Eco Mattress Systems
Eco Mattress Systems (DBA Spindle) is a Sarasota-based, direct-to-consumer online retailer of certified organic latex mattresses with a modular adjustable-firmness design, serving health-conscious U.S. consumers seeking non-toxic, chemical-free sleep surfaces at prices below comparable organic brands.
- Company typePrivate
- Founded-
- HeadquartersSarasota, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eco Mattress Systems does
Eco Mattress Systems, doing business as Spindle, is a Sarasota, Florida-based direct-to-consumer retailer of organic latex mattresses sold exclusively online through spindlemattress.com. The company targets health-conscious consumers seeking non-toxic sleep surfaces and value-oriented buyers of premium organic bedding, avoiding harmful VOCs and chemical flame retardants that are common in conventional mattresses.
Its product portfolio centers on four mattress SKUs — the Organic Latex Mattress (flagship, from $1,199.99 sale / $1,749.99 retail), the Choose Your Firmness Organic Mattress (from $1,349.99 sale / $1,949.99 retail), the Latex Hybrid Mattress combining organic latex with pocket coils ($1,799.99), and the Split Firmness King Size ($2,299.99 sale / $2,899.99 retail) — plus a Foundation accessory. All mattresses are constructed from certified organic latex, organic cotton, and pure wool batting, with the wool serving as a natural flame barrier. The defining technical feature is a modular layered design that allows the customer to rearrange latex layers inside the cover to adjust firmness post-purchase.
The business model is pure e-commerce with no retail, marketplace, or reseller presence. Revenue is generated entirely through one-time unit purchases priced approximately $1,000 below comparable organic mattresses per the company's own claims, supported by a 120-night risk-free trial, a 10-year limited warranty, and a 25-year comfort life program. Marketing relies on content/SEO, customer reviews (1,000+ five-star testimonials cited), earned media coverage (Forbes, New York Magazine, CNET, Inc. Magazine), and word-of-mouth rather than paid acquisition. The company is privately held with no disclosed institutional ownership, no funding rounds, and no management team information in the source data.
Eco Mattress Systems firmographics
Firmographics- Name
- Eco Mattress Systems
- Legal name
- Spindle
- Website
- https://ecomattressstore.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Eco Mattress Systems (DBA Spindle) is a Sarasota-based, direct-to-consumer online retailer of certified organic latex mattresses with a modular adjustable-firmness design, serving health-conscious U.S. consumers seeking non-toxic, chemical-free sleep surfaces at prices below comparable organic brands.
- Ownership category
- akta.pro rank
Eco Mattress Systems industry classification
Industry- Product category
- Organic Mattresses
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industry
- Bed Frames, Foundations & Headboards Retail (CRAIABAE)
Keywords
Where Eco Mattress Systems is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eco Mattress Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Mattress Sales: One-time purchase revenue from organic latex mattresses and accessories. Products include Organic Latex Mattress, Organic Hybrid Mattress, and Foundation. No subscription or recurring revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Organic Latex Mattress - from $1,199.99 (was $1,749.99) |
| Unit Pricing | Pay-as-you-go | Choose Your Firmness - $1,349.99 (was $1,949.99) |
| Unit Pricing | Pay-as-you-go | Latex Hybrid Mattress - $1,799.99 |
| Unit Pricing | Pay-as-you-go | Split Firmness - King Size - $2,299.99 (was $2,899.99) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Eco Mattress Systems product offering
Product offeringCore offering
Eco Mattress Systems (Spindle) designs, manufactures, and sells organic latex mattresses direct-to-consumer through its own online store. Its core offering is a small line of certified-organic mattresses made from organic latex, organic cotton, and wool, featuring a modular layer system that allows buyers to adjust firmness after purchase. The company backs its mattresses with a 120-night risk-free trial, 10-year warranty, and 25-year comfort life program.
Product overview
Spindle (Eco Mattress Systems) offers a focused portfolio of organic latex mattresses sold exclusively online. The product line centers on five offerings: the Organic Latex Mattress (flagship), Choose Your Firmness Organic Mattress (customizable comfort), Latex Hybrid Mattress (latex with pocket coils), Split Firmness King Size (dual-firmness option), and a Foundation accessory. All mattresses are made with organic latex, organic cotton, and wool, featuring a unique modular design that allows customers to adjust firmness post-purchase. The company positions itself as a direct-to-consumer brand offering luxury organic mattresses at prices approximately $1,000 below competitors, backed by a 120-night trial, 10-year warranty, and 25-year comfort life program.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Latex Mattress Flagship Spindle mattress made with certified organic latex, organic cotton, and pure wool batting, offering the adjustable firmness modular layer design; intended for individual U.S. consumers seeking a healthier, chemical-free sleep surface. Priced from $1,199.99 (sale) versus $1,749.99 retail.
- Choose Your Firmness Organic Mattress Organic latex mattress from Spindle that emphasizes customizable firmness through the modular layer system, allowing buyers to dial in their preferred comfort level; targeted at U.S. consumers who want a personalized firmness profile in an organic mattress. Priced from $1,349.99 (sale) versus $1,949.99 retail.
- Latex Hybrid Mattress Spindle hybrid mattress combining organic latex with pocket coils for buyers who want the natural materials of an organic latex mattress plus the feel and support of an innerspring system. Sold at a single price point of $1,799.99 (with the listings also showing a $1,199.99 starting price on the source page).
- Split Firmness - King Size Mattress King-size Spindle mattress offering a split firmness configuration, allowing each side of the bed to be tuned to a different firmness level for couples with differing comfort preferences. Priced from $2,299.99 (sale) versus $2,899.99 retail.
- Foundation Companion bed foundation designed by Spindle to pair with its organic latex mattresses, sold as an accessory add-on for customers setting up their mattress purchase.
Quantifiable outcome
- Saves customers $1,000 compared to comparable organic mattresses
- +3 more outcomes
Companies that use Eco Mattress Systems
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Eco Mattress Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Eco Mattress Systems partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights2 records
Eco Mattress Systems competitors and assessment
Company assessmentBroad incumbents
- Helix Sleep: Online mattress brand offering a wide customizable lineup. Comparable on the 'choose your firmness' concept and online configurator approach, though broader assortment and larger scale than Spindle.
- Saatva: Larger premium online mattress brand with broader lineup (innerspring, latex, memory foam, adjustable bases). Comparable on premium online mattress positioning and DTC strength, but operates at significantly larger scale and wider assortment.
- Casper: Pioneer of the bed-in-a-box DTC mattress category with broad product portfolio including now-retired latex lines. Comparable as a DTC mattress brand, but operates at far greater scale across multiple price points and product categories.
Direct peers
- PlushBeds: Online organic and natural latex mattress retailer. Comparable product (latex/wool/cotton construction), comparable customizable firmness options, and comparable direct-to-consumer go-to-market.
- Naturepedic: Organic and non-toxic mattress brand selling directly online. Directly comparable on certified organic materials positioning, health-conscious consumer target, and DTC channel focus.
- Avocado Green Mattress: Direct-to-consumer organic and natural latex mattress brand. Closely comparable on materials (GOLS organic latex, organic cotton, wool), price band, certifications, and DTC-only distribution model.
- Sleep On Latex: Online retailer focused on natural and organic latex mattresses. Comparable on materials, value pricing, and DTC-only distribution in the organic latex subcategory.
- Brentwood Home: Direct-to-consumer natural and organic mattress brand. Comparable on materials (latex, wool, cotton), online-only sales, and value-oriented organic positioning.
- My Green Mattress: Smaller direct-to-consumer organic latex mattress brand. Comparable on natural materials, family-run positioning, and organic/natural consumer segment focus.
- Birch by Helix: Natural and organic mattress line from Helix. Comparable on natural latex/wool/cotton construction, DTC model, and eco-conscious consumer positioning, backed by parent Helix's broader sleep brand infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eco Mattress Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco Mattress Systems leadership team
Management profileNumber of profiles
Eco Mattress Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco Mattress Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco Mattress Systems
What does Eco Mattress Systems do?
Eco Mattress Systems (Spindle) designs, manufactures, and sells organic latex mattresses direct-to-consumer through its own online store. Its core offering is a small line of certified-organic mattresses made from organic latex, organic cotton, and wool, featuring a modular layer system that allows buyers to adjust firmness after purchase. The company backs its mattresses with a 120-night risk-free trial, 10-year warranty, and 25-year comfort life program.
Is Eco Mattress Systems a public or private company?
Eco Mattress Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eco Mattress Systems founded?
Eco Mattress Systems was founded in -1.
Where is Eco Mattress Systems based?
Eco Mattress Systems is headquartered in Sarasota, United States, in the North America region.
How does Eco Mattress Systems make money?
One revenue line is on record: mattress Sales.
Who are Eco Mattress Systems's main competitors?
Broad incumbents on record are Helix Sleep, Saatva and Casper. Direct peers are PlushBeds, Naturepedic, Avocado Green Mattress, Sleep On Latex, Brentwood Home, My Green Mattress and Birch by Helix.
Does Eco Mattress Systems have an API?
No public API is recorded for Eco Mattress Systems.
What industry is Eco Mattress Systems in?
Eco Mattress Systems's product category is Organic Mattresses. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 33791.