Don Comparador

What Don Comparador does

Don Comparador is a Spanish price-comparison platform for bank-owned residential and commercial real estate, founded in 2012 and headquartered in Alicante, Spain. The web-based product aggregates listings from Spanish banks and Sareb (the country's "bad bank" asset manager) into a single searchable catalog covering all 50 Spanish provinces and their municipalities, with advanced filtering by property type, price, surface area, bedrooms, and features such as pool, garage, terrace, elevator, and air conditioning. The platform also publishes province- and city-level price statistics (price per square meter, most expensive properties) and a professional sub-brand, DonComparador Profesional, targeting real estate agencies and agents with local market analytics and tools.

Under the hood, the platform is a content-and-database-driven web application with SEO-optimized landing pages for every province and municipality, a blog for top-of-funnel content marketing, and an email-based price-alert subscription product. A native mobile app is not offered; users access the service via the website. Distribution is entirely product-led and self-serve, with no sales force, and marketing relies on organic search, content, and a Facebook presence.

Commercially, the company operates on a free-to-consumer model and monetizes primarily through affiliate referrals and lead generation to the banks and financial institutions whose properties are listed — a relationship formalized via a strategic partnership with Sareb. Additional monetization modules include the DonComparador Profesional professional tier and the Suscripción y Alertas de Precios email-alert product. The company is privately held with 11–50 employees and no disclosed funding events, ownership structure, or financial figures.

Name

Don Comparador

Legal name

DonComparador

Website

https://doncomparador.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Don Comparador is a Spanish price-comparison platform, founded 2012 and based in Alicante, that aggregates 50,000+ bank-owned and Sareb property listings across all 50 Spanish provinces. It serves individual property buyers via a self-serve website and real estate professionals through a B2B analytics tier, monetizing via lead referrals.

Ownership category

akta.pro rank

Product category

Real Estate Comparison

NAICS

Web Search Portals and All Other Information Services (519290), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate (6500)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Real estate comparison
• Bank-owned properties
• Property search platform
• Residential listings
• Property market statistics

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Lead Generation / Property Referrals: Platform likely generates revenue by driving potential buyers to bank properties and collecting referral fees or lead generation payments from banks and financial institutions whose properties are listed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Don Comparador is a self-serve online price comparison platform that aggregates bank-owned (repossessed) property listings from Spanish banks and Sareb (the Spanish 'bad bank') across all 50 Spanish provinces and hundreds of municipalities. Users can search, filter, and compare property prices for free, with supporting modules for price-per-square-meter statistics, professional services for real estate agents, and email price-drop alerts.

Product overview

Don Comparador is a property comparison platform that aggregates bank-owned real estate listings (pisos de bancos) from SAREB and Spanish banks. The core product enables users to search and compare property prices across Spain's 50 provinces and hundreds of municipalities. Supporting modules include price statistics (Estadísticas de Precios), professional services for real estate agencies (Don Comparador Profesional), and price alert subscriptions (Suscripción). The platform organizes listings by property type including apartments, houses, chalets, duplexes, garages, commercial spaces, and industrial warehouses.

Differentiator

Problem solved

Functional benefit

Brands

• DonComparador Profesional: Professional service tier offering statistical data and market analytics for real estate professionals and agents.

Products and services

• Don Comparador - Comparador de Pisos de Bancos Self-serve online price comparison platform that aggregates bank-owned (repossessed) property listings from Spanish banks and SAREB across all 50 provinces and municipalities, allowing users to search, filter, and compare prices for free.
• Don Comparador Profesional Subscription service for real estate agencies and agents providing access to local market statistics, property management tools, and professional networking features for bank-owned property segments.
• Suscripción y Alertas de Precios Subscription-based email alert service that notifies registered users when bank-owned property prices fall below their specified thresholds or when new properties matching their criteria are listed.

Quantifiable outcome

• Save up to 50% time and money when searching for properties

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sareb (Sociedad de Gestión de Activos Provenientes de la Reestructuración Bancaria)coreStrategic or Co-development PartnerStrategic partnership to list and promote Sareb (the Spanish 'bad bank') properties on the platform. Sareb manages distressed real estate assets from rescued banks and is a major source of bank-owned properties in Spain.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zoopla: UK property portal combining listings, market statistics, agent tools, and price estimates. Demonstrates how a comparator-style platform can be commercialised with B2B and consumer subscription layers.
• Rightmove: UK's largest property portal with valuation, statistics, and agent tools — analogous to Don Comparador's Professional tier functionality at significantly larger scale and a benchmark for portal monetisation.
• Trovaprezzi: Italy's leading price comparison engine across categories. While not a property specialist, it operates the same comparison/aggregator concept that Don Comparador applies to bank-owned real estate.

Direct peers

• Mitula (HEYLO Group): Vertical search/aggregator that indexes property listings (including bank-owned) from multiple sources across many countries. Operates the same 'meta-classifieds' model as Don Comparador, across a broader geography.
• Habitaclia: Spanish property portal focused on Catalonia and other regions with multi-category listings including bank-owned properties — competes for the same Spanish consumer property-search demand.
• Fotocasa: Major Spanish property portal with broad listings including bank-owned homes, valuation tools, and statistics — overlapping directly with Don Comparador's search and price-discovery use cases.
• Pisos.com: Established Spanish property portal covering new builds, secondhand homes, and bank-owned listings. Competes for the same individual-buyer traffic and offers similar search/filter functionality.
• Idealista: Spain's largest property portal, listing bank-owned repossessions among a much broader catalogue of homes for sale and rent. It is the dominant traffic destination in the same consumer segment Don Comparador targets.

Emerging players

• Casavo: Proptech startup operating instant-buying models for properties across Southern Europe including Spain. While not a comparator, it competes for the same bank-owned/discounted-property buyer demand pool with a transaction-led offering.

Regional players

• Vivanuncios: Mexican classifieds portal (part of eBay) covering real estate including bank-owned properties. Uses a similar classifieds-and-aggregator model but operates in Latin America rather than Spain.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/don.comparador
• Xx.com/DonComparador

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Comparador