Guardall Security

What Guardall Security does

Guardall Security is a privately held physical security services provider headquartered in Adelaide, South Australia, operating under the legal name Guardall Security Australia Pty Limited. The company delivers integrated manned and electronic security services across commercial, industrial, retail, event, and residential customer segments throughout South Australia. Core offerings include static guard services, event and crowd security, K9 security teams, mobile patrol visits (the company claims the largest mobile patrol vehicle network in South Australia), and a specialized loss prevention practice that records approximately 1,200 apprehensions annually. On the electronic side, Guardall operates a Grade A1 South Australian-based and SAPOL-approved central monitoring station that provides 24/7 alarm monitoring and rapid response, supported by NBN-ready 4G wireless alarm installations and a proprietary Pocket Secure App for iOS and Android that enables remote arming, disarming, and status checks.

The technology layer is operational rather than data-driven: 4G wireless networking is used to retrofit legacy alarm systems away from landline telephony that is being phased out across Australia, and the monitoring centre provides a regulated, audited response backbone. Guardall differentiates its guard force through strict hiring standards, including English fluency and communication-first training that emphasizes non-violent de-escalation over physical force.

Commercially, Guardall generates revenue across five primary streams: professional-services billing for guard and patrol deployments (quote-based, no public pricing); weekly alarm monitoring subscriptions at A$8 per week; one-time alarm hardware sales starting from A$839 per installation; loss prevention services for retail clients; and event security services. Go-to-market is direct-to-consumer across phone (+61 8 8410 2244), email, website quote requests, walk-in inquiries, and event-based marketing where security needs are visible. Digital marketing channels include Google AdWords, Facebook remarketing, SEO-optimized content, and email newsletters. The company holds no disclosed funding, operates with no parent company or institutional investor, and has no disclosed M&A activity or partnerships beyond standard compliance and analytics tooling.

Name

Guardall Security

Legal name

Guardall Security Australia Pty Limited

Website

https://guardallsecurity.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Guardall Security is a private South Australia-based physical security provider offering manned guarding, mobile patrols, event security, K9 services, loss prevention, and Grade A1 alarm monitoring to commercial, retail, event, and residential customers across the region.

Ownership category

akta.pro rank

Product category

Private Security Services

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Manned Guarding & Patrol Services (IMAIAEAA)

akta.pro secondary industries

Mobile Patrol & Alarm Response (BPAKAAAB), Alarm Response & Dispatch/Guard Response Services (HSAHAAAC)

Keywords

• Security guard services
• Mobile patrol services
• Alarm monitoring systems
• Loss prevention services
• Event security solutions

Headquarters

HQ city

Brooklyn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security Guard Services: Hourly or per-assignment billing for professional security guards deployed for static guarding, event security, crowd control, and other roles. Guards can be engaged casually or permanently depending on client needs.
2. Alarm Monitoring Services: Weekly subscription-based monitoring services at $8 per week for existing compatible alarm systems, providing 24/7 monitoring and rapid response through mobile patrol vehicles.
3. Alarm System Sales and Installation: One-time sale and installation of complete alarm packages including keypad, sensors, sirens, strobe lights, panel, battery backup, and 4G networking, priced from $839.
4. Mobile Patrol Services: Patrol services provided throughout South Australia with the largest network of mobile patrol vehicles in the state. Available for casual or regular site checks day or night, with alarm response and incident reporting.
5. Loss Prevention Services: Specialized loss management services including covert loss prevention officers, theft prevention training, security assessments, apprehensions, and prosecutions for retail clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guardall Security provides professional security guard services, mobile patrols, alarm monitoring and response, and loss prevention services across South Australia. The company combines trained personnel (static guards, K9 units, event and crowd controllers) with a SAPOL-approved Grade A1 monitoring centre and NBN-ready 4G alarm systems with a proprietary Pocket Secure App for remote control.

Product overview

Guardall Security is a South Australia-based security services company offering a comprehensive portfolio of physical security services. The core offering includes guard services (static guards, event security, crowd control), mobile patrols, loss prevention, and alarm monitoring. Services are delivered through a combination of trained personnel (security guards, K9 units) and technology (alarm systems with NBN-ready 4G networking, Pocket Secure App for remote control). The company operates a Grade A1 monitoring centre and serves commercial, industrial, and residential clients throughout South Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Guard Services Professional security guard services providing 24/7 onsite protection for commercial and residential properties, including perimeter checks, building security, asset protection, static guarding, and traffic control. Available throughout South Australia with English-fluent, communication-trained guards.
• Event and Crowd Security Security services for events including festivals, parties, corporate functions, sporting events, concerts, and nightclubs, with crowd control and incident prevention. Targets event organisers and venue operators in South Australia.
• Mobile Patrols and Alarm Response Random mobile patrol visits and rapid alarm response throughout Adelaide Region, providing visible onsite presence to deter criminal activity. Available day or night for businesses and residences, with onsite response, property securing, inspection reporting, and police coordination when required.
• Loss Prevention Services Specialized loss management and prevention services for retail clients, including covert loss prevention officers, theft prevention training, security assessments, apprehensions, and prosecutions. Records approximately 1,200 apprehensions annually.
• Alarm Systems and Monitoring NBN-ready 4G wireless alarm systems with a Grade A1 South Australian-based SAPOL-approved monitoring centre. Package includes keypad, sensors, sirens, strobe lights, panel, battery backup, and 4G networking. Monitoring is $8 per week for compatible systems. Targets both residential and commercial customers seeking 24/7 rapid response.
• K9 Security Services Canine security services for premises protection and crowd control at events, entertainment venues, car parks, and high-risk areas. Uses fully trained, safety compliant, and insured handler-canine teams.

Quantifiable outcome

• 1200+ apprehensions, arrests and prosecutions in 12-month period
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Securecorp: Australian security services firm offering guarding, patrol, alarm monitoring and concierge services to commercial, retail and residential clients. Closely comparable service mix to Guardall with similar mid-market positioning across multiple Australian states.
• SNP Security: Australian-owned security services company providing static guards, mobile patrols, alarm response and event security. Mid-sized national player with a comparable mix of manned guarding and electronic security offerings similar to Guardall's portfolio.
• Trident Services Australia: Australian security and facility services provider offering static guarding, mobile patrols, alarm response and cleaning/integrated facility management. Comparable core guarding and patrol services with a similar regional-to-mid-market customer focus.
• SIS Group Australia: Australian security services company providing manned guarding, mobile patrols, alarm response and loss prevention across multiple sectors. Direct competitor with a comparable service portfolio and similar SMB-to-mid-market customer base.

Broad incumbents

• Prosegur Australia: Australian arm of global security group Prosegur, offering manned guarding, alarm monitoring, cash-in-transit and electronic security. Overlaps with Guardall on guarding and monitoring while also operating in adjacent security verticals at multinational scale.
• Securitas Australia: Australian arm of Securitas AB, a global security services leader offering manned guarding, mobile patrols, alarm monitoring and electronic security solutions. Overlaps with Guardall on every service line and represents the kind of multinational incumbent Guardall competes against.
• G4S Australia (Allied Universal): Australian operations of G4S (now part of Allied Universal), one of the world's largest security services companies. Provides static guarding, mobile patrols, alarm monitoring and event security — directly comparable services at massive global scale.
• MSS Security: Major Australian security services provider (part of the MSS Group) delivering static guarding, mobile patrols, alarm response and event security across multiple states. Directly comparable service portfolio to Guardall, but operating nationally with a much larger workforce.
• Wilson Security: One of Australia's largest privately-owned security companies offering manned guarding, mobile patrols, alarm monitoring and event security nationally. Comparable to Guardall across all core service lines but at much greater scale and geographic reach.
• Chubb Security Australia: Australian arm of Chubb (part of UTC/CCL), providing electronic security systems, alarm monitoring, manned guarding and patrol services. Comparable to Guardall on alarm monitoring and guarding, with additional scale in fire/security systems integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/guardallsecurit
• Facebookfacebook.com/guardallaustralia
• LinkedInlinkedin.com/company/guardall-security

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardall Security