desk Phone Training 3-hour virtual training course focused on connecting with patients and converting more phone calls into appointments.
- Whitening for Life Dental whitening products and materials available for order through the company, offered to existing client practices.
- Essential Smiles Dental practice materials and program available for order through the company to support client practices.
Quantifiable outcome
- 43% increase in practice production (Dr. Morrell, Kik Dental)
- +8 more outcomes
Companies that use The Team Training Institute
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
The Team Training Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Team Training Institute partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Spark Dental NetworkcoreSpark is an executive coaching company designed specifically for owners and leaders of group practices and DSOs, led by Dr. John Meis and Heather Driscoll. Built to help dentists tackle unique challenges of running large, growing practices and build enterprise value while creating self-managing operations.
- Whitening for LifeminorDental whitening program and materials offered as part of The Team Training Institute's product suite for client practices.
- Essential SmilesminorDental practice materials and program offered through The Team Training Institute to support client practices.
- American Academy of Clear AlignersminorPeer organization that recommended The Team Training Institute to Dr. Balutowicz. Represents referral relationship where professional associations endorse TTI's programs to members.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
The Team Training Institute competitors and assessment
Company assessmentDirect peers
- All-Star Dental Academy: Dental practice training company focused on phone skills, scheduling, case acceptance, and team performance. Directly comparable in delivering role-specific training for dental teams and practices.
- Seattle Study Club: Network of dental study clubs providing continuing education, mentoring, and practice growth programming for dentists. Comparable in community-driven, dentist-led educational model with peer learning emphasis.
- Dental Intelligence: Dental practice analytics platform paired with coaching services to help practices grow production and case acceptance. Directly comparable in targeting dental practice owners with a combined data-plus-coaching approach.
- ACT Dental: Dental practice coaching and training company offering leadership, communication, and practice management programs to dental teams. Directly comparable in buyer persona, training format, and practice growth focus.
- Spear Education: Provider of dental continuing education and practice coaching with on-site and virtual programs for dentists and specialists. Directly comparable to TTI's coaching and training portfolio for dental practices.
- Productive Dentist Academy: Dental practice coaching and training organization helping dentists grow production and profitability through workshops and consulting. Directly comparable in coaching-led service model for dental practice owners.
- Levin Group: Long-established dental practice management consulting and coaching firm serving solo and group dental practices. Directly comparable in target customer (dental practice owners) and core offering (practice growth coaching).
- Dawson Academy: Dental continuing education and practice development organization offering clinical and practice management training for dentists. Comparable in delivering multi-format education and training to dental professionals.
- Jameson Management: Dental practice management consulting company providing coaching, systems, and training to dental practice owners. Directly comparable in vertical focus, buyer persona, and coaching-led service model.
Broad incumbents
- Henry Schein One: Large dental technology and services provider offering practice management software, marketing, and business solutions to dental practices. Comparable as a broader incumbent serving dental practices with overlapping workflow and growth capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Team Training Institute social profiles
Digital presenceThe Team Training Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Team Training Institute leadership team
Management profileNumber of profiles
Profiles3 records
The Team Training Institute subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Team Training Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Team Training Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Team Training Institute
What does The Team Training Institute do?
The Team Training Institute provides dental practice management training and coaching services for dental practice owners and their teams. The core offering is the Blueprint Virtual Training Program ($1,997/month) which delivers online courses, group coaching calls, 1-on-1 sessions, and community access to up to 10 team members. The company also offers annual on-site coaching programs (Hygiene Diamonds, Blue Diamond, Business Elite), executive coaching (Executive GPS, CEO Mastermind, Spark Network), workshops, bootcamps, and dental supplies (Whitening for Life, Essential Smiles).
Is The Team Training Institute a public or private company?
The Team Training Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Team Training Institute founded?
The Team Training Institute was founded in 2009. It employs 11 to 50 people.
Where is The Team Training Institute based?
The Team Training Institute is headquartered in Fountain Hills, United States, in the North America region.
How does The Team Training Institute make money?
Five revenue lines are on record. Blueprint Virtual Training Subscription is the primary driver. The others are annual Coaching Programs, accelerator Workshops, executive Coaching and dental Supplies.
Who are The Team Training Institute's main competitors?
Direct peers on record are All-Star Dental Academy, Seattle Study Club, Dental Intelligence, ACT Dental, Spear Education, Productive Dentist Academy, Levin Group, Dawson Academy and Jameson Management. Henry Schein One is listed as a broad incumbent.
Does The Team Training Institute have an API?
No public API is recorded for The Team Training Institute.
What industry is The Team Training Institute in?
The Team Training Institute's product category is Dental Practice Management Coaching. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training, with a secondary code of EDAOAJAJ, Dental Assisting. Its NAICS code is 61143 and its SIC code is 8200.