StoreVan
StoreVan is a Romanian e-commerce retailer (Electra Instal SRL) selling modular shelving, flooring, roof systems, and load-securing equipment for light commercial vehicles across 14+ brands, targeting tradespeople, fleet operators, and individual van owners with proprietary cataphoresis-coated galvanized steel products.
- Company typePrivate
- Founded1998
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What StoreVan does
StoreVan is a Romanian e-commerce retailer (legally operated as Electra Instal SRL, founded 1998, headquartered in Bucharest with a secondary office in Buz\u0103u) that sells modular shelving and interior equipment systems for light commercial vehicles. Its product portfolio spans five core shelving configurations (Safety, Professional, Mobile, Floor Up, Light Shelf) plus complementary categories \u2014 drawer units, tool boxes, the SPACE UP roof system (Roof Sack, Support Dinamico, Bare de Acoper, Support de Acoper), marine plywood flooring, aluminum interior linings, partition walls, retractable horizontal systems, T\u00dcV-GS-certified loading ramps, and airline-rail load-securing hardware \u2014 covering 14+ vehicle brands (Citro\u00ebn, Dacia, Fiat, Ford, Iveco, Mercedes-Benz, Nissan, Opel, Peugeot, Renault, Volkswagen, Hyundai, MAN, Toyota). The company claims its cataphoresis coating process \u2014 acrylic resin immersion on galvanized steel \u2014 is unique among LCV rack manufacturers and provides over 500 hours of ASTM D1735 corrosion resistance and a 2H hardness rating.
StoreVan firmographics
Firmographics- Name
- StoreVan
- Legal name
- Electra Instal SRL
- Website
- https://storevan.ro
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StoreVan is a Romanian e-commerce retailer (Electra Instal SRL) selling modular shelving, flooring, roof systems, and load-securing equipment for light commercial vehicles across 14+ brands, targeting tradespeople, fleet operators, and individual van owners with proprietary cataphoresis-coated galvanized steel products.
- Ownership category
- akta.pro rank
StoreVan industry classification
Industry- Product category
- Commercial Vehicle Interior Equipment
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle Seating and Interior Trim Manufacturing (336360)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
Keywords
Where StoreVan is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
StoreVan business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): StoreVan operates an online store (Shopify-based) selling modular shelving systems, accessories, and equipment for commercial vehicles. Products are sold directly to consumers and businesses with pricing in EUR. The company offers quote-based pricing for complex configurations and provides free shipping for orders over €800.
- Installation Services: The company offers optional professional mounting/installation services as indicated on their catalog request forms, where customers can select 'Da' (Yes) or 'Nu' (No) for mounting service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Auto Racks (Shelves) - starting from €100 to €2,406 |
| Unit Pricing | Pay-as-you-go | Roof Racks and Ladder Supports - €199 to €349 |
| Unit Pricing | Pay-as-you-go | Accessories - €34 to €505 |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
StoreVan product offering
Product offeringCore offering
StoreVan designs, manufactures, and sells modular interior equipment for commercial vehicles (vans and light commercial vehicles), including shelving systems, drawer units, tool boxes, roof bars and ladder carriers, flooring, aluminum linings, partition walls, loading ramps, retractable systems, and load securing accessories. Products are vehicle-specific, fitting 14+ commercial vehicle brands, and are sold primarily through the company's own e-commerce store with optional professional installation services.
Product overview
StoreVan is an online retailer specializing in commercial vehicle interior equipment and mobile workshop solutions. The product portfolio centers on modular auto shelving systems (RAFTURI AUTO) available in five configurations (Safety, Professional, Mobile, Floor Up, Light Shelf), complemented by drawer units, tool boxes, roof systems (SPACE UP), flooring solutions, aluminum linings, partition walls, loading ramps, and horizontal retractable systems. Accessories include workbenches, document organizers, and load security products. All core products feature galvanized steel construction with proprietary cataforesis coating for corrosion resistance. Products are model-specific, compatible with 14+ commercial vehicle brands including Citroën, Fiat, Peugeot, Opel, Renault, Dacia, Nissan, Hyundai, Toyota, Mercedes-Benz, Volkswagen, MAN, and Ford. A 36-month warranty is offered on auto shelving products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Corrosion resistance exceeding 500 hours in ASTM D1735 humidity test
- +2 more outcomes
Companies that use StoreVan
Customer profileSegments3 records
Ideal customer profiles3 records
StoreVan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
StoreVan partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
StoreVan competitors and assessment
Company assessmentDirect peers
- FAMI: FAMI is the Italian manufacturer of professional van racking systems and the GS-certifying body for StoreVan's products. Comparable as the upstream technology partner and direct competitor in the European LCV interior outfitting category; StoreVan resells FAMI-designed systems in Romania.
- Syncro System: Syncro System is an Italian manufacturer of racking and interior fittings for commercial vehicles, offering modular shelving, drawers, floors, and accessories. Comparable mid-sized European player in the same product category as StoreVan.
- Work System Group: Work System Group is a Norwegian/European manufacturer of in-vehicle storage and racking systems for commercial vehicles and trucks. Directly comparable in product (van racking, drawers, load securing) but broader in geography and truck-vehicle coverage.
Broad incumbents
- Sortimo: Sortimo is the German market leader in mobile workspace organization, offering modular racking, cases, and tool storage for commercial vehicles. Comparable as a global incumbent in the same product category, with a much larger product portfolio and international dealer footprint than StoreVan.
- Bott Ltd: Bott is a UK/European manufacturer of van racking and in-vehicle storage systems for trade and fleet customers. Directly comparable product category (LCV interior fit-outs), with broader geographic reach and larger fleet-customer base than StoreVan.
- System Edström: System Edström is a Swedish/European manufacturer of van racking and interior vehicle storage solutions, including shelves, drawers, and load-securing systems. Closely overlapping product category to StoreVan, with significantly broader EU distribution.
- Modul-System: Modul-System is a Swedish manufacturer of modular shelving and storage solutions for commercial vehicles, serving fleets and tradespeople across Europe. Comparable in product offering (modular LCV fit-outs) but broader in geographic scope.
Regional players
- RAX Industrial Storage: RAX Industrial is a Czech/regional manufacturer of modular shelving and storage products for vans and warehouses. Comparable regional player serving Central European fleet and workshop customers with overlapping interior fit-out offerings.
Others
- Stanley-Vidmar / Stanley Engineered Storage: Stanley Engineered Storage is a global provider of modular storage and workspace organization products with a presence in commercial vehicle applications. Adjacent competitor in the broader modular storage category, with industrial/workshop focus comparable to StoreVan's premium fitting positioning.
Emerging players
- Modular Systems (ModStart): Modular Systems is a Polish manufacturer of van racking systems and commercial vehicle interiors. Comparable regional player in the Central/Eastern European LCV fit-out category with overlapping product offering to StoreVan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
StoreVan social profiles
Digital presenceStoreVan compliance and trust
Trust signalCompliance4 records
StoreVan financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreVan leadership team
Management profileNumber of profiles
StoreVan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreVan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreVan
What does StoreVan do?
StoreVan designs, manufactures, and sells modular interior equipment for commercial vehicles (vans and light commercial vehicles), including shelving systems, drawer units, tool boxes, roof bars and ladder carriers, flooring, aluminum linings, partition walls, loading ramps, retractable systems, and load securing accessories. Products are vehicle-specific, fitting 14+ commercial vehicle brands, and are sold primarily through the company's own e-commerce store with optional professional installation services.
Is StoreVan a public or private company?
StoreVan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoreVan founded?
StoreVan was founded in 1998. It employs 11 to 50 people.
Where is StoreVan based?
StoreVan is headquartered in Bucharest, Romania, in the Europe region.
How does StoreVan make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are installation Services.
Who are StoreVan's main competitors?
Direct peers on record are FAMI, Syncro System and Work System Group. Broad incumbents are Sortimo, Bott Ltd, System Edström and Modul-System. RAX Industrial Storage is listed as a regional player. Stanley-Vidmar / Stanley Engineered Storage is listed as an others. Modular Systems (ModStart) is listed as an emerging player.
Does StoreVan have an API?
No public API is recorded for StoreVan.
What industry is StoreVan in?
StoreVan's product category is Commercial Vehicle Interior Equipment. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage). Its NAICS code is 44133 and its SIC code is 3714.