GEKON Gesundheitskonzepte

What GEKON Gesundheitskonzepte does

GEKON Gesundheitskonzepte GmbH is a privately held German health services company (GmbH) headquartered and operating in Germany that delivers certified online nutrition and exercise (Ernährungs- und Bewegungskurse) prevention courses to individual consumers and corporate wellness services to employers. Its consumer product is delivered through a self-serve booking platform at gekon-kurse.de and a customer portal at gekon-online.de; both are built as standard web platforms with no disclosed AI/ML components. Courses are certified under German §20 prevention and §64 rehabilitation standards, which allows participating health insurers — Mobil Krankenkasse, SDK, DKV, Barmenia, and Bergische Krankenversicherung — to reimburse up to 100% of course fees, effectively making the offering zero-cost to insured end users and creating a Krankenkasse-reimbursable distribution flow.

The company monetizes through two streams: (1) individual course fees primarily settled via statutory and private health insurance reimbursement, and (2) the Gesundheitstag (corporate health day) service, which is sold via direct email outreach to companies and markets employer benefits including up to €50,000/year in reduced absenteeism costs and up to €1,500 in financial benefits. Go-to-market is direct-to-consumer for the course line and direct sales for the corporate line; no app, no API, and no third-party marketplace integration is in evidence.

Operationally, GEKON runs with a small management team led by Managing Director Iris Röllenblech, alongside a member of the management board with 25+ years in insurance (Niko Becker), a head chef whose nutrition concept is cited as having helped 700+ people (Markus Riebel), a head trainer certified under §20 and §64 (Natalie Koch), a medical advisor (Dr. Joh. Weingart), and a finance lead (Markus Stein). No institutional investors, parent company, subsidiaries, M&A activity, funding rounds, or geographic expansion beyond Germany are disclosed.

Name

GEKON Gesundheitskonzepte

Legal name

Gekon Gesundheitskonzepte GmbH

Website

https://dein-gekon.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GEKON Gesundheitskonzepte GmbH delivers certified online nutrition and exercise prevention courses to German consumers, with up to 100% of fees reimbursed by partnered health insurers, and offers corporate wellness Gesundheitstag services to employers across Germany.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Preventive Health Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Online health courses
• Corporate wellness services
• Certified prevention courses
• Nutrition and exercise programs
• Employee health days

Headquarters

HQ city

Mühltal

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Course Fees (Kursgebühren): Fees for certified online nutrition and exercise courses, primarily reimbursed by German health insurance providers (Krankenkassen) up to 100% of costs.
2. Corporate Health Day Services (Gesundheitstage): Corporate wellness services including health day events for employees, with companies receiving up to €1,500 in potential savings and tax benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GEKON Gesundheitskonzepte GmbH delivers certified online nutrition and movement courses (Ernährungs- und Bewegungskurse) for individual consumers, fully or partially reimbursable by German statutory health insurance providers under §20 prevention regulations. The company also provides corporate wellness services (Gesundheitstag) that help employers reduce illness costs and offer tax benefits through organized employee health days.

Product overview

GEKON Gesundheitskonzepte GmbH operates a unified digital health platform comprising three interconnected offerings: (1) Gekon Online-Kurse – certified online nutrition and movement courses for individual consumers, accessible via gekon-kurse.de; (2) Kundenportal – a customer-facing portal for course access and management at gekon-online.de; and (3) Gesundheitstag – a corporate wellness service for employers offering organized health days with financial incentives. The platform is anchored by its customer portal infrastructure and course booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Gekon Online-Kurse (Certified Online Nutrition and Movement Courses) Certified online nutrition and movement courses (Ernährungs- und Bewegungskurse) designed for individual physical fitness, available without prior knowledge and reimbursable up to 100% by German health insurance providers under §20 prevention regulations. Courses are location-independent and can be booked through the gekon-kurse.de platform.
• Kundenportal (Customer Portal) Online customer portal providing access to course management, booking functionality, and personalized health program tracking for existing customers enrolled in GEKON courses.
• Gesundheitstag (Corporate Health Day) Corporate wellness service enabling employers to organize health days for employees, offering benefits including reduced illness costs (up to €50,000 per year potential savings), healthier workforce, tax advantages for employees and companies, and subsidies of up to €1,500 per company.

Quantifiable outcome

• Health insurance covers up to 100% of course costs
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mobil KrankenkassecoreChannel Partner/ Reseller/ DistributorHealth insurance partner that refers members to GEKON courses and provides coverage reimbursement for certified prevention courses under German health insurance regulations.
• SDK (Süddeutsche Krankenversicherung)coreChannel Partner/ Reseller/ DistributorHealth insurance partner offering GEKON course coverage and reimbursement to their insured members.
• DKV (Deutsche Krankenversicherung)coreChannel Partner/ Reseller/ DistributorMajor German health insurance provider partnering with GEKON for course reimbursement coverage for their members.
• BarmeniacoreChannel Partner/ Reseller/ DistributorHealth insurance partner offering GEKON-certified course coverage and reimbursement to policyholders.
• Bergische KrankenversicherungminorChannel Partner/ Reseller/ DistributorRegional health insurance partner referring members to GEKON health courses.
• Doc WeingartminorStrategic or Co-development PartnerMedical/health expert partnership providing advisory services and medical expertise to GEKON programs.
• Food Instructor MGUminorStrategic or Co-development PartnerNutrition education partner providing expertise and content for GEKON's dietary/health courses.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Gymondo: Gymondo is a Berlin-based online fitness and nutrition course platform with app delivery and corporate B2B programs — comparable consumer proposition to GEKON, focused on subscription video training rather than certified prevention courses.
• Healthon App: Healthon is a German digital health coaching platform focused on prevention and behavior change programs (nutrition, exercise, stress) — overlapping with GEKON's online course curriculum but with stronger app-native delivery and B2B employer focus.
• 8fit: 8fit offers app-based fitness and nutrition coaching programs with personalized plans — overlapping with GEKON's nutrition/exercise course content but international and consumer subscription rather than insurance-reimbursable.

Direct peers

• Kurswerk / meinKursbuch: Kurswerk (and meinKursbuch) operate certified online prevention courses in Germany reimbursed via Krankenkassen — directly comparable in target customer, regulatory pathway, and delivery model to GEKON.
• fitbase: fitbase is a German digital health platform offering certified online prevention courses (largely for rehabilitation and §20-style reimbursement) to both consumers and corporate customers — a near-direct overlap with GEKON's certified online nutrition/exercise course model.

Broad incumbents

• Foodspring: Foodspring (owned by Mars Inc.) is a major DACH digital nutrition and fitness brand with online courses, premium content, and broad retail distribution — competes for the same end consumer in nutrition/wellness education, though not certified for insurance reimbursement.
• Wellhub (formerly Gympass): Wellhub is a global corporate wellness platform connecting employees to fitness, mental health, and nutrition benefits — comparable to GEKON's corporate health day value proposition, though much broader and employer-brokered.
• Urban Sports Club (Wellpass): Urban Sports Club / Wellpass is a leading German corporate wellness platform offering employees discounted access to fitness and wellness offerings — comparable to GEKON on the B2B corporate health day side, though broader and partner-network-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEKON Gesundheitskonzepte