Fitbase

What Fitbase does

Fitbase, operated by Hansefit GmbH, is a German digital health and corporate fitness platform headquartered in Bremen with an additional office in Hamburg. Founded in 2004, the company sells a modular workplace health benefit suite to German employers under the Hansefit master brand, with Fitbase positioned as the certified e-learning arm. The core technology is a web-based prevention course platform (stress.fitbase.de), a member-facing mobile app, and a partner portal for the 14,000+ fitness and wellness studios that comprise the network. The platform delivers § 20 SGB V certified online prevention courses in stress management, mindfulness, back health, nutrition, yoga, Pilates, sleep improvement, and smoking cessation, structured as 8-12 week programs with optional diary and barometer tracking features; video content is delivered via Vimeo with GDPR-compliant standard contractual clauses, and payments are processed through Stripe and SOFORT.

The business model is a hybrid of B2B enterprise subscriptions and B2C self-serve course access. Corporate clients (ranging from 3 to 600+ employees) pay annual subscription fees structured through Germany's tax-advantaged Sachbezug employee benefit regime for the Fitness Network and Activity Rewards modules, with quarterly module switching allowed; team-based Schrittwettbewerb step competitions are sold as a separate engagement tool. Individual employees can register directly for Fitbase prevention courses, paying out-of-pocket for a small co-pay since 80-100% of course fees are reimbursed by statutory health insurers under § 20 SGB V, with most Krankenkassen covering up to two certified courses per calendar year. A third revenue stream flows through partner studios, which receive Hansefit member check-ins and are settled monthly on a usage-based revenue share tracked through the partner portal.

Go-to-market combines a sales-led B2B motion (direct consultation, tailored proposals, booklet downloads for lead nurturing) with a self-serve B2C channel for individual course enrollment and a partner acquisition channel for fitness studios. Marketing relies on a content-driven BGM blog, the FitWork customer magazine, expert interviews, referral programs, and consultation appointments targeting HR and BGM officers. Customer concentration is moderate, with named enterprise logos spanning logistics (DB Schenker, Hellmann), apparel (adidas), banking (Landessparkasse zu Oldenburg), aviation (Hannover Airport), real estate (Design Offices), and other sectors, alongside the long-tail of SMB and individual course participants served through the self-serve channel.

Name

Fitbase

Legal name

Hansefit GmbH

Website

https://fitbase.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitbase, operated by Hansefit GmbH in Germany, is a digital corporate health platform combining § 20 SGB V certified online prevention courses with a 14,000+ studio fitness network and step-competition modules, sold to employers and individual employees.

Ownership category

akta.pro rank

Product category

Workplace Wellness

NAICS

Diet and Weight Reducing Centers (812191), Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Weight Management & Behavior Change Education (EDAAAHAF), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Online prevention courses
• Corporate fitness programs
• Workplace wellness
• Health insurance courses
• Digital health platform

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Fitness Subscriptions: Companies pay subscription fees for employee access to the Fitness Network and Activity Rewards modules. Pricing scales based on employee count. Companies finance through Sachbezug (tax-advantaged employee benefits).
2. Prevention Course Fees: Individual course fees for prevention courses (8-12 week programs). Most costs covered by statutory health insurance (80-100% reimbursement).残余个人支付部分由公司或参与者承担。
3. Step Competition Management: Companies pay for team step competition events and management tools, providing team-building through movement challenges
4. Partner Studio Revenue Share: Partner studios receive Hansefit members for check-ins, with Hansefit tracking usage and settling monthly payments to partners based on actual usage

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fitbase is a digital e-learning platform that offers certified online prevention courses (§ 20 SGB V) covering stress management, back health, nutrition, sleep improvement, mindfulness, Pilates, yoga, spinal gymnastics, smoking cessation, and general fitness, delivered as 8-12 week programs via web and mobile app. The platform is part of Hansefit GmbH's corporate fitness ecosystem, serving both individual consumers (with 80-100% health insurance reimbursement) and corporate employers through the Firmenfitness subscription program and Schrittwettbewerb (step competition) modules.

Product overview

Fitbase, a service of Hansefit GmbH, is a digital prevention platform offering certified online courses (§ 20 SGB V) in partnership with health insurance providers. The core product includes prevention courses organized into four categories: Movement (3 courses including Pilates, Spinal Gymnastics, Exercise in Daily Life), Relaxation (4 courses covering Stress Management, Mindfulness, Autogenic Training, Better Sleep), Nutrition (1 course), and Addiction Prevention (including Non-smoker program). Courses run 8-12 weeks with weekly units of 45-60 minutes each, accessible via computer, tablet, or smartphone. The platform also offers diary features (Stress Barometer, Exercise Diary, Nutrition Diary, Happiness Diary), health questionnaires, and optional coaching. Fitbase operates alongside Hansefit's Corporate Fitness and Step Competition products as part of a holistic workplace health management ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• fitbase: Zertifizierte Online-Präventionskurse nach § 20 SGB V - certified online prevention courses for stress management, relaxation, back health, nutrition, sleep improvement, yoga, Pilates, and smoking cessation

Products and services

• fitbase Präventionskurse (Fitbase Prevention Courses)

Quantifiable outcome

• Most statutory health insurances reimburse 80-100% of course fees
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oviva: Oviva is a digital nutritional counseling and prevention provider reimbursed by German statutory health insurers. It competes with Fitbase's Gesunde Ernährung courses on the nutrition and weight-management side of BGM.
• Machtfit / mitarbeiterangebote.de: Machtfit is a German B2B platform that aggregates employee benefits including fitness, health, and prevention offerings. It directly competes with Hansefit for corporate employer wellness budgets in the German BGM market.
• Urban Sports Club: Urban Sports Club operates a flexible sports membership across thousands of partner studios in Germany and Europe. It overlaps directly with Hansefit's corporate fitness network offering and competes for the same corporate employee benefit budget.
• Zanadio: Zanadio is a digital prescription prevention app for weight management, certified under § 20 SGB V and reimbursed by statutory health insurers in Germany. It competes directly with Fitbase's nutrition and weight-loss prevention course offering.
• Wellpass (Epassi Group): Wellpass is the leading direct competitor to Hansefit in the German corporate fitness market, offering a similar multi-sport network subscription for corporate employees. Both companies compete head-to-head for the same B2B employer accounts with comparable studio-network aggregation models.
• Qualitrain (now Wellpass): Qualitrain was one of the earliest corporate fitness networks in Germany and was rebranded/merged into Wellpass. It is directly comparable to Hansefit's historical proposition of subsidized multi-studio fitness access for employees.

Emerging players

• Mindance: Mindance is a German corporate mindfulness and mental health platform used by employers for BGM programs. It overlaps with Fitbase's stress management, mindfulness, and autogenic training prevention courses.

Broad incumbents

• Gympass: Gympass is a global corporate wellness aggregator offering employees access to fitness, wellness, and mental health services. It competes with Hansefit for multinational and large German corporate contracts as a broader, well-capitalized incumbent.
• EGYM Wellpass: EGYM provides connected fitness technology and corporate wellness solutions, including corporate fitness programs in Germany. It is comparable to Hansefit's broader BGM platform offering for enterprise customers.

Others

• Personio (BGM/benefits add-on context): Personio is a leading European HR/people operations platform with benefits integrations, including corporate fitness and BGM partners. It is adjacent/complementary to Hansefit as the HR system of record where corporate fitness benefits are administered.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitbase