Creative Victoria
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Victoria, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Creative Victoria firmographics
Firmographics- Name
- Creative Victoria
- Legal name
- Creative Victoria
- Website
- https://creative.vic.gov.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Creative Victoria industry classification
Industry- Product category
- Government Arts and Cultural Funding
- NAICS
- Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- akta.pro primary industry
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
- akta.pro secondary industries
- Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ), Cultural Centers & Community Cultural Organizations (BPAGAHAD)
Keywords
Where Creative Victoria is headquartered
LocationHeadquarters
- HQ city
- Melbourne, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Creative Victoria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government Grants Distribution: As a Victorian State Government body, Creative Victoria does not generate revenue. Instead, it distributes government funding to support Victoria's creative industries through various grant programs. Funding is allocated through annual government budgets and distributed to eligible applicants including artists, musicians, organizations, venues, and schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Small Regional Presenters grant - Up to $16,750 per recipient |
| Other | Multi-year contract | Creative Learning Partnerships individual creative - $10,000 grant |
| Other | Multi-year contract | Creative Learning Partnerships organisation - $35,000 grant |
| Other | Multi-year contract | Music Works Activation stream - $5,000 fixed grant |
| Other | Multi-year contract | Music Works Project stream - $10,000 to $40,000 grants |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Creative Victoria product offering
Product offeringCore offering
Creative Victoria is the Victorian Government's statutory body that distributes grant funding and provides strategic direction for the state's creative industries. It administers multiple funding programs for artists, musicians, schools, venues, and creative organizations, while also delivering research resources, professional development programs, and the Creative State 2028 strategic framework.
Product overview
Creative Victoria operates as a unified platform combining multiple funding programs, research resources, and professional development offerings. The core products include the Creative Victoria Website and Grants Portal as the primary access point, supplemented by various grant programs (Small Regional Presenters, Creative Learning Partnerships, Music Works, 10,000 Gigs, Creative Projects Fund, Live Music Festivals Fund, Creative Enterprises Program, Touring Victoria), strategic frameworks (Creative State 2028, VICSCREEN), and professional development resources (Creative Exchange, Great Partnerships, Audience Research Toolkit). Research resources include Data Insights, Audience Atlas Victoria, Audience Outlook Monitor, and National Arts Participation Survey. The Victorian First Peoples Art and Design Fair provides a dedicated showcase event. These products collectively support Victoria's creative industries through funding, strategy, research, and capacity building.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Regional Presenters A grant program providing up to $16,750 to regional Victorian community groups and not-for-profit organisations to assist with programming and presenting shows in their area, supporting local skills development and capacity building.
- Creative Learning Partnerships A grant program offering $10,000 or $35,000 to Victorian schools for creative learning projects in partnership with creative professionals or organisations, supporting students from Foundation to Year 10 and VCE Vocational Major.
- Music Works A music industry grants program with Activation grants of $5,000 (fixed) and Project grants between $10,000-$40,000, supporting songwriting, recording, marketing, touring, and professional development for Victorian artists, music workers, and music organisations.
- 10,000 Gigs: The Victorian Gig Fund A grants program providing funding to licensed live music venues to stage paid live music performances by Victorian artists, with over 7,600 gigs staged since its 2024 launch.
Quantifiable outcome
- Over 950 projects supported and $13.5 million invested since 2015 through Music Works program
- +2 more outcomes
Companies that use Creative Victoria
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Creative Victoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Victoria partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Social FoundrycoreSocial Foundry, a Kyneton social enterprise, leads the consortium appointed to operate the Old Kyneton Primary School site. The enterprise delivers training for local youth facing barriers to employment and will expand its operations at the site, which is being transformed into a creative and community precinct backed by a $12 million Victorian Government investment.
- Impact Neighborhoods InternationalcorePart of the consortium with Social Foundry, Waterman Workspaces, and Valuelab.co appointed to operate the Old Kyneton Primary School site. Impact Neighborhoods International brings expertise in innovative property management to the creative and community precinct transformation.
- Waterman WorkspacescoreCo-working organisation and part of the consortium operating Old Kyneton Primary School. Waterman Workspaces reimagined a historic Tramways Building in Melbourne's CBD to create a coworking space for social innovators.
- Valuelab.cocoreSocial impact corporation and part of the consortium operating Old Kyneton Primary School. Valuelab.co contributes social impact investment expertise to the transformation of the site into a creative and community precinct.
- Regional Arts VictoriacoreRegional Arts Victoria is the implementing partner for the Small Regional Presenters grant program, responsible for program delivery, eligibility inquiries, and processing applications for regional Victorian community groups and not-for-profit organisations. The partnership extends Creative Victoria's reach into regional communities.
- Music VictoriacoreMusic Victoria is the implementing partner for the 2026 rounds of Music Works and 10,000 Gigs: The Victorian Gig Fund programs. The partnership draws on Music Victoria's music industry expertise and networks to support musicians, music workers, music organisations, and venues. The new partnership enhances program delivery by leveraging the peak body's industry connections.
- Department of EducationcoreThe Department of Education collaborates with Creative Victoria on the Creative Learning Partnerships program, enabling Victorian schools to engage creative professionals for in-residence projects. The partnership enables curriculum integration and teacher professional development alongside student creative learning experiences.
- ArtsHubminorArtsHub partners with Creative Victoria to produce the Creative Exchange Podcast, exploring topics affecting artists and the creative community such as AI, career sustainability, and funding. The podcast is part of the Creative Exchange professional development program.
- First Peoples Directions CirclecoreThe First Peoples Directions Circle leads consultation with First Peoples across Victoria through the First Peoples Creative Industries Forum, helping shape Creative State 2028 strategy. This partnership is central to the 'First Peoples First' pillar of the strategy and embeds self-determination principles in Creative Victoria's work.
- Morris Hargreaves McIntyreminorCommissioned by Creative Victoria to conduct Audience Atlas Victoria, providing a comprehensive profile of the Victorian culture market. This latest report follows previous editions published in 2013 and 2019, examining shifts in audience attitudes, motivations, and behaviours.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Creative Victoria competitors and assessment
Company assessmentDirect peers
- Arts South Australia: South Australian Government arts funding and policy agency. Direct state peer delivering grants, audience development and creative industries strategy, with similar organisation profile (sub-100 staff, multi-million-dollar annual grant programs).
- Creative New Zealand (Creative NZ): New Zealand's national arts development agency distributing government funding to artists, arts practitioners and arts organisations. Direct national peer with very similar mandate, grantmaking structure and Indigenous-led (Māori) engagement framework.
- Create NSW: New South Wales state government agency supporting the state's arts, screen and creative sectors through funding programs and strategy. Direct state-level peer to Creative Victoria with comparable grantmaking, peak-body partnerships and strategic framework (Create NSW Cultural Infrastructure Plan) structure.
- Australia Council for the Arts: Australia's federal arts funding and advisory body. It is the closest direct peer to Creative Victoria: both are government bodies that distribute grants and operate peak-body partnerships to support the creative industries, with Australia Council operating at national scale versus Creative Victoria's state-level mandate.
- Arts Queensland: Queensland Government's arts funding and policy arm within the Department of Environment, Tourism, Science and Innovation. Direct state peer distributing grants across First Nations, regional and metropolitan creative sectors, with comparable statutory role and Indigenous-led engagement.
- Department of Creative Industries, Tourism, Sport and Culture (Western Australia): Western Australian state government department that includes arts and culture funding. Another state-level peer with overlapping grant programs, regional delivery focus and Indigenous cultural support frameworks.
Broad incumbents
- Arts Council England: England's national development agency for creativity and culture, distributing public funds (DCMS/National Lottery) across England's creative sector. International peer with similar statutory role, multi-decade track record and Creative Learning Partnerships-style education work.
- Screen Australia: Federal Australian Government agency funding and supporting Australian screen content (drama, documentary, games). Comparable in mandate and government funding model; Creative Victoria operates VICSCREEN as its state-level screen strategy, making Screen Australia both an overarching federal peer and a partner.
- Canada Council for the Arts: Canadian federal arts funding body with a national mandate supporting artists and arts organisations across all disciplines. International peer with closely comparable role (federal grantmaking, strategic frameworks, Indigenous cultural protocols).
Regional players
- Regional Arts Victoria: Victorian peak body for regional arts. Although listed as Creative Victoria's implementation partner for Small Regional Presenters, it is also a substantively comparable organisation with its own regional programs and advocacy function — a peer at the next tier of the Victorian arts ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Creative Victoria social profiles
Digital presenceCreative Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Victoria leadership team
Management profileNumber of profiles
Creative Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Victoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Victoria
What does Creative Victoria do?
Creative Victoria is the Victorian Government's statutory body that distributes grant funding and provides strategic direction for the state's creative industries. It administers multiple funding programs for artists, musicians, schools, venues, and creative organizations, while also delivering research resources, professional development programs, and the Creative State 2028 strategic framework.
Is Creative Victoria a public or private company?
Creative Victoria is a private company. It is classified as state government owned and is currently operating.
When was Creative Victoria founded?
Creative Victoria was founded in 2017. It employs 51 to 100 people.
Where is Creative Victoria based?
Creative Victoria is headquartered in Melbourne, Victoria, Australia, in the Oceania region.
How does Creative Victoria make money?
One revenue line is on record: government Grants Distribution.
Who are Creative Victoria's main competitors?
Direct peers on record are Arts South Australia, Creative New Zealand (Creative NZ), Create NSW, Australia Council for the Arts, Arts Queensland and Department of Creative Industries, Tourism, Sport and Culture (Western Australia). Broad incumbents are Arts Council England, Screen Australia and Canada Council for the Arts. Regional Arts Victoria is listed as a regional player.
Does Creative Victoria have an API?
No public API is recorded for Creative Victoria.
What industry is Creative Victoria in?
Creative Victoria's product category is Government Arts and Cultural Funding. Its primary akta.pro industry code is BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs, with a secondary code of BPAGAKAJ, Arts, Culture & Humanities Grantmaking Foundations. Its NAICS code is 81321.