Sterling Training Group

What Sterling Training Group does

Sterling Training Group is a privately held employee training and talent development consultancy founded in 2020 by Debra Crombie and headquartered at 9778 Campi Drive, Lake Worth, Florida. Operating with a team of 1-10 employees, the firm delivers an end-to-end suite of Learning & Development services — Performance Gap Analysis, Training Needs Assessment, Instructional Design, Training Delivery, Talent Management Tools (Talent Review, Succession Planning, Mentoring, Career Pathing), and ROI measurement — targeting mid-market and enterprise companies that lack robust internal L&D resources. Service offerings are customized per client engagement, with delivery available on-site or remotely across the United States; the firm also productizes a single open-enrollment Lunch & Learn Leadership Fundamentals session at $99 per participant via Eventbrite as a top-of-funnel acquisition channel.

The underlying technology is a consulting methodology rather than a software platform: assessment-driven root-cause analysis feeds custom instructional design (including virtual/eLearning conversion) and train-the-trainer components, with optional integration of third-party behavioral and thinking-style assessments from Everything DiSC (Wiley), via authorized-partner status, and Emergenetics. The business model is professional-services project-based (custom scoping per engagement, free initial consultation, phone- and form-based consultative sales), supplemented by a one-time $99 unit-priced public event. GTM is sales-led and event-driven, supported by content marketing, an unspecified social presence, and a Central Palm Beach County Chamber of Commerce affiliation.

Name

Sterling Training Group

Legal name

Sterling Training Group

Website

https://sterlingtraininggroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sterling Training Group is a Florida-based employee training consultancy that provides end-to-end talent development and talent management services — including performance gap analysis, instructional design, training delivery, and ROI measurement — to mid-market and enterprise companies with limited internal L&D resources.

Ownership category

akta.pro rank

Product category

Corporate Training and Learning & Development Consulting

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning & Development (L&D) & Training Management (EDABAIAC)

akta.pro secondary industries

Learning Management (LMS) & Talent Development (BPACAPAG), Corporate Learning & Training Content Development (EDAGAKAC), Sales, Customer Service & Soft Skills Training (BPACANAD)

Keywords

• Employee training solutions
• Talent development services
• Leadership development programs
• Instructional design services
• Performance management consulting

Headquarters

HQ city

Lake Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Customized Training Programs: End-to-end training development including instructional design, delivery, and evaluation. Revenue is project-based, scoped per client engagement.
2. Group Training Events: Public training sessions like Lunch & Learn priced at $99 per participant for leadership fundamentals and professional development topics.
3. Consultation Services: Initial consultation is free; follow-on consulting engagements for performance gap analysis, needs assessment, and measuring ROI on training investments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sterling Training Group is a talent development and talent management services firm that provides end-to-end Learning & Development (L&D) solutions for companies that lack internal L&D resources. Its services span the full training lifecycle, including performance gap analysis, training needs assessment, customized instructional design, training delivery, talent management tools (succession planning, talent review, mentoring, career pathing), and ROI measurement. The company also runs public Lunch & Learn events on leadership topics as accessible entry points to its consulting practice.

Product overview

Sterling Training Group is a talent development and talent management services company offering an end-to-end suite of services for companies with limited L&D resources. The core offerings include Performance Gap Analysis (root cause analysis to determine if training is needed), Training Needs Assessment (deciding right training for right audience), Instructional Design (customized training creation including eLearning conversion), Training Delivery (professional and leadership programs covering Performance Management, Coaching, and Teambuilding), Talent Management Tools (Succession Planning, Talent Review, Mentoring, and Career Pathing), and Measuring Results (ROI measurement of training investments). They also offer open enrollment events like Lunch & Learn sessions. The company provides both customized solutions and just-in-time training programs ranging from 1-8 hours on topics including Performance Management, Change Management, Conflict Management, Onboarding, and Team Building.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Gap Analysis Root cause analysis service that uncovers why performance gaps exist and recommends solutions, which may or may not include training. Targeted at companies with limited internal L&D resources.
• Training Needs Assessment Service that determines the right training, at the right time, for the right audience, including lesson plan creation with desired results, timing, tools, methods, and resources.
• Instructional Design Customized training development service that creates programs for unique organizational circumstances, including conversion to virtual or eLearning formats and train-the-trainer components.
• Training Delivery (Our Programs) Professional and leadership development training programs covering Performance Management, Coaching, and Teambuilding for just-in-time support, with topics ranging 1-8 hours including Change Management, Conflict Management, Onboarding, and Team Building.
• Talent Management Tools Talent pipeline management services including creation of Talent Review, Succession Planning, Mentoring, and Career Pathing tools and processes.
• Measuring Results ROI measurement service that determines if training efforts yielded intended results and quantified benefits to the bottom line.
• Lunch & Learn: Leadership Fundamentals One-hour interactive class reviewing differences between leadership and management and what it takes to become a great leader, with a take-away improvement action plan, priced at $99.00 per participant.

Quantifiable outcome

• Helped companies improve their bottom line through optimized employee performance

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Central Palm Beach County Chamber of CommerceminorGTM or Marketing PartnerLogo displayed on website footer indicating membership in the Central Palm Beach County Chamber of Commerce, suggesting local business community engagement and networking partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BTS: Consulting-led business learning and leadership development firm focused on changing workforce behavior. Closely aligned with Sterling's customized, ROI-measured approach to corporate L&D.
• Wilson Learning: Provider of sales, leadership, and customer experience learning solutions with measurement-driven methodology. Competes directly with Sterling's tailored, outcome-measured training programs.
• SkillPath: Provider of professional development and corporate training seminars for mid-market organizations. Closely comparable to Sterling's publicly-attended events and mid-market custom training focus.
• Interaction Associates: Boutique consulting firm specializing in leadership, collaboration, and change management training. Operates in a similar consulting-led, customized delivery model to Sterling.

Broad incumbents

• Dale Carnegie Training: Long-standing provider of leadership, communication, and professional development training with a global licensee network. Overlaps directly with Sterling's leadership and professional development offerings.
• Development Dimensions International (DDI): Enterprise leadership development and talent management firm with assessment and learning technology. Comparable to Sterling on the talent pipeline, succession planning, and leadership development service lines.
• FranklinCovey: Global leadership and effectiveness training firm with established curriculum, enterprise delivery, and a broad training catalog. A scaled incumbent Sterling competes with in mid-market and enterprise L&D engagements.
• The Ken Blanchard Companies: Leadership and management training company with established frameworks and a global training partner network. Competitor in leadership development and instructional design services.
• Korn Ferry (Leadership Development): Global organizational consulting firm with a substantial leadership development and talent management practice. Competes for the same enterprise L&D and succession planning budgets as Sterling.

Others

• Bluegreen Vacations (client/referral signal): Listed as a named Sterling enterprise customer (hospitality/vacation industry). Included to capture customer-side adjacency where Sterling's methodology has been applied at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=GFd375gsoao
• Xx.com/SterlingTraini1
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sterling-training-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Training Group