AGRAM LIFE

What AGRAM LIFE does

AGRAM LIFE osiguranje d.d. is a Croatian private life and health insurance carrier headquartered in Zagreb, operating as part of the AGRAM Group (Koncern AGRAM) since 1997. The company sells three product lines to individuals and families: a multi-product life insurance suite (A LIFE CLASSIC, A LIFE PLUS, A LIFE GARANT, A LIFE JUNIOR, A LIFE RISIKO), a tiered health insurance program (Classic, Exclusive Gold/Silver, Klub Zdravlja, plus supplementary Dopunsko coverage), and accident insurance. Its health products are tightly integrated with the affiliated Specijalna bolnica AGRAM specialty hospital network, which spans Zagreb, Split, Zadar, Rijeka, Varaždin, Osijek, and Slavonski Brod, giving policyholders direct access to pre-negotiated medical services without long waiting times.

The business operates on a subscription recurring revenue model built on multi-year premium contracts, with certain life products offering guaranteed annual returns (2.5% on A LIFE GARANT, 2.21% on A LIFE JUNIOR). Distribution is omnichannel: the e-AGRAMLIFE self-service portal handles online calculations, purchases, and policy management; physical branch offices (poslovnice) and insurance intermediaries serve offline buyers; and a free information hotline (0800 11 40) supports sales. The technology stack is a standard digital insurance platform without disclosed AI/ML capabilities.

AGRAM LIFE employs 51-100 people and serves only the domestic Croatian market. Despite carrying the legal designation "d.d." (public limited company), it is not listed on any stock exchange. The company is regulated under the EU Solvency II framework and has published annual reports and SFCRs continuously from 2015 through 2025. The customer base is highly distributed across individual retail buyers and families, with no enterprise or B2B customer segments named in the input.

Name

AGRAM LIFE

Legal name

AGRAM LIFE osiguranje d.d.

Website

https://agramlife.hr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

AGRAM LIFE osiguranje d.d. is a Croatian private life, health, and accident insurance carrier serving individual and family retail customers across Croatia. It operates as part of the AGRAM Group, distributing products through its e-AGRAMLIFE online platform, physical branches, and intermediaries, with health coverage integrated into the Specijalna bolnica AGRAM hospital network.

Ownership category

akta.pro rank

Product category

Life and Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Life insurance
• Health insurance
• Accident insurance
• Voluntary health coverage
• Savings life policies

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring premium payments from life insurance policies including A LIFE CLASSIC, A LIFE PLUS, A LIFE GARANT, A LIFE JUNIOR, and A LIFE RISIKO products. These are long-term contracts with regular premium payments.
2. Health Insurance Premiums: Premium payments from voluntary health insurance programs including Classic, Exclusive, Klub zdravlja, and supplementary health insurance (Dopunsko zdravstveno osiguranje)
3. Accident Insurance Premiums: Premium payments from accident insurance (Osiguranje od nezgode) providing coverage for accidental death, injury, and disability

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AGRAM LIFE is a Croatian insurance company that underwrites and distributes life, health, and accident insurance products to individuals and families. Its portfolio includes savings-oriented life policies (A LIFE CLASSIC, A LIFE PLUS, A LIFE GARANT, A LIFE JUNIOR, A LIFE RISIKO), voluntary and supplementary health insurance programs (CLASSIC, EXCLUSIVE, KLUB ZDRAVLJA, Dopunsko zdravstveno osiguranje, PROTECT/Plus), and personal accident coverage. Policies are sold through the e-AGRAMLIFE online platform, physical branch offices, telephone sales, and insurance intermediaries, with health services delivered via the affiliated Specijalna bolnica AGRAM medical network.

Product overview

AGRAM LIFE osiguranje d.d. offers a comprehensive multi-product insurance portfolio comprising three main pillars: life insurance (A LIFE product line), health insurance (Zdravstveni programi), and accident insurance. The life insurance portfolio includes five distinct products—A LIFE Classic (savings-oriented), A LIFE Plus (life and health combined), A LIFE GARANT (guaranteed 2.5% return with supplementary accident coverage), A LIFE Junior (children's savings policy with 2.21% return), and A LIFE Risiko (risk-only coverage without savings). Health insurance offerings encompass three tiers: Classic (supplementary care with systematic examinations), Exclusive (premium Gold/Silver tiers with personal health advisor), and Klub Zdravlja (loyalty program for existing clients), plus Dopunsko (supplementary) health coverage. Accident insurance provides coverage for injury, disability, and death from accidents. All health insurance products leverage the Specijalna bolnica AGRAM medical facilities for service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• A LIFE CLASSIC: Life insurance policy focused on family and future planning, offering security and savings with guaranteed insured amount upon policy expiration.
• A LIFE PLUS
• A LIFE GARANT
• A LIFE JUNIOR
• A LIFE RISIKO
• CLASSIC Health Program
• EXCLUSIVE Health Program
• KLUB ZDRAVLJA (Health Club)
• PROTECT / PROTECT Plus

Products and services

• A LIFE CLASSIC Traditional savings-oriented life insurance policy providing financial security and savings with a guaranteed insured sum payable on survival to policy expiry. Targeted at individuals and families planning long-term financial security.
• A LIFE PLUS Life insurance package that combines life and health coverage, paying the insured sum upon policy maturity, natural death, or accidental death before expiry. Designed for individuals seeking combined life and health protection.
• A LIFE GARANT Life insurance combining savings and protection with a guaranteed annual return of up to 2.50% on the basic premium, including supplementary accident and traffic accident death coverage. Targeted at individuals seeking savings with guaranteed yield.
• A LIFE JUNIOR Children's life insurance policy with a savings component, featuring a fixed payout when the insured minor reaches age 18 and a guaranteed 2.21% annual return on the basic premium. Targeted at parents and grandparents funding children's education or future capital.
• A LIFE RISIKO Term life insurance providing death-benefit coverage only, without a savings component. Designed for individuals prioritizing affordable financial protection for dependents and property-related security.
• CLASSIC Zdravstveni program Supplementary health insurance program that complements basic public health insurance, providing one comprehensive systematic examination per insurance year and discounted specialist examinations and diagnostics at Specijalna bolnica AGRAM. Targeted at individuals seeking higher-standard healthcare without long waiting times.
• EXCLUSIVE Zdravstveni program Premium health insurance program offered in Gold and Silver tiers, providing the widest coverage of medical services tailored to individual needs, including a personal health advisor and custom health programs at Specijalna bolnica AGRAM. Targeted at high-end individual consumers.
• KLUB ZDRAVLJA (Health Club) Loyalty health program for existing AGRAM LIFE clients offering specialist examinations at Specijalna bolnica AGRAM without waiting times in a comfortable environment. Targeted at the company's existing customer base.
• Dopunsko zdravstveno osiguranje Supplementary health insurance providing access to publicly funded healthcare services without co-payments, allowing individuals to complement and individualize their medical coverage. Targeted at Croatian residents seeking to eliminate out-of-pocket costs in public healthcare.
• Osiguranje od nezgode (Accident Insurance) Personal accident insurance covering death, permanent or temporary disability, and health impairment resulting from sudden external events. Targeted at individuals seeking protection against the financial consequences of accidents.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Specijalna bolnica AGRAMcoreStrategic or Co-development PartnerStrategic partnership providing AGRAM LIFE health insurance customers with access to Specijalna bolnica AGRAM facilities. The hospital provides medical services including specialist examinations, diagnostics, and treatments under the health insurance programs (Classic, Exclusive, Klub zdravlja). Services are available in Zagreb, Split, Zadar, Rijeka, Varaždin, Osijek, and Slavonski Brod.
• Agram ClubminorStrategic or Co-development PartnerAgram Club is part of the AGRAM Group ecosystem, offering wellness and fitness programs that complement AGRAM LIFE insurance products by promoting healthy lifestyle among policyholders.
• Agram BankaminorStrategic or Co-development PartnerPart of the same AGRAM Group financial conglomerate, offering complementary banking services to AGRAM LIFE insurance customers.
• Euroherc osiguranjeminorStrategic or Co-development PartnerSister insurance company within AGRAM Group, offering property and other non-life insurance products that may complement AGRAM LIFE's life and health insurance offerings.
• Adriatic osiguranjeminorStrategic or Co-development PartnerPart of the AGRAM Group insurance ecosystem, providing property and casualty insurance products that may cross-sell with AGRAM LIFE products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UNIQA osiguranje: Croatian subsidiary of Vienna-based UNIQA Group, offering life and health insurance products via agency and broker channels. Directly comparable in life/health product suite and Austrian CEE insurance DNA.
• Croatia osiguranje: Croatia's largest domestic insurance group offering life, non-life and health insurance through a national branch network. Directly comparable to AGRAM LIFE in product mix and channel model, but with materially larger scale and broader brand recognition.
• Euroherc osiguranje: Croatian P&C insurer within the AGRAM Group ecosystem. Sister entity to AGRAM LIFE providing non-life coverages that complement AGRAM LIFE's life and health offerings, with shared distribution and brand.
• Generali osiguranje: Generali Group's Croatian life and non-life carrier offering individual life, health and savings products. Direct peer competing on similar product constructs with the backing of a global insurance group.
• Adriatic osiguranje: Croatian insurer within the same AGRAM Group, focused on property and casualty insurance. Sister entity to AGRAM LIFE and direct comparable on group integration and cross-sell mechanics, though its product focus is non-life.
• Allianz Hrvatska: Croatian arm of Allianz Group offering life, health and P&C insurance. Directly competes with AGRAM LIFE in life/health segments and brings global scale, brand and bancassurance advantages AGRAM LIFE lacks.
• GRAWE Hrvatska: Croatian subsidiary of Austrian GRAWE Group offering life insurance and savings products with guaranteed returns. Direct peer in the guaranteed-return life segment — AGRAM LIFE's A LIFE GARANT/JUNIOR competes head-to-head with GRAWE's classic and savings policies.
• Wiener osiguranje Vienna Insurance Group: Vienna Insurance Group's Croatian subsidiary offering life, health and P&C insurance through agents and brokers. Directly comparable on life-insurance product suite and CEE distribution model.

Regional players

• Triglav osiguranje: Slovenian-headquartered Triglav Group's Croatian subsidiary offering life and non-life insurance. Regional peer operating from neighboring Slovenia with comparable CEE life-insurance product range and similar scale.

Emerging players

• KD životno osiguranje: Slovenia/Croatia-focused life insurer within KD Group offering unit-linked and traditional life products. Comparable in size and CEE life-insurance focus, with a more unit-linked product tilt than AGRAM LIFE's guaranteed-return suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Agramlife
• LinkedInlinkedin.com/company/agramlife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRAM LIFE